Is it profitable to sell upholstered furniture. Own business: open a furniture store. furniture store location

The article describes the features of compiling business plan for opening a furniture store. Furniture is an essential attribute in an apartment, house, offices, shops. There is a wide variety of types and areas of business specialization in this area, ranging from the sale of commercial equipment to expensive items made from solid wood.

In any case, in order to create a successful furniture store need to draw up business plan, which is built on the basis of a detailed market analysis, studying the target audience and their preferences, identifying the main competitors. Business plan for a furniture store will allow not only to calculate the efficiency and feasibility of investing in this project, but will also become an assistant in negotiating with banks and investors to obtain additional financing.

Key features business plan for opening a furniture store

Starting a furniture store business

Opening any business requires preparatory activities and opening furniture store is no exception.

First, within the framework business plan the following information needs to be analyzed:

• To study the demand for various types of goods;
• Determine consumer preferences;
• Identify the main competitors;
• Find suppliers.

Second, spend everything financial calculations and decide on the future format furniture showroom. It is best to do this within business plan.

Description

Files

Furniture store in accordance with business plan can specialize in the following types of goods:

• For business - exhibition racks, registration and reception desks, tables and chairs for the office, showcases, etc.;
• For home;
• For summer cottages - sun loungers, wicker tables and chairs, benches, deck chairs, sandboxes, rocking chairs.

The most popular direction is furniture designs for the home, which include:

• Kitchen
• Sofas and armchairs;
• Walls;
• Cabinets;
• Cabinets, chests of drawers, shelving;
• Beds;
• hallways;
• Children's furniture, etc.

According to business plan you can consider the sale options in furniture store both economy-class interior items and elite products made from natural materials.

Chosen concept furniture showroom is reflected in business plan and fully substantiated, including with the help of calculations.

1 - Summary

1.1. The essence of the project

1.2. The amount of investment for a furniture showroom

1.3. Work results

2 - Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 - Market

3.1. Market size

3.2. Market Dynamics

4 - Staff

4.1. staffing

4.2. Processes

4.3. Wage

5 – Financial plan

5.1. Investment plan

5.2. Funding Plan

5.3. Salon furniture store sales plan

5.4. Spending plan

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 - Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Salon Furniture Store Risks

7 - Conclusions

The business plan for the salon furniture store is provided in MS Word format - it already has all the tables, graphs, diagrams and descriptions. You can use them "as is" because it's ready to use. Or you can adjust any section for yourself.

For example: if you need to change the name of the project or the region where the business is located, then this is easy to do in the "Project Concept" section.

Financial calculations are provided in MS Excel format - parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all tables, graphs and charts.

For example: if you need to increase the sales plan, then it is enough to change the sales volume for a given product (service) - the model will recalculate everything automatically, and all tables and charts will be ready immediately: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model for themselves.

Rates

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Konstantin Savushkin, Moscow

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A meticulously written business plan allowed us to attract investments for our cosmetics and perfumery store (15.9 million rubles). The professionalism and attention to detail of the specialists made it possible to positively resolve the issue of financing.

Boris Ignatievich G., Izhevsk

Feedback on a business plan for a furniture store

To obtain a loan from Sberbank in the amount of 20 million rubles for opening a furniture store downloaded ready business plan on Plan-Pro. Easily got approval for the required amount. The document was also actively used during the preparation of the opening, the sequence of actions is detailed there and all the nuances are taken into account. I was especially impressed by the financial model, which can be used to predict profits.

Schepkina Nina Egorovna, Director, Izhevsk.

Furniture market analysis

On the market furniture stores there is a high level of competition, which is presented in accordance with business plan the following companies:

• Hypermarkets for home;
• construction markets;
• manufacturers' points of sale;
• Internet shops;
• Large network companies;
• Similar specialized outlets.

It is difficult to limit the circle of the target audience, since most people regularly purchase such a product. The main division according to business plan goes to individuals and legal entities.

Among individuals visit furniture showroom relevant during the renovation. In most cases, women are engaged in the selection of interior items.

Legal entities are represented by various companies that acquire structures for the office, for trading, for equipping the premises where certain services are provided.

To attract both groups of consumers in business plan formulates the competitive advantage of the future furniture store, which can be:

• Good quality;
• Wide range, variety of types;
• Organized delivery system;
• Possibility of ordering online;
• Departure of the measurer;
• Production under the order;
• Cooperation with the largest manufacturers;
• Low prices;
• Permanent discounts and promotions, the presence of a bonus system;
• Interesting design, modern solutions;
• Free interior designer consultations, etc.

By the way, you can also check out . Despite the fact that there is quite strong competition in this area, there is always an opportunity to develop some unique niche of your own.

How to advertise a furniture showroom?

In order to attract the maximum flow of potential customers, a marketing campaign is carried out in accordance with the strategy defined in business plan. For furniture stores it is advisable to carry out the following activities:

• Creation online furniture store, website and groups in social networks;
• Distribution of leaflets near shopping centers, construction markets;
• Cooperation with construction teams, design bureaus, home goods stores;
• Building a loyalty system for regular customers;
• Conducting workshops on construction and interior design, meetings with well-known furniture manufacturers, etc.

How to open a furniture store

AT business plan the following sequence of steps is defined for opening a furniture store:

1. Register as legal entity or individual entrepreneur;
2. Tax registration and choice of taxation system;
3. Selection of premises, conclusion of a lease agreement;
4. Repair work;
5. Purchase of equipment and its installation;
6. Reaching agreements with suppliers, purchasing the first batch of goods;
7. Hiring employees;
8. Launch of an advertising campaign;
9. Opening organization.

Funds are allocated for each of these stages within the framework of the financial plan. furniture showroom business plan.

Calculation of starting investments in a furniture showroom

Opening furniture store will require according to calculations business plan investments in the amount of 20 to 100 million rubles. They are carried out under such articles as:

• Business registration — xxx rub.;
• Acquisition of equipment - xxx;
• Premises rent - xxx;
• Repair work - xxx;
• Marketing and advertising - xxx;
• Purchase of the first batch of goods - xxx;
• Cash reserve - xxx.

The final amount of the required investment depends on the scale furniture showroom in accordance with business plan.

For financing furniture store you can use both your own funds and take a loan from a bank or seek help from investors. In this case, you will need a professionally compiled business plan. We have created for you ready-made business plan for a furniture store in which all the necessary information was structured and calculations were made. It will demonstrate your professional approach to business. Download link below.

Furniture Suppliers

Special attention when opening furniture showroom is given to the selection of suppliers, since the quality of products directly depends on them, which means customer satisfaction with cooperation with you.

AT business plan it is possible to purchase both from manufacturers directly and through intermediaries - large wholesale centers.

Manufacturers can be both Russian and foreign companies. Job benefits furniture store directly through them according to business plan are:

• Lower prices;
• No commission for mediation;
• Possibility to make an individual order;
• Accelerated delivery times;
• Order any items you like, etc.

Requirements for a furniture store

In accordance with business plan optimal location furniture store is one of the following:

• Central part of the city;
• Sleeping area of ​​new development;
• Construction market;
• Shopping center.

The area should be sufficient to demonstrate all positions, as well as to organize a warehouse and an administrative area.

For equipment furniture showroom you will need to purchase the following equipment according to business plan:

• Cash register and acquiring terminal;
• Exhibition stands;
• Carts;
• Loader;
• Truck for delivery;
• Computers and furniture for administrative premises;
• Security system and video surveillance system;
• Fire extinguishing system.

The financial side of the issue

Financial plan for the future furniture showroom It is an integral part business plan.

furniture store monthly expenses

AT business plan the current costs of a furniture store are divided into the following main items:

• Rent - xxx rub.;
• Utility payments - xxx;
• Taxes and fees - xxx;
• Maintenance of equipment - xxx;
• Procurement of goods - xxx;
• Salaries of employees - xxx;
• Advertising - xxx.

Total from xxx rub. per month.

furniture store monthly income

Revenue furniture showroom formed by paying the cost of goods. She according to business plan can reach up to xxx rub. per month with an average price of products - xxx rub. In this case, the monthly profit will be from xxx rubles.

store staff

• Director;
• Shop assistant;
• Cashier;
• Security guard;
• Loader;
• Driver;
• Cleaning woman.

In addition, for furniture showroom you will need to hire an accountant, a purchasing manager, a merchandiser, a marketer. Their labor costs are also included in business plan.

The financial model is a separate file in MS Excel format - in fact it is
a separate product designed for business planning and calculation of all its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and accessible to
changes.

In the process of working on a business plan, we look at dozens of different sources
information. These are data from equipment suppliers, and industry portals, and interviews with market experts, and official statistics - such system analysis data gives a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc.

Download a ready-made furniture store business plan with financial calculations and an Excel financial model

Despite the high level of competition, furniture showroom you can occupy your niche in the market if you study demand in detail and identify the most popular positions before opening. Based on the data obtained, build a company concept in business plan.

In order to speed up the process of implementing your idea, we have already created furniture store business plan, which can be downloaded right now by clicking on the link below. We have included detailed information and necessary calculations in it. In addition, there is an easy-to-use financial model in Excel format. Such a document will attract funding from banks and investors. If you want to take into account any features, it is possible to draw up an individual turnkey business plan.

According to business plan selection of a suitable assortment, its constant updating and following fashion trends in the field of interior design allow furniture salon do not lose relevance for a long time.

• Marketing plan
• Product Description
• Production plan
• What OKVED code to indicate
• Financial plan
• Choice of tax regime

Business plan for opening a furniture store selling upholstered furniture and related products. The location of the store is a large shopping center in a city with a population of 550 thousand inhabitants.

How much money do you need to open an upholstered furniture store

According to the business plan, opening an upholstered furniture store in a leased area will require investments totaling 790,000 rubles:

• Deposit for renting premises (80 sq. m.) - 120,000 rubles.
• Commercial equipment (salesman's counter, computer) - 70,000 rubles.
• Creation of an assortment of goods - 450,000 rubles.
• Advertising budget (signboard, business cards, booklets, online advertising) - 100,000 rubles.
• Other organizational expenses - 50,000 rubles.

Marketing plan

Despite the strong competition in this area, open successful business for the sale of upholstered furniture is quite possible. The main thing in the success of the business is the observance of the following conditions:

• Good store location. High passability of solvent audience of buyers. In this sense, one of the most the best places are major shopping centers, where special trading places are allocated for furniture departments.
• Good range of goods, a large selection of quality furniture.
• Correctly built pricing policy, regular promotions.
• Extensive advertising campaign, using the most modern methods promotions (including on the Internet).
• Competent and well-trained sales assistants.

Product Description

Our store range will include:

• Straight sofas;
• corner sofas;
• armchairs;
• Soft beds;
• Puffs;
• Sofa beds and armchair beds;
• Children's upholstered furniture;
• Roll-out sofas;
• Office sofas;
• Ottomans.

Also, in order to increase the average check, it is planned to sell related products: rugs, paintings, tapestries, figurines, flower girls, and so on. The sale of such a product works great for customer retention, creating the effect of a “habit” to apply for furniture purchases in our salon. The product will be mainly designed for consumers with middle and lower-middle incomes. This is not elite furniture, but at the same time very high quality. Suppliers will be enterprises not only from nearby regions and regions, but also furniture factories from the CIS countries. The trading margin will be at the level of the average market and will amount to 30% for most positions. The average price level for a sofa bed will be 22 thousand rubles, for armchairs - 8 thousand rubles, for a chair-bed - 15 thousand rubles. The average check, according to preliminary calculations, will be equal to 18 thousand rubles.

Production plan

The store will be located in a large shopping center with an average traffic of 6,000 people per day. The size of the leased premises will be 80 square meters. retail space plus 30 sq. m of storage space. The store will be located on the third floor, which is almost completely reserved for the sale of furniture and related products. The size rent will amount to 120 thousand rubles per month. The room does not need repair, installation of systems fire safety etc., so the main investments will be associated only with the creation of an assortment of goods. Two sales consultants will be hired to operate the point of sale. The work schedule will be 2 through 2. Remuneration is planned to be set as a salary plus a percentage of revenue (5%). This will give additional motivation to employees. In addition to sellers, an administrator and a supply manager will be hired in one person. It is planned to outsource the services of an accountant (8,000 rubles per month).

What OKVED code to indicate

As an organizational and legal form, it is planned to register an ordinary individual entrepreneurship. OKVED code 52.44.1 "Retail trade in furniture". As a taxation system, we have chosen UTII - a single tax on imputed income. This is the optimal tax regime for a furniture store. With UTII, reporting is minimal, the tax can be reduced by the amount of insurance premiums to the Pension Fund and Social Insurance Fund. The cash register is not required.

Financial plan

Fixed monthly expenses, according to the calculations of the business plan, are as follows:

• Rent - 120,000 rubles.
• Salary + insurance deductions - 85,000 rubles.
• Advertising — 20,000 rubles.
• Services of third-party organizations - 8,000 rubles.
• Taxes (UTII) - 9,000 rubles.
• Other expenses - 15,000 rubles.
• Total - 257,000 rubles.

How much can you earn selling furniture store products

To reach the break-even point of sales at a 30% trade margin, a furniture store needs to earn 1,113,667 rubles per month.

Monthly income

• Trade margin — 30%
• The average check is 18,000 rubles.
• Income from one sale - 4200 rubles.
• The number of buyers per day - 3 people, per month - 90 people.
• Monthly income - 378,000 rubles.

Net profit: 378,000 - 257,000 (fixed expenses) = 121,000 rubles per month. Profitability is 47%. Taking into account the period for the promotion of a furniture store (6-8 months), the payback of the initial investment will come no earlier than after 14 months of work.

This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of the project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

The main stages of organizing a furniture retail business

In order to open a furniture store, you need to solve the following questions:

• To study the situation in the market for this product.
• Develop an initial business plan and determine how much money you need to open outlet.
• Prepare business entity documents.
• Choose a location and premises for the store.
• Make up a range of goods, and negotiate with suppliers.
• Form a staff.
• Buy equipment.

Based on the data obtained, a real business plan is created for opening your own retail outlet for the sale of furniture, which can be used as an "indicator" of business development or to attract potential investors, creditors and partners.

Selection of equipment and preparation of documents for a furniture store

As already mentioned, the cost item for the purchase of equipment for the operation of a retail outlet provides for the amount of 70 thousand rubles. It includes a showcase, shelves, racks, mirrors, small decorative elements and a computer. In the future, it is possible to purchase additional equipment. The list of required papers for opening and subsequent operation of a furniture store includes:

• IP registration documents.
• Commercial space lease agreement.
• Invoices and certificates for the entire range of products sold.
• Contracts with suppliers.
• Certificate of opening a current account.
• Permission from the fire inspectorate and Rospotrebnadzor.
• Staff contracts.

In addition, it is necessary to organize a buyer's corner, where each visitor to the outlet can find the phone numbers of services that control the activities of entrepreneurs, view information about the store or leave their opinion about the work of the staff. The procedure for registering a business and processing all documents is not particularly difficult, due to the fact that this type of activity does not require special permits and licenses.

Choice of tax regime

At the initial stage of business development, it is planned to work on UTII, but it is possible, after the introduction of cash registers for payers of this tax (from July 1, 2018), this question will be reviewed. In this case, it is more profitable to pay the simplified tax system - 15% of the difference between the company's gross income and costs for the reporting period.

A step-by-step plan on how to open a furniture store, supported by detailed calculations and analytical tables.

♦ Capital investments – 2,500,000 rubles
♦ Payback – 1–1.5 years

In Soviet times, furniture that could be obtained in the midst of an atmosphere of total shortage was used for decades, passing it on by inheritance.

The same situation was observed in the crisis of the 90s, when people were more interested in the problems of survival, rather than updating the interior.

With the beginning of the 2000s, due to the growth in the well-being of the population, the situation began to change: people went to the furniture store not only when the bed or table was out of order, but also in order to simply update the furniture in the house, because the samples they had had gone out of order. out of fashion or no longer satisfy the needs of their owners.

Many entrepreneurs do not want to think about it, believing that this business requires too much capital investment, which slowly pays off.

You should not pay attention to these misconceptions, because by thinking through the concept of your furniture store and finding good suppliers, you can build a profitable business from scratch.

Features of opening a furniture store

The furniture business has its own nuances, the knowledge of which helps in a short time to make your business profitable and recoup capital investments:

1. Consider the economic state of the country and financial condition customers when forming the assortment of their furniture store.
   For example, now there is a recession in the economy, so you should offer furniture to buyers at an average and low price.
2. Previously, when it came to quality furniture, only foreign brands came to mind, but today, domestic manufacturers make excellent products at an affordable price.
   If you are just getting into furniture business, then complete your salon with domestic furniture samples.
3. The turnover of furniture products is hundreds of billions of dollars a year, second only to building materials, which indicates the high profitability of this business.
4. Opening a furniture store, you can not do with small areas.
   Some entrepreneurs think that it is not necessary to exhibit all samples of the offered goods, a catalog is enough.
   This is a mistake, the client wants to see how the sofa or bed will look in real life, and not in the picture, before purchasing it.
5. The optimal ratio of price and quality - these are the secrets of the success of the furniture business, and for this you need to find a good supplier.
6. Keep track of customer sentiment.
   For example, a few years ago, the sale of upholstered furniture brought the greatest profit to businessmen.
   Today the situation has changed: customers are increasingly buying beds, items for children's rooms and the living room.
   At the same time, owners of restaurants, sports clubs and other establishments are actively buying sofas and armchairs, given that their customers want to place them comfortably.
7. Arrange furniture in your store so that the customer can view each item from different angles.
   No need to try to squeeze as many samples as possible into a cramped room.
   Either expand the area of ​​​​the premises, or reduce the range of goods.

Which furniture store should you open?

If you are going to open a furniture store from scratch, then you should decide on its format.

There are several types of establishments in the furniture business:

1. Standard furniture store.
   The area of ​​such a salon is not less than 300 squares.
   Typically, such an institution presents samples of furniture for all rooms of a residential building, offices, etc.
2. Exhibition salon.
   In such a store, exclusive samples are presented, for example, designer furniture.
   The client cannot purchase the products displayed here immediately, he must wait until they are made to order.
   The cost of production is high, so you need to focus on attracting wealthy customers.
3. Furniture hypermarket.
   The area of ​​such a store is at least 1 thousand square meters. m.
   It fully justifies its name, because here the client can purchase everything that belongs to the “furniture” category: from a high chair to a designer bedroom set.
   Its opening requires huge capital investments.
4. Specialized furniture store.
   That is, you choose one direction: to sell furniture for an office, or a bathroom, or a bedroom, etc.
   The advantage of such a business is that you do not need to have a large start-up capital, the disadvantage is the presence of a framework in the formation of a client base.

How to increase the profitability of a furniture store?

Naturally, every entrepreneur is interested in returning capital investments as soon as possible and starting to earn money.

This can be done in only one way - by attracting as many customers as possible.

In order to have a good monthly profit immediately after opening a furniture store, you need to take care of its advertising campaign and competitive advantages.

Competitive advantages of a furniture store

Interesting fact:
The bed as an element of furniture appeared in Russia only at the beginning of the 17th century. And they became widespread under Peter I. Before that, people slept on a bench or stove.

The level of competition in this area is extremely high, so you need to make sure that your store is different from other furniture stores.

You can stand out:

1. A rich assortment of goods.
   The more options you offer a customer, the more likely they are to buy from you.
2. Reasonable pricing policy.
   Of course, you can open a luxury furniture store and focus only on rich customers, but it is much wiser to stick to an average price policy, while offering a quality product.
3. Impeccable service.
   Your sales consultants should be extremely polite and competent, be able to find an approach even to the most problematic client and answer his, albeit not too smart, questions without nerves.
4. Discount program for regular customers.
   If a buyer has purchased a lot of furniture from you in order to completely furnish a house or office, then give him a discount.
   Yes, and discount cards are still popular with customers.
5. Promotions and sales.
   On the eve of new year holidays or in another favorable period for sales, it is reasonable to drop the prices of stale furniture in order to revive the trade.
6. Nice bonuses.
   For example, free delivery or designer consultation at your expense if a client has purchased furniture from you for more than 100,000 rubles.
7. The convenient location of your furniture store, so that you do not have to get to it for half a day.

Furniture store advertising campaign

If you are opening a furniture store from scratch, then you should make sure that people know about it.

This can be done with the help of a well-conducted advertising campaign on radio, television, in print media, on Internet resources.

But this may not be enough, so you should make sure:

• distribution of leaflets in places of the greatest concentration of people;
• buying space on banners so that as many drivers and pedestrians as possible can see your ad;
• creating your own website so that potential customers can learn about the range of goods in your store and pricing policy;
• creating a group of your furniture salon in social networks.

It is very important to consider opening your store.

Decorate the entrance with balloons, invite a good presenter and DJ, advertise that a new furniture store is opening soon. On the opening day, you can give a 20% discount on all products or an interest-free installment plan for the purchase of furniture.

It is important that all the residents of your city who come to like not only the opening, but also your store. So they can turn from onlookers into regular customers.

Stages of implementing a business plan for opening a furniture store

In fact, opening a furniture showroom is not so different from, for example, opening a grocery supermarket or other type of business related to trade.

You will need to go through a standard procedure: registration, search for premises, its equipment, recruitment, search for suppliers.

You should start with the first two stages: the registration procedure and the search for premises, then everything else.

Registration

In order to open a furniture store, it is enough to register as individual entrepreneur, although you can choose another form - LLC.

Then you become registered with the tax service, choosing the form of taxation, it is most reasonable to choose - UTII.

When preparing documents, be sure to indicate OKVED codes corresponding to the type of your activity. If you are only going to sell furniture, then code 52.44 will do. If you plan to make furniture yourself, then also indicate codes 36.11–36.14. In case of interest in wholesale trade, this should also be designated with a special code 51.15.

Immediately think over in which direction your furniture business will move in order to indicate all possible OKVE codes. Otherwise, it will be difficult to change the documentation.

In addition, you will need to obtain permission from Rospotrebnadzor, from the fire service that your premises are ready for use, a sanitary and epidemiological conclusion, and you also need to conclude a number of contracts for:

• waste disposal;
• disinfection and disinfestation works;
• destruction of lighting lamps;
• cleaning of air conditioning equipment and others.

As you can see, there are enough bureaucratic delays regarding the opening of a furniture store.

If you are new to the business, then you should consider hiring professional lawyer who will help with the registration procedure and documentation.

Furniture store space

As already mentioned, to open a furniture showroom you will need a large room with a square of at least 300 square meters.

It is better to rent / buy such a room not in the center, but somewhere in a residential area, in order to facilitate the loading / unloading of furniture.

And the cost of renting one square meter in the center can be a bit high for a business that is just getting on its feet.

The premises you have found for a furniture store must meet the following requirements:

• have high ceilings;
• be equipped with a service entrance through which loading can be carried out without fear of disturbing customers;
• have parking;
• be away from other furniture stores;
• be located in a densely populated area that is easily accessible to residents of other residential areas of your city.

Furniture store equipment

To open a salon for selling furniture, the selected room needs to be renovated if its condition is not too good.

The interior of your store does not require special frills, it is enough to paint the walls in a discreet color, against which it is most advantageous to demonstrate furniture. Make sure that your salon has good lighting so that customers do not have to move around in the dark.

If the area of ​​the store allows, then it is better to divide it into separate zones, depending on the purpose of the furniture being sold.

You don’t need to buy special equipment for a furniture store, with the exception of cash register, office equipment for staff work.

Make sure your employees have a service room where they can change, eat, and relax.

And you will also need a truck to deliver furniture to customers, although you can not buy it, but simply hire a driver with your own transport.

Item of expenses	Amount (in rubles)
Total:	150 000 rub.
Cash register	10 000
Furniture for office space(table, chairs, lockers)	50 000
Microwave for staff	7 000
Service bathroom equipment	10 000
Laptops (one for salespeople, one for accountant)	35 000
Printer+scanner+copier	20 000
Telephone sets	3 000
Other	15 000

furniture store staff

The number of employees of your furniture salon directly depends on the schedule of its work.

If you want it to work seven days a week, then you will need 2 shifts of sellers, movers and cleaners.

If you imagine that your store will work from 10.00-20.00 all days except Sunday and Monday, then you should hire such employees:

	Qty	Salary (in rubles)	Total (in rubles)
		Total:	RUB 103,000
Sales consultants	2	12 000	24 000
Furniture movers and assemblers	3	12 000	36 000
Driver with own vehicle	1	15 000	15 000
Cleaning woman	1	8 000	8 000
Security guard	1	10 000	10 000
Part-time accountant	1	10 000	10 000

Furniture Suppliers

The profit of your furniture store directly depends on how reliable suppliers you find.

Here are some tips to help avoid the mistakes of novice entrepreneurs:

1. You need to look for furniture suppliers at specialized forums, exhibitions, conferences.
2. Work only with trusted suppliers who have been operating for several years.
3. Research which brands of furniture customers prefer in order to give customers what they require.
4. Do not work with suppliers whose reputation is already tarnished.
5. It is better to work with local furniture suppliers so as not to suffer losses due to the swinging of the dollar.

Calendar plan for opening a furniture store

In addition to the fact that you need to have serious capital investments, you should prepare for the fact that opening a furniture store is not a quick process.

It will take at least six months to get all the permits, find the premises, equip it and establish communication with suppliers.

Stage	Jan.	Feb.	March	Apr.	May	June
Registration and obtaining the necessary permits
Rental of premises and repairs in it (if necessary)
Recruitment
Purchase of the first batch of goods
Opening

Capital investment in a furniture store

The amount of investment depends, first of all, on the area of ​​your premises and the cost of renting one square meter.

It is the costs of renting a room, repairing it, installing lighting and ventilation systems that make up 40% of the capital investment of a furniture store, 50% is the purchase of the first batch of goods, the remaining 10% falls on the purchase of equipment and other expenses.

If we talk about the cost of renting a room for a furniture store, then it differs in different localities.

For one square meter somewhere they ask 500 rubles, and somewhere 1,500 rubles.

Since you will be drawing up a contract for a long rental period, you can ask for a discount and rental holidays for at least 1 month.

On average, renting a room for a furniture showroom of 300 square meters will cost you 200,000–250,000 rubles per month.

How much can you earn with a furniture store?

The markup for 1 piece of furniture is 30–50%.

It is impossible to speak unambiguously about how much profit you will have from your furniture store. The more goods you sell, the higher your income will be.

According to 2014 data, the owners of popular furniture stores in small towns (the number of inhabitants is 500-700 thousand people) have about 2,000,000 rubles per month.

Even if you subtract from this amount the cost of rent, staff salaries, taxes, advertising, the purchase of goods and unplanned expenses, you still get at least 500,000 rubles of net profit.

So you can return the capital investment of the furniture salon in 1 year.

We invite you to watch the video interview.

with the owner of a large Russian furniture hypermarket:

Now you all know about how to open a furniture store.

The main difficulty is to raise capital investments in the amount of 2–2.5 million rubles.

Perhaps you should think about attracting a partner in order to launch a startup as quickly as possible.

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Furniture is an integral part of every person's life. It is everywhere: at work, at home, in places of rest, in various institutions. Most often, they purchase household furniture, updating the interior or furnishing a new apartment. Therefore, the business retail furniture has its own prospects for development and earnings. In order to correctly calculate the main points and costs of opening our outlet, we present a business plan for a furniture store, an example of which you can use when starting your project.

Project Summary

We are considering opening a furniture store in a city with a population of about 800 thousand inhabitants. The store will feature the following categories of home furniture: sofas, armchairs, bedroom and kitchen sets, desks and office chairs, coffee tables and ottomans. Target audience: people from 25 to 50 years old with an average income level.

The store is located in a large residential area of ​​the city in an actively passed place, not far from the shopping center, clothing stores and hardware stores.

The main risks of the project:

Name of risk	Decision
Emergence of a strong competitor	In the fight against strong competitor it is necessary to offer customers the widest possible choice of furniture models, alternative options for the terms of production, delivery; develop a loyalty system, promotions, great offers, discounts for regular customers
Failed first purchase	To minimize the risk of unsuccessful purchase of furniture, it is necessary to analyze competitors and similar furniture stores, form a buyer's portrait and determine the level of demand for furniture categories. In addition, you can agree with the manufacturer to take furniture for sale or with the possibility of exchanging for another model.
A sharp increase in the price of renting a store space	You will have to rent a large area, so the price will be rather big, as well as the costs of repairing and preparing the premises, so it is better to draw up a lease for at least 2 years with the possibility of extending the lease and the right of priority to buy the premises
Economic crisis, reduced solvency of the target audience	In this case, it will be necessary to rework sales tactics, offer cheaper models of furniture that will be affordable for buyers or offer special installment and lending programs jointly with banks

A business plan for a furniture store with calculations will help to form an estimate of planned and reserve costs for opening and developing a furniture salon.

Registration

To open a furniture store, we need to choose a form of entrepreneurial activity and pass the appropriate registration with the tax service. For the operation of one store, it will be enough for us to register an individual entrepreneur and choose a simplified taxation system of 15%. We indicate the OKVED code 47.59, which allows you to engage in retail furniture and interior items.

In addition, you must obtain permission from the fire inspectorate to use the premises for a furniture store.

No more permits or licenses are required.

Investments in registration and registration will not exceed 7-10 thousand rubles.

Premises for rent

We will rent a room in a residential area of ​​the city in an actively traveled place, close to clothing stores, building materials and transport interchanges. The room is located on the ground floor of the house. The total area is about 80-100 sq. m. The cost of such a room will be 50 thousand rubles.

Also in the room you will need to make cosmetic repairs - painting the walls, installing coatings on the ceiling and floors. Repair costs will be determined in the amount of 200 thousand rubles.

To minimize the cost of repairs, it is important to rent a room with a minimum number of partitions, a free area viewed from the entrance.

Utility bills for such a room will cost about 7 thousand rubles. The store should be warm, but not hot and not damp.

Purchase of equipment

For a furniture store, it is necessary to purchase a table, a chair and a laptop, an MFP for the work of a sales assistant, as well as cash equipment.

In addition, the furniture store will need a truck, which will be used to deliver furniture to the customer. A car of the GAZelle-business class with an all-metal van body worth 900 thousand rubles is taken.

In total, 1 million rubles will be needed for these purposes. To save on the purchase of transport, you can buy a used car or agree on cooperation with the owner of such a vehicle.

Range and manufacturers

It is very important to choose both the current range of furniture at the first purchase, and manufacturers. The following categories must be present on the trading floor (we indicate the purchase at cost):

Name	price, rub.	Quantity	Amount, rub.
Sofa large	20 000	2	60 000
Sofa small	15 000	2	40 000
Bed big	15 000	1	20 000
Bed bunk	15 000	2	40 000
Elements of a bedroom set (tabletop, wardrobe, upper wardrobe, chairs)	10 000	5 types of cuisine	50 000
Bedroom set (cabinet, wardrobe)	15 000	3 types	45 000
Mirrors	5 000	5	25 000
Closet	15 000	3	45 000
Desk	10 000	3	30 000
Children's ottomans	2 000	10	20 000
Ottomans for adults	3 000	5	15 000
Children's table chair	2 000	3	6 000
adult table chair	2 500	4	10 000
Chandeliers	1 000	10	10 000
Table lamp	500	10	5 000
Floor lamp	1 000	5	5 000
Outcome			426 000

This is the minimum purchase of the necessary representatives of the furniture categories and the maximum for a given retail space. It is advisable to negotiate with the supplier-manufacturer about the option of exchanging by color or for another model if necessary. You can also get visual catalogs from the manufacturer for the supply of furniture to order.

The store should be represented by at least 5-7 different manufacturers. They should differ in price category, quality and style solutions.

Our markup on furniture will start at 50%.

Staff

For the full-fledged work of a furniture store, it is necessary to hire several employees. At first, the entrepreneur himself can be engaged in the sale and delivery of furniture, but combining these 2 functions with administrative tasks will not be easy. Therefore, we will hire a sales assistant and a loader driver for delivery. The third specialist will be a furniture assembler.

One of the work functions can be performed by the owner himself, for example, a delivery man. This is a responsible position, since expensive transport is under his responsibility. And the safety of the delivered furniture also depends on this person.

Approximate staffing table:

The seller will have a piece-rate system with a bonus for meeting the sales plan. The assembler will receive a piece-rate wages for each order.

Accounting will be carried out independently by the entrepreneur, as well as ordering furniture for the trading floor.

Marketing and Advertising

To attract customers, it is important to analyze the level of demand and form the right pricing policy and the corresponding assortment for the first purchase. During the opening of the store, it is imperative to install a large signboard, organize a grand opening of a furniture salon with balls and promotions for the first customers.

The accumulative system is formed individually for the buyer. For example, with a one-time purchase of furniture in the amount of 50,000 rubles, a loyalty card is provided with a 5% discount. After reaching the indicator of 100 thousand rubles, the discount increases to 7%.

In addition, profitable installment options for expensive furniture will be provided (from 35 thousand rubles per item).

Expenses and income

Here we will analyze and summarize all the start-up and monthly expenses for opening and developing a store. Let's designate the sales plan and plan the estimated revenue starting from the 3rd-4th month of active trading. After that, we will determine the net profit, the profitability indicator and the payback period of the initial investment.

Starting costs

Income

The first 3-4 months for a furniture store will be challenging, with little or no profit in the first month. However, starting from the 4th month, a certain level of sales is planned. By this period, the number of buyers should reach the planned level.

Sales program:

Name	price, rub.	Quantity	Sum
Sofa large	20 000	1	20 000
Sofa small	15 000	1	15 000
Bed big	15 000	1	15 000
Bed bunk	15 000	1	15 000
Full bedroom set (medium)	70 000	2	140 000
Bedroom set	100 000	2	200 000
Mirrors	5 000	2	10 000
Closet	15 000	1	15 000
Desk	10 000	2	10 000
Children's ottomans	2 000	3	6 000
Ottomans for adults	3 000	1	3 000
Children's table chair	2 000	2	4 000
adult table chair	2500	2	5 000
Chandeliers	1000	10	10 000
Table lamp	500	5	2500
Floor lamp	1000	5	5 000
Total:			475 500

Taking into account the average markup of 50%, the profitability will be 237,750 rubles per month.

Let's calculate the difference between income and expenses to calculate the tax:

237,750 - 122,000 = 115,750 rubles per month.

We calculate the tax payment:

115,750 x 0.15 = 17,363 rubles.

Accordingly, our net profit will be:

115750 - 17,363 = 98,387 rubles per month.

Let's calculate the return on investment:

(98,387 / 122,000) x 100 = 80.64%.

The profitability of the furniture store is quite optimistic. However, it is worth remembering that the first 4 months will have to work on the image of the store and constantly work to increase the effect of advertising, which will require investments.

Let's calculate the payback period of the project:

758,000 / 98,387 = 7.7 months.

Within 7-8 months, it is planned to recoup the initial contribution to the store.

Eventually

Selling furniture even in a small town can be quite a profitable business. The main thing is to enter the market, establish a strong position, attract as many buyers as possible and retain regular customers. great deals and a loyalty system.

In the future, in a year, you can rent a room larger area and increase the range offered, enter the online sales market and open your own online store with home delivery. In addition, in two years it is planned to open another point of sale in another large area of ​​the city.

In this material:

How to start a furniture business from scratch? You can also meet enterprises that make furniture without equipment and some serious industrial premises. But the consumer is already tired of cheap walls and tables, chipboard furniture, which falls apart after a few years. Now there are more requirements for the manufactured product. To meet them, you will have to open a full-fledged furniture production workshop.

Market Review

How to start furniture production? Before you open a furniture shop, tune in that small and medium-sized businesses in this area are characterized by specialization in something specific. You should not grab onto the production of everything in a row, but you should try to make every effort to gain a foothold in some narrow niche. This is a fundamental rule in the strategy of survival in the furniture industry. You can focus your efforts on your own production of the following furniture:

• case;
• soft;
• advertising;
• for trade organizations.

Advertising furniture is used to decorate points of sale and attract as many buyers as possible to a product or service. For trade organizations, such as shops, pharmacies, shopping centers, salons, special shelves and showcases are required, on which the assortment will be displayed.

Furniture manufacturing involves a large number of specializations. You can focus on assembling some products with limited functionality, such as, for example, euro pallets or computer tables, or you can make glass tables and cabinets, make furniture from a certain material - plastic, natural wood.

Furniture manufacturing as a business does not mean only the creation of goods. Services for the restoration of cabinet and upholstered furniture are also popular. These services are especially in demand among citizens with a low level of income, and there are a lot of such people in the country. The opposite direction is the restoration and restoration of antiques. In this case, the services will be in demand in regions that are economically developed.

An unoccupied niche in this market is the production of wicker furniture. It can be mastered by a small enterprise, however, wicker chairs, sofas, cabinets continue to be imported from abroad, leaving them in the high price segment.

An excellent specialization for small and medium-sized businesses is built-in furniture. In this case, an individual approach to each client is required. Large enterprises unable to meet individual customer requirements.

To understand whether it makes sense to start a furniture manufacturing business, pay attention to the development trend of related fields. If the real estate market is developing, foreign cars, the market for antiques and advertising services is developing and this dynamics can be observed in the next two or three years, you can start in this direction. On the other hand, there will always be demand for furniture: after its decline, the upward trend returns very quickly.

Organization of production

Where to start making furniture? Once you have decided on a specialization, you need to find a suitable room. The minimum required area that will be required is 200 m 2. Its rent will cost 1300-6500 rubles a year for 1 m 2. This range of prices depends on the region.

In Moscow and St. Petersburg, you need to tune in to the cost of 1 m 2 at 5-6.5 tons. per year, and in regions, especially economically undeveloped, it is quite possible to count on the lowest prices. The average figure is 3300 rubles per year for 1 m 2. Total rent will cost 650-660 thousand rubles. in year. If you manage to get a room for a long-term lease cheaper, it will be very good.

For equipment, depending on the specialization, you need to spend from 350 thousand rubles. up to 1.5 million rubles. This does not include the purchase of office equipment, software, a truck with which the furniture will be delivered to the consumer or to points of sale. You can buy both standard machines and entire production lines that are made to order.

Pay attention to the purchase of quality components. Immediately take into account that it is impossible to produce furniture that will be of high quality and competitive, while relying only on parts and accessories of domestic production. Build relationships with distributors foreign companies, which offer everything you need for the production of furniture.

Decide in advance and make a list of component suppliers, conclude supply contracts:

• MDF boards;
• laminated boards;
• films on plates;
• paintwork materials;
• accessories;
• aluminum profiles;
• sliding systems.

At the initial stage, it is necessary to duplicate suppliers for each position. Diversify the assortment so that there is not only the production of furniture from chipboard. During the work, some of them will be weeded out, cooperation will continue only with some of them, which turned out to be reliable and profitable in the price range.

The next issue is staffing. The level of training of employees should be high, but it also requires high pay. You can organize your own training in the specialty, if you have the experience and qualified personnel for this.

The staff of the furniture workshop should include:

• master;
• assembly fitter;
• joiners;
• glazier.

The production workshop can be from 10 to 50 people, depending on the volume of production.

In addition to them, you also need:

• driver;
• Sales Manager;
• courier;
• storekeeper;
• designer.

The total payroll fund (payroll), if there are no more than 15 employees, is from 350 thousand rubles.

These calculations are valid for the general case. Depending on the specialization and scale of the region, they can change both downward and upward. For example, for economically underdeveloped regions, the wage fund will decrease, but for Moscow and St. Petersburg it will increase several times. Consider specific examples in the niches for the production of cabinet and upholstered furniture.

Production of cabinet furniture

The production technology of cabinet furniture includes the following:

• preparation of a project of a conceived product in different planes;
• work on cutting materials, the formation of details of the future product;
• work on drilling holes and sockets for fasteners;
• works on facing cut edges;
• final assembly of finished furniture.

This process depends on how automated it is. It is believed that the use of CNC machines reduces the percentage of manual labor, increases the automation of the process. The operator of such a machine only needs to enter the size data into the program, create the required product, and the machine, after starting up, will cut out everything that is needed in a few minutes. This method of manufacturing is considered advanced and high-tech.

The disadvantage of such production is that constantly reconfiguring the program for an individual order is considered an unprofitable exercise. Therefore, to work with individual orders the use of CNC machines is not suitable. The best option is the organization of furniture production on several machines, which form a semi-automatic line with combined manual labor.

For such a furniture manufacturing workshop, you will need to purchase the following equipment and tools:

• panel saw with manual feed of materials;
• edge banding machine, with which rectilinear edges, concave and convex elements are lined;
• drilling and filler machine, which allows you to make holes - both deaf and open;
• grinding machine;
• screwdrivers and perforator;
• cutters, drills, knives.

With all this, you can count on the simultaneous monthly release of 100 units:

• cabinets;
• tables;
• pedestals;
• shelving.

Total 400 units finished products. The expenses must include:

• for materials;
• for electricity,
• for advertising;
• for depreciation.

In addition, the cost of furniture production is formed by payroll and rent. The payroll together with taxes on wages is about 400 thousand rubles, rent - 50-55 thousand rubles. The cost of 400 of these products will be about 500 thousand rubles.

The cost of a table or cabinet varies from 2.3-3.3 thousand rubles, and the cost of cabinets and racks - 3.5-5 thousand rubles. Approximate income will be - 1160-1660 thousand rubles. The profit will be 590-1060 thousand rubles. per month. This is the perfect calculation. To get real numbers, the final values ​​can be divided in half, even if labor efficiency is high.

Production of upholstered furniture

The need for upholstered furniture among the population forms a sixth of the entire furniture market, which makes this niche very promising and attractive for both medium and small enterprises.

There is a trend towards custom-made sofas and armchairs, which enables small businesses to successfully compete with large industries who will not chase an individual customer. It is just convenient for small and medium-sized businesses to produce small batches of armchairs and sofas.

For small and medium-sized businesses, this niche is also attractive because it does not require the purchase of expensive equipment.

The main operations are performed manually. Finally, such a small and medium business easily adapt to fashion trends, ready to quickly fulfill an order, even if the novelty has just appeared on the market. The factory needs a quarter for this to transfer the equipment and technological process for the release of some specific models. A small workshop can only provide the customer with a whole line of models due to combinations of upholstery, accessories and material, thereby benefiting from exclusivity.

Its production of upholstered furniture requires the purchase of the following machines:

• combined - for wood processing;
• edged multi-blade;
• turning;
• milling;
• trimming;
• grinding.

Their total cost is 150-160 thousand rubles. In addition to machines, you will need drying equipment and pneumatic clamps, as well as hand tools, sewing machine and cutting tables. This is another 40 thousand rubles. In total, the technology for the production of upholstered furniture will require about 200 thousand rubles for equipment and tools.

In addition to equipment for production shop you will also need to purchase office equipment - office equipment and furniture total cost in 60-90 t. This equipment allows monthly production of up to 100 sofas, each of which can be offered for sale at a price of 7.5 tons. The income of the enterprise will be from 750 thousand rubles.

The cost of own production of upholstered furniture is:

• FOT - 150-250 thousand rubles;
• rent - 50 thousand rubles;
• materials - 150 thousand rubles;
• electricity, utilities, internet, communications - 20 thousand rubles;
• advertising - 30-50 thousand rubles;
• unforeseen expenses - 40-60 thousand rubles

Total total production costs are 440-580 tons. The profit of the enterprise before taxes is 170-310 thousand rubles, and after - 160-290 thousand rubles. The real value of profit will be 1.5-2 times lower. The average payback period for investments in equipment and tools in this type of activity, if the efficiency is high, is considered normal from 4 months.

Take into account the production of facades. The number of enterprises that specialize in this is growing every year, but many manufacturers do not have high quality products. Buyers are ready to spend more money on high-quality facades, therefore, if the emphasis is on product quality, and does not seek to reduce costs due to it, then the production of facades can turn out to be a very profitable enterprise.

It will take 1.5 million rubles to open its own production. One piece of equipment, its purchase, delivery and installation will cost 1 million rubles. It is also necessary to provide for the purchase of raw materials for a month of furniture production, which will cost another 250-300 thousand rubles.

One person can work on the equipment, so the payroll will be small. In a month, such a furniture production workshop produces 400-500 m 2 of MDF facades. The cost of 1 m 2 reaches 1 tr. The income of such an enterprise is 400-500 thousand rubles. Expenditure - up to 200 thousand rubles. The initial investment will pay off in 8-12 months.

What to focus on?

How to organize your furniture manufacturing business in order to achieve high labor efficiency? First, safety precautions must be followed. Second: the staff should have a personal interest in high and quality production. Therefore, establish that the salary is formed from a fixed rate and a percentage for the work performed, and marriage is calculated from the salary. This will raise the interest of workers and improve labor efficiency.

After the work is established in the workshop, engage in an active search for customers. Products can be sold through retail chains in your city and in other cities.

It is very good if you have your own online store for the sale of manufactured furniture. If you invest in its promotion and contextual advertising, it allows you to increase sales several times, while advertising costs will be low.

Order a business plan

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