How much money do you need to open a flower shop. How to make money from scratch trading flowers for the holidays. Good location for a shop

A large sector is made up of men who purchase flowers for their loved ones; women who often buy flowers to decorate a room or as a gift. In any city there are a large number of flower shops, pavilions and stalls that can compete. So how do you organize flower business so to make a profit? To do this, a number of factors must be taken into account.
Organization Features

In this business, several components play a major role. It is necessary to accurately determine the size of the initial investment, objectively calculate the state of the flower market sector, seasonal fluctuations, and strategically place the point of sale. The key to success is a reliable and trusted supplier. So, we organize a flower business.

To organize a flower business, it is enough to register in local branch FTS of Russia as individual entrepreneur, register with the Pension Fund branch, as well as decide on the type of taxation and start looking for premises.

Type of outlet

There are several types retail stores, but not everyone is suitable for a person who does not have experience and large funds for investment. The most suitable option for beginners in this field of business is to open an online store. Here you need to take care of the product range, a quality website, a warehouse space, a delivery method, and personnel for receiving applications.

The flower pavilion will require large investments. You will need a spacious room, decorated in a designer style; a well-chosen assortment of plants. It is necessary to take care of the design of bouquets, everything should be on the level. For more income, you can open a chain of stores.

In order to start trading in flowers, the investment of funds is reduced to the minimum amount, about 300-1000 dollars.

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Necessary materials

You will need a number of materials and tools to create unique bouquets:

• cellophane wrappers;
• ribbons of various colors;
• all kinds of accessories;
• cutting tools.

In hot and cold seasons, it is best to purchase an electric heater and air conditioning. It is good to purchase special refrigerators for storing flowers.

In order for your business to be profitable, it is important to properly locate the outlet. It is best to trade at crossroads, busy streets, restaurants, clubs, near schools, kindergartens and universities. Sometimes to choose a good place need to change a few. The main thing is to analyze the results of trading on various platforms.

It is very important to properly prepare the product for sale. Bouquets should be arranged skillfully, flowers should look fresh and attractive. From roses, it is best to cut the thorns to half the stem. In order for roses to absorb water, the stems must be trimmed. Flowers should be stored in a film or cellophane so that they do not lose their presentation. Before selling, it is best to place them for several hours in water heated to 4 degrees. So they will look fresher and more beautiful.

Most of the goods will consist of roses, because these are the most purchased flowers. In addition, they are relatively expensive. The price depends on the season and place of production. Carnations will also make up a significant part of the flower stock. They are much cheaper than roses. It is worth buying tulips, orchids, daffodils and gardenias.

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Choosing staff

Flower business will require careful selection of personnel. It is best to hire a person with a florist education who knows a lot about arranging bouquets and caring for flowers. In addition, the seller must be sociable, polite, energetic, reliable, honest and physically healthy. Place ads in local newspapers or the Internet to attract candidates. The ad must offer decent wages and good working conditions.

You can organize the sale of flowers in restaurants and clubs. For such work, it is best to choose girls. It can also be students who want to earn extra money. They can be dressed in beautiful costumes that reflect the image of your company or restaurant.

Before hiring a person, you need to find out as much as possible about him, because employees will work with cash. Ask for at least two references from your place of study or work. Entrust work with money only to reliable people. After recruiting employees, explain to them what their duties and responsibilities are. Check each worker at least once every three days.

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Advertising campaign

This business differs from other types of business in that traditional advertising is practically ineffective here. In this case, a direct form of advertising is needed. It should draw attention to the seller as the buyer approaches the seller's location.

The best form of advertising is a sign that will grab attention and let you know that flowers are for sale. At the sight of such a sign, many will begin to consider what you are selling. The sign is best made with your own hands to attract buyers with your personality.

On the eve of any holiday event, you can print an article about your store, attach photos and send it to the editors of a local magazine or newspaper. In this way, people will be able to learn about your business, and you will get potential buyers and profits.

In order for a business to develop and be successful, you need to properly organize your daily work. No need to spend more than 3 hours a day on the purchase and preparation of goods for sale. It may take several months to fully organize the entire workflow. But then everything will go like clockwork. In the morning, it is best to prepare flowers for sale, organize the work of sellers and deliver goods.

The time of the highest sales will depend on where the store is located. Stores located in busy areas will sell more flowers from about 4 to 7 pm, as people return from work at this time. Most people buy flowers on their way home, not to work. The most profitable days are weekends. As for flower sales points located in restaurants, the most profitable time is from 18:00 to 21:00. During a downturn in restaurant sales, vendors may cruise the streets looking for customers and then head back to the restaurant. It takes some time for salespeople to gain experience in this business. Girls selling flowers in restaurants should be nice and friendly. They should be able to unobtrusively approach the couple and offer the guy to give his lady a flower.

Experienced businessmen who have achieved some success often say that they do not care what they trade. The flower business is different in that you will have to sell a very beautiful product, while the profitability of such a business, if it is properly organized, is quite high.

At the same time, in case of violation of contractual obligations by counterparties, losses can be quite significant. At the same time, experts predict high rates of development of the flower business in Russia in the coming years. That is why for those who want to deal with flowers, it is not too late to start their activities.

How to open a flower business?

Before you seriously engage in the sale of flowers, you need to carefully consider how to organize a flower business. Of course, flowers are a sought-after commodity, but at the same time quite perishable, so its sale should be carried out as soon as possible. short time. Otherwise, the flowers will simply wither, and it will not be possible to reanimate them.

Therefore, outlets for the sale of such goods should be located in busy places, preferably not far from the business center. The fact is that in any organization it is customary to celebrate the birthdays of employees, and these days it is customary to give flowers. If you are starting a flower business from scratch, then first you need to register as an individual entrepreneur and rent a tent in the market. Remember that activity registration is required condition otherwise you may be fined for illegal business.

Flower business business plan

Every business starts with a business plan. It can be drawn up on paper, or maybe just in your head, but in any case, it is necessary to think over a plan for organizing a business.

When compiling it, they usually start from the costs of purchasing the main products - flowers, then it is necessary to take into account all the mandatory payments that need to be paid to the budget and extra-budgetary funds, as well as other necessary expenses (rent, wages of employees with accruals and other expenses).

At the initial stage of the business, the selling price of the product, which will form the flower business income, must be set taking into account the prices of competitors, sometimes their level may be even lower to attract customers. However, pricing in flower shops-salons is carried out according to a slightly different principle than in kiosks and markets, since the price of the goods also includes the cost of the service - which is why it must be well debugged.

To increase profits and create additional convenience for buyers, most flower shops practice taking orders via the Internet, delivering bouquets directly to the buyer, some of them have established cooperation with wedding salons.

The flower business is seasonal, and the provision of additional services makes it possible to compensate for the drop in revenue during the low season.

Business plan for a flower shop

If you have a certain capital, it is best to open a flower shop or salon. By expanding the range and selling related products, such a business will have a higher profitability. However, this will require renting or purchasing (which is quite difficult) a room with an area of ​​at least 50.0 square meters. meters.

In addition to the trading floor, there must be a storage room. The presence of a split system that maintains optimal temperature conditions is also necessary. Freshly cut flowers are best stored in a deli refrigerator. The trading floor needs to be equipped with shelving, and you should not forget about the need to purchase simple office equipment.

If you are not good at composing flower arrangements, then it is a good idea to think about the workplace of a florist. In addition, you will need a variety of packaging material for decorating bouquets.

All these costs must be covered from your own funds, since banks practically do not give loans to start a new business. As for planning activities, then, of course, you can invest in a ready-made business plan for a flower shop, but it’s not so difficult to draw it up yourself, having thought through all the details of this business.

Sample business plan for a flower shop

For clarity, we will show how to draw up a business plan for a flower shop. So, we need a room with an area of ​​​​at least 50.0 square meters. meters. The minimum list of equipment required to open it includes the following:
No. Equipment name | Quantity | Price per one. (rub.) | Total price (rub.)
1. Gastronomic refrigerator 3 42500.0 127500.0
2. Shelving 20 2800.0 56000.0
3. Split system Fujitsu Genera" 2 20800.0 41600.0
4. Rack 1 5600.0 5600.0
5. Office chair 3 2900.0 8700.0
6. Ergonomic office table 2 3200.0 6400.0
7. Computer desk "Classic" 1 3050.0 3050.0
8. System unit, monitor, printer 29000.0
9. Specialized florist workplace1 12500.0 12500.0
10. Vases, specialized flower stands, consumables 25000.0
Total 315350.0

Thus, the initial minimum capital costs for the purchase of equipment for a flower shop will amount to 315.4 thousand rubles. The amount is not that big, but do not forget that the main costs will fall on the purchase of goods and operating expenses.
Suppose that 3 people work in the salon-shop (1 seller, 1 florist, 1 contract accountant). The owner of the business acts as a manager.

With a markup of 90.0% (which is an average in such a business) and an average daily revenue of 34.2 thousand rubles, the gross monthly income will be 855.0 thousand rubles.
Now let's calculate the average monthly expenses:

• purchase of goods - 450.0 thousand rubles;
• salary with accruals - 97.5 thousand rubles;
• rent - 120.0 thousand rubles;
• utility bills (including average annual heating costs) - 56.0 thousand rubles;
• consumables for current needs - 15.0 thousand rubles;
• taxes (UTII) - 15.0 thousand rubles.

Total costs - 753.5 thousand rubles.
The net monthly profit of the salon will be 101.5 thousand rubles. Thus, the profitability of the flower business will be 11.9%. (The calculations assumed the minimum income that an unpromoted flower shop and real expenses can receive).

flower stall business plan

A flower kiosk, unlike a store, has a smaller sales area, it does not provide for a florist, and the range of goods is less wide. If the store, in addition to flowers, may provide for the sale of related products - potted plants, souvenirs and gifts, ceramics, soil, then in a kiosk, as a rule, only the main product is sold.

The profit of a flower stall is completely dependent on the turnover. In general, drawing up a business plan for a flower kiosk is no different from drawing up a business plan for a flower shop, only the numbers will naturally differ.

With the same revenue, the profitability of the kiosk will be significantly lower due to much higher costs and rather large losses. It is also obvious that the organization of the work of a flower kiosk will require less investment.

Buying a flower business

Sometimes you can see ads of the following nature: “I will buy a ready-made flower business”, which is not surprising given its high profitability. If you are already engaged in a certain business, have experience and, most importantly, considerable capital, then you can buy a ready-made flower business.

However, in this case, you will have to evaluate it, which means finding out all suppliers, terms of delivery of goods, average monthly income and expenses, main buyers, relationships with the tax office, creditors and debtors, and many other nuances.

Buying a flower business in Moscow, and besides, a successful one, is a rather rare thing, therefore, without knowing the real reasons for its sale by the owner, it is not worth making a deal.

However, if you study well the state of affairs in the flower business that is offered for sale, then you can thoroughly bring down the price, and the purchase transaction can turn out to be very profitable.

Sale of flower business

The flower business is sold for completely different reasons: unprofitability, disputes between co-owners, the need to obtain funds to pay accounts payable, repayment of bank loans. Today, on the Internet, you can often see ads for the sale of a flower business in Moscow.

When making such transactions, it is very important that the property where the shops or salons are located is owned by the business owner. In this case, the transaction price increases many times over.

This happens due to the fact that rent in the capital is unusually high and increases every year. As a result, the flower business in Moscow in some cases may even have negative profitability, which is one of the reasons for its sale.

Flower business at home

If you live in a private house with a fairly large plot of land, love flowers and understand them, then the best option would be to organize a flower business at home. Some of the most common home grown flowers are roses, dahlias and asters.

Such a business will be quite profitable, because you only bear the cost of buying seeds, tubers or seedlings, however, seeds and tubers can be obtained independently, but rose seedlings must be purchased from nurseries.

In order to engage in a flower business at home all year round, you need a greenhouse, the construction costs of which will not be so big.

True, this will increase the cost of electricity, but, as practice shows, they will more than pay off. The main thing is to find buyers: they can be flower stalls, shops, you can also sell flowers on your own.

One of my friends, growing flowers at home, changes foreign cars every year.

So think: is the flower business profitable?

Interesting video How to make money on flowers!

Many entrepreneurs have made a fortune in the sale of flowers, but this is not an easy business. How to open a flower shop from scratch so that the outlet quickly pays off and begins to generate a stable income? It is necessary to take into account the peculiarities of this area of ​​\u200b\u200bactivity. The specifics of a flower shop in perishable goods - unsold sluggish flowers bring losses. Competition in the flower trade is high, but the demand is constant. There are several directions of this business: a flower kiosk, a salon or an online store.

The article is devoted to the flower business: opening and registration, financial expectations in the form of a business plan and the secrets of success.

Legalization of business

This entrepreneurial venture is not burdened with excessive paperwork. What documents are needed to open a flower shop:

• Registration of IP and extract from ERGULE.
• Tax registration: OKVED code 52.48.32 (trade in flowers, seeds and fertilizers).
• The choice of taxation system: UTII or STS (6% of income or 15% of income minus expenses).
• Registration of the cash register with the tax office (on your own - 2 weeks, order paid service sellers of these devices - 3 days).
• Obtaining a permit for the right to trade in the administration.
• Lease agreement or documents on the ownership of the premises for trade.
• Conclusions of the SES and the State Fire Supervision Authority on compliance with the standards.

AT trading floor you need to issue an information stand with a book of complaints and suggestions, as well as certificates for the goods (optional).

Premises and place for flower trade

Many people ask the question “I want to open a flower shop, what do I need for this?”. The amount of investment required depends on the format of the store. There are many options - from a trailer on wheels to a salon in a solid room

Room type

Opening a flower business from scratch is attractive because it does not require large premises.

Choose one of the options:

1. Cheap segment : a commercial trailer on wheels (tonar) is a profitable investment. The trailer can be transported in case of an unprofitable place, and in case of failure of the flower business, it can be retrained (coffee / tea, hot dogs, etc.) or sold at a profit. The price of a used tonar is ≈ 110 thousand rubles.
2. Middle segment : a modular pavilion with an area of ​​10 m2 is a convenient option, which can also be re-qualified and sold at any time. The price of a new pavilion for 10 m2 is ≈ 90 thousand rubles, the price of rent per month (10 m2) is ≈ 7 thousand rubles.
3. high segment : renting premises in a shopping center means a large traffic of wealthy people and the opportunity to sell at good prices. Rent per month (10 m2) ≈ 10 thousand rubles.
4. VIP segment : the first floor of a residential building is an appropriate option when placed in a favorable area. Such options are appropriate for a flower boutique / salon. The price of renting a room from 40m2 ≈ from 50 thousand rubles per month.

Note! An online store can be opened as an addition to any of the options.

Location selection

The future of the flower shop depends on how many people pass through the place where it is located. Choose options near the highway where you can park your car. A busy person will park, find your store a few meters away and buy flowers.

• downtown - on the side of traffic from the center to the periphery;
• in a residential area - on the side of traffic to the city center;
• a place near the subway, in a pedestrian crossing .

Note! You can buy a ready-made flower business at a price of 250 thousand rubles.

Purchase of equipment

What you need to open a flower shop from scratch:

• commercial equipment: counters, racks, plastic flower vases (20 pieces), a table, and 2 chairs;
• showcases-refrigerators for flowers;
• air conditioner;
• a computer;
• cash machine.

In total, about 110 thousand rubles will be required.

Refrigerators are required, otherwise the products will wither. Trailers already have built-in refrigerators and air conditioners if it is a specialized flower tonar. In this case, you will require much less investment - up to 50 thousand rubles.

When calculating how much it costs to open a flower shop, include repairs in the estimate - from 350 thousand rubles above.

The right assortment is the key to profit

The main task is to satisfy the needs of everyone entering your store. A poor assortment will force the client to look at flowers from others or change the idea with a bouquet for another gift.

To open a flower shop from scratch, be sure to explore the windows in the city's main flower outlets.

Diversification of the assortment depends on the format outlet:

• trailer shop (minimum range): carnation - 3 colors, single chrysanthemum - 3 colors, spray carnation - 3 colors, rose - 5 colors, spray rose - 2-3 colors, gerbera - mix, tulip (seasonal) - 3 colors.
• Modular pavilion 10 m2 can be supplemented with a variety of colors of roses, and with an area of ​​15 m2 you can add feces, irises and orchids.
• Shop in the mall always has an additional product that makes a profit and does not deteriorate. These are flowers in pots, beautiful pots, soil mixtures and fertilizers, postcards, vases, accessories and more.
• Vip-class flower salon involves an exclusive range, exotic flowers, fittings and accessories.

Recently, eustoma has been relevant - it is inexpensive, delicate, beautiful colors, long standing.

Accessories for packaging: transparent film, packaging-cones for 1,3 and 5 colors, corrugated paper, interlining, colored tape, adhesive tape, etc.

Margin for flowers 200%, for flowers of excellent quality 250% or more. Flowers that have not been sold in a week must be sold at a discount, and those that are very wilted should be thrown away, otherwise this is a minus in reputation.

The most important secret of success is the presentation of flowers. small shop involves the purchase from the supplier by self-delivery, which allows you to check all the goods directly at the base.

It is necessary to cooperate with two or three suppliers, so that in the event of a holiday rush, you will not be left without goods and excess profits. Main suppliers: Holland, Ecuador and domestic representative. Best Product, prices and approach from a Dutch supplier.

The purchase should be divided into categories:

• "star" assortment - this is the main purchase, which is 100% of the running assortment, purchased on an ongoing basis;
• additional purchase - this is an order above the main one, which is determined by an experienced seller or owner, depending on the need;
• holiday shopping : the order for February 14 is made on January 23-25 ​​in double volume, for September 1, the order is made on August 9 in double volume, for March 8, the order is made on February 1 in tenfold size.

Note! Please note that for the purchase on March 8, you will need to make an advance payment in the amount of 1/3 of the order and more, given the increased prices.

Advertising

First of all, you need a bright sign in the form of a light box, which will be visible at night. The inscription should give an understanding of the product "Your bouquet", "A million scarlet roses", etc. The cost of a box 2 meters long and 0.7 meters high is ≈ 16 thousand rubles.

Order the creation of your own website with flower delivery. For delivery, enter into a partnership agreement with a taxi driver. Advertise the site and store for free (social networks, sales sites) or for a fee.

Required: make a batch of beautiful business cards and give them to those who make purchases for a decent amount. A good idea with a discount for those who purchased in the amount of 1500 rubles.

Staff

Hiring a professional florist from the start is difficult and expensive. It is better to choose a novice specialist, since such an employee will not have to pay much. It is important to approve the initiative of a creative approach - this is a positive attitude of the florist and your profit.

For a flower salon or a boutique with a VIP clientele, professional florists are needed. This is an absolute must if you want to work with corporate clients and the VIP class.

Staff remuneration should be made up of the minimum rate (10 thousand rubles) and a percentage of sales. In this case, sales will be stimulated, since the florist seller will be interested in selling directly.

Flower shop business plan

The business plan is designed to guide the entrepreneur in the necessary investments and the speed of their payback. This will give an understanding of whether it is profitable to start such a commercial activity. Especially when it comes to risks when money for a business is taken on credit.

According to the minimum forecasts, sales will amount to 3-4 thousand rubles a day. It should be noted that during the holidays it will be a figure of 2-10 times more, so monthly sales will be adjusted.

Table. Costs (average)

Monthly calculation	trailer shop	Rented pavilion
Revenue	132 000,00	132 000,00
Product cost	66 000,00	66 000,00
Rental costs	—	7 000,00
Communal payments	8 000,00	8 000,00
Salary + salary tax	20 000,00	20 000,00
Other expenses	3 000,00	3 000,00
taxes	7 000,00	7 000,00
Net profit	28 000,00	21 000,00
Profitability calculation:	27%	19%
Invested funds
Purchase of premises	110 000,00	—
Purchase of equipment	50 000,00	110 000,00
light advertising box	16 000,00	16 000,00
Total invested	176 000,00	126 000,00
Payback period, months	6	6

The payback in both cases was six months, but it is worth considering that the trailer store does not need to pay rent and in the future will bring at least 7 thousand rubles more than a rental pavilion.

Before you open a flower shop, you should know some of the nuances:

• Flowers should be marked down after 7 days, but not after they begin to wither.
• The landlord is obliged to provide a rental vacation (without payment) for 1-2 weeks for the arrangement of the premises.
• Be sure to check if utilities are included in the rental price.
• Consider franchising.

Unusual approaches to the design of the bouquet will add prestige to your services. Let you have stylish and original bouquets - customers are always happy with this approach. An example of an idea: paper design imitating newspaper pages looks intriguing and unusual.

The flower business is a branch of retail trade in which, more than in other types of activity, risk and opportunity are intertwined, since the demand for flower products can serve as some barometer of people's well-being.

According to experts, the volume of bouquets and compositions sold directly depends on the level of financial well-being of the region, but the mentality of the nation also plays a certain role in this matter.

Like any other, the flower business is distinguished by its specificity, which is dangerous to underestimate. The country, for example, has not yet established norms for decommissioned flowers, although, according to professional florists, this figure is close to 10%.

But even with such obvious losses, the flower business has a decent profitability (from 50%), so there are enough people who want to try themselves in this business. In addition to a good profit (the average margin for flower products in the domestic market is about 200%), it also brings aesthetic satisfaction.

This type of business is also attracted by a relatively small amount of start-up capital, which depends on the type of outlet and its location.

How to start a flower business

Registration

The registration procedure is probably the easiest step in this business. register individual entrepreneurship in accordance with 52.48.32 OKVED "Retail trade in flowers". Individual entrepreneurs also need to decide on the taxation system (UTII or STS). If a businessman values ​​time more than money, you can entrust this stage to intermediary law firms.

After registering an individual entrepreneur or LLC, a cash register is purchased with subsequent registration with the tax office. Self-effort takes two weeks. With the service offered by KKM sellers, the whole process takes up to 3 days.

It is worth remembering about printing. Individual entrepreneurs under existing legislation can work without it. However, there is one caveat: not always suppliers agree to sell products without a stamp on the documents.

Documentation

A point of sale of any format must have documentation available to customers:

• Trade Permit (can be obtained from municipal authorities in accordance with federal law No. 381-F3).
• SES conclusion.
• Review book.
• Price (optional).
• Invoice (for buyers is not important).

Other papers ─ cash register, lease agreement, certificate of registration of KKM─ it is also better to keep it in the store all the time. Personnel are hired only with sanitary records (order No. 302 H), badges with a photo and name are made for employees.

Certification

Certificates in the flower business are not required, but there is one condition. These documents inspire confidence in buyers, especially since this formality costs the owner of the business the cost of a photocopy. After all, many reputable suppliers undergo voluntary certification, and partners should ask them for a copy of the certificate when purchasing.

Flower business formats

Conventionally, the flower business is divided into four formats:

small flower tents

Most often they are located near the subway or transport interchanges. The competition here is high, but buyers right choice enough space.

In order for a small pavilion to bring a good and regular income, it must be taken into account that flowers are a fragile and short-lived product, so first of all you need to worry about a good turnover.

In this format, the basis of sales is cutting. Approximate range of mini-pavilions ─ 20 types of flowers. Packaging plays an important role.

Small flower shops

They are placed in shopping malls and other busy places. Here, in comparison with a tent, there is more trading area, and hence the possibility of expanding the range.

In addition to traditional cut flowers, they also offer ready-made florist compositions, potted flowers, ceramics and souvenirs (serial and author's), gifts, flower soil, plant care products and related products.

With an increase in the range of products with a long shelf life, there is a good chance to balance all costs. In such a situation, the store's profit is no longer so unambiguously dependent on turnover volumes, which will allow selling a smaller number of flowers during periods of decline in demand, receiving a stable profit from related products.

Such a format and investments require appropriate ones - at least $ 20,000. The payback time for such a store also depends on the opening season, but in any case, it will have an obvious advantage - a stable business with a wide range of products and a constant customer base.

Floral online store

It is best to create with real experience work in an existing flower shop. The modern rhythm of life has turned flower delivery into a highly demanded service. In addition to stationary boutiques, this type of service is provided by online stores where customers place orders without leaving their homes.

Of all the flower business formats, the last option requires a minimum initial investment. Without the experience of selling a specific product of a perishable group, established partnerships with suppliers and a client base, the probability of a successful start in this type of flower business is low.

Flower Specialty Boutiques

They open in a separate built-in room on the first floors of the red line of houses, in shopping centers and other crowded places. Such boutiques allow you to show all the aesthetic value of the flower business.

Here, everything must be beautiful - from the design of the room, developed by stylists, to exclusive compositions created by master florists.

Experts estimate the cost of opening a salon at least $ 80,000. With proper investment, such a business promises to be stable, give people joy, and have good prospects for development.

Experts estimate the profit of salons at $ 5,000 per month. And if it is next to business center and has regular corporate clients, making out all their events, his profit will be even greater.

Location selection

Finding the perfect location for a flower shop is a paramount and not the easiest question, because this business is highly competitive, and if there are tempting offers from tenants, then the rental price will be appropriate.

The average price in the central regions for a retail area with a high flow of buyers is $ 1000-2000 per sq. m. m per year. And since the key to success in the flower business largely depends on the choice of your chocolate place, you need to pay attention to this moment, attracting, if necessary, specialists from trading card cities.

A point of sale can be arranged:

• In a tonar - a small "house" - a trailer.
• In a pavilion of modular sections.
• In a separate building (if you're lucky).
• In a built-in room in houses on the red line.
• In the mall.

The most profitable rent is in the shopping center, in the pavilions a little more expensive. The fate of a flower shop is largely determined by the choice of location.

Underwater rocks

The metro station is not necessarily another plus. The direction of the flow is important: people go home or vice versa.

Good traffic on the highway. If the place is closer to the center, then strong traffic is obtained where the direction of movement is towards the region, when located in residential areas, the center is chosen as a guide.

Among the nuances - for a quick start, you need to keep track of competitor understudies, as well as the possibility of parking in the area of ​​\u200b\u200bthe store.

When discussing the terms and drawing up contracts, specify whether utility bills are included in the total rent - another solid expense item. It is necessary to check the existence of a contract for garbage collection, otherwise it will be problematic to get rid of packaging containers.

For repair, arrangement, window dressing, you can ask for rental holidays - a standard need for a trade organization. It is also worth clarifying whether the architectural plan provides for the placement of outdoor advertising.

When concluding a contract, it is advisable to use the help of a lawyer. It is not so expensive, and only a specialist will be able to see all the pitfalls, up to the end of the land acquisition period from the landlord. After all, if in six months the building goes under demolition, such savings will come out sideways.

Depending on the size of the premises, they choose the type of store, the layout and equipment of the trading floor, warehouse, and other office premises.

Arrangement of the florist's workplace in an area accessible for viewing his work will be an additional advantage.

You should not save on designer renovation of the premises, so that the atmosphere and interior create a wonderful background and conditions for sales.

Video - practical advice flower business:

Choice of equipment ─ according to clothes they meet

Advertising

Point of sale equipment

To arrange a flower shop of any type, you need special commercial furniture and equipment. Catalogs of ready-made kits for different retail space can be found on the Internet on the websites of manufacturing companies and wholesalers.

By purchasing furniture and equipment from a well-known brand, you can count on high-quality installation and warranty service. Give preference to suppliers with the possibility of serial configuration.

In addition to standard models of showcases, shelving, counters and refrigeration equipment of different cost and different manufacturers, you can make a kit according to custom order, ideal for the selected area and general concept establishments, because not every industrial universal-purpose refrigerator will look advantageous in the trading floor of a flower shop.

In any case, the selected kit must be checked for strength and environmental safety. If the cabin is VIP-level, the specification of your equipment can be sent immediately to all available supplier companies, waiting for their commercial offers. Careful selection of a potential partner allows him to understand that he is made on the terms of the tender.

Without a refrigerator, even in a favorable season, it is dangerous to open. It is inconvenient to purchase a ready-made refrigerator. If you make it for yourself, do not rush to suppliers. It is advantageous to first build a chamber, the back side of which will be "deaf", and the others - plastic "showcase windows" made to order. Doors are required.

After arranging the box, a cassette split system is installed. The total cost of a special refrigerator is 120 - 200 thousand rubles.

In mini-shops, you can install (at the price of installing an air conditioner) a split system with a winter option.

Vases and flower stands are needed. In large refrigerators, racks with shelves are installed on which glass vases are placed. Special designs will cost 4 thousand rubles. per unit, plastic flasks - 80 - 150 rubles.

The price of KKM fluctuates between 9000 - 15000 rubles.

Associated costs. Without packaging, there is no flower shop, first of all, it is transparent cellophane No. 1 ─ the most relevant packaging. You can choose universal shades for starters colors nets, matting, felt, ribbons, sisal.

To decorate the compositions, you will need tools and materials: gerbera wire, teip tape, adhesive tape, hot glue gun, secateurs, scissors, special knives, wire cutters. Such a minimum set costs about 5000 rubles.

The purchase of a cut for a small point costs about 40 thousand rubles. Full filling of a large store with goods ─ from 300 to 400 thousand.

Recruitment - what personnel and what decide

The personnel issue in the flower business is as acute as in any other. The success of a flower shop business of any type is created by talented specialists who are able to invent designer bouquets and compositions from dried flowers, decorate any solemn event with flowers and plants, and advise the most fastidious customer.

Floral designers with experience and a solid portfolio can count on high salary. If it is difficult for an entrepreneur to pay four such professionals at once (working in turns and in two shifts), some can be replaced by student assistants with appropriate responsibilities, part-time work and an adequate salary.

In general, the salary of employees should be put in direct proportion to profit: the minimum rate, and the rest -% of revenue. professional training sellers must also pass, on which the mood of buyers and the final result will depend.

In order for the seller's salary not to be higher than the owner's income, it is necessary to establish strict control over their work - for example, organize video surveillance.

Nevertheless, a creative favorable environment for the staff is very important, because this type of activity is simply filled with emotions from constant contact with the beautiful.

The functions of the manager can be taken over by the owner of the business, accounting can be transferred to a company specializing in such services. For a complete set, you will need a driver and a courier to deliver flowers.

Assortment of colors and related products

In which store, which flowers are better to sell? If there is no experience, a win-win option is mono-bouquets of roses or chrysanthemums of the same color (white, red, motley). This is especially true for small retail spaces. Potted plants are rarely sought here, and they occupy a precious place to increase the range.

For tonar

The range is minimal, as is the area:

• Carnation (regular and bush) of basic shades.
• Chrysanthemum (bush and single-headed) ─ three types.
• Rose (regular and spray) - white and burgundy color ─ required.
• Gerbera is different.
• Tulip (spring season).

For pavilion

If the pavilion does not differ much in size from the tent (up to 10 sq.m), then the assortment will be the same as in the previous version. If over 18 sq. m, you can add orchids, anthuriums, irises, other varieties of roses.

For shop

Potted crops (soils, pots, boxes) are sold starting from 30 sq. m. From 50 sq. m ─ full range:

• The whole cut in a spacious refrigerator.
• Dry and artificial flowers. Pot cultures, large-sized.
• Pots of all types.
• Soil, fertilizers, care products.
• Vases: standard, design.
• Postcards.
• A popular decor for indoor plants.

A large store must have a gift wrapping service. Design cards made of dried flowers, beads, beads, ribbons, floral paper and the master's fantasy are welcome.

Designer compositions of cut flowers with the addition of fruits, dried flowers, sweets, and souvenirs are very popular today. The combined option looks expensive, where cut flowers and potted flowers are in one set.

Purchase of goods

The main rule is not to be limited to one supplier, even if he has the perfect product. In case of force majeure, you can lose profits plus expenses for staff salaries and rent.

The ideal option is to choose three main suppliers. The flower market is widely represented: Russia, Ecuador, Holland. If one has problems, two-thirds of the order will save the day.

Colombian products are very accessible in Russia. This product is suitable for pavilions, as it must be sold quickly and cheaply. Russian flowers are always more expensive. Pot cultures - Holland and Russia.

The rest of the suppliers will have to be chosen at your own discretion, focusing on the prices and quality of the goods supplied.

Good luck and prosperity with the world of beauty!

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