Where to look for orders for copywriters? Where to find a good copywriter - "fish" places Where to find orders for a copywriter

You have long understood that content marketing is at the helm modern marketing but still don't know where to find a good copywriter?

As a rule, good employees do not lie on the road, and copywriters - including. But before you start looking, you need to decide what kind of specialist you need - a sales text specialist, webwriter or rewriter. We'll talk about this.

As the head of a company, you must understand that you will hire either a loyal newcomer or a disloyal professional. And how you will interact and work is entirely up to you. If you are limited in resources, that is cash, then you will have nothing to motivate a professional and you will have to hire a newbie who will be loyal to you, because he needs work and experience. Because he is still building his portfolio.

If you have enough resources for full-fledged content marketing, then it’s better to immediately hire a professional, and you can make him loyal with your motivation system. That is, additional bonuses for a certain amount of work.

To find a good specialist, you should definitely know whether you need an employee for permanent work writing informational articles for the site and blog, or an employee for one-time work writing sales texts for landing pages.

Or you need an SEO copywriter who will write blog texts for key queries to promote the site in search engines.

Because if you need to rewrite the texts that you find on the Internet, then you can safely contact the copywriting exchange, set a task and get the result, while saving your budget.

But if you need a specialist in writing sales texts, then it is better for you to seek help from copywriting agencies, in which the average cost of a sales text ranges from 6,000 rubles to 12,000 rubles.

Where to find a copywriter for your project

1. Content exchanges. To find a rewriter, contact content exchanges. But there are pros and cons here. The advantage is that your work will be done quickly and cheaply. But the minus is the quality, which leaves much to be desired. But you can always edit the text as you see fit. Or just find the article yourself for rewriting and set a specific task.

2. Your employees. Believe it or not, sometimes you can find a great copywriter among your employees. Sales managers work in much the same way as copywriters and their work is similar - they sell! Only some sell by word of mouth, and others by written word.

If you notice your sales manager's love of writing articles, then invite him to try his hand. After all, who knows your product better than a sales manager?

Who else can handle objections better than a sales manager? We are not saying that you can easily find a talented copywriter among sellers, but sometimes this happens. Hear the stories of famous copywriters whose BEFORE life was in one way or another connected with sales.

4. Copywriting agencies. For large projects, it is better to contact professionals. On the Internet you will find popular agencies of well-known copywriters who fully justify their status, but there are also many talented specialists among single copywriters.

5. Forums. Communicate on forums where you will be advised by a specialist or a specialist will respond to your vacancy. Go to the search section for remote employees and freelancers and ask questions.

6. Social networks - free playground to find a copywriter. Find freelance and copywriting groups and look for an employee here. But the downside of this method is that you will not have any guarantees, so before entrusting your project to a copywriter you like, give him a test paid task.

If everything suits you, then you can safely continue cooperation.

Of course, the result of joint work will depend not only on your employee, but also on yourself. How clearly do you formulate the task, are you ready to adequately pay for the work of an employee. After all, monetary motivation is the best way to promote the growth of your employee. In addition, a copywriter needs to understand your subject matter well, and no one wants to do it for free. Therefore, when you are looking for a copywriter, you need to understand the specifics of his work.

A copywriter cannot know absolutely all areas of activity, and it will take time to understand your project. And whether you are ready to pay for his work will depend on whether he is ready to delve into your product.

As we wrote above, the duties of a copywriter include writing selling texts. The basis of such texts are catchy headlines. You can learn how to compose them yourself, besides, this knowledge will be useful to you in your life more than once.

Inferno Solutions — 7 years of successful, productive work and more than 7,000 satisfied customers!

It's no secret that the success of any Internet resource directly depends on the quality of the content published on it. And the more often the content on the site is updated, the more traffic will be (business card sites, which consist of several pages, will not be taken into account).

Recently, I have decided to spend most of the money not on buying links for my projects, but on buying more articles. Such a strategy not only allows you to keep the site “in good shape”, fill it with up-to-date information, but also is a “white, fluffy” type of search engine optimization, for which your site will not be 100% punished by search engines (unless, of course, you are too carried away re-optimization of the text).

Since I do not have the time and desire to write dozens of articles on a wide variety of topics every week, I decided to find a few good copywriters from whom I could consistently place orders.

First of all, I went to the seo forums, to the copywriting sections. I compared all the possible offers, read the reviews, and decided to order SEO copywriting from one guy who had good reviews. For the test, he had to write 1 text: if I like it, we will work on permanent basis if not, #goodbye!

You know, for the umpteenth time I was convinced (the first time was when, who would make me a template for the new design of this blog), that the reviews on the forums are very often not entirely objective. Why? Yes, because this copywriter completed the order at the wrong time, made such mistakes in it that my hair on my head stood on end. Oh yes, and he also initially wanted the billing to be carried out for 1000 characters WITH SPACES!

Therefore, I would not advise you to look for copywriters on the forums. I'm not saying that there are no adequate performers who will do their job with high quality. No, there are enough quality performers. But for the work they will charge you at least 2-3 bucks for 1000 simv.b.p. I think that the ideal amount for a normal quality rewrite is $1 per 1000 bp characters. Especially if I plan to work with this person for a long time, and there will be a lot of orders.

After that, I decided to talk with my friends - they should know trusted copywriters who write competent texts. Not everyone, of course, will agree to give such information, but I still found 2 copywriters (with whom I still work). Rewriting cost: $1 per 1000 characters.

By the way, I don’t order articles for placing links in copywriters, but simply buy ready-made cheap texts in article stores and (the latter’s usability, to put it mildly, is “lame”). I try to find thematic articles for each order. For a job well done, advertisers are likely to add you to their whitelist and buy links in the future. Yes, and the speed of order fulfillment in GGL will be higher for you, since you won’t have to wait for copywriters to write the desired text.

Well, now it's time to move on to the final part of this post. In it, I would like to tell you about the most ideal content exchange that I have worked with. Its name is ContentMonster . For the first time I registered in it 9 months ago. Registered and forgot. And the first order was made only last month :). And in such a short time has already managed to appreciate all the benefits of the service.

The first, indisputable advantage is the simplicity and convenience of the service (Note Textsale!).

Strict selection of copywriters. With the help of a system of tests that copywriters must pass when registering in the system, and the moderator, 75% of candidates are eliminated! So you can be sure that you will not order from some illiterate schoolboy.
Automatic check by the system of the uniqueness of articles written by copywriters. There is a similar system in other exchanges, but I often had cases when I bought a 100% unique article in another exchange, checked it, and it turned out that it was 100% non-unique! In ContentMonster you will definitely not find this!
0% commission for customers!

Also, ContentMonster guarantees that if you don’t like the text for any reason, then the exchange will refund you 120% of its value!

And that is not all :). For every 100WMR spent in the system, you get 1 bonus point (1 point = 1 WMR). These points can be spent to order new texts in the system.

As you can see, ContentMonster has a lot of advantages for the customer.

Copywriters incontentMonster will also not remain in the red:

Relatively little competition (due to moderation during registration) and a huge number of customers will not leave you without work!
Low commission compared to other exchanges.

It turns out that in a month in ContentMonster you can earn 815$ !

I wrote about the main advantages of the service. Let's now look at the main functionality.

Most often, in the order settings, I specify the following information:

You can also create a scheduled or multi-order order.

As you can see, there are more than enough settings and this greatly facilitates the work of both the customer and the contractor. Order settings can be duplicated for further orders, all you have to do is change the keywords, title and subject of the article.

Why didn't I choose not copywriting in the settings, but rewriting? Yes, because as a result of rewriting 2-3 articles, the output is an excellent, 100% unique article that is in no way inferior in quality to copywriting. And I don’t really believe that if I order copywriting on the topic “how to repair an airplane”, then someone will write a full-fledged copyright.

I also really liked the opportunity to choose a copywriter according to the specified search conditions:

When you create an order, you will have the opportunity not only to send it to selected artists (or a group of artists), but also to see possible offers from other copywriters.

When choosing the right artist, I first of all look at his reviews, examples of work and personal page (there have been cases when a person writes that he knows how to write a selling text, and on the page with personal information in the text he has a lot of errors :), what can we say about selling texts).

Speaking of reviews. Lots of reviews are good. But if a person has about 1000 reviews, then I understand that he must have a lot of orders, and, accordingly, my task may not have a completely individual approach. But if a person has 20-100 positive reviews, this indicates that he is just starting his copywriting career at ContentMonster and will take my order more seriously. Well, this is purely my IMHO :).

I almost forgot, all new users can get 100 rubles to their balance for a test drive of the exchange. Hurry up to register!

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Hello friends!

You know what they say: one head is good, but two is better? Well, today we will discuss where to get a second, third, or even fourth head for your, no doubt wonderful, head. Or rather: where to find a good copywriter for the site.

Why order articles?

Therefore, one person, no matter what talents he possesses, cannot fill the resource on all topics with the same quality. Website owners who understand this do not try to force one author to write on all topics, they act smarter: they find copywriters who can competently and efficiently cover a particular topic.

And then the question arises: where? Where can you find such a specialist?

One, two, three, five - I'm going to look!

Since we are modern people, and you read my articles thanks to the world wide web, the most natural answer to this question is: a copywriter can be found on the Internet.

There are several options:

through a search engine;
through advertising;
on specialized resources.

Since search engines are now actively using contextual advertising, as soon as you drive into the search engine "how to find a copywriter" and look at a couple of sites, right there in e-mail, in social networks your page will be hung with all sorts of ads on this topic. However, it is not a fact that really smart writers buy advertising space. Expensive - definitely, they also need to recapture the money spent on advertising. But even if this is indeed a good copywriter in one area, it is not at all a fact that he writes about your topic. Therefore, you will have to sort through copywriters through a search engine for a long time.

Another thing is if you decide to immediately use the services of an agency - then it is quite possible that among a dozen writing brethren there will be one who writes what you need. However, prices in agencies are not very cheap, an order of magnitude higher than in "bread" places.

I am aware of these methods, but have not used them. Because I am quite satisfied with the exchanges, where there are a lot of copywriters and not very high prices. So now I will share with you my personal experience order articles.

Exchange search

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Analysis of applications and profile

In short, I immediately filter out empty and applications with too streamlined and universal phrases: most likely, these performers scatter them in dozens a day. And there is no guarantee that the charge of these "energizers" will not end on your order.

In a good application, there should be at least a hint that a person does not just stupidly throw the same text into all orders that he likes at a price, but understands which order he wants to take. Some customers, in order to make sure that their wishes are read, at the end or in the middle of the TOR, insert a phrase like: “If you have read the order, then insert the keyword nnn into the text of the application.” Well, also a way!

In addition to the application, it is necessary to look at the profile of the candidate and his portfolio. There you will see the experience of the copywriter, his style of work, reviews and ratings of other customers. If there are too many negative reviews, read them: they are the most informative in terms of the quality of this artist's work. If customers complain about the optionality, then this does not show the performer in the best light. On the quality of work - pay attention to the portfolio, especially with regard to your topic. This will help to get an objective idea of the work of this artist. He might not be able to handle another topic, but he probably understands yours.

However, this is not a 100% indicator. If you suddenly got into such an agency “ten in one account”, then the work in the portfolio can be of one artist, and a completely different one will take up the job.

Therefore, it would be better to communicate with the candidate directly: this is usually the decisive criterion for evaluation.

The best copywriters - in my experience - are former or future journalists who study journalism, philologists (these are often well-read - you can feel the flight of thought) and those who took copywriting courses, you can also immediately see a higher level. If a person is not given, then you will feel it during communication.

Tests and contests

If you do not want to risk your article, then you can go the more difficult way: give a trial task (still paid) for a small number of characters. According to the result and draw conclusions. Or to inform that you are conducting a competitive selection of copywriters, with an increase in pay, if the result of cooperation suits you. And then just hire the one who suits you the most for a permanent job.

As you can see, finding a copywriter for a website for an acceptable fee is not always easy, but it is quite possible. The main thing is to approach this wisely and not try to save a lot. In choosing a performer, the same universal principle applies: the miser pays twice!

I hope my tips will help you in finding a good copywriter.

Creating my own website, yes, in general, and copywriting is a completely new profession for me, to which I nevertheless decided to devote some time in my life.

I started working on the eTXT exchange, everything was
interesting, therefore, when applying for a particular order, I often paid attention to the reviews of many copywriters and customers who richly decorated their profiles.

I can say that there were more than enough red (negative) reviews in which customers, offended in their best feelings, expressed their opinion about unscrupulous performers. What to judge, there are enough inadequate users both among copywriters and among customers.

No less interesting were the statements of many webmasters, which I read while searching for a way to optimize my site, on the pages of their blogs, about the low-quality content received on the exchanges.

Let's not talk now about the mistakes created by the customers themselves when drawing up technical specifications, or blame them for the fact that for the money they pay for a thousand characters, they receive texts of the appropriate quality.

For this purpose, exchanges were created to make it possible for a relatively small budget to fill the site with content, and for novice writers to gain experience and the opportunity to decide whether it is worth doing such an income as copywriting.

Search for a performer on the exchange

On this occasion, I want to give an example of the eTXT exchange, where I worked for a long time. One of my, in the past, regular customers, expressed his algorithm for searching for copywriters, he gave several orders for a symbolic price, placing them in the “without qualification” category. After receiving applications for work, he chose several performers and gave the task. He selected texts that met his requirements, and continued working with the authors. It is a pity that our joint work is over.

View profile and resume

On my own behalf, I want to tell customers that when you are looking for a performer for an article, look at the summary, if there is one, of course, of your intended future author. Even if there is no resume, the profile will necessarily indicate education, it is affixed when filling out the profile.

Author's portfolio

If the author meets your requirements, pay attention to the copywriter's portfolio, it is better that it contains not 1 - 2 works, but several, it is desirable to have articles that meet your subject, so you will immediately understand if this author is right for you. By the content, you will see whether he is an “expert in the subject” or is it a girl who, even if she writes beautifully and speaks fluently, knows how to lay a laminate or connect a three-phase motor to a single-phase electrical network by reading a source on another site.

Author reviews

Customer reviews can tell a lot about a copywriter, but as we said earlier, they may not always be objective. Read a few, if the review is negative, you will immediately understand who wrote it, a professional or a person who simply takes out his annoyance on the author. And if positive, then you will also see that this is an unsubscribe on a promise or a normal detailed review indicating the merits or demerits of the text with a description of the performer's human qualities.

TOP authors found through a search engine

Try to find yourself an artist through the Yandex or Google search engine, but you can be sure that for cheap, the author who is in the TOP will not make high-quality content. So get ready to pay a tidy sum for his work. Type in the search engine (“need a copywriter”, “write text for the site” or “copywriting studio”) and you will get a dozen TOP studios, exchanges, popular authors, etc.

Some copywriters have their own websites and blogs, in which, in order to attract customers, they write articles on popular queries, on the subject of copywriting, you can easily agree on a price with them.

It is worth noting that such authors, professionally related to their work, maintaining their own blog, should ask you to fill out a brief, and will ask you detailed questions regarding the terms of reference, do not refuse to do this, because both parties are interested in content.

Copywriter forums

You can search for a copywriter by visiting specialized forums, there are performers who work on orders directly, without intermediaries.

Content Stores

On the stock exchanges, in addition to placing orders, there are quite rich article stores, where you can buy anything you want. Go to the eTXT exchange, text.ru, textsale, advego, check out MiraLinks and get what you want.

Visit the freelance marketplace

On fl.ru you can communicate with the performer directly, via the website, mail or Skype, give phone numbers, here, no one will judge you for this and block your account, but everything else depends on your decency and the degree of responsibility of your performer.

Web Studio

If you are a businessman and are looking for an author who works with selling texts, and you have enough money at your disposal to pay for high-quality content, to promote your own selling website or online store, you can contact a web studio, there are a lot of them now.

A good option is copywriting agencies, as a rule, they are created on the basis of specialized schools, and they are recruited from among their own students.

In conclusion, I want to say, if you have decided on a copywriter, give him test, paying it, at least half of the cost of the main items. No need to claim free articles. Too often, authors are scammed on the net, getting free content, so only a beginner or a complete layman in business will write you such an article.

So let's respect each other.

Ideal texts are needed by both seo-optimizers, and smm-managers, and just site owners. Someone does not have time to write himself, someone does not know how, someone needs fresh ideas - it does not matter. The main thing is to look for copywriters. Only here to choose the author - that is still a hassle. Where to find a good copywriter and what to look for when ordering?

Copywriter: habitats

1. Copywriting exchange

There are a lot of such resources on the Internet, from the popular ones: ContentMonstr, etxt.ru and Advego. The content exchange has many advantages:

Price. Inside the exchange high competition, so you can order the text there for a penny.
without cheating. The management of the exchange closely monitors the performers and most often acts on the side of the customer in conflicts, so you will not lose your money.
Choice. There are thousands of copywriters on the stock exchanges, so you definitely won’t be left without a performer.
Timing. Inside the exchange, it is possible to set a clear deadline for the order, and the order will be delivered exactly at this time.

But if you have already run to look for an exchange, stop for a minute and read about the cons. Unfortunately, they also exist.

Quality. Cheap and fast does not mean quality. You can wait for an order for two days and get two empty Word sheets. You will not lose money, but time - yes.
Good authors are always busy. It is very difficult to find the ideal performer on the stock exchange, and even if you find one, it is likely that he will have orders for two weeks ahead even without you.
Time, time, time. When ordering on the exchange, it takes a lot of time to find a contractor, give technical specifications, answer questions, accept text, check, send for revision, and so on ...

Of course, there are more pluses, but it’s better to search in different places, and …

2. Freelance exchange

Freelance exchange pros:

Serious Candidates. Usually, freelance exchanges are visited by those who are already a little adept at copywriting. It is difficult for beginners to survive here, so choosing a specialist, you can be sure that you will come across a pro, not a layman.
Reviews, portfolio, rating. On each exchange, the rating system is built in its own way, but the principle is the same - the more good orders a copywriter completes, the steeper his rank and higher rating. Prices are also higher, but more on that in the cons.
Tender. You place an order, the performers leave applications - you choose the best of them and give the order to him. On fl.ru, for example, you can place an order with the status “price by agreement” and ask for how much the contractor is ready to complete the order, and then choose the right one if you are limited in finances.

But there are also a lot of downsides.

Deception: despite the rating system and warnings from the administration, some customers still buy for cheapness and instead of intra-exchange transfers send a 100% prepayment to the contractor on the card. After that, the copywriter is safely washed off and stops responding to messages.
Few copywriters. Freelance exchanges are still a little different and it is difficult to find a good copywriter there.
Prices: it feels like the average price of an author is significantly more expensive than copywriting exchanges.
Time: just like on the content exchange, you can lose a lot of time on the freelance exchange.
Paid Access: in some places customers are charged for access to the database of copywriters!

If exchanges are not an option, then where to look for someone who will write me the text for the site? - you ask. Try contacting…

3. Internet marketing agency

You can order not only the text, but also preparation of technical specifications for writing this text, its optimization, layout, photographs and even placement on the site. This is especially important if you need texts for certain requests.

Another plus is that you communicate with the manager. They told about the task, answered questions, received payment details, and your order is completed on time. You are unlikely to find out who wrote the text - you do not need to waste your nerves and time communicating with the performer - the agency manager will do all this for you.

In fact, the agency has only one minus - the prices, which include both the work of the manager, and the office rent, and all related costs.

But in general, working with an agency is still more reliable and easier, the quality of the texts is higher, and the time costs are less, especially if you are going to work regularly.

4. Staff Writer

An almost ideal option, if the volume of tasks allows you to take the author on the staff, pluses:

Full control over the timing and number of texts
Learning and adapting to your needs

The disadvantages are all connected only with the traditional problems of hiring any specialist in the state: from finding an employee to leaving him for maternity leave(After all, the authors are most often girls).

By the way, the text can be ordered from me. 🙂

How to choose a copywriter on the exchange

How to recognize the ideal copywriter among others:

Read tenders carefully. A good author will not put pluses or write "I'll take it." If among the applications you came across a detailed one, with a description of why you should choose this particular copywriter, start studying it in more detail.
Profile information- the way the profile is filled out can also tell a lot. One-day specialists will never fill out information about themselves in detail, while experienced copywriters usually write everything that may be of interest to a potential customer.
Portfolio. Super-copywriters have not just examples of texts, but stories of cooperation - they can show and tell which sites they collaborated with and what came of it. If you have found such an author, hold on to him with your teeth)) However, a regular portfolio is also suitable.
pay attention to author rating and on reviews those who have already worked with him - this is another plus to the guarantee that you will not make a mistake with the author.

A couple of words about profile

A common question is which is better - a copywriter who writes about everything or a copywriter with a narrow focus. And it all depends on why you need this specialist. If you are promoting your site on a specific topic (about car repair, about building a bathhouse, about recipes for a double boiler, etc.), it would be better to choose a narrow-profile specialist. It is he who will write the texts in such a way that they will be useful and pleasant to read. With all other advantages, copywriters general profile do not go into details when writing a text on a complex or special topic, so the text is unlikely to be of interest to your target audience.

If, for example, you are an SEO optimizer and are looking for a performer for texts of different directions, then choose a generalist copywriter - so you don’t have to look for someone else, because your specialist writes only about gardening and childhood illnesses.

How to write a TOR for a copywriter

Correct and detailed terms of reference (TOR) is the key to an ideal text. There is a special algorithm for compiling TK:

Determine the task of the future text: whether it is needed for promotion, confirmation of expertise, heating of the target audience or for search robots. Only after that draw up a TOR
Think about what keywords to use in the text (if this is a technical specification for seo text)
Decide on the approximate structure of the future text
Indicate the points that a copywriter must write about or what cannot be written about
Text style. A light conversational style is used for a blog, a strict, official style for complex technical sites, a youthful and simple style for letters and social media posts, and so on.

About the exact numbers that SEO specialists usually love. I belong to the supporters of natural and useful texts. I do not like to drive authors into frames inside and out, force them to cram keys and engage in other mockery of the text. Therefore, I try to avoid such indicators:

Number of characters in the text
Text uniqueness
Nausea, wateriness, etc.
Indicator for "Glavred"

Yes, when you work within an agency or sign a contract, you won’t be able to completely avoid numbers. But the more you give freedom to the author in revealing the topic of the text, the more likely it will turn out better. As Maxim Ilyakhov (the author of Glavred) says, set the task for the author to “build a wall, not how many stones need to be placed on top of each other.”

Here is an example of a TOR for a text for a website about medicine:

« We need text for an information site on the topic "Symptoms of a stroke." The following keywords should be included in the article:

stroke symptoms
stroke in the elderly
how to recognize a stroke
severe headache
adult stroke symptoms

Please note: keywords can be declined and diluted with punctuation marks! We need a useful text without unnecessary water, so that the reader, after studying the article, understands how to recognize a stroke. Do not write about what to do with a stroke - this will be a separate article. You need at least one subheading and a numbered or bulleted list.

Laconically and clearly, I think, according to such a technical specification, you will get what you want. An important point: even if you have compiled a detailed TOR for the text, answer the copywriter's questions, if any, so you will help finish the work on time and do it right, and establish friendly relations with the performer.

How to check text?

Quality from Glavred: despite the fact that I don’t recommend demanding a certain rating from the author according to Glavred, I consider it an excellent service for checking the text, and a low rating is an occasion to think about quality, but I think it’s wrong to engage in verbalism and demand “necessarily above 8.0” .
The uniqueness of the text: for example from Advego. Usually everyone asks for more than 80%
uniqueness.

What to do if you receive a disgusting text

It also happens that in response to an excellent TOR you receive text that is impossible to read: errors, or the style is inappropriate, or the text is not on the topic that was needed ... What to do?

If you ordered a text on a content exchange or a freelance exchange, send it for revision with the appropriate comments. If the performer refuses to finalize the text, the exchange simply returns the money, and you are looking for another copywriter, and this can be sent to the “black list”.

When ordering a text from an agency, the probability of a very poor performance is minimal. But remember that any author needs to adapt to the style and theme, so the more detailed and clear the TOR is drawn up, the goals of the text are defined, the more successful it will turn out.

Now you know where you can order a text and how to choose a performer!