Annotation. 3

Research objectives. 3

Information provided. 3

Application List.. 3

List of diagrams and tables.. 3

Essence of the project. 3

Geography of the study. 3

Information collection methods. 3

Description of market segments. 3

Competitive Analysis (an example of a description of one market participant) 3

El Dorado. 3

annotation

Research objectives

Information provided

The business plan contains the following main blocks:

1. Description of services
2. Market analysis
3. Marketing plan
4. Sales plan
5. Production part
6. Organizational structure
7. Financial plan
8. Normative base
9. organizational plan

1. PROJECT SUMMARY

The essence of the project

Long-term and short-term goals of the project

Estimated project timeline

Summary of marketing mix (4P) services

Project cost

Project funding sources

Benefits and risks of the project

Key economic indicators project efficiency

2. PRODUCT DESCRIPTION

Functional purpose of products

Product types

Product cost, accepted pricing concept

Quality control requirements

Opportunities for further product development

Patent and license protection of products

3. MARKET ANALYSIS

Analysis of the state of affairs in the industry

The current situation in the industry

Factors affecting the industry

Industry Development Trends

General market data

Market size, potential market size

Market Structure

Market pricing

End users

Potential consumers of products

Segmentation of consumers according to their needs

Description of the main segments of consumers. Consumer preferences of the main consumer segments.

Selection and justification of the target segment

Competitive Analysis

Description and analysis of potential competitors

El Dorado

Technosila

Selection and justification of the unique advantage of the service

4. MARKETING PLAN

The unique advantage of the product, positioning

prices, price policy. Justification of the price of products.

The procedure for the implementation of sales, justification of guarantees for the sale of products

5. SALES PLAN

Prices for specific product items

Sales organization, distribution channels

Turnover speed

Sales plan for the entire billing period

6. PRODUCTION PART

Description of the production process. Technology system service organization.

Requirements for suppliers

The composition of the main equipment

Assessment and justification of the necessary resources

Estimation of fixed and variable costs in the provision of services

Plan for the provision of services for the billing period

6.1. FUNCTIONAL SOLUTION

Selection and justification of the type of enterprise

Selection and justification of additional services

7. ORGANIZATIONAL AND MANAGEMENT STRUCTURE

Organizational structure of the enterprise

Specialization, number and composition of employees

Labor costs

8. FINANCIAL PLAN

Funding volume

Composition and nature of project implementation costs (investment costs)

Composition and nature of income from activities (income plan)

Principles for calculating fixed and operating costs (cost plan)

Parameters of the financial part of the business plan, sensitivity analysis to changes in parameters

The main forms of financial settlements

Profit and loss statement (shows the operating activities of the enterprise by periods)

Movement plan Money(Cash flow)

Project payback schedule

Project performance indicators

Internal rate of return, return on investment, Internal Rate of Return (IRR)

Discounted payback period (PBP) months

9. REGULATORY INFORMATION

Normative base

Required licenses or permits to complete the project (terms and cost of obtaining)

10. ORGANIZATIONAL PLAN FOR PROJECT IMPLEMENTATION

Project Implementation Schedule

Necessary human and financial resources for project implementation (pivot table)

APPS

Application List

Appendix 1. Job Descriptions store staff

Store Manager (Director)

Chief Accountant (Accountant)

Head of Sales Department

System Administrator

Head of Procurement Department

Purchasing Manager

Director of security

Security guard

Cleaning woman

Annex 2. Excerpts from the "Rules of sale certain types goods"

Annex 3. Documents required for registration of cash registers

Annex 4. Extracts from federal law RF "On Limited Liability Companies", concerning the constituent documents of the company

Annex 5. Documents required for registration of a Limited Liability Company

Annex 6. Addresses of Moscow stores of the main market players

List of diagrams and tables

Table 1. Major market players household appliances

Table 3. Prices for specific items of goods

Table 4. The rate of turnover

Table 5. Equipment composition trading floor

Table 6. Equipment for utility rooms and office

Table 7. Calculation of the cost of racks.

Table 8. Distribution of store area between premises

Table 9 staffing shop

Table 10. Store opening costs

Table 11. Fixed and variable costs

Table 12. Profit and loss statement, c.u.

Table 13. Plan of cash flow (Cash Flow), USD.

Table 14. Payback schedule for the project, USD.

Table 15. Schedule

Table 16. Required human and financial resources

Diagram 1. Ratio of shares of the Moscow home appliances market

Diagram 2. Structure of household expenditures

Scheme 1. Layout of racks in a retail space

Scheme 2. Organizational structure of the enterprise

The essence of the project

Creation of a store specializing in the sale of household appliances and electronics.

Geography of the study

Moscow

Information collection methods

Desk research, expert interviews.

This sample business plan was reviewed and updated in March 2007. According to the results of the examination, changes were made to the financial model of the project.

Description of market segments

Assessing the shares of the Moscow market of electronic equipment belonging to different trading formats, the main players disagree. “While household appliances retail chains account for 60% of sales, markets account for 20%. Other forms of trade, such as department stores, brick and mortar stores, Internet commerce, account for another 20% of sales,” says Andrey Zuev from MIR Company. According to RATEK's Alexander Plyatsevoy, market trading accounts for approximately 60% of the Moscow consumer electronics market. Similar estimates are given by Mikhail Kuchment from M.Video: the market share is 50%, local chain electronics supermarkets - 45%, new format- self-service supermarkets, as well as large hypermarkets (shopping centers) - occupies 5%. Online sales are less than 1%.

Chart 1 shows the ratio of market shares held by the top four network operators.

Diagram 3. Correlation of shares of the Moscow household appliances market

Competitive Analysis (an example of a description of one market participant)

El Dorado

The largest retail chain selling home appliances.

Created in 1994.

Number of stores: 950 (in Russia, Ukraine and Poland).

Number of stores in Moscow - 30.

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Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

Download home appliance store business plan

Says a novice entrepreneur from the Ryazan region Mikhail Filimonov, owner small shop for the sale of household appliances. Mikhail opened a small store in a large shopping center. The store employs four salespeople. Mikhail is engaged in the purchase and delivery of goods on his own, his wife is in charge of accounting. Thanks to the excellent combination of "price / quality", as well as unusual household appliances, the business is booming.

Introduction. The store is not like everyone else, or how did I decide to start my own business?

It is quite difficult to work in Ryazan, and therefore, after graduating from the institute, I worked for more than three years in a household appliances hypermarket as a consulting manager.

At first it was hard, but over time I got involved, and fell in love with household appliances with all my heart, and even began to follow the latest in order to be competent in this matter.

But the work of a manager (or, more simply, a seller) does not bring insane earnings. In truth, the money from the labors is enough to eat, and somehow dress.

Therefore, I saw only one way out - to start own business. I have not seen more ways to improve my own well-being.

I began to seriously think about how to start selling household appliances myself. Of course, it is stupid to compete with large networks in this area, and I decided to open a store (or rather, a small department in a shopping center) selling Chinese mobile phones.

The Chinese manufacturers have made a huge leap, and their phones do not differ in quality from Korean and American smartphones, but at the same time they are much cheaper. I bet on low cost and high quality.

How to start your own business or go nowhere without a business plan

I am excellent with mobile phones. I know them specifications and approximate prices, but I absolutely do not understand how to start a business.

Fortunately, my wife will deal with bookkeeping, but the decision on all financial matters I'm going to take it alone.

My initial capital is extremely meager, and it will only be enough to purchase a batch of phones and rent a room.

Therefore, I can't afford to move around financially, and I need a clear plan that will answer the following questions:

• How much will you have to spend on the initial purchase of goods?;
• How many salespeople and electronics engineers should be hired initially?;
• How much will you have to spend on renting a room for a store?;
• What legal issues need to be resolved when registering an IP?

How I solved the business plan problem

I understood that I needed a quality business plan.

Without it, there is nothing to try to start a successful business.

At the same time, I cannot afford to fork out for an expensive financier and fully pay for his services.

Those worthless plans that can be freely downloaded on the net are also no good. It's just a waste of time and a monstrous risk.

The solution was found by my smart wife.

She found a wonderful site where you can download a business plan for mere pennies.

Business plans on the site are compiled by professionals in their field, but require personalization.

Actually, with personalization, the issue was resolved fairly quickly. My wife and I finalized the plan in a week, gave it personality, and thanks to it we were able to start our small business.

Household appliances in the USA (brands, stores)

Some useful information and a brief presentation of the household appliance store business plan:

Home Appliance Repair Business Plan Summary

Here is a business plan that highlights the budget and prospects for creating and developing a home appliance store.

The creation of an enterprise of this kind has 3 goals:

• Full satisfaction of the consumer market in need of high-quality household appliances, their repair and maintenance;
• Establishment of a highly profitable enterprise;
• Receiving a profit.

Russia and Ukraine is the first step to the beginning successful business with an easy and simple start.

Making a decision to buy a franchise is necessary with the professional recommendations of the section:

You can read about the latest news and trends in the franchise business

Full financing of the project can be carried out by obtaining a commercial loan in the amount of 2,410,000 rubles at 14% per annum, which will fully ensure the launch of the enterprise and the creation of all the necessary conditions for this.

At the same time, the estimated income of the investor will be about 154,972.82 rubles for 2 conditional years life cycle enterprises.
Loan repayments are due from the first month of launch.

According to experts, the household appliances store will eventually bring income from 29,722,717.4 rubles.

Overview of the proposed range:

1. Sale of household appliances for the home: computers, TVs, refrigerators, vacuum cleaners, dishwashers, washing machines, irons and so on.
2. Household appliances for the kitchen: microwave ovens, meat grinders, juicers, yogurt makers, bread makers, coffee makers, and more.
3. Personal equipment: electric toothbrushes, floor scales, curling irons, epilators, razors.

Table number 1. Dynamics of Entrepreneurial Confidence in retail in Russia

Services provided by this type of company:

1. Repair of audio-video equipment.
2. Repair of dishwashers
3. Repair washing machines
4. Repair of air conditioners
5. Repair of gas and electric stoves
6. Home repair
7. Diagnostics of equipment
8. Warranty repair
9. Sale of spare parts for various household appliances
10. Sale of accessories for appliances
11. Complete installation and connection of large household appliances, and equipment of any complexity.

The path to the implementation of the selected project. Step by step:

1. Choice of a special form of ownership of the enterprise.
2. Registration of a new enterprise in the tax and administrative authorities.
3. Determination of the main direction for the goods and types of repairs provided.
4. Definition and conclusion of contracts with suppliers.
5. Global product procurement
6. Search and further hiring of employees in the amount that is required.
7. Carrying out an extensive marketing campaign that allows the layman to learn about the existence of your company.

Table number 2. Assessment of factors limiting entrepreneurship in trade in Russia

The marketing campaign must include:

1. Creation of a website with which you can get acquainted with the assortment without leaving your home.
2. Participation in various fairs and exhibitions with your product.
3. Placement in magazines and newspapers of your advertising.
4. Creation of advertising booklets, and their further distribution to potential buyers.
5. Advertising on television.

The more extensive the PR campaign, the more useful it will bring.
All these actions will help you convey to the inhabitants the information about what exactly they can buy in your store. desired goods and perform all necessary repairs at affordable prices.

MS Word Volume: 36 pages

Business plan

Download business plan

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Home appliance store business plan

Denis
Cool site. Everything is written in a simple and accessible way. Just right for people like me who are not very well versed in such matters.


Denis, thanks for your response. We're glad you liked it. Today, opening a home appliance store is a difficult business. The competition is on the rise. Without a competent starting document, it is not worth trying. We wish you the best in starting your own business.

Home appliance store business plan

Anna
I'm sure you provide incredible support for aspiring entrepreneurs. Well, where would I find 40 thousand for a business plan, developed individually!? And so - she paid a meager amount, and in return received an excellent document, with which organizing a business becomes much easier.


Anna, thank you for your kind words! We are glad that we could help you by providing a quality business plan at a reasonable price. We really do our best to support entrepreneurs, especially start-ups, and we believe that the low cost of a business plan allows everyone to purchase it. Good luck to you!

Home appliance store business plan

Svetlana
I was pleased with the information that is contained in your business plan, despite the fact that the document required careful revision. I am satisfied with the way the business plan is drawn up, the style of presentation, the content. I'll get to work and see what happens.


Svetlana, we are glad that you could find all the information you need in our business plan. This document certainly needs minimal revision, since it is impossible to take into account individual characteristics each project, given the low cost of the business plan. Good luck in your endeavor!

The main thing about the business plan of a household appliance store

Owners of small household appliances stores are always provided with a stable income, despite the presence of serious competition from large network companies. This explains the fact that all new entrepreneurs decide to open an electronics store. Success, as a rule, is achieved by those who know what can be opposed to giant networkers.

The advantage of small companies is just in their modest scope. Opening a large home appliances store requires huge areas, which can most often be found only in the city center. This means that the territory of the sleeping areas is divided among themselves by representatives of small companies. With a competent policy and a carefully designed assortment, such a store has every chance of finding its client.

And if you also offer additional services to the buyer, for example, open a workshop or a service center for repairing household appliances at the store, income can significantly increase. But for this it is necessary to recruit a team of experienced professionals who will be able to work without punctures, without causing customer dissatisfaction.

Everyday problems

A store with an area of ​​​​no more than 150 square meters is able to feed a businessman. m. But only on condition that it is located in a convenient location. This also applies to a successful transport interchange, and the availability of access roads, and in the distance from other similar stores. Before you open a store and an appliance repair company, carefully consider the interior layout. It is important to present a sufficient amount of goods in a limited area, since the assortment in a household appliance store should be as wide as possible. But at the same time commercial premises should not turn into an intricate maze.

Solving such an important issue - where to get goods, household appliances, do not limit yourself to purchasing only imported products. The most optimal would be the following ratio of goods: 50% - household appliances of foreign manufacturers, 50% - domestic products. In this case, buyers will have more choices. Opening an appliance repair shop at the store will significantly increase your chances of success. As practice shows, the home appliance repair business is developing very actively, since it is easier for many buyers to repair a thing than to buy a new one.

If you have any questions during the process of creating a business, you should not look for answers to them on business forums dedicated to opening stores or boutiques of home appliances. It is much more effective to seek help from professionals whose valuable advice is collected in a competent business plan for a household appliance store. From it you will learn how to open your business selling and repairing household appliances without making annoying mistakes. This document contains a detailed description of the activities of the household appliances store, as well as the business processes that take place in it.

A ready-made business plan for a household appliance store from scratch with examples of opening calculations

The existing business plan for a household appliance store will definitely allow you to calculate all the costs that are associated with the preparatory stage, launch outlet. We offer carefully structured document, thanks to which you will understand where to find warehouses for the premises, which building to rent for a future store, and what types of household appliances should be traded for the greatest profit.

A modern document on organizing an electronics store reflects various obscure points that often elude those who want to start this business. Choice trademarks, reliable and trusted suppliers, warranty obligations from manufacturers - any nuances matter when putting this business into practice. The staff of salesmen and consultants had to be completed in advance. If necessary, you should conduct additional trainings that will allow your employees to not only give sensible advice to buyers in the future, but also sell more units of equipment.

After studying the finished document, you will be able to decide which models are currently in great demand, you will understand whether it is necessary to create based on your shopping center additional services for the sale of equipment: repair, maintenance, diagnostics of washing machines, electric stoves, vacuum cleaners, refrigerators and other goods. It is also necessary to think about providing buyers with the services of a loader team, a forwarder, because buyers often want to order bulky household goods with home delivery. In the event of disputes over the quality of the goods, you should definitely use the services of a legal consultant so that your business is not overshadowed by thunderclouds, but flies at full sail to success.

In stock Home appliance store business plan 5 14

Is it worth investing in a hardware store? Judge for yourself. The Russian household appliances market, estimated at $40 billion, has been demonstrating growth dynamics over the past year.

It is predicted, clearly formed and occupies the fourth position among European countries, leaving behind Germany, France, England. An entrepreneur can enter this huge market at the micro level by linking his business plan for a household appliance store with the real situation.

The forecast for its further development in 2014 is favorable, which reflects the positive macroeconomic situation in the country, the tendency inherent in the population not to concentrate on savings, and the further development of the consumer credit market.

Statistics of the Russian market of home appliances and electronics in 2013

The range of home appliances on the Russian market has a steady upward trend. Consider the statistics of 2013. Among the segments of this market, sales of smartphones and mobile phones show the best dynamics - more than 19.8 million units.

Moreover, within this segment, there is an increase specific gravity smartphones, which is expected to account for 90% of total mobile phone sales in 2016. Samsung stands out among the leading companies - 30.4%, followed by Apple - more than 13%.

Good growth last year in the segment of household appliances: washing machines - 9.1%, refrigerators - 8%. There are also leaders in the segment of kitchen appliances: sales of bread makers and pressure cookers grew by 6.7%. I was surprised by the relatively small segment of “beauty and health”, last year it suddenly went uphill: the sale of hair dryers and razors increased by 18.8%.

However, the dynamics of different segments is still different: for example, sales of photographic equipment in 2013 decreased by 22% compared to the previous year. The substitution effect has worked due to the improvement in the characteristics of cameras built into smartphones.

Should a home appliance store business plan take into account the prevailing proportions and market dynamics? Undoubtedly.

Competition for traditional stores from online commerce in the Russian market is still less than in the same Germany and France. The reason, obviously, is in the traditional tastes of the population, which prefers to see the "goods face" before selling. And this despite the lower retail prices of online stores. However, as entrepreneurs themselves say, in the future, online and offline prices will become the same, as traditional and online commerce will merge into a single, integrated one.

Entering the market

Of course, entering this segment of the market, it is necessary to have a balanced business plan, a studied market, and established economic ties. After all, an unsuccessful attempt to enter leads to a large loss. And then the inventory of the bankrupt store, sold through the home appliances sales store, is only able to pay off the costs incurred for their purchase by 60%.

What can be said about an entrepreneur who is now trying to enter the home appliance market? He must be a courageous man. It’s not even about his willingness to “lay out” a lot of money for an initial investment of $ 200-500 thousand. The problem is that 25% of this market is already occupied retail chains federal level "MediaMarket", "M.video", "Eldorado".

It's not even about the percentage, but about the key places "captured" by networkers for successful sales. Be that as it may, the entrepreneur will have to spend about 3 weeks on legal registration a new store, as well as about $3,000 to install conventional and fire alarms.

Two alternatives: rent or profitability

Entrepreneurs, when compiling a business plan for a home appliance store, often try to save on rent. Is it worth it? Stores located in the city center are "doomed" to be leaders in sales. As the experience of chain stores shows, if there are, for example, 10 of them in the city network. then 2-3, located in the center, give 50-60% of trading revenue.

The profit of a relatively small store (with a sales area of ​​250 square meters) is $40-60 thousand monthly. Household appliances supermarkets with an area of ​​500-1000 square meters are more profitable. If the average store is located not in the very center, but close to it, then its profit will decrease by one and a half times. “Non-zero” also looks like the option of opening a store in a newly built quarter. However, the profit in this case will be 50% of the profit of the same institution in the city center, and in addition, in the process of “setting in” new buildings, revenue gradually decreases.

The warehouse of household appliances serving the store, according to logistics, should not be at a significant distance.

In all cases, you should not lose sight of the circumstances so that there is a busy traffic intersection nearby. Ideally, when a crowded street leads to the store. For the convenience of customers, it is significant that there is a stop near the store public transport. And of course, for the efficient delivery of goods, parking should be provided for both the official transport of the store and the transport of store visitors.

According to experts, of the options discussed above, a household appliances store near the center looks preferable due to the often practiced overpriced rent downtown.

Repair and trade equipment

Finishing the premises of a home appliances and electronics store is quite expensive. Often, entrepreneurs include in the business plan of a household appliance store the amount for repairs, based on the level of costs of $ 200-400 per square meter.

However, modern Construction Materials can significantly reduce these costs.

For optimal placement of goods on retail space it is important to install special equipment for different groups of goods. For the installation of bulk household appliances, the costs are limited to the purchase of 15-30 linear meters of podiums, the price of which is $25-40 per square meter.