Dishes business discovery where to start. How to sell dishes to get rich on it? We do not work for the end user

In this article, we will talk about another product that is in demand among buyers and belongs to the category of home improvement and decoration, namely, dishes. We can safely say that this niche is not new and the market already has its own serious players who provide a fairly wide selection of goods. And if in big cities the lion's share of sales in this segment is carried out by large retail chains, then in small town, it is quite possible to compete and receive a stable profit. In large cities, it makes sense to sell something exclusive, such as dishes handmade or else be official representative some new trademark. Thus, you will minimally compete with retail chains and be able to provide a fairly unique assortment.

Let's look at how to open a dishware store and whether it is profitable to do it. We will try to describe step by step all the main aspects of maintaining this business so that you have a general picture and an algorithm of actions.

Documentation

As with any business, first you need to know what documents you need to issue. We will provide you with a basic list of the papers and permits you will need for retail crockery.

• open IP.
• specify OKVED for activity. For Russia, this is 47.59.2. For Ukraine - 47.
• conclude a lease agreement for the premises.
• have quality certificates for the goods.
• if necessary, obtain permits for trade from the SES and the fire service.
• recruit staff.
• arrange a corner of the buyer.

In order to do everything correctly in the legal field, we recommend that you seek the advice of a lawyer.

Do you need a product niche that would be in high demand and at the same time could compete with other stores? The most attractive option is to open a hardware store. All the details in our article at the link above.

Premises and place for trade

In the second step, you will need to take care of choosing the location of the retail space, as well as its size. The mall is considered very good place for any store, including a newly opened tableware store. Although there are also disadvantages: the problem will be to find free space, and rent in large shopping centers, as a rule, "bites". But a big plus is a continuous stream of potential buyers. In fact, your store will receive customers without initial promotion.

When starting in such a business, it is necessary to pay due attention to interior design. The right atmosphere is very important, the choice of the right colors and wall textures. To do this, you can use wallpaper or Venetian plaster in pastel shades, it is advisable to pick up paintings or place photographs on the walls. It will be useful to create a sound design. Soft, pleasant classical music good decision. You can negotiate with suppliers about branded racks, where the display of dishes will look even more impressive.

Another way is to launch a store in a separate room. In this case, in addition to the same repair costs, you will need to think about protection and promotion, and this is also an additional investment.

The average area of ​​a small glassware shop is 25-50 sq.m. This is quite enough to place the racks and arrange a presentation of the entire range.

Equipment

The third stage is the purchase and installation of commercial equipment. When starting a business selling dishes, you will need to calculate all the necessary investments in these devices.

You will need:

• racks with shelves.
• showcases.
• hanging shelves.
• furniture for the workplace of the seller.
• security alarm.
• window lighting system.
• room decor accessories.

As mentioned above, the main thing is to create a cozy atmosphere with beautiful presentation commodity groups. This is especially true for exclusive dishes or for handicrafts.

Range and suppliers

The fourth stage in compiling a business plan for a dishware store is drawing up an assortment.

The first thing you need to decide on is the type of product: exclusive, everyday kitchen utensils or handicrafts. The second is the price range and the presence of target buyers. The third is the manufacturers with whom you will cooperate.

I would like to note that if we talk about opening a department with dishes in a big city, then we can consider all options. But if your choice is a small store in a small town, there is no need to experiment and it is better to choose dishes for daily use as the basis of the assortment, and have 80% of cheap products and 20% of more expensive manufacturers in stock.

Main product groups:

• kitchen utensils (watering cans, lemon makers, spatulas, meat hammers, etc.).
• kitchen utensils (pots, pans, stewpans, etc.).
• storage utensils (jars, trays).
• goblets, glasses, decanters.
• children's utensils.
• for microwave ovens.
• knives.
• plastic utensils.
• tableware (bowls, plates, sets, cups, forks, spoons, etc.).

In general, there is a universal dish that is in demand at any time. This is porcelain ware of white and dark color. It is popular in restaurants, cafes, and in every home is used very often. Food in white plates looks spectacular, and it goes well with any tablecloth.

Sets of dishes in black (with or without a pattern), as well as white with a colored pattern, are also in high demand. Experts say that the most popular are sets of dishes for everyday use. Cooking utensils and gift sets account for only about 30% of all sales.

When opening a dishware store, it is advisable to immediately start working with several manufacturers, including domestic ones. Research prices and see where you can compete with similar outlets. Always take quality certificates for the goods, this will protect you from unnecessary fines that may follow after checking by a special commission.

Tableware suppliers can be found on the Internet. You can contact manufacturers directly and ask them for the number of the nearest authorized dealer in your area.

Staff

A skillful and competent sales assistant will be a guarantee of the successful operation of a dishware store. Your employee should understand the assortment and be sociable. After all, people who can advise a suitable option, orient as producers, destination, who know how to cook and set the table, inspire more confidence in the buyer. And the most important thing is that the sellers themselves like the assortment, because only under this condition they can easily convince even the most skeptical client to buy the offered goods.

As an entrepreneur, you can take on the duties of an accountant and a manager.

Advertising

It is very good if you take care of advertising your business. You can create an online store, order outdoor advertising(well, if it is unusual and memorable), place an advertisement in local media, including culinary magazines and newspapers. But you can also rent dishes for culinary events, negotiate with chefs who conduct master classes to advertise your dishware store.

Do not forget also about holding various promotions, contests with prizes, think over a system of discounts. Then every person who visits your store at least once will want to become a regular customer.

Factors affecting the increase in sales

Many changes in society entail an increase in sales of tableware. For example, an increase in the number of weddings, according to statistics, invariably leads to an increase in sales of this type of product.

The increase in sales in the real estate market also leads to a greater need for the purchase of this type of product: in a new apartment with new furniture and, of course, with new utensils.

In addition, the market development factors in this area are the ever-growing range of tableware and the fashion for exclusive and interesting services. Fashion dictates a lot, and the color of the plates and their shape may vary depending on the directions. Previously, all plates were equally round, but today there are no other dishes: round, square, triangular, oval-shaped, and even in the form of various figures - for every taste of the buyer. Table setting is an art these days, and restaurants are constantly looking for the best interesting options crockery sets to surprise the client. And if you decide to become the owner of a tableware store, try to take care of the variety in the assortment and the constant replenishment of the counter with new products.

The way you present your product on the windows and shelves of the store also significantly affects the number of sales. For example, the “warehouse” format, which is familiar to sellers, is inconvenient for the buyer.

Experiment with the arrangement, plus you can make several stands designed for specific brands of manufacturers. People should imagine how this dish will look in their kitchen.

How much money is needed?

Now let's move on to financial side consideration of the business plan of a dishware store, namely, a description of what it costs. We will indicate only the basic costs, and you will already substitute the values ​​\u200b\u200bfor your region and your range of goods, each final amount will be different.

Starting investments:

• cosmetic repairs - from $ 120 per 1 sq.m.
• purchase of equipment – ​​from $2000
• paperwork - $200
• purchase of a range of goods - $ 7000 - $ 10,000
• corporate identity and decor (signboard, business cards) – $250

Monthly investment:

• rent for the premises - from $7 - $10 per 1 sq.m.
• utility bills - $20 - $30
• taxes - $120
• salary - from $ 200 per employee
• advertising - $50
• replenishment of the assortment of goods - $ 1500 - $ 2000

Based on this list, you can tailor it to your needs and add missing expense items.

How much can you earn?

The average margin on dishes is - 25% - 30%.

For example, for plastic products, it can reach - 50% - 100%.

Everything will depend on the manufacturer and the quality of the product.

The payback of a business selling dishes is from 1 year.

Findings. Opening your own dishware store is a profitable niche for entrepreneurs who want, and most importantly, know how to work in a competitive environment. Here you will either offer unique products, or a very wide range of products, or you will take a lower price. But in any case, you can compete and get a stable profit is also quite realistic.

Do you have experience in this niche? Looking forward to your feedback below.

Kitchenware stores are eagerly visited by female customers, and the success of the enterprise depends on your ability to form an assortment and find a convenient place for outlet. What points should be considered when opening a store.

Most women love to buy dishes. We can say that they visit dishware stores with almost the same pleasure as cosmetic ones. In the foreseeable past, the assortment of china shops upset and discouraged - sets that differ slightly in pattern, but are the same in shape.

Cups with poor flowers. Plates with a joyless border. The object of desire for many housewives during the Soviet Union was a red tea set with white polka dots.

And if you managed to get pots and boxes for bulk products of the same color, you could be proud of yourself. If dishes that were inherited from great-grandmothers were accidentally kept in the house: elegant porcelain cups, a tureen that did not even allow the thought of borscht, or a teapot that children were strictly forbidden to touch, suspicions crept in that the dishes should look somehow different.

Today, fortunately, the choice in stores is much richer and respect for dishes is gradually being revived. We are happy to buy dishes not because a cup has broken, but we need to drink from something, and not in order to install a service in a sideboard for beauty. Crockery has become a very popular commodity that is in fairly good demand. We consider opening a glassware shop a good business idea with significant financial investments and good prospects.

Today, a huge variety of dishes of all shapes, colors and sizes is produced. Buyers are on all the most inconceivable and strange tableware delights and on very laconic household items intended for ascetics. Many dishes are traditionally bought as gifts for weddings, anniversaries, housewarmings and other such occasions. A lot of people just can't get past the vending cup or coffee pot, salad bowl or candy vase.

And yet, with all the seeming simplicity of selling dishes, you need to know some rules and follow them if you want your business to develop successfully.

Kitchenware store location and premises

You can equip a separate store or department in mall. According to experienced businessmen, it is better to choose a place among other stores or outlets. Then your store will be guaranteed a constant influx of customers. Experience tells us that buyers rarely come to a china shop purposefully, but very often they come along the road for groceries, and, having entered, they rarely leave the store empty-handed.

It is also believed that a dishware store will be popular in a residential area, where there are many new settlers and people are much more likely to think about arranging their homes. The area of ​​the store depends on your financial opportunities and plans. Areas of 50-60 sq. m is quite enough, but you can stay on 150-200 sq. m. In any case, when placing dishes, you must follow the principle of zoning:

• tableware
• Cooking utensils
• Gift sets of tableware, etc.

Purchase of goods

Experienced entrepreneurs advise starting a dishware business from a store selling several brands. Foreign suppliers, if you arrange direct deliveries with them, provide the store with commercial equipment with professional lighting, which will save a lot.

However, foreign manufacturers work, as a rule, on a prepaid basis. If the amount of purchases reaches tens of thousands of dollars, you can count on discounts of 7-10%. At the start, the purchase of goods will require about $100,000. Further, the cost of the purchase will dictate the turnover.

Range

When starting a tableware business, it is difficult to choose an assortment that will be profitable to work with. It can be argued that white dishes will be a win-win option. It is universal and suitable for any interior, serving and dishes. Transparent dishes are just as democratic and versatile, and therefore are in steady demand. With catchy and bold design solutions, it’s better not to rush until you decide on the preferences of buyers.

Porcelain remains the most favorite material. This material has excellent thermal conductivity, it is hygienic and products made from it look aesthetically attractive. It is not uncommon for large companies to buy batches of white china cups to have their logo printed on them for use as gifts and promotional items.

Introduce dishes made using new technologies to your assortment. Such novelties appear not so often and are always in demand. Pay special attention to the environmental friendliness of dishes, buyers now attach importance to this quality when choosing. This is especially true for middle-class buyers.

Recruitment

Friendly and knowledgeable salespeople are a must successful business. Sellers must understand not only the dishes, but also the technology of cooking and serving, in order to convince the buyer of the need for one or another serving item.

Therefore, we can recommend middle-aged women as sellers, who give the impression of experienced housewives who know a lot about dishes and cooking. Customer confidence is a very important factor. The seller's salary is about $300-400 (the seller simultaneously acts as a consultant and cashier).

Financial investments

• Registration individual entrepreneurship and documents (5,000-15,000 rubles);
• Room rental (15,000-30,000 rubles);
• Salary of sellers (20,000-40,000 rubles);
• Purchase of goods (100,000-250,000 rubles);
• Purchase of equipment and machinery (40,000-80,000 rubles);
• Advertising (5,000-10,000 rubles);
• Other costs (10,000-20,000 rubles).

To start a business, you need 200,000-450,000 rubles. The income of the store, depending on the prices in the region and the chosen place, will be 80,000-140,000 rubles. Net profit - 35,000-90,000 rubles. The business will pay off in 5-8 months.

The wholesale base "Posuda" began its history in the 90s. It was a warehouse and showroom, next door to a toilet paper factory. The first deliveries were from Ukraine, from where inexpensive dishes were transported in whole trucks. In 2013, the company created its online store on the platform, and in two years the site's turnover increased 30 times. How to open an online tableware store and how such a business works - this was told to us by development manager Rustam Musifullin.

How to open a cookware store from scratch and become the first in a niche

“Wholesale warehouse “Posuda” appeared in 1998, and now it is more than 15 years old,” says Rustam. - Then, in the 90s, everyone was looking for the best way to make money, they tried to sell everything in a row, up to car parts. And then we thought about the business of selling dishes.

A small dishware warehouse worked next door to a toilet paper factory. They were mainly purchased from Ukrainian factories: they were transported by trucks! Now those factories are not in sight, and the utensil business is alive. Our “horse” is domestic dishes. From abroad we carry almost nothing. Among our suppliers are such giants as the Kuban, Dulevo, Dobrush porcelain factories, Experienced glass manufacture... More than 50 enterprises.

More than 20,000 items are presented in the online store: dishes and souvenirs, porcelain, faience, glass, enamel, aluminum, galvanization, non-stick, souvenir, household group, plastic. Everything a hostess might need.

We do not work for the end user

In the 90s, the company focused on the local market and some neighboring cities. Now it is export all over Russia. To the south - to the Astrakhan region. To the west - to the Lipetsk region. To the north - to the Arkhangelsk region. The main buyers are from Bashkiria, Tatarstan, Samara region. There is no region where the company would not carry dishes: there are buyers even in the metropolitan regions.

We focus exclusively on wholesalers. Clients - the same wholesale bases, markets, shops, points in the markets with household goods. And an important limitation: in the store, so that retail customers would not be interested in ordering one or two products, we set a minimum order threshold.

Our online store is not a standard store. This is a catalog store

Dishware businesses are not very fond of the Internet as a sales channel. Before creating an online store, we had a small website with product photos. So, like a catalog, nothing special: you can look - you can’t order. At that time, business trips of managers were the main way to sell goods: they traveled around the regions and looked for outlets.

They took packs of catalogs, disks with them, offered to look through the site-catalog. In general, they worked in the old fashioned way. And it worked! But in 2013, we decided to take a more thorough approach to online product promotion and created a website with the ability to order dishes.

The method, when the manager goes on a business trip and gets acquainted with the buyer on the spot, still remains the most effective. But now a potential buyer can see and order a batch of goods directly in the online store. All photos, all current balances, all discounts for customers registered in the store are in the online store.

We chose AdvantShop as a platform for creating a store website. The platform is convenient for the most unenlightened person in Internet technologies. You don't have to think: just insert pictures, edit and catalog.

We almost do not promote the online store of dishes: we do not work with contextual advertising, with SEO optimization, all this is useless. In the dishware market, everyone already knows our base. We go the simplest way: through a live dialogue with a potential client.

How to open a cookware store to stand out from the competition? The most important advantage is efficiency. The goods arrived - we immediately take pictures. Everything that is in stock immediately appears in the store.

How to work with a store client

We work like this: a store customer examines the assortment, adds the product to the basket, and the manager immediately starts working with the order. Now the order is his responsibility.

This scheme is not quite traditional for an Internet business, but we rely on personal communication with a client, even if he comes from the Internet. By phone, for example, we can resell something or offer an alternative to a product that the client needs, but we do not have it.

The manager tells the client about the system of discounts that he is entitled to depending on the volume of the purchase. The discount also depends on the distance of the region to which the goods are delivered. The farther the customer is, the more money the shipping costs will eat up. It also depends on the amount of goods that the customer is willing to buy. Now the average order in the online store is 40,000 rubles.

What departments does the dishware business consist of?

The structure of the company then and now is based on the principle: supply department, sales department, showroom, warehouse.

• Sales department. Its experts know how to sell the dishes that we buy from suppliers. This dish appears on the pages of the online store. Sales managers work with customers who come from the online store: they call, talk, place an order and monitor payment.
• Showroom serves local clients. The minimum purchase amount at wholesale prices is 4000 rubles.
• Stock. All dishes are delivered here and sent to customers from here.
• Purchase department works with all suppliers, factories and companies that are ready to work on barter. Suppliers consult with the sales department to understand what is most often taken and what the client needs: in order to understand how to sell dishes, you need to know exactly the seasonality of this product.

Holidays are always a surge of interest in our product: February 23, March 8. People are actively buying dishes. For men - men's sets and assortment. Women - sets, gifts, souvenirs. In summer, this is a household group: buckets, goods for working in the garden. Goods for children's camps, glassware, glasses.

How we work with carriers

The most common method is the formation of a route: for example, we gather together all the customers of an online store from Bashkiria, and the truck goes to all these points. There are other ways - for example, containers, rail transportation, air transportation.

All dishes are delivered in factory packaging. If the goods are delivered "in bulk", then we put them in boxes so that there is as little fight as possible. The fight arises - we pick up on acceptance.

How sales in the online store increased in 2 years

Photo-operation helped us to open an online store of tableware from scratch. In the first month of operation, the online store brought in a very small amount, but there were very few photos in the store.

Dishes are very reluctant to take photos of the goods, infrequently, and supplier plants provide images of their products. Many factories simply do not have photos of the goods, and the contracts do not state that they are obliged to provide them.

And we take a lot of pictures ourselves. And we do it quickly. Our difference is speed. Goods arrive - we quickly upload photos to the store.

Now sales and the number of orders of the online store are now constantly growing. We believe that the platform is a great tool for working with both new customers and old ones.

Download checklist for launching a store

Tableware market operators note that in recent years, consumer preferences have changed: buyers have become more demanding on the quality and design of table and kitchen utensils - they want to see in the kitchen beautiful and high quality crockery. The market is constantly changing, following changing tastes, fashion and style, but the rules of successful and effective sales remain unchanged, the knowledge and application of which will allow any market operator, be it a large commercial network or a small retail store, keep your customer.

Tableware market, like any market in general, must take into account differences in the preferences and purchasing power of different groups of consumers. There will always be a clear price gradation of goods: economy, medium and premium segments. Accordingly, any tableware market operator, first of all, decides for himself the key question: what will be its target audience? In other words, each retailer chooses its customer. And already from this choice the assortment list and the level of prices on the shelves of a particular store will depend. Secondly, the retailer answers the conceptual question: what should their store look like? This is a matter of positioning, a matter of design, interior and exterior design, a matter of recognition.

At the level of assortment formation retailer determines the percentage of goods in different price categories. As a rule, the "lion's" share of large-format stores (hyper- and supermarkets) falls on products of the middle price segment; no more than 15-20% of the assortment is allocated for products of high and low price segments. However, operators, which include several networks, solve the problem of price differentiation by special positioning of each individual network and its geographical location, taking into account social factors and the solvency of the population. Most operators believe that it is unthinkable to achieve good profitability from tableware sales on a small area, since this product sells well only if it is presented in a wide range.

Specialized glassware stores designed for a narrower category of buyers, offering products of medium and high price ranges. Often they are exclusive representatives of foreign factories, thanks to which they can offer a special - piece - product that no one else has. At the same time, unlike the middle and low price segments, where supply exceeds demand, competition in the high price segment is minimal: the buyer of expensive dishes is ready to pay for the goods he likes.

Almost all market operators agree that an ordinary product group in a store can be turned into a “cash cow” if there are three components: qualified sellers (and quality service), a properly selected assortment and well-organized merchandising.

Merchandising, taking into account the psychology of consumer preferences and the motivation for making purchases, helps to create a unique atmosphere, to position the buyer, thereby forming his own, special style of the store.

To create the necessary emotional atmosphere in dishware stores use special handling techniques. For example, a very positive effect on visitors is the presence in trading floor islands of decorative display - tables served and decorated as a dining table or as a table for a festive breakfast. In the departments of dishes, souvenirs are often sold as related products. Display of fancy souvenirs on the slides in the center of the hall is able to create a festive emotional background in the department and help make a purchase decision. It is difficult to overestimate the importance of competent display of products in stores and departments of tableware. There are cases when, after changing the design of the shop window, sales increased by 40-200%!

Classically ideal shop equipment for kitchenware stores simple functional racks and counters with horizontal surfaces are considered. Shelves in such racks are made of glass for tableware or made of chipboard and OSB for kitchen utensils.

Expensive dishes exhibited in glazed shop windows and mirror slides. Such slides can be rotating with selective illumination. But for departments of kitchen equipment, instead of simple horizontal shelves, it is better to use perforated panels on which objects are hung - from ladles to pans.

Cutlery is laid out in display cases, and cutlery sets are placed in high glazed racks. Silver and gold-plated devices are more often placed in jewelry counters.

Frying pans and small kitchen utensils(spoons, spatulas, ladles, etc.) are never exhibited in a single quantity, but only in several units - from 3 to 10. Such a layout is a storage (stock) and at the same time makes the goods more attractive, "richer".

Plates look much more presentable when they are "facing" to the customer, which is possible when using special holders or grids for plates. And cutlery sets are conveniently placed on sloping shelves with a border, which makes it easier to see.

It is also necessary to pay attention to the wide possibilities of using space along the windows of a store or department in a shopping center. Dishes- exactly the product, the layout of which is easy to make attractive from all sides. By installing “transparent” equipment along the showcases, you can get a beautifully and informatively designed showcase and rationally used trading area working inside the trading floor.

(Based on materials from the site www.liveretail.ru)

Trading is one of the most sought after sources of income. If you are attracted to the job own business, consider opening a china shop. Draw up and carefully work out a business plan for a dishware store, and the result will not be long in coming. Try to open a store and it will become your reliable and constant source of income.

Why is it profitable to trade dishes today?

Firstly, people have always had, have and will have the desire to stand out from the crowd. Each hostess is always happy to surprise her guests and loved ones with serving both a festive and everyday table. An important role in the dishware business was played by the Soviet shortage - a time when people had a desire to be different, but this was impossible for one simple reason: everyone ate and drank from the same cups and plates, because there were no others at that time. Therefore, nowadays it is very valuable for people to have something beautiful and unusual in the house. This also applies to dishes.

Secondly, the sale of tableware is significantly influenced by social factors. Luxurious sets are must-have gifts for a wedding or housewarming. The more people buy houses and apartments, the stronger the demand for dishes for arranging new housing increases.

Thirdly, the constant change in fashion trends always entails a demand for dishes. Now in stores you can find plates not only round, but also oval, square and even triangular in shape, while having different colors. The ever-expanding assortment is another guarantee of successful trading.

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The success of your business will depend on the preparation of a business plan.

A well-written business plan will help open a store and become the key to success and future profits.

Therefore, approach this issue responsibly and use the advice of specialists who will analyze your business plan and check the correctness of the calculations.

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Manufacturers and suppliers

First you need to decide on the brands of manufacturers that will be presented for sale. According to the price range, manufacturers are divided into classes:

• low - Turkey, China;
• medium - Poland, Belarus;
• high - France, Czech Republic, Italy.

Having studied in detail the range of different brands, proceed to the selection of future suppliers. Check out their terms and prices. For suppliers, a very important criterion is the fulfillment of the conditions by the customer. In order for your further cooperation to be profitable and successful for both parties, familiarize yourself with the terms of payment and delivery of products in advance, highlight all the pros and cons for yourself.

The next step is to define the audience of buyers. It depends on which point you want to open: mono- or multi-brand. For beginners, it is better to focus on the second option, as it is more flexible. Without having certain experience and skills in the trade of dishes, it is quite difficult to represent only one company at the initial stages.

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Premises: location, area, interior

To open a glassware store, you need to choose the right location. It is important that the outlet is located in densely populated and passable areas. Best Option will be the location of a china shop in a large shopping center. With this arrangement, a constant flow of visitors is ensured. It will not be superfluous to familiarize yourself with nearby competitors, as well as evaluate them pricing policy about the product they are selling. The rental price of the premises will vary depending on the location, the availability of parking lots and the convenience of access roads.

When choosing a premises, it is necessary to take into account the area of ​​\u200b\u200bthe outlet. For organization small shop The minimum area is 60 sq. m. The footage depends on the number of zones and the range of products. Dishes are selected according to their purpose and divided into zones, for example, festive - in one zone, everyday - in another.

An important step is the interior design of the store. This will also affect the cost of purchasing equipment ( cash register, showcases, shelves, racks, etc.), information about which must be entered in the business plan. If you work with manufacturers directly, they can provide commercial equipment for their products. In branded racks, dishes will look more impressive. The downside is that foreign manufacturers cooperate exclusively on a prepaid basis, but in cases where amounts of several tens and hundreds of thousands of dollars are involved, it is possible to get a discount of up to 10%.

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Recruitment and advertising

Seriously, you need to approach the choice of personnel. Sales consultants can be the key to both trading success and failure. Therefore, it is necessary to train staff on product characteristics and sales techniques before opening a store. Enough six sellers who will work in three shifts. It is recommended to hire charming and attractive women who themselves love to cook and set the table. If sellers like the product they are selling, they will be able to communicate the benefits of the product competently and convince the buyer to buy.

To attract future customers, you need to create an effective advertising company. Use the following advertising methods:

• own site;
• outdoor advertising;
• advertising in local media;
• advertising in local culinary magazines and newspapers;
• product placement on television (dishes are provided for use in culinary programs).

The customer loyalty system is one of the main competitive advantages of any store. Therefore, it is necessary to create a system of discounts, as well as to carry out promotions with drawings and prizes. Your task is to keep the customer base, and make visitors who will be in the store for the first time your regular customers.