The best business cards. Business cards that work for you: tips and best examples. Transparent business cards

A business card is an integral part of the image of any entrepreneur. This is not only an advertisement for your goods and services, but also the face of the company, so the manufacture of this business tool should be approached with all responsibility, and we will help you with this.

A business card is not an advertising booklet

This should be remembered by every person who is going to make their own cards for employees of their company or for themselves personally. Pay attention to what format the future business card will be. Examples of sizes are varied, but it is worth choosing the standard 5 by 9 centimeters. This will be quite enough to place important information, not to "blow up the brain" of the future client with unnecessary trifles, and to place the card in the most compact wallet.

Information should be minimal. Laconic and informative, that is, the phone number and address of the company, what you do, the name and surname of the employee, position. All. Do not cram information about all your products and services, list the names of employees, and even more so cram a map to your office. Most of these overloaded business cards end up in the nearest trash can, not having time to warm up in the hand of a future client.

Variety of languages

One wrong decision can completely ruin a business card. Examples of incorrect business cards are entering information on them in different languages. If you decide to attract clients from other countries or you have business partners in different countries, then do not spare money for the production of a batch of cards for foreigners.

By printing on the same business card in different languages, you will ruin the reputation of the company and will be known as greedy people. In business, this should not be allowed to flourish, and not to fill up the whole thing with the wrong "face of the company."

Rainbow of colors

Not so long ago, business cards were more fashionable if they had many colors in their graphics. The fact is that even 10 years ago, the use of a color printer was an indicator of status. Now this method is not relevant, and the era of minimalism has come. She touched everything, including cards with information about the enterprise.

Just looking at the examples of business cards (photo below) with the wrong choice of colors, you want to close your eyes, because it seems that you are not holding business information in your hands, but a dancing gypsy camp. Few people want to cooperate with a company whose business cards have no meaning and taste.

Remember the three rules of an elegant card: minimalism, conciseness, informativeness. This also applies to the colors chosen for decoration. Use your company's range of colors (if any), make sure that all tones are compatible. Business cards whose design examples are correct have no more than three or four colors that are in perfect harmony with each other.

Also, the font color should be business - black. You cannot write on each line with a new shade, even if you offer to buy paints.

How to arrange elements?

Business cards, whose design examples are admirable, differ in the arrangement of all elements.

To make the card really work, order several types of printed business cards, the only way you can determine their shortcomings. Take the phone in one hand, and an informative "piece of paper" in the other, then swap them. If in any case the contacts were closed with a finger, then change the arrangement of the elements.

The company logo should be placed in the upper corner, or you can completely refuse it so as not to clutter up the information view.

Business card materials

A business card does not have to be exclusively cardboard. Examples of materials for manufacturing: leather, wood, plastic, rubber, exotic base and others. It all depends on your imagination. But keep in mind: the raw materials for making cards must correspond to the direction of your company. It would be unethical to give away business cards made from animal skin when you are raising funds for endangered animals.

Business card companies offer a plethora of typography options: embroidery, burning, and simple inking information. In order for the base of the card to harmonize with the method of applying letters and numbers to it, think carefully when choosing one or another design proposal.

Example of the right business card: professional production

In order not to be considered a goon and a person who does not respect business partners, never make business cards yourself. It is clear that everyone is chasing savings, but it should not concern the reputation of the company.

Now in all offices there are printers for color printing, and you might think that it is possible to make cards yourself. If you are not a professional designer, then do not undertake to create, print, and even more so cut out business cards with scissors. This is poor quality, possible bad taste, incorrect design. As a result, we saved two rubles, and lost a million, losing customers. Order business cards from professionals.

business card holder

If you think that allocating money for the purchase of a card holder for storing cards is a waste of money, then you are greatly mistaken. Would you personally like it if you received a business card from the person who took it out of the back pocket of his trousers? It seems that not very much. First, it's unethical. Secondly, the card will be in a terrible state.

During the day, a person can sit down several times. Thus, business cards are wrinkled and overwritten, losing their entire appearance. Jacket pockets are also not able to preserve the original appearance of the card, so it is worth buying a business card holder to store them. It will not only keep the "face of the company" intact, but also emphasize the style of a business person.

The business card, the design examples of which we have provided you, should become a business tool for attracting customers and partners, so do not spare money for its production!

Business Cards are a popular topic of discussion, and, no doubt, they are extremely important. The web is full of examples of a wide variety of layouts. Today it is not difficult to buy creative business cards, both ready-made and author's. Therefore, too ordinary design turns into a problem.

Today I would like to give you some tips on how to choose the right business card design that is both impressive and effective. Your business card should work for you. In order not to hurt the feelings of the designers, I asked the designer from CrazyPixels to create some samples. Of course, he did everything he could to draw attention to the details that I'm about to talk to you about. The result is an incredibly modern and interesting business card design.

Pictures on a bright background

So here is the first design:

Bright and stylish business card. Attracts attention at first sight. If you? a creative person such as a photographer or a designer, such a business card will be for you the best choice. The image on the back can showcase your professional creativity, and this business card could be part of your portfolio. You can create several versions of these business cards with different photos and give potential customers the opportunity to choose the one that they like best. I'm sure they will remember you.

Here you can see examples of great business cards with great photos and vibrant colors:

Use of colors

Just look at the design of this business card:

The pattern on the business card does not matter. It can be stripes, squares, circles or triangles, the right color scheme remains decisive. Like the previous model, this business card attracts attention with its design, but at the same time it is not one-color, but represents a whole range of colors. I also want you to pay attention to the QR code on this business card. The dots on the QR code are made in the same color scheme as the entire card. This is a small thing, but it gives the design meaning and makes it more interesting.

Overview of business cards with an interesting colors:

Minimalist design

An absolutely minimalist logo designed in one color with a creative use of white space on the front of a business card? great way to make a stylish card. You can place a logo or any other image on the front side, and all the necessary information? on the back. It can be a name, a key phrase, contact information. There are many options for creating such designs:

Business cards with a minimalist design:

Embossing (letterpress effect)

Embossing? it is a way of using a stamp to create a raised design of different shapes on a business card. This effect gives the business card texture, style and a classic look. Does it allow you to use only one color? the original paper color of your business card. This makes the business card look modern and elegant.

Embossed business cards:

Adding QR codes

QR code? this is a modern version of encoding information that can be recognized using a smartphone. The code can redirect you to a website, an online portfolio or resume. This is a great way to bridge the gap between your business card and online work. Make sure your target audience is able to use this communication tool before you make your own business cards with a QR code.

Creative business cards with QR codes:

Font design

Font design is a popular trend that you should pay attention to. Finding the right font can be tricky, but there's a huge amount of choice so you'll be sure to pick the right font...

Business cards based on font design:

Transparent business cards: a new idea

Design examples of transparent business cards:

Black and white

Black and white business cards will be an excellent choice for businessmen, economists, lawyers and all those who are classified as "serious business". If you're looking for a simple, elegant, classic design, black and white business cards might be what you're looking for.

Black and white business cards:

unusual shapes

Such business cards have unusual outlines and in most cases they are individual designs. Business cards of an unusual shape are more expensive than regular ones. They may make a stronger impression, but your customers may quickly throw them away due to an unusual shape that does not fit their pockets. You should think about this option from the perspective of a potential client.

Here are some examples of unusual business cards:

logical conclusion

When it comes to creating business cards, try to do something unusual. There is only one chance to make a first impression on potential customers. Give it a try and you'll see what works best. Your business card should represent your brand and your name. I hope this collection has inspired you to create unique and creative designs for your own business cards.

A business card is not just a way to contact you, but also a kind of indicator of your image and style. The correct design of a business card will help you make new useful contacts and conclude profitable contracts. Below you can see examples of business cards.

How to make a business card?

The design of a business card should be given special attention, because the attitude of business partners towards you directly depends on how well and correctly it is made. A business card should not only contain your contact details, but also emphasize your status.

An original designed business card with a well-thought-out concept will surely be remembered by partners and clients, and will form a pleasant impression of your person. See examples of business cards later in the article.

Before you go to a business card company, you should read this article so that you do not get another banal and gray business card. It is better to carefully approach the choice of design and material for business cards. You can take note of the design examples.

Rules for the design and types of business cards

A business card is a rectangular card, traditionally made of cardboard, its standard size is 90 x 50 cm. It must contain the following data.

1. Name and surname.
2. Contact phone number.
3. Address Email.
4. If the business card is corporate, then the presence of the company name and its logo is mandatory.

All business cards are divided into personal and business. At negotiations and working meetings, a business card is used. Examples of their design are presented below. The requirements for them are stricter.

1. The position of the owner of the business card must be indicated.
2. It is desirable to indicate the address of the owner, this is a sign of good taste.
3. If the business card is corporate, it must contain the address of the company, the field of activity and the address of the site. A good addition to such a business card will be a list of services provided.

Personal business cards are made in accordance with the wishes of the owner and can be absolutely any design and execution. They are presented in an informal setting during an acquaintance.

Classic business cards are made of thick cardboard, which is left matte or laminated. Now plastic cards are popular - they are more durable and look more attractive.

The material used for business cards can be quite unusual. There are business cards made of wood, metal or genuine leather. They will help you stand out with your individuality and originality.

Design Secrets

The correct design of a business card can put the necessary information in the head of the person who studies it. The first and last names are best highlighted in bold, easy to read fonts.

If you want to place not only text, but also an image on a business card, then the text should be placed on the right and the picture on the left. So the information is better absorbed and remembered.

The style of business card design should be chosen based on its purpose. If this is a business card, then it is better to focus on the classic design, conservative elements and strict colors.

If you are a person creative profession, then in the business card you can use bright colors, non-standard shapes and materials, original images. Such a business card will be an extension of your creative personality. The photo below demonstrates a similar example of business cards clearly.

Do not use too small font when designing a business card, make sure that it is readable even for a person with poor eyesight.

An interesting solution would be to create a business card with a 3D effect. An embossed card or a more original business card can be created. You see examples below.

The style of a business card should be harmonious. Do not use incompatible colors and fonts. Integrity should convey your business card. Examples can be seen in the article.

Get creative!

To be remembered, you can create a business card of a non-standard form. It is not very practical in application, but the goal - to be different from the rest - will definitely be achieved. Any person will be surprised by such a non-standard business card. You will find examples in this section.

You can choose a business card from those presented in the article or create your own unique design. A high-quality business card will set you apart from the rest, help you make useful contacts and conclude profitable contracts.

The right business card is an integral part of business reputation

I am sure that each of you, since you have landed on this site, is going to become an entrepreneur, have your own business, earn good money and establish business connections. Perhaps some are already successfully doing this, but this article will be of interest to you. Today we will talk about business cards. Yes, yes, about ordinary paper business cards that can briefly tell you who you are, what you do, what field of activity you represent.
A business card is an essential part of any business. Whatever you do: providing consulting services, creating and developing websites, selling goods, you definitely need a business card that will become the face of the company. Many experts note that a business card is the simplest, but at the same time very efficient business a tool with which you can convey information about yourself and your business to potential customers and partners.

Many entrepreneurs ignore this business tool, believing that business cards are not effective, that these are unnecessary expenses, that they have long outlived their usefulness. But, as practice shows, a properly designed business card can be many times more effective than a big board in the city center. Don't believe? I will not convince you, and it is unlikely that this will work. I'll just say one thing, that in my experience I felt how several thousand correctly made business cards can attract more than a hundred customers, most of whom will make an order. Of course, making a business card is only part of the overall success. You still need to be able to work with them, but this is a topic for a completely different article. Today we will tell you about 10 signs of a correct and effective business card.

10 signs of the right business card

1. Pay special attention to the text
You have all seen business cards - this is a rectangle measuring 5 by 9 centimeters. The most common mistake many entrepreneurs make is that they want to put too much information on this small piece of paper. Remember, a business card is not an advertising booklet, and you should not try to fit everything there. Personally, I had to hold such business cards in my hands, on which they placed a photo of products, a map to the office, a small description of the company, addresses, phone numbers, names of employees. It looked terrible, and, to be honest, I didn’t want to look closely and make out what was written and drawn there.

The right business card should contain concise and clear information. It is enough if you provide the company name, address, contact phone number, your first and last name, and position. Everything, in fact, you can no longer put anything on a business card. Of course, each business card has its own purpose, but the main thing to remember is that information overload is a huge minus. Clarity, conciseness, informativeness - these are the three main commandments of the text of the correct business card.

There is one more thing I would like to draw your attention to. Never duplicate the text of a business card in a foreign language. I understand that you can save money this way, and it seems to you that in this way you will give solidity to the business card, but in fact it is a bad form. If you have partners in other countries, and a meeting is planned with them, then take the trouble to order a batch of business cards especially for them, in their native language.

2. Graphics and background for the right business card
Even 10 years ago, business cards used by businessmen were full of different colors, patterns, logos, and this was considered the norm. I don’t know how such business cards were perceived, but the trend was serious. Now the era of minimalism has come in everything. This "fashion" also did not bypass business cards. No need to use a lot of graphic elements, drawings, logos, all sorts of photos and patterns.
Many experts even advise against using a logo on a business card if it is not made in a minimalist style. Why is it minimal, you ask? What's so special about it. Yes, everything is simple, it will interfere with the three foundations of a proper business card: clarity, conciseness, information content. A business card made in light and calm colors, not conspicuous, but at the same time attracting attention, will be the best option.

3. Arrangement of elements
A very important role is played by how you arrange all the elements on the business card. That is why I say that you should not do a lot of them, because then the possibility of correct placement will be very limited, and the business card will not bring the desired effect.
After you make a business card layout, order a few test options. Let them be printed in the printing industry, and then you will be able to evaluate the practicality and convenience of using your business card. How to do it? Well, one of the simplest options: take a business card in your left hand, and mobile phone to the right, as if you were about to dial a number. When holding a business card, do you cover part of the phone number? If you close, then draw conclusions about how it would be more convenient to place it. In general, twist the business card in your hands, evaluate it, give it to a few friends, let them look, tell their opinion, pay attention to what they like and what they don’t.

4. Fonts
Playing with fonts is probably the worst thing a designer can hear from a client. Why? Yes, because there are a huge number of fonts, and the customer wants to try and fit the most beautiful ones on his business card.
Yes, there are a lot of beautiful and attractive fonts, but you need to understand that you can combine a maximum of two on a business card. This is done to make your card look solid, and not as drawn by a fifth grader in a simple graphics editor. Always remember - two fonts and no more. Otherwise, even if it seems to you that it is very beautiful, you run the risk of getting a low-quality business card that can significantly ruin your reputation.

5. Color range
The rainbow has seven colors, monitors can display millions of shades, and in your imagination such incredible combinations can appear, which is hard to imagine. But this does not mean at all that you need to make a riot of colors and fantasy out of your business card. Again, keep to the rule of minimalism, and use a maximum of 2-3 colors when building your business card color system. Yes, and colors need to be selected such that they combine as well as possible and complement each other.

Look at the largest and most popular sites in the world - Facebook, Vkontakte, Google, Wikipedia, Yahoo. All of them have one thing in common - a clear and concise use of colors. This is how you jump on this trend. Believe me, the designers for these giants of the Internet certainly know what and how suits most people in the world, what their preferences and reactions to certain colors are. Also, do not forget about your corporate colors. If they are, then the business card should be made in a similar color scheme.

6. Material correctly business cards
Here you can already fantasize and not stop. Now there are many materials on which it is possible to execute your business card. This is paper, and plastic, and various types of wood, and even exotic materials, such as leather or rubber.
So what do you get away from? As a rule, the material should be chosen based on the scope of your activity and the tasks of using business cards. If you are selling some unusual and amazing gifts, then it is better to make a creative, eye-catching business card. Looking at such a business card, it will be immediately clear that you can find something interesting and unusual. If the business card is intended for business partners, then it is better to choose standard thick paper and cover it with a thin layer of varnish.

7. How to make the right business card
Here, too, you have freedom of choice. First of all, the method depends on the material that you choose. Next, you should pay attention to how and where the business card will be used. Modern printing centers offer many different options for making business cards - this is offset printing, silk-screen printing, embossing, and die-cutting, and dozens of other ways, each of which has its pros and cons. Here, as they say, there are no comrades for the taste and color. If you see that one of these methods is ideal for the style and material of your business card, then go ahead, do it that way. You can read more about the various manufacturing methods on the websites of printing centers that offer a similar service.

By the way, since we are talking about making business cards, please promise me one thing. You will never print your business cards on a color printer and then cut them out with scissors. Believe me, in this way you will not save money, but only spoil your reputation. Self-made business cards on a printer are terrible quality, goofy, and disrespectful to those to whom you give such a business card. If I had received such a card from a business partner, I would have thought several times about whether it is worth working with him if he shakes a couple of tens of dollars for a thousand quality business cards.

8. Storing business cards
Back pockets of trousers, inside pockets of jackets, various compartments in bags and backpacks are absolutely not the places where you can and should store business cards. Firstly, it is not very solid when you take out a wrinkled and not very “fresh” business card from your back pocket. Secondly, storing a business card in this way, you will rub them very quickly, they will become unattractive.
Therefore, buy yourself a business card. She will keep your cards in looking good, and it will look solid when you present your business card, taking it out of a shiny, beautiful, neat business card holder.

9. Correction on a business card
Have you changed your address or phone number? Then we throw out the old business cards, and immediately order new ones, with more relevant data. Of course, you can correct incorrect data with a pen, and this will help potential customers get information. But at the same time, they will conclude that you are not serious about your business.

Once I myself faced such a case. Wanted to order household appliances in the store, but it was not available, and it was proposed to place an order, leaving a small prepayment. I was going to think a little, and they gave me a business card with their coordinates to call back and tell about my decision. What a surprise it was when the address and phone number on the business card were corrected with a pen. As for me, a company that wants to bring me equipment for a couple of thousand dollars should not save a few hundred rubles on high-quality business cards. I immediately got the impression that they can also save on equipment by bringing me a TV set “corrected by a pen”.

10. Mistakes and typos
Check business cards at all stages of production. We wrote the text - check it, made a preliminary layout - check it, ordered a trial post - check everything for errors and typos. Also give business cards to your colleagues and employees of the company, let them look with a fresh look, maybe they will find some inaccuracies. Even when you double-checked everything, gave the layout for final printing, and after a while came to pick it up finished products then check everything again.
One small mistake on a business card is a hundred times worse than a few typos in an advertising booklet. Be as demanding as possible of yourself and the text of your business card.