Photo booth - business photo booth. Photo booth. A successful business with a century of history Who cares

This is the first franchise network of photo booths that operates throughout Russia.

Franchise features:

Free niche. Photo booths are a profitable, interesting, easy business. Investments will be “pulled” even by a beginner. Moscow and St. Petersburg have already seen this. In the regions, you can still have time to "fit" into this niche.
Easy start. From the conclusion of the contract to the start of work and profit - a maximum of a month.
Few investments and profit without unnecessary hassle. From 290 thousand for 1 photo box, while there is no need to look for a room, hire highly qualified specialists and supervise them.
The franchise is suitable for inexperienced and novice entrepreneurs. There is a business guide that describes all the important points that you need to consider in business, as well as instructions for starting a project.

We are modern laconic design and the possibility of branding for any event.

We work like clockwork: operational installation and dismantling of equipment

We are flexible: individual conditions for beloved customers, a transparent pricing system.

We are developing: we offer new solutions in the entertainment industry for your business.

In our experience with PhotoBox, everyone succeeds in business!

What do our partners get?

Step by step guide to starting a business. You receive a business management manual, which describes the sequence of actions at the stage of opening and in the process of work.
Support of a personal manager at all stages of project launch - from marketing strategy before assessing the prospects for the location of the photo booth and the nuances of drawing up a lease agreement.
Consultations on any emerging issues - when you need advice, you are not sure about something, you are always prompted and helped.
Promotion on a corporate website - You do not spend time, effort and money on this. You earn them. Promotion is our concern.

How to make money from photo booths? Especially for you, we have created 4 convenient formats of cooperation:

No. 1 Event. Mobile photo booth. Install at a corporate party, wedding, concert, party, any celebration - and get a rental income. Takes and prints a photo in a minute, it is possible with the logo of the event.
№2 EventPRO. Mobile photo booth with instaprinter. Profit - from renting out for events. Anyone with a smartphone and an Instagram account can print their photo from the web in seconds. Each photo will have the logo of the organizer and the event.
No. 3 Standard. Stationary photo booth. Install for a long time where there is a lot of traffic: in a shopping center, cinema, creative space, gallery, etc. And calculate the profit.
No. 4 Complete. 2 in 1 solution: mobile photobox with intaprinter plus stationary photobooth. You capture the entire niche in your city.

photobox gives positive to customers, and photo booths are already bringing good income in Moscow and Petersburg. It's time for the regions. Are you with us? Act now.

In our fleeting age high technology very many things familiar to us lose their relevance, and then completely cease to exist as unnecessary, and having received the stamp “archaism” are sent to the dustbin of history. Thus, at one time floppy disks and cassettes have sunk into oblivion. Very soon their number will be replenished with CD and DVD media, and, most likely, paper versions of newspapers and books (although there are very lively disputes about the latter). So, on the example of the same DVDs, we can see how the once indispensable technology, having worked for about 20 years for the benefit of mankind, is gradually being replaced by more modern and convenient media. However, there are examples of how a device created almost a hundred years ago not only does not fall into decay, being replaced by more modern ones, but also continues to be at the peak of popularity and even increase interest in its person. I believe, from the title of the article it has already become clear that today we will talk about such a device as the Photobooth. In this article, I will try to cover in detail all aspects of creating a successful business, the fundamental detail of which is an instant photo machine.

Photo booth and its advantages

Relatively easy entry into the business;
No crazy competition. It is quite possible to find and confidently take your place in a niche;
High level of demand for the instant photo service;
In the case of choosing a good place, a fairly quick payback from 7 to 12 months;
Autonomy. A photo booth, like, does not need the constant presence of its staff. Only periodic visits are needed to replenish the stock of consumables and collection Money from the vending machine.

Excursion into history

The photo booth, also known as a photo booth, a photo booth, and at the time of its creation, a photo maton, was developed by Anatoly Yosefovich, a migrant from the city of Omsk. In 1925, he presented his creation to the public on Broadway, in the city NY. The invention was a resounding success and in just six months from the date of installation, more than 280,000 people were photographed there. Then the enterprising Josefovich sold his creation for $1,000,000. A truly fabulous sum today, but then, back in 1927, it was not at all real even for a person with a developed imagination. In addition, according to patent information, from the first day of sale, the photo booth also began to earn royalties for its use to its creator. Surprisingly, neither the Great Depression nor the Second World War, could not stop him on the way to this treasured million.

Anatoly Yozefovich and his photomaton

Preliminary calculation of the project payback (in c.u.)

Market value and equipment of an average photoroom ( modern type) is about $3,000.00. Overall, the overall price range is $2,000.00 to $10,000.00+. The price varies depending on the configuration and quality of the materials used. For example, at the request of the client, the photo booth can be adapted to work in “street” conditions, plus, vintage film models are especially highly valued.

Consider the parameters and characteristics of one of the possible options:

TOTAL COST photo booths and software will be about $4100.00.

Additional services:

Collages and photo albums from pictures.

For example, combine all the pictures of guests from the wedding into a kind of wedding album and, most importantly, that 100% will amaze the guests of the event, hand it over before the end of the festivities;

Print photos taken in a photo booth on badges, fridge magnets, badges, pocket mirrors and even bottle openers;
Sending photos by e-mail;
Posting a photo on the specified page on Instagram and / or on a specific hashtag;
Payment of payments for mobile communication, Internet, etc.;
Printing user photos via USB or memory card;
Rent for a mass event.

The average market cost of renting a photo booth for 1 hour is $50. In companies where prices are slightly higher, props are most often included in the rental price, and the number of photos that tenants can take is unlimited.

Photo booths today

Request frequency on the Internet, from 2010 to 2016, clearly indicates that this thing is still interesting to people. The number of photo booths in the mall and other crowded places also favors this idea. Popular in recent years has become the trend of ordering photo booths (both vintage models with film and modern digital ones) for all kinds of festivities and celebrations, for example, a wedding, a party, an advertising presentation or children's holiday. The presence of this unit is guaranteed to make its contribution to good mood event visitors. Also observed general trend when the photo booth is used not for entertainment, but for instant ID photos.

The photo booth remains equally interesting for all generations and has no age restrictions. For older people, this is one of the few things from the past / adolescence / youth that have survived to this day. For young people - a little adventure. And even now, when much fewer photos are printed, because. for the most part, they were registered on electronic media and / or uploaded to social media, the ability to capture a precious moment and immediately get it as a keepsake - makes such a photo especially valuable.

Business with investments from $1,000 to $10,000

Many people dream of starting their own business, but are not ready to invest a lot of money. But you can find an idea that does not require significant investment.

So, interesting enough is the business on the booth for a snapshot. Next, we will take a closer look at the business plan for this type of activity.

The purpose of the business plan is to open a photo booth in the city center, which will bring the popularization of such services, as well as profit.

What is a photo booth?

This is a small area cabin with a door. Cabin operation is fully automated. With its help, the client can independently take a photo on the built-in camera.

Services offered include a standard size instant photo for ID cards, as well as postcards with a photo collage, a series of four consecutive shots. There are more than a hundred options for designing such a postcard.

The cost of one cabin is 1.5 thousand dollars.
The cost of the service is $0.5.
The cost of the service is $1.5.
An average of 10 people visit one such cabin per day.
Printing a photo takes 1 minute.

Cabin photo specifications:

Weight 200 kg.
Metal case.
The presence of a door.
Components: camera, photo printer, bill acceptor, touch control panel.

The process of shooting and printing a photo, in general, is 5 minutes. The interface is simple and accessible even to users far from technology. And in addition to visual prompts in the interface, there are also sound ones.

This type of business is just beginning to develop, and therefore the competition in this market is very low. Business all year round.

No problems in operation - the cabin works automatically, it is controlled by the client himself, the check of the cabin is necessary twice a month. This explains the rather high profitability of this business.

Benefits of this project

The competitive advantages of the photo booth are as follows:

1. It occupies a minimum amount of space, which significantly reduces the amount of rent.
2. The client sees himself on the screen and it is easier for him to take a photo that satisfies him.
3. Unlike photos in photo salons, confidentiality about client data is preserved here.

The size of the initial investment is $2000 , which include:

The cost of one cabin.
Payment for its delivery to the point of sale.
Rent one outlet below the photo booth for one month.
Marketing services.

Market analysis

Photographic services have always been and remain in demand. This is primarily due to paper workflow, for which a photo is used as an identifier, and in the near future the current situation is unlikely to change dramatically. The age of potential consumers of photo booth services varies from children to the elderly.

If we talk about an entertainment service with compiling photo postcards, then at present in Russia this is a new trend, and therefore people will be interested as a novelty for the next 5 years, then, quite possibly, people will simply use these services for fun.

Competitors

It is usually possible to get such photo services from professional photo studios, but due to high prices, photo booths are unlikely to compete with photo booths. Very often the client is dissatisfied with the pictures taken in the photo studio, and he understands that it is much less problematic to take a picture of himself with the help of a photo booth. That is why we can confidently say that this business does not have a decent competition in its industry.

Business Startup Plan

IP registration.
Obtaining a bank loan secured by the acquired property (photo of the cabin).
Signing a lease agreement with a promising outlet.
Choosing a seller and buying a booth.
Delivery and installation.

Marketing plan

Since the cabin is supposed to be placed in places with high traffic, it will be noticed in any case. However, flyers can be used as advertising - this will attract additional customers.

Financial plan

As mentioned earlier, the total initial investment is $2,000.

If we take the average attendance of one booth - 10 people a day, then the monthly profit will be $300 (service cost ($1.5) – service cost ($0.5) = profit ($1) * 10 people per day * 30 days = $300).

Thus, in a little more than half a year (7 months), this project will pay off and begin to bring net profit, hence we can conclude that the business is highly profitable.

The peculiarity of this idea is that, due to its novelty, this business has practically no competitors, and its attractiveness is enhanced by high profitability and small initial investments.

Why PhotoJet

If every time we are asked how our equipment differs from others on the market, we would be given 1 ruble, we would have become millionaires long ago. Be patient and try to read this text thoughtfully and to the end. There is a little surprise waiting for you at the end.

The promised gift.

Reading comprehension test. Find a word in the text above (section "Why PhotoJet") a word with four vowels "o" and get an additional set of photo paper when ordering!

metal case

PhotoJet, as well as any other self-service equipment (payment terminals, ATMs, information kiosks, etc.) is made of metal at the factory. Only metal, only hardcore). Yes, it is more complicated and more expensive than putting together a wooden box, but our customers do not worry about the safety of their funds inside the machine, nor about its durability.

Operating system

We only work with Linux. Equipment that has a permanent connection to the Internet is subject to hacker attacks and viruses. From this point of view, there is nothing better than Linux.

Quality components

In our work, we use components that have proven themselves in high-load self-service systems. Such components allow you to forget about technical problems with the equipment. You will only go to PhotoJet for money 🙂

The unique features of the PhotoJet photo printing machine

All equipment on the market is limited to printing from social networks and selfies on the terminal. We have gone much further and developed functionality that allows you to print directly from your phone. Now even those who do not have accounts in social networks can print their photos from the phone, and this, you see, is a significant mass of users.

Look

Perforated paper

In the work of Photojet machines, we use perforated paper (photo paper with longitudinal perforation). The machine gives out a 10x15cm picture on which 2 Polaroid-format photos are separated by perforations. We abandoned the knife (cutter) a long time ago for several reasons. Firstly, it must be calibrated every 500-700 photographs, because it starts to cut crookedly, secondly, it is a mechanical part that is most vulnerable in terms of breakdowns.

Technical support

Our partners contact us with any questions and we always perceive their problems as our own and try to find a solution.

Installment plan

It is only because we are confident in the success of our equipment, and also because we work only on long-term partnerships with our beloved customers, that we are ready to make an incredible installment purchase offer.

Shipment to the countries of near and far abroad

We make shipments to different countries and to different continents. Our company will take care of all issues related to the delivery and customs clearance of your future equipment. Naturally, in this case, the equipment adapts to work with the local currency and language. For the convenience of working with clients from the EU and the USA, offices were opened in Tallinn (Estonia) and Miami (USA)

Business idea: Photo booth

Installing a photo booth is a fairly simple business idea that does not require special skills to implement, but can nevertheless bring regular and stable income. An additional advantage of this idea is that in this case there is no need for the constant presence of attendants to provide photo services - the booth is designed exclusively for self-service.

Who is interested?

Modern photo booths combine several functions at once - they can take instant photos for documents, entertaining photos and a series of snapshots. In addition, some of them are able to supplement photos with special effects, print them on a variety of materials, and even comment on them. Accordingly, potential consumers can be divided into two large groups - those who need a photo for documents and those who will use the booth solely for entertainment purposes.

Where to place?

The success of this type of business, as well as other vending options, depends entirely on the successful location of the booth. Of course, it is best to place several cabins at once at different points, but if you are trying to limit yourself to minimal costs, choose one, but the most popular place. If there are large universities in your city, this is a great option, since the booth will be in demand for both ID photos and fun student shots.

Also, large shopping centers, railway stations and airports, as well as beaches and embankments of resort towns can become profitable accommodation options. By the way, installing photo booths in cities with a large flow of tourists increases the profitability of this type of business several times.

photo booth business plan

The purchase of the booth itself will cost from 130 to 200 thousand rubles. It should be noted right away that many suppliers offer to pay for the purchase of equipment in installments, which allows you to reduce initial costs several times.

These calculations are based on the statistics of the network of photo booths in the city of Rybinsk.

Calculating the profitability of a photo booth:

Permeability photocabin per day 7-15 people. We take the average value (7 + 15) / 2 = 11 people. Of these: 7 people - a photo for documents; 4 people - entertaining photo. I want to note that most of all our outlets are located in large grocery stores. Since our city is small and there are only two large shopping and entertainment centers in the whole city, we get such a ratio of entertaining photos to photos for documents.
2. The cost of prints of one image is 6 rubles (photo paper + original cartridges).
3. The cost of a picture for a client: a photo for documents - 150 rubles; entertaining photo - 100 rubles.
4. Total per day: 7 people. x 150 rub. + 4 people x 100 rub. - 6 rub. x 11 people = 1,384 rubles.
5. Total per month: 1,384 rubles. x 30 days = 41,520 rubles.
6. Average rent in our city: 9,000 rubles.
7. Net profit for the month: 41,520 rubles. - 9,000 rubles. = 32,520 rubles.
It is also necessary to take into account the seasonality of some photo services. For example, a photo for admission to universities. In just one month, you can increase your profits many times over. AT new year holidays the number of people wishing to be photographed for an entertaining photo is sharply increasing.

Calculation of the profitability of the built-in printing of photos in the photo booth:

1. Based on our statistics, the average number of prints is 23-35. in a day. For simplicity of calculations, we take the average value (23 + 35) / 2 = 29 pcs. in a day.
2. The cost of prints of one image is 2 rubles (photo paper + CISS).
3. The cost of a print for a client is 10 rubles.
4. Total per day: 29 pcs. x 10 rub. - 29 pcs. x 2 rub. = 232 rubles.
5. Total per month: 232 rubles. x 30 days = 6,960 rubles.
6. We have already taken into account the cost of the average rent in the calculation of the profitability of the photo booth.
7. Net profit for the month: 6,960 rubles.

Calculation of the profitability of the built-in payment terminal in the photo booth:

1. Based on our statistics, the average number of payments is 100-200 per day (very dependent on location). We take the average value (100+200)/2=150 payments. We also noticed that after the installation of coin acceptors, the number of payments increased by 15-20% (this is due to the fact that paper 10 ruble bills accounted for half of all bills during collection, and after withdrawing them from circulation, revenue fell sharply). After the installation of coin acceptors, customers came to us from nearby competitors who did not have coin acceptors.

2. The cost of the service is at least 5 rubles (depends on the payment system and you, you can set interest, for example 7%, but not less than 5 rubles).

3. Consumables:

3.1. Thermal paper 80 × 80 mm, 45 rubles. for 1 piece 5 pieces per month: 45 rub. x 5 pcs. = 225 rubles. per month for thermal paper;
3.2. Monthly fee for servicing the fiscal registrar 450 rubles;
3.3. Annual replacement of ECLZ 8,000 rubles. or 667 rubles. per month;
3.4. Total per month: 1342 rubles;
3.5. Total per day: 45 rubles.
4. Total per day: 150 payments x 5 rubles. - 45 rubles. = 705 rubles.
5. Total per month: 705 rubles. x 30 days = 21,150 rubles.
6. We have already taken into account the cost of the average rent in the calculation of the profitability of the Photo booth.
7. Net profit for the month: 21,150 rubles.

Organization of a photo salon is a very interesting business line. This type of activity can be considered not only as a source of stable income, but also as a limitless field for creativity and the implementation of new ideas. Why exactly? Let's consider in more detail.

Profit, target audience and types of photo services

Photo salons are able to bring good profits. Its main source (up to 50-70%) is income from the production of photographs for documents. This is the basic and most demanded service that people always need.

In addition, it is the most cost-effective: 3-4 photographs cost about 100-150 rubles at a cost of about one ruble (about 70 kopecks for a piece of paper and 30 kopecks for ink). From an average place (visited daily by 10-15 people), the income will be 3,000 - 4,000 rubles a day, and from a checkpoint and with a wide range of services - 30,000 rubles or more.

To target audience include visitors to the OVIR, passport offices, applicants and everyone else who needs photos for the following documents:

Russian passport;
international passport;
visas;
military ID;
student ticket;
police and civilian identity cards;
honey. references;
dignity. books;
passes;
badges;
personal files and questionnaires, etc.

But the activity of the salon is not limited to the production of photographs for documents. The scope for the implementation of creative ideas in this business is almost limitless. There would be demand.

In addition to the basic service, you can organize:

photo printing from electronic media on photo paper;
printing photos from films;
creating retro photos;
restoring old pictures;
printing of photo pictures and wall posters;
printed booklets, business cards, inserts, stickers;
collages, photos for mugs, key chains, T-shirts;
production of ovals for monuments;
production of vignettes;
photo retouching;
recording photos to external sources of information (etc.);
photocopying;
scanning and printing of publications;
sale of various accessories and photographic equipment (films, batteries, albums, frames, etc.)

Templates for postcards (and other templates) can be easily found on the Internet.

It is possible that creative individuals who are fond of photography and have professional skills in this area will want to expand their business to the level of a photo studio (photo studio). It differs from a photo salon in the presence of special areas (at least 20 m2 with ceilings - at least 3 m) and equipment that allows you to shoot in a studio (shoot full-length, take group portraits, various artistic photos, etc.)

Registration of a photo salon, basic formalities

1 Original case needed register activity either as an LLC or as an individual entrepreneur. If you apply for an IP, you can apply any tax regime of your choice - UTII, STS or STS. It is advisable for a small photo salon, whose activities relate to the service sector, to use UTII. Starting from 2013, small firms will be able to apply a new simplified form of taxation - patent. Its benefit for photo salons is obvious.

2 Required decide on codes OKVED, which are also indicated in the tax. This is:

74.81 - activities in the region. Photo;
74.8 - provision of various types of services;
52.4 - other rozn. trade in specialized stores (for trade in accessories)
22.22 - printing activities not included in other groups (for photocopying).

3 Registration in the Pension Fund and other off-budget funds

4 Acquisition cash register or strict reporting forms

5 Bringing the premises into compliance with requirements Gospozhnadzor and Rospotrebnadzor

6Study of regulatory framework . At the legislative level, requirements are fixed for certain types of photographs. This mainly concerns the passport of the Russian Federation and the passport of Russians. Therefore, at a minimum, it is necessary to study:

Location selection

For the successful implementation of the business plan for the photo salon for documents, it is necessary to strategically approach the choice of premises. The correct location of the cabin is 90% capable of determining the success of the business.

What features should be considered when choosing?

The place must be passable. Will it be the city center or a residential area, but it should be crowded around. An excellent option would be to place a point in a shopping center.
It's good if it's nearby large educational institution, OVIR, passport office, recruitment agencies, etc. organizations in which it is required to provide a photo for documents.
Under the photo studio no need to select a large room(unless you plan to convert it into a photo studio later on). 6-10 m2 will be enough.

Now let's say a few words about the design and equipment of the room.

First of all, you need order a big, beautiful sign.

It will be the main advertisement of your salon. As practice shows, advertisements in newspapers and on television are ineffective. Such advertising is not capable of inducing people to get popular photo services today in an inconvenient place for them.

In the photo studio, you need to install a couple of chairs, a counter, a mirror, a hanger. You can also get a set of clothes - a jacket and a tie, and rent it out. Such a service is useful to the client when he urgently needs to take a digital photo, but he is not “in shape”.

What equipment is required to start a business in the photo for documents?

In order to start providing the most simple and common services ( Photos of the documents) will need:

digital camera(for example, Canon 400D + 430EX or Canon PowerShot S5-iS) - from 10,000 rubles.
enough powerful computer with the appropriate software - 30,000 rubles.
photo printer(inkjet, color with CISS, better Epson rx690 or Canon PIXMA iP4840) - from 5000 rubles.
tripod (for example, Era ECSA-3770) - from 1500 rubles.
expendable materials(cartridges - about 1000 rubles, photographic paper 100 sheets - 300 rubles, etc.);
lighting equipment. Used will cost about 1000 rubles, and new devices - from 2.5 tr. for one projector or more.

If you buy a piece of used equipment, then you can meet 40,000 - 60,000.

About paper

Paper for documentary photos should be approximately 170 g.m2 (indicated on the package). For reproductions in A5, A4 format, the recommended paper weight is not less than 230 g.m2. The best prices are for Privision (glossy) and Lomond (matte) products.

About lighting fixtures

It is worth deciding what you will work with - with incandescent lamps (halogen spotlights) or with flashes. If you want to save money, then go to flea markets or online commissions. There you can find outdated devices on 500 W Photon halogen lamps, as well as Fil107 or Fil 106 flashes. You can buy them for 1000 rubles.

Branded devices brands Hensel, Multiblitz, Broncolor will cost 25 tr., Chinese - 2.5 - 6 tr. Everything depends on the budget. Halogen lamps in the amount of 3 pieces and a power of 500 W will be enough for a small photo salon. The best option may be to buy a REKAM LIGHT KIT lighting kit for 8000 rubles.

About Photo Salon Software

For high-quality photo processing, elimination of possible defects that arise in the process of shooting, retouching and other similar operations, Adobe Photoshop is used.

We recommend buying a licensed product, as the fight against the distribution of counterfeit products has recently become tougher. A licensed Photoshop will be more expensive (from 10,000 rubles) than a pirated one, but it will be calmer with it.

For the convenience of printing photos on documents, you need to purchase a special program. One of these is from AMS Software.

It contains all formats, taking into account guests for all types of documents. With the program, you do not need to be afraid of any changes or innovations - if this happens, then an update will be sent to you.

Staff

To photograph people for documents, don't have to be professional photographer . Sometimes it is enough to invite a specialist who will set up the camera and adjust the light. After that, anyone familiar with the basic functions of the camera can take a photo.

home operator task— Correction and processing of images after shooting. Therefore, it is important that the operator has at least minimal computer design skills. If he does not have such, then he will have to take the appropriate courses, lasting about 2 weeks.

Usually photo salons work from 10 am to 19 pm. At first, only 1 specialist is needed.

The organizer of the case can also perform direct duties in the salon. At first, this is what you should do. However, in the future, it will be problematic to combine organizational and working moments. After all, you need to find time for the purchase of consumables, and for interaction with the tax authorities, for other administrative functions. Therefore, it is still better to find a person who would deal exclusively with current work.

Business features

Demand for photos for documents is seasonal. The most "fruitful" period falls on May - October, and it is associated with the onset of the vacation season and the time of admission of applicants to educational establishments. All photo salons located near universities, colleges, etc., at this time are literally bursting with clients. The recession occurs in December-January. In "lean" time, additional services help out - photocopying, laminating, selling accessories and others.

Business pays off on average in six months, sometimes in a year. Much will depend on the attendance rate of the salon and on the level of expenses for renting space.

Addition

If you need a detailed business plan, you can order its development for your specific project. Fill out an application to receive detailed information from the partner of the Moneymaker Factory website of the MegaResearch consulting agency.

No event is complete without vivid, memorable photographs. However, there is one drawback - the camera, as a rule, is in the hands of one person, which makes it impossible to diversify the pictures. Today's heroes of the "Business Anatomy" column Vyacheslav Ganiev and Tazhdin Davoiscould solve this problem. The photo booth-instaprinter with the technology of instant printing of photos from Instagram is a new phenomenon for the Ural region. To learn how to make a business on entertainment and social networks, negotiate a lease without money and give new life to paper photographs, read the material Chel.ru.

“This summer, Tazhdin and I were at an international forum in Crimea. Since I am a business coach, I often attend such events. There they saw a device with the function of printing photos from Instagram - you just had to enter a hashtag from the name of the event. Until recently, I didn’t have an Instagram, and then I didn’t understand what was happening, but I saw that people were happy, they were interested. Then someone took a picture of me, brought a printed version of the photo. That's when I thought that this is not just entertainment, but a real business idea! - tells Vyacheslav Ganiev. “This has never happened before in our region, and this is a huge plus. I like niche projects. When you first start doing this, you form the demand for the service. Tazhdin came up with the same idea, and we thought, why not organize something similar in our region?

The sole proprietorship had already been registered, therefore, having arrived from the forum, we immediately set to work - we began to monitor the market. There were many options, but in the end we came to the conclusion that it is better to do something combined: so that you can conduct a photo session and instantly print photos. We were looking for options that are not very expensive in price, with the most necessary functions. But at the same time, it was necessary to provide opportunities for development. Our main goal is not just to provide the services of a functioning booth, but to produce, develop software and design ourselves. We found such a device, it became a kind of simple test prototype. Now we have certain ideas regarding the software, which we are gradually implementing. Design will also change dramatically in the future.

We ordered a photo booth in one of the cities of Russia, and then we finalized it ourselves. The first cost us 250,000 rubles. In general, the price of an instaprinter varies from 230 to 500 thousand rubles. Next is rent. We set up a photo booth in a cafe, in a convenient location in the city center. The owner of the premises himself became interested in our idea, so the lease came out on the principle of netting. In the future, we plan to install a photo booth in shopping and entertainment centers, there will already be other rental rates. But we believe: the main thing is the idea, and investments will always follow!

The instaprint device is simple: it is placed anywhere and prints 10*15 cm photos. With the help of the built-in Wi-Fi module, the instaprint is always connected to the Web, so the user only needs to mark the photo with a special hashtag - and this will serve as a signal to the printer to print the frame. Comments, location, avatar and the like can also be printed.

There are a lot of options for using such a device - from working at various exhibitions, presentations or in museums (as a nice machine for making souvenirs) and ending with installation in entertainment complexes and sports centers. As the popularity of Instagram has risen, a wave of projects has risen using these pictures - they are turned into valentines and shredded into puzzles.

The photo box can be of interest to organizers of various events seeking to make them memorable, from weddings to the Oscars. The visitor does not want to admire the work of great photographers, but to see what friends have instagrammed. In a sense, these examples are augmented reality: people are stuck in the screens not in an attempt to escape from the world, but to return to it on a new level.

Now many come, look at the booth and do not understand what it is. Some even tried to call a taxi from her ... But I think that by the summer such a service will no longer surprise anyone. In Moscow, an instaprinter photo booth appeared in April 2014, but it spread there, of course, much faster, because Muscovites are more active users of social networks. Now we have high hopes for holiday agencies and event organizers. They monitor such markets and, of course, will pay attention to a new trend. By the way, a photo can be branded, applied to the portrait with original texts or images.

Thanks to the photo booth, I didn’t have to rack my brains over New Year’s gifts for my friends. There are several active Instagram users among my acquaintances, and I just went to each of their profiles, printed out a photo and gave it to them. Nobody expected this from me, because I had not used Instagram before. I am sure that the service will be relevant on the eve of the holidays.

In the future, we plan to use booths and how mobile version(its services are paid by the organizer of the event), and permanently. The payback period of the project, according to preliminary calculations, will be from four to seven months.

If we compare the progress of the project with the construction process, then we are at the stage when the foundation pit has been dug. Now we are starting the foundation - these are the first lease agreements with shopping and entertainment centers, and participation in several events is also planned. We direct the main forces to production, and in the future we will expand and scale. We will reserve some of the powers, but we plan to automate and outsource many processes in the future.”

In this material:

High quality photographs have been valued at all times. With coming mobile phones, which take pictures no worse than expensive devices, the services of photo salons have practically come to naught. But literally the last few years in Russia, and throughout the world, there has been a demand for paper pictures taken in photo booths. It's fast, convenient, fun, and somewhat "old school". Such a business can be called passive income, since it does not provide for a staff, the purchase of raw materials (not counting consumables), coordination with the SES and the fire inspectorate. All that is needed is a minimum of investments and a high-quality business plan for a photo booth, because without step-by-step actions and financial calculations, even such a business can become unprofitable.

Photo booth features and business relevance

A photo booth (photo booth) is a special device for creating personal and group pictures. Depending on the type of equipment, you can apply effects to photos, make photo corrections. But most importantly, the image is made instantly, so people do not need to visit the salon.

The goal of the business is to install the device in a crowded place and increase the demand for services.

50% are teenagers aged 14-17 who are always trying something new, following fashion and constantly posting new photos on social networks. A photo booth is a great way to show your individuality and creativity;
25% are young people under the age of 30, who are mostly represented by romantic couples. Capturing their first date with a paper photo, celebrating a trip to the cinema, or even simply learning how the apparatus works - young people will never refuse this;
25% - age 30 years or more provides for various purposes, ranging from those described above to the need to take snapshots for documents.

The relevance of the photo booth in the age of modern technology is more in demand than before, when the service was a curiosity and was too expensive. In the 21st century, this is entertainment available to everyone. Considering that the wave of popularity of devices is only at the start, it's time to open a business and earn money.

Advantages and disadvantages

Positive sides:

Availability - a photo booth does not require special permission for installation, everyone can do business.
Minimum investment - the cost of a standard photo booth varies between 150-180 thousand rubles.
Low rent - the occupied area of the device does not exceed 2 square meters. m.
Savings on employees - no one needs to pay salaries, except for the services of a technician.
Mobility - the cabin, if desired, can be installed in another place if the original does not meet the expected cross-country ability of people.
Passive income is a more conditional expression, because the device requires periodic maintenance, replacement of components, withdrawal of funds. In any case, the need for constant presence is eliminated, so you can work at your main job or engage in other business.

Negative sides:

limited income - the average cabin visit is limited to 8-12 people per day, which does not imply an increase in profits in the future;
the need for urgent troubleshooting, otherwise income is suspended;
vandalism and damage to property;
hacking a compartment with cash.

Risks

The main risk is related to the low attendance of the photo booth. If there are no visitors, then there will be no profit. That is why it is necessary to carefully approach the choice of a place to install the device.

Additional risks:

frequent breakdowns;
burglary and vandalism;
loss of working time due to technical problems (power outages, program failures, lack of paper and other consumables).

Reference: all of the listed risks can be safely prevented or eliminated in time without wasting precious time and money. Low attendance is eliminated due to the mobility of the cabin, which can be moved an unlimited number of times to the desired point. The occurrence of technical malfunctions can be notified by employees of the shopping center or employees near located stores.

Cabin Specifications

Although the photo booth is a complete snapshot device, shipping options may vary. The final cost of the cabin, the quality of the images and the availability of additional options depend on this.

Basic cabin equipment:

aluminum frame;
camera;
power unit;
monitor;
touch screen;
acoustic system;
computer system unit (motherboard, hard drive, power supply, processor, RAM);
network hardware;
chair or bench;
Windows software;
timer;
blind;
mirror;
collection bag;
up to 100 sheets of photo paper.

Optionally, software and finishing materials can be selected based on the provided conditions of the supplier.

organizational plan

Setting up a business involves many fewer steps than opening a retail outlet. This is explained by the fact that the installation of a photo booth does not require permits, conclusions of Rospotrebnadzor and fire inspection.

Activity registration

To begin with, you need to decide on legal status businessman. To install one or more photo booths, just open the IP. It's easier, faster and more profitable. The cost of the license is 800 rubles.

The taxation system is USN 6%, and the OKEVD code should be indicated 74.81.

Location selection

The main criterion for choosing a place for a photo booth is a large cross-country ability of people. This may include:

shopping center;
circus;
zoo;
cinema;
railway station.

Reference: the photo booth should be installed only in indoor areas, since the device requires a constant power supply. This fact limits the use of equipment on outdoors during rain and wet weather.

Despite the limitations, the cab can be easily moved from place to place. A vivid example can be considered large city events, such as the day of the city or the opening shopping center. If weather conditions allow, then you can put the cabin outdoors. During the period of festive events, the booth brings in one day a weekly, and sometimes a half-monthly income.

Purchase of equipment

The market is full of offers for the purchase of photo booths. Both manufacturers and individuals offering used devices act as sellers. Given the low cost of equipment, it is strongly not recommended to purchase non-new cabins. Savings on the price can negatively affect the subsequent repair.

When buying a photo booth, you should pay attention to the following points:

reviews about the seller on third-party resources;
availability of documents for the cabin;
additional offers for delivery, installation and configuration.

The cost of equipment directly depends on the model of the built-in camera and additional options.

Collection and service

Cabin maintenance should be entrusted to a technician who checks the functionality of the equipment weekly and collects money in doing so. You can conclude an agreement with a cash collection company, but it will come out much more expensive without visible advantages.

In order to save the budget, you can independently engage in cash collection, but it is worth considering that technical questions The entrepreneur will also have to decide. It is impossible to do this without professional knowledge.

Financial plan

If you do not have an idea about future earnings, then the meaning of opening any business is reduced to zero. Although the photo booth does not provide for serious investments, it is still necessary to make calculations of the estimated costs and income so as not to go into a minus already at the start of the business.

The cost of starting and maintaining a business

opening an IP - 800 rubles;
purchase of equipment - 150,000 rubles;
rent of a place - 7,000 rubles per month;
monthly expenses for maintenance and consumables - 10,000 rubles;
payment for electricity - 7,000 rubles per month.

Result: 174,800 rubles.

Income

daily number of clients - 11 people;
the average cost of a picture is 200 rubles;
total profit - 2,200 rubles per day.

Profit calculation

Net income is calculated by subtracting mandatory expenses from the total amount earned.

Total monthly income - 2,200 rubles multiplied by 30 days = 66,000 rubles.

From this amount is deducted:

rent - 7,000 rubles;
consumables and maintenance - 10,000 rubles;
payment for electricity - 7,000 rubles.

Net profit - 42,000 rubles per month.

Payback and profitability of a photo booth

The calculation of profitability is carried out according to the formula - net profit / total income multiplied by 100%.

42 000/66 000*100=63

The profitability of the photo booth is 63%.

Considering that the net profit is 42,000 rubles per month, the cabin will fully pay off the investment in 4 months.

Installation of devices for the provision of services or goods is one of the most profitable and simple species business. The photo booth differs significantly in its novelty and originality. Based on this, the risk of bankruptcy is practically eliminated. The main thing is to draw up a competent business plan for installing a photo booth, follow the instructions and follow the maintenance schedule. 80% of the time the device works offline, which means constant passive income.

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