Book: How to ruin your own business. Bad advice for entrepreneurs. Konstantin Baksht - How to ruin your own business. Bad advice to Russian entrepreneurs

Konstantin Alexandrovich Baksht

How to ruin your own business. Bad advice Russian entrepreneurs

DEDICATED TO MY FAMILY

A father who showed me how a man should live and die.

Mom, who supported me when I once again fell. And believed in me no matter what.

To my beloved uncle, who taught me that getting up once is not so important. It is important to be able to rise after a fall.

And, of course, Lena, Sasha and Misha.

I rise for you.

Introduction

They say that it is difficult to create and develop a business in Russia. Almost impossible. And that's the way it is.

There is practically no state support for business in our country. Rather the opposite. High officials seek to subjugate big business - which they do in between the division of posts and the budget pillage. Lower rank officials suck blood from medium and small businesses. The tax system is not designed to make everyone pay taxes, but to make everyone feel guilty. Entrepreneurs are to blame for life. And responsible for everything.

Yet the great risks are balanced by no less great opportunities. The profitability of doing business in Russia can be enormous. Russian entrepreneurs take pride of place in the list of the richest people in the world. This means to build successful business in Russia it is possible. And this is a fact!

However, the analysis of thousands of our enterprises led me to a sad conclusion. In Russia, the most dangerous person for a business is its owner.

Many of our businesses are doomed already at the stage of creation. If the case nevertheless began to rise to its feet, then the owner can finish it off in a hundred different ways. It seems that most entrepreneurs are constantly trying to ruin their own business.

Of course, they do it not out of masochism. And not because of sophisticated malice or insidiousness. Just trying to somehow raise and develop the business, they constantly make typical mistakes. Moreover, these mistakes are the same for owners of completely different businesses in different parts of the country.

In this book, I have tried to list the main "rake" that hinder the development or ruin the majority of small and medium-sized businesses in Russia. If you, when building your own business, do not repeat at least these mistakes - your business can already be considered exemplary. For reliability, at the end of each section, recommendations are given: what to do in order to build a business reliably and efficiently. Of course, not all recipes are given. But a few of the most important and key are still described.

They say smart people learn from the mistakes of fools. And fools don't even learn from their own mistakes. The truth is, you can't build a business without making your own mistakes. But you don't have to do it yourself. all mistakes, right? If this book saves you even a few mistakes, each of which can cost you your business, then you bought and read it for a reason. So go ahead!

CHAPTER 1

We create a business to become a business owner

Do you know the statistics of survival among new businesses? In the first three years since their creation, about two-thirds of them perish. Over the next three years, two-thirds of the survivors die. Result: from again new businesses six years after creation, only one in nine survives.

Many businesses are doomed from the start simply because they were built. in vain. Each case is initially created to implement some idea. But not every idea is good enough to make a viable business. And the most disastrous idea for the future business is the idea of ​​the founders “We create a business because we want to become business owners.”

Someone creates a business to make best restaurant Italian cuisine in the city - this business has a chance of success. Someone creates a business to produce quality tiles and sell them throughout the country - this business also has a chance of success.

And someone creates a business because being the owner of a business is cool. You are your own master, a free man. Employees work for you. You are their great and terrible boss. Again, how your status rises in any party! You present yourself as the owner of your own business - not like the miserable mercenaries around you!

As a result, aspiring entrepreneurs sleep and see how to build their own business. They take the first idea that comes to mind. They convince themselves that success is inevitable. And start a business.

Konstantin Alexandrovich Baksht

How to ruin your own business. Bad advice for entrepreneurs

DEDICATED TO MY FAMILY

A father who showed me how a man should live and die.

Mom, who supported me when I once again fell. And believed in me no matter what.

To my beloved uncle, who taught me that getting up once is not so important. It is important to be able to rise after a fall.

And, of course, Lena, Sasha and Misha.

I rise for you.

Introduction

They say that it is difficult to create and develop a business in Russia. Almost impossible. And that's the way it is.

There is practically no state support for business in our country. Rather the opposite. High officials seek to subjugate big business - which they do in between the division of posts and the budget pillage. Lower rank officials suck blood from medium and small businesses. The tax system is not designed to make everyone pay taxes, but to make everyone feel guilty. Entrepreneurs are to blame for life. And responsible for everything.

Yet the great risks are balanced by no less great opportunities. The profitability of doing business in Russia can be enormous. Russian entrepreneurs take pride of place in the list of the richest people in the world. So, it is possible to build a successful business in Russia. And this is a fact!

However, the analysis of thousands of our enterprises led me to a sad conclusion. In Russia, the most dangerous person for a business is its owner.

Many of our businesses are doomed already at the stage of creation. If the case nevertheless began to rise to its feet, then the owner can finish it off in a hundred different ways. It seems that most entrepreneurs are constantly trying to ruin their own business.

Of course, they do it not out of masochism. And not because of sophisticated malice or insidiousness. Just trying to somehow raise and develop the business, they constantly make typical mistakes. Moreover, these mistakes are the same for owners of completely different businesses in different parts of the country.

In this book, I have tried to list the main "rake" that hinder the development or ruin the majority of small and medium-sized businesses in Russia. If you, when building your own business, do not repeat at least these mistakes - your business can already be considered exemplary. For reliability, at the end of each section, recommendations are given: what to do in order to build a business reliably and efficiently. Of course, not all recipes are given. But a few of the most important and key are still described.

They say smart people learn from the mistakes of fools. And fools don't even learn from their own mistakes. The truth is, you can't build a business without making your own mistakes. But you don't have to do it yourself. all mistakes, right? If this book saves you even a few mistakes, each of which can cost you your business, then you bought and read it for a reason. So go ahead!

Chapter 1

We create a business to become a business owner

Do you know the statistics of survival among new businesses? In the first three years since their creation, about two-thirds of them perish. Over the next three years, two-thirds of the survivors die. Result: out of newly created businesses, only one in nine survives after six years from the moment of creation.

Many businesses are doomed from the start simply because they were built. in vain. Each case is initially created to implement some idea. But not every idea is good enough to make a viable business. And the most disastrous idea for the future business is the idea of ​​the founders “We create a business because we want to become business owners.”

Someone creates a business to make the best Italian restaurant in the city - this business has a chance of success. Someone creates a business to produce quality tiles and sell them throughout the country - this business also has a chance of success.

And someone creates a business because being the owner of a business is cool. You are your own master, a free man. Employees work for you. You are their great and terrible boss. Again, how your status rises in any party! You present yourself as the owner of your own business - not like the miserable mercenaries around you!

As a result, aspiring entrepreneurs sleep and see how to build their own business. They take the first idea that comes to mind. They convince themselves that success is inevitable. And start a business.

"Let's organize our monthly city magazine!" 150 city magazines have already been published in the city this year. 30 of them went bankrupt. Of course, the new unremarkable magazine is going to be an outstanding success!

"Let's organize our salon cellular communication!" As a result of ever-increasing competition, most freestanding salons closed 3-5 years ago. Nowadays, only networks of communication salons are competitive. First of all - the Russian scale. But, of course, the new salon on Chuvyrlovka Street will be an exception to the laws of the market. And make their owners rich!

In fact, not every idea (even a smart one) can turn into a successful business. It is often necessary to work out and calculate 10-20 ideas in order to start implementing only one of them. Moreover: there are no guarantees that from this very best idea manage to make a successful business. Ultimately, you make an attempt, make every effort to achieve the goal. In some cases, you get a more or less successful business. In others, you lose the strength and means invested in this attempt. Partially or completely. And in any case, you gain invaluable experience.

You have no guarantee of success. Even when you have worked through many ideas and have chosen the most successful of them. What to say about the situation when the first idea that comes to mind is taken and they try to build a business out of it? Some of these attempts are simply striking in their cretinism. At the same time, the one who creates such a business is not always a cretin. More often it is about self-deception. A person wants to organize his business so much that he convinces himself of the prospects and success of his business idea. This is where it works fundamental principle beliefs...

It is much easier to convince yourself of the success of your business than to convince the market.

In addition, many business founders do not even understand which business idea can become successful and which cannot. Young enthusiasts lack elementary life experience. Adults and more experienced people are bred for leftist business ideas by their young and energetic acquaintances and relatives. The most dangerous thing here is when the “investor” with money does not understand the specifics of the proposed business idea. For example, a cherub trades in the market and knows nothing about computers. Thinks computers are cool. They are the future. As a result, the son, who is fond of computer games, persuades his mother to give money - to create a computer game club. The son himself squanders a couple of thousand a month in gaming clubs. And he thinks it's a cool business. He knows nothing about how to organize it. Not about how hard it is to find the right system administrators. Not that the market has been oversaturated for four years now. And most organized gaming clubs go down the drain. The result is natural: mother's money is blown to the wind.

Instruction

First of all, enough of the frenzy. You are a person, not a machine. Start small: turn off your alarm and get up when you feel like it, don’t forget to stop by a couple of stores along the way, cancel all meetings in the morning, and the more sudden, the better. Do not explain the reason for the cancellation to anyone: you are not obliged to them!
If you are still there for dinner, first answer a couple of personal letters, read everything on Yandex, go to lunch, and only then proceed to. By the way, there are a lot of interesting games on the iPhone.

Secondly, never spend extra money on creating and maintaining a company website, especially if you sell something through it. Hire a first-year student, or better, let him make you the simplest site and not update it too often. After all, customers will buy everything they need anyway, from you or not from you.

Thirdly, if a lawsuit has been filed against you, do not rush to hire lawyers to represent your interests. It's expensive, and you already have a lawyer, even two. True, they are mainly engaged in design employment contracts with employees, but what if they also succeed in representing the interests of your company in court? Needless to check.

Fourth, if you have negotiations ahead, then it is not at all necessary to prepare for them. You are not the first day in business and you know all the customers better than your own relatives. And when did you fail impromptu? ..

Fifth, think about relatives. It seems that one of them recently complained that he had lost his job. Show participation - take it to yourself. Maybe a couple more friends. Working in your own company will be much more interesting. And those that none of you like can be delegated to the rest.

Sixth, you spend too much money on staff training. Why all these trainings, role-playing games and seminars? Everyone or almost everyone can sell, and if he still can’t sell effectively, then most likely he’s just lazy.

Seventh, it is not at all necessary to check the solvency of customers. If a client comes to you, he definitely has money. The fact that he does not comply with the terms of payment does not say anything bad about him. When you hear from a new client that your company's services are expensive, immediately make a 50% discount.

Related videos

note

How to ruin your own business. CHAPTER 1 Co-founders, or when there is no agreement among the comrades. One of the most effective ways to ruin the business from the very beginning - to do it together with partners. In Russia, an attempt to launch a new business not alone subsequently means a death sentence for this case - with a probability of more than 50%. The reasons for this are many.

Helpful advice

How to ruin your own business Whoever is not familiar with "Bad advice" by Grigory Oster is unlikely to appreciate the "bad advice" of Konstantin Baksht to Russian entrepreneurs, because he probably does not read books at all. If the first tips are useful to everyone - from young to old, then in the second, children will see only funny pictures: one, for example, depicts an eccentric chained to a shovel, throwing everything that comes to hand into the furnace.

Sources:

• Specialized website for small businesses.

Start your own business is the dream of many. Of course, when organizing your own enterprise, a person is set for success and expects that over time it will become successful and profitable. However, there are many examples when after a while the enterprise became bankrupt, and the entrepreneur again began to work “for his uncle”. We analyzed the main mistakes made by them. And now if you want to ruin yours too business then we can give you some valuable advice.

Instruction

Choose an area of ​​​​activity where you have no competitors at all, avoid them by occupying a marginal niche. The lack of competition will lead you to the absence of the need to generate good ideas and develop the business. Your caution and reluctance to participate in a highly competitive business will allow you to stay on the sidelines.

Get involved in a business that you don’t understand the details of and don’t be interested in its specifics. Entrust it to conduct 2-3

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ISBN: 978-5-496-01750-3
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Business Book Description:

According to the analysis of thousands of Russian enterprises, in Russia the most dangerous person for a business is its owner. Many of our businesses are doomed already at the stage of creation. If the case nevertheless began to rise to its feet, then the owner can finish it off in a hundred different ways. Trying to somehow raise and develop a business, its owners constantly make typical mistakes. Moreover, these mistakes are the same for owners of completely different businesses in different parts of the country.

In this book, the author tried to list the main rake that hinders the development or ruins the majority of small and medium-sized businesses in Russia. If you do not repeat at least these mistakes when building your own business, your business can already be considered exemplary.

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The presented fragment of the book is placed in agreement with the distributor of legal content LLC "LitRes" (no more than 20% of the original text). If you believe that the posting of material violates your or someone else's rights, then .