Shoe repair shop. We create a business. Effective shoe repair advertising What you need for shoe repair

The demand for the services of shoemakers has been and will always be high. According to experts, already in the first season of wearing, every tenth pair of shoes needs to be repaired. Every thirtieth is made of expensive materials, and therefore requires special care. Given that the demand for shoes, including elite ones, is constantly growing, the shoe repair business will always find its client.

Who and when wears shoes for repair

For a long time there was an opinion that the shoe repair shop mainly works for the middle class and below. They say that it is easier for the rich to buy new shoes than to repair old ones. But in fact, wealthy people seek repairs no less than the rest. Buying luxury shoes makes it easier to pay for expensive repairs than shelling out another $400 for a new pair.

But cheap shoes are rarely repaired. In this case, it is much more reasonable to buy a new pair for 300 rubles than to pay 250 rubles. for the repair. Therefore, the main client of the workshops is the middle class and above.

It is believed that this is an off-season business - people always wear shoes for repairs. But in practice, a shoe repair shop receives the most orders in the off-season, when people switch from one type of shoe to another.

Shoe shop formats

Before drawing up a business plan for a workshop, you need to decide on its format. There is such a division of the level of workshops:

• cheap;
• middle level;
• elite format.

The biggest competition in the cheap segment. There are many craftsmen who use a minimum of tools and the cheapest materials to carry out repairs. Naturally, the quality of work offered is appropriate. In order to start such a business, it is enough to include in the expense plan the purchase of a special machine for 19 thousand rubles. and repair shoes in a kiosk on the street. But you need to understand that with all your desire, expensive shoes will not be brought here.

The medium format is considered to be the ideal solution, since various shoes can be repaired here. For work, various tools, materials of different quality are purchased for different types of shoes. Such workshops tend to open in stationary premises.

The elite format of the workshop has its advantages and disadvantages. The advantage is the cost of services. To repair shoes here, you need to focus on a price of a thousand rubles or more. Therefore, such workshops are located in prestigious areas, for example, in shopping centers. A significant drawback of such a business is an extremely narrow target audience and a large plan for spending on expensive materials, equipment, work of craftsmen and rent. All this can increase the payback period of the business. Therefore, we will further consider how to open a mid-level shoe repair.

Brief opening plan

Having decided on the scope of activity, you can draw up a business plan for opening a workshop. With its help it is necessary to solve such basic questions.

Company registration

First of all, you need to formalize your business. To do this, you need to register your activity as individual entrepreneur or legal entity. There is no fundamental value on which format to choose. If you open a small workshop on your own, you can register an individual entrepreneur - it's faster and easier to keep all the necessary reporting documentation later. If you have a partner or you are opening a large-scale project, it makes sense to register an LLC. But then before registration it is necessary to form authorized capital. To register with the tax office, you must select the type of taxation. Most often, UTII or a simplified system is recommended.

Also, when registering, you must specify OKVED codes. In the case of a shoe workshop, these will be:

• 52.71 Repair of footwear and other leather goods;
• 52.74 Repair of household and personal items, n.e.c.

Since this kind of service is usually paid in cash on the spot, it is advisable to purchase cash machine or use forms strict accountability. The cash register is, of course, an additional cost. In addition, it must be registered with the tax office, and this is an additional time cost. Therefore, more often workshops work with forms.

You also need to register with a number of funds and obtain permits from Rospotrebnadzor, the fire inspectorate and the SES.

Room search

Logically, to open such a business, you need to look for a place where a large flow of people passes during the day. It is desirable that your workshop is located on the path of movement of potential customers from work to work. Many recommend looking for a place near the metro. But in fact, the choice of location largely depends on which target audience you are targeting more. The metro, for example, is rarely visited by those who move around the city by car. And these are mostly very solvent customers. Therefore, it is better to open your workshop in a residential area, where it is guaranteed that you can cover several categories of the population. True, you need to carefully check the area for the presence of competitors and try to place your point as far as possible from them.

If possible, it is desirable to divide the room into two zones. The main one should be allocated for working areas, and a small area should be allocated for receiving clients. Today they pay attention to the level of service, so you need to clearly respond to this market requirement.

Equipment

The next item that your business plan should include is the purchase of the necessary equipment and tools. For a full-fledged workshop, it is necessary to purchase at least 30 items of various equipment. Moreover, it is advisable to buy imported equipment, since it can be used to carry out work much better. This equipment is not cheap. For example, a German-made combine costs an average of 20-30 thousand euros. But experts recommend that you first purchase a minimum set for typical work, and then gradually expand the arsenal of equipment and services offered.

You can save money by purchasing used equipment. So, a set of European used machines will cost 60 thousand dollars, and Russian ones - 10 thousand dollars. If you take a new import directly from the factory, you need to put at least 80 thousand dollars into the cost plan for this item.

Consumable

In addition to equipment and tools, you need to draw up a plan for the purchase of consumables. These include at least:

• heels;
• overlays;
• heels;
• adhesives;
• leather.

Their purchase price directly depends on the quality. High-quality heels will cost 200-250 rubles. for a couple, prevention stickers - 400-500 rubles. At the same time, you must be ready to accept a non-standard order and have the necessary details for it - people sometimes bring extremely non-standard shoes.

You can buy consumables both abroad and from domestic manufacturers. It all depends on the desired quality of the product. You can save on purchases if you make purchase orders out of season, when purchase prices are significantly reduced. In addition, if the level of your business format allows, you can find domestic analogues and buy them much cheaper.

Workplace

Particular attention should be paid to the organization of the workplace of the master in accordance with safety requirements. Each work place must be located on an area of ​​​​at least 7 square meters. m. Also indoors, and preferably over each workplace, you need to install a powerful hood. The room should be free of dust, smell of glue, paint. Each master must have working clothes, glasses, a mask for different types works. You also need to ensure that the master does not start work tired - this is extremely traumatic.

Other nuances

Plan your workshop schedule in advance. It is advisable to open from 7 am so that people going to work can bring their shoes in for repairs. It is worth finishing work by 20.00, so that customers can pick up shoes on the way home. It also makes sense to work on Saturdays and at least half of Sundays. Most people solve everyday issues at this time.

Partnerships with other representatives of the service sector will help to increase the work plan. For example, you can open a point of acceptance of orders based on dry cleaning, laundry or sewing workshop. It will be convenient for customers to carry all things at once, intermediaries will receive a percentage of orders, and you will expand your customer base.

Investments in discovery

The financial plan will vary greatly depending on the area of ​​​​the premises and the number of employees. To open a workshop for 20-30 sq. m. with two masters and one clerk will need about 100 thousand dollars of investment. The main part of these funds will be spent on the purchase of the necessary equipment, consumables and payment for the rent of the premises.

It is unlikely that you will be able to borrow this money from a bank. Startups are always associated with high financial risk, so banks can go for such lending only if you show good results within six months or a year financial results. Therefore, it makes sense to consider franchising options at the start.

Cost plan for the first year of the workshop

The calculations do not include rent, as its size varies greatly within the city, region. In addition, the indicator is conditional wages. More often it is formed on the basis of percentages of completed orders. As a rule, in subsequent years, the item of expenditure is reduced by about a quarter and consists of:

• rent;
• wages;
• utility costs;
• purchases of consumables.

The payback of the project depends on the number of orders. As a rule, at first, about six clients can be accepted per day, and by the second year of work - up to 30. Accordingly, if the services of your workshop are promoted, you can receive at least $ 35 thousand per year. The profitability of the business varies between 6% and 18%, and the term payback averages about three years.

Development prospects

The most common types of work in workshops are:

• installation of heels;
• installation of soles;
• replacement of lightning;
• heel replacement.

But a modern workshop, equipped necessary equipment, is capable of performing up to 20 different types of work, taking 20-30 orders per day. Of course, until the client base has been developed, such indicators cannot be seen, but they must be strived for.

First of all, you can take on complex orders that "handicraft" workshops refuse. Having the right equipment, you can fulfill exclusive orders. By the way, for exclusivity, as well as for urgency, you can set a certain margin.

You can increase the flow of customers by expanding the range of related services. For example, if the area allows, you can allocate space for minor repairs to clothing, leather goods or household appliances. Or open a point for receiving orders for such repairs. It makes sense to organize the sale of cosmetics for shoes, especially exclusive ones.

Marketing and Advertising

It is important not only to open a workshop and offer quality services, but also to constantly expand the customer base, increasing the number of regular customers. Today, the media are not used for these purposes, since they have lost their relevance in this sense. A significant part of customers comes from the street, so it is important to make a beautiful and catchy sign. It also makes sense to distribute flyers and business cards near the workshop. Many recommend giving orders to customers in branded packages: both the customer is pleased and you are given a certain advertisement.

It is also worth paying attention to the Internet. Today it is able to bring a significant number of customers. It would be justified for the workshop to open its own website through which you can take orders. At the same time, take an additional fee for the services of a courier who arrives for the order, and then takes it back to the client. However, in order for the site to give the proper return, it is necessary to invest in its promotion, and this is about another $ 250 per month. It makes sense to place ads on free boards on the Internet, create your own groups in in social networks, as well as use discounts and promotions through special resources. These steps will help build the base regular customers Of course, subject to quality work.

In this material:

Shoes are an essential piece of clothing that every person needs. According to statistics, the average citizen of Russia changes shoes every 2 years. It should be noted that this refers to only one type of seasonal boots for every day. At the same time, sports shoes are required, festive, changeable, walking, working, for recreation. The service life depends on the price segment, but in order to increase this period, every second person takes boots to the workshop. Opening a shoe repair business is almost the most popular idea among aspiring entrepreneurs and professional shoemakers. In practice, there are many nuances in the implementation of the project, which requires the preparation of a business plan, market analysis and financial calculations.

Shoe repair as a business: relevance and benefits of the idea

Any boots or sneakers, regardless of the price category, have a wear period. For more expensive items, the period is longer due to high-quality production, while for cheaper models, the wear time is shorter. But in any case, shoes eventually become unusable.

In 90% of cases, shoe wear begins with small defects. If you notice them in time, you can repair them inexpensively and continue to wear shoes.

This is the relevance of the business - people take damaged shoes to the master in the hope of an inexpensive repair compared to buying a new pair. Expectations are justified: 200-300 rubles is not the money to ignore the services of a shoemaker and buy shoes for 3-4 thousand rubles instead.

For the craftsman, the same 300 rubles are considered quite a good profit, because this is the price of minor repairs that do not include material costs and a long time of work. 30-40 minutes and you're done. It is enough to complete 5-6 orders during the day to receive a decent salary.

Shoe repair, as a business, is relevant for all settlements, but is most suitable for the sleeping areas of large cities. By choosing a convenient location between 4-5 high-rise buildings, a shoemaker can count on several thousand potential customers.

Workshop benefits:

1. Minimum investment - shoe repair does not involve serious investments, but is very popular. The main expenses include the purchase of a trailer, the payment of rent for 4-5 square meters. m. and the purchase of a machine for work.
2. Fast return on investment - due to small expenses at the start and high demand for services, the project will pay for itself in 2-3 months.
3. Stability - the shoemaker always has a job. The amount of income can be floating, depending on the season, but the complete lack of orders can be considered a fictional story.

The list of services of a shoemaker

A standard shoe repair shop provides the following services:

• replacement of heels;
• firmware;
• sizing;
• making patches;
• repair and replacement of lightning;
• other repairs depending on the problem.

Reference: a professional shoemaker will never take up work without an inspection. It is not uncommon for people to bring shoes that cannot be repaired. Dishonest craftsmen charge for work that does not withstand even 2 days of wearing. No one will contact such a workshop again, which means that the future of the business does not seem bright.

Market analysis

Demand for shoemaker services and level of competition

The competition in the field of shoe repair is extremely high - small tents and booths are located, if not in every courtyard of the sleeping area, then in all crowded places. Before entering this business, it is necessary to study in detail several potential territories for work.

Action algorithm:

1. The choice of several districts of the city with developed infrastructure and a large number of residents.
2. Identification of all shoe repair points.
3. Comparison of the business format of competitors, the area of ​​​​the premises and the volume of services provided.
4. Finding the best place for organizing a business with a high traffic of people and the absence of direct competitors.

The demand for a shoemaker's services is as high as the competition figures, but one should understand the psychology of people. It is unlikely that anyone will carry shoes for repair to the next block if a shoemaker is already working in the courtyard of the house. The shoe workshop provides for a narrow target audience, so even if a competitor is already working in a couple of houses, it will not interfere with a successful start near it. Having collected a customer base, you can safely work and put orders in a queue.

Possible risks

Despite the attractive prospects for the shoe repair business, there are a number of risks that must be taken into account:

• the dollar exchange rate - a constantly changing indicator negatively affects the acquisition of foreign-made working material. In this case, it is necessary either to switch to cooperation with a domestic manufacturer, or to lay additional costs in advance in the cost of services;
• seasonality - the warm season is accompanied by wearing light and, one might say, disposable shoes, which is reflected in the number of orders;
• lack of customers - it is possible that when a new point is opened, the influx of customers will be less than planned. The answer is simple - people are used to a competitor, they know its prices and the quality of work. The way out is to reduce the cost of services, conduct an advertising campaign.

Reference: business in itself is a risk, but if you take into account the maximum number of development situations, you can reduce the unsuccessful start to a minimum. That is what a business plan is for.

How to get started?

Choosing a business model

There are 3 main types of shoe shops:

1. Economy
2. Middle class.
3. Premium.

Economy class is the familiar booths and kiosks located in the courtyards of multi-storey buildings. Organization of a business will cost 100-150 thousand rubles, along with the acquisition of premises, rent land and purchase of equipment. The main advantage of the economy class shoe business is the ability to organize your own business without serious costs. As a rule, the master is an individual entrepreneur, works for himself, independently controlling the entire process.

The middle class is a kind of "golden mean", which provides for a room of 20-30 square meters. m, located in the basement floors of apartment buildings. Alternatively, rent retail space in the mall or the purchase of a separate building. hallmark a middle-class workshop is considered to be fully imported equipment and supplies, 2 or more working craftsmen, higher prices.

Premium - elite shoe workshops located in the central part of the city in the shopping center, business centers, close to expensive hotels. The number of these retail outlets is relatively low and is practically uncharacteristic for provincial cities. Premium shoe repair shops work only with expensive and branded models, which affects the cost of services.

Registration of entrepreneurial activity

To open an economy class point, the status of an individual entrepreneur is sufficient. For other business models, the LLC form is recommended (it is mandatory for the premium class), because legal entity easier to work with foreign suppliers.

The system of taxation at the choice of the entrepreneur. Suitable options are USN and UTII.

OKVED codes:

• 52.71 - shoe repair;
• 52.74 - other items of a personal nature, not indicated by groups of codes.

Finding a space for a workshop

The choice of premises depends on the business model. For the economy class, the ideal option is a trailer, pavilion or kiosk with an area of ​​​​5-6 square meters. m. You can buy a mobile outlet both on order and by searching through ads.

A middle-class workshop is already a retail outlet in a mall or high-rise building. The premises are selected taking into account the patency of people and the relevance of the location.

Premium class is a respectable room in the business center.

Purchase of equipment and tools

Required list of equipment:

• processing machine;
• sewing machine;
• burner;
• compressor;
• shoe paw;
• drill;
• awl;
• needles;
• shoe gun;
• whetstone;
• rasp;
• abrasive cloths;
• expendable materials.

Search for suppliers of consumables

The Internet will help you find any information, including suppliers. However, you should not immediately pay for the order and transfer funds to unknown persons. There is a high chance of getting scammed.

In Moscow and large cities of Russia, there are many official representatives foreign companies selling consumables for shoe repair. For the first order, you need to visit at least one such warehouse and make sure that the goods are available and the company exists.

In addition to the Internet, it will be useful to look for suppliers among local wholesalers. Printed publications are suitable as a source of information.

Online stores are 50/50 reliable, so you can easily run into scammers.

Useful information can be found at specialized forums on the network, but there you also need to filter out information from real users from hidden advertising or messages from intruders. Without the experience of correspondence on the network, it is almost impossible to do this.

State

Again, it all depends on the type of business. An entrepreneur who plans to personally repair shoes does not need employees. In other cases - 2-3 people, plus a cleaning lady and an accountant.

Advertising and marketing

The premium class of the workshop can afford all types of advertising services, since the target audience is the rich population of the whole city. Advertising on TV, radio, banners will be effective options.

For the middle class of shoe repair, a bright and attractive signboard, promoter services, and banners in the opening area will be an actual advertising move.

For the economy, the mere fact of opening is enough, because people living nearby will immediately notice a new shoe repair point. To attract more customers, you can install 2-3 pavement signs in a busy area and post flyers on poles and special bulletin boards.

Financial calculations

Using the economy class model as an example, below are calculations of business investments and potential profits.

Investment in the project

Expenses for organizing a business (in rubles):

• 5,000 - opening an individual entrepreneur and collecting permits;
• 40,000 - purchase of a pavilion;
• 4,000 - lease agreement for a land plot;
• 100,000 - purchase of equipment and consumables.

Result: 149,000 rubles.

Current expenses

The business format almost completely eliminates costs, not counting the rent for the site, updating materials for work and paying for electricity. In a month, you can meet the amount of 20,000 rubles.

Revenues, profits and profitability assessment

The cost of an average work of a shoemaker is 400 rubles. The master performs 7 orders per day. Total - 2,800 rubles per day or 70 thousand per month, taking into account 5 days off.

Net profit - 70,000-20,000 \u003d 50,000 rubles.

If necessary, you can increase the number of working days and completed orders.

Payback period - 3 months.

Shoemaking remains popular even in the century information technologies because people still want to save money on buying new shoes. The repair shop in this case is an excellent way out for both parties - the client receives the repaired boots at an affordable price, and the master earns his own labor. The greatest demand for services is observed in the economy class business model.

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In the foreseeable future, people will not stop taking shoes for repair, almost every pair of shoes ends up in the workshop at least once. Shoe workshop in a modern version should be well equipped and staffed by masters of their craft.

More or less often, almost every pair of shoes requires our attention and needs to be repaired. It has always been that way and probably will be for a long time to come.

There are people who do not turn to shoemakers, but the vast majority are not ready to part with comfortable shoes just because the heel has worn out or the seam has torn. Every time we enter a shoe shop, we see how busy the craftsmen are, who never sit idle. From this we can draw a logical conclusion that with such a continuous flow of orders, workshops should be profitable.

Workshop types

Shoe shops can be divided into three types:

1. Economy class workshops

The most common type. They are usually located in kiosks or in small rooms with an area of ​​10-12 meters. These workshops provide the following replacement and repair services:

• heels;
• supinators;
• heels;
• soles;
• insoles;
• lightning and locks.

And also in these workshops, you can install prophylaxis on the soles, stitch the upper of the shoe and paint it.

The possibilities of such workshops are limited, since small area hardware cannot be installed. It is possible to use only the simplest devices. Prices for services in such workshops are usually low. The master manages to repair no more than 20 pairs of shoes per day at an average price of 200 rubles.

The average revenue of these workshops is 3,000–4,000 rubles. Taking into account the cost of materials, the income is approximately 2,000–3,000 rubles. in a day.

2. Workshops of the middle class

They provide much more services, but the prices are much higher. Workshops of the middle class are located in rooms of 30-50 square meters. m. with professional equipment. Workshops of the middle class are able to serve up to 40 clients per day, at a cost of 500 rubles. per order. Taking into account the cost of materials, the income is about 10,000 rubles. in a day.

3. VIP workshops

VIP workshops are approached to repair expensive shoes. They are located, as a rule, in areas where fairly wealthy people live.

The circle of clients is usually small, but the services are expensive, since elite shoes require a special approach and skill, as well as the availability of special expensive equipment. This type of service is highly profitable, but not widely used. Equipment for a VIP workshop costs at least $200,000. The VIP-workshop will flourish only if there are enough customers. Payback is at least five years.

Company registration

You need to start a business with. In the case of a shoe repair shop, it is better to register as an individual entrepreneur.

When the certificate of registration is received, it is necessary to register with the tax office. The best form of taxation in this case is either a patent form. You also need to register with a pension fund. Payments will be made in cash, so you need to buy a cash register or use strict reporting forms. You will have to apply for permits to the fire inspectorate and Rospotrebnadzor.

room

The premises must comply with all sanitary standards and fire safety requirements. The problem with the room can be solved in several ways:

• Rent a plot of land and install an 8 sq. m. kiosk on it. m.
  • the cost of a kiosk is 100,000–120,000 rubles,
  • land rent - from 2,000 rubles. per month;
• Rent an installed kiosk - about 30,000 rubles. per month;

Renting a room in 5-7 sq. m will be from 6,000–8,000 rubles. per month. When choosing a room, you need to consider its location. good places can be considered basement floors in sleeping areas, shopping centers, wounds, etc. An important condition when choosing a place for a shoe shop is a reliable source. If the area allows, you need to separate a small room for receiving shoes and a workshop where repairs are made.

Equipment

For full-fledged work in a shoemaker's workshop, there must be:

• Electric stove for heating glue - 900-1000 rubles;
• Shoe paw - 1,000 rubles;
• Sharpener - 3,000 rubles;
• Electric drill - 1,500 rubles;
• Shoe rasp - 250 rubles;
• Shoe gun - 250 rubles;
• Shilo - 250 rubles;
• Pliers and wire cutters - 500 rubles;
• Shoe needles (set) - 500 rubles;
• Hammer and nails - 500 rubles;
• Abrasive skins - 10 rubles;
• Accessories: leather, rubber for heels, soles, polyurethane, insoles, threads and other materials - 5,000 rubles;

If you plan to provide more services, you will also need:

• Processing machine - 40,000 rubles;
• Sewing machine - 5,000 rubles;
• Burner - 2,500 rubles;
• Compressor - 20,000 rubles.

A shoe repair shop is classified as a type of business where the best advertisement serves a good reputation. Timely and high-quality execution of orders will quickly make the workshop profitable.

Shoe repair is a profitable business, because small and large repairs to any pair are required much more often than replacement. Given this, a person organizing a shoe repair business can be sure that in any area and any locality there will always be a demand for his services.

How, what and for whom to repair?

First of all, it should be noted that representatives of all social classes need to repair various pairs of shoes. Accordingly, the master will not be left without work, but he still needs to think in advance about what the main target audience will be. Depending on it, the status of the workshop itself is selected, which can be:

• economy class - occupies a small kiosk with an area of ​​​​8-12 square meters. m and provides standard services without the use of bulky special equipment
• middle class - covers an area of ​​30-50 square meters. m and offers an expanded range of services at a higher price: to open a shoe repair shop of this type, you need to acquire special equipment that allows you to work faster and better
• VIP class - located in a fairly large room (from 50 sq. M), equipped with a full set of professional equipment and takes on the repair of elite shoes: given that such a workshop can only work with a very small number of customers, the prices for its services are usually quite high

In any situation, the shoe repair business requires its organizer to have a number of critical skills. In particular, you should study the basics of shoe making, including such works as:

• repair and replacement of heels of all types
• selection and replacement of insoles
• replacement and repair of arch supports and heels
• all types of sole repair and its complete replacement
• selection of locks and zippers, repair of broken fittings
• shoe stock
• painting different types of shoes

The main stages of opening a workshop Possessing the necessary skills is not enough to open a shoe repair shop. For its full functioning, it is also necessary:

1. Register an individual entrepreneur by selecting OKVED codes 52.71 (Repair of shoes and other leather products) or 52.74 (repair of household or personal items that are not included in other groups)
2. Register with the Pension Fund
3. Purchase and register a cash register
4. Obtain a work permit at a health station, Rospotrebnadzor and fire inspection
5. Choose a room in accordance with the class of the workshop: a room of any size must comply with all the requirements of Rospotrebnadzor and the fire inspection, as well as sanitary standards (and, of course, the room itself should be located in places with maximum traffic - in markets, near railway stations, in the center of residential areas etc.)

After going through these stages, you can think about purchasing tools and equipment. The business will be a win-win, but the initial investment will be quite large, and they will not pay off immediately. How to open shoe repair? It is worth considering the following amounts:

• from 2 to 50 thousand rubles - monthly rent of a plot of land for a workshop (the minimum price is supposed to pay for a plot for installing a kiosk of 8-10 sq. m, the maximum - for paying for a VIP area)
• from 30 thousand rubles - monthly rent of a ready-made premises (minimum price, you will have to pay 100-120 thousand rubles for a VIP building)
• from 5 thousand rubles - for the purchase of components for work (pieces of leather, heel rubber, various soles and outsoles, arch supports, special threads and much more)

You need to allocate a separate amount for equipment - up to 10 thousand rubles at least. For an "economical" workshop, you definitely need:

• grindstone - 3 thousand rubles
• electric drill - 1.5-2 thousand rubles
• electric stove (necessary for heating the glue) - about 1 thousand rubles
• shoe paw - 1 thousand rubles
• wire cutters and pliers - 500 rubles
• hammer and a set of nails - 500 rubles
• shoe needles - 500 rubles per set
• shoe gun - 250 rubles
• shoe rasp - 250 rubles
• abrasive skins - 10 rubles apiece

For those who are wondering how to open a VIP-class shoe repair, there is a price - at least 67.5 thousand rubles:

1. 40 thousand - the minimum cost of a processing machine
2. 20 thousand rubles - the price of the compressor
3. 5 thousand - the cost of a sewing machine
4. 2.5 thousand rubles will have to be paid for the burner

In addition, large workshops need additional staff, so it is worthwhile to provide certain amounts for remuneration for his work - from 10 thousand rubles for each master. Such a business can pay off in 2-3 months (if a VIP-class enterprise is chosen) or in six months or a year (if an “economical” workshop is chosen). In the first case, the workshop will be able to bring 3-4 thousand rubles a day (the master will serve up to 20 people, each of whom will leave an average of 200 rubles at the box office). A middle-class enterprise will bring 15-20 thousand in one day (serving 30-40 customers daily with a minimum check of 500 rubles). VIP-business will generate income at the level of 30-40 thousand (serving 20-30 customers with an average order price of 1.5-2 thousand rubles). In any situation, such work will never be unprofitable, and if the company works efficiently, the number of its customers will only grow.

During the economic crisis, people are not able to often buy new shoes, so they resort to the services of repair shops. The services of shoemakers are now in demand, and the services of good craftsmen are especially in great demand. Therefore, starting a shoe repair business is promising direction, in demand, which will bring payback in about 2-3 years.

First steps when opening a shoe shop

So, we open the workshop "Horseshoe". To conquer the market, we will offer our clients: express repair, stretching, dry cleaning, restoration and painting of shoes. To improve customer service, we will offer zoning of the premises: one for the workshop itself, the second for receiving and issuing shoes. The next feature will be the issuance of shoes in branded packages and with a guarantee, for example, for 2 weeks. The employee issuing and accepting shoes will work in a corporate suit and gloves of the appropriate color. This will increase the reputation of the workshop and will attract additional visitors.

What documents will be needed?

First, register as an individual entrepreneur. Next, we register with the tax office, the pension fund and other authorities. It is also necessary to obtain permission from the SES, the fire inspectorate and Rospotrebnadzor.

Choosing a place for a shoe repair shop

We are looking for a room. Of course, it would be nice to open a workshop in the city center, where business centers and there is a large flow of people. But in most cases, "bread places" are already occupied. Do not be upset, you can get a stable income in another microdistrict by finding the right room. You need to look for a place in a residential area where the main flows of people heading to the metro or to the main transport stops pass. The workshop may look like this: a stand-alone kiosk or a room located in the basement or on the 1st floor of the building. Consider the option of renting a room in a building. The area of ​​such a room must be at least 30 sq.m.

What else to pay attention to?

The mode of operation is also important for the development of its customers. The shoe shop should work at a time convenient for the client, for example, from 8.00, when the customer can bring shoes for repair before work, and until 20.00, so that he can pick them up. Also, the workshop should work on weekends, for example, on Saturday and the first half of Sunday, when customers solve their domestic issues.

How much money do you need to start a shoe repair business?

Setting up the workshop room

The next step is the arrangement of the premises. We do cosmetic repairs, change the wiring diagram, purchase hoods, ceiling lamps. All this will require approximately 75,000 rubles.

Choosing equipment and consumables

We buy equipment, we try to buy European equipment, it is of better quality than domestic equipment. At the initial stage, you will need: shelves where shoes will be stored, 2 fans, special. clothing, machine tools, sewing machine, drills, hand tools. We will spend about 200,000 rubles on this.

We purchase consumables necessary for work: locks, heels, prevention, heels, polyurethane, glue, paint, leather, etc. We will spend approximately 15,000 rubles on this.

We create and promote the site

There is also another expense part - the site: you will need money to develop your business cards and support it throughout the year, it will cost 14,000 rubles.

Total: a little over 300,000 rubles.

Shoe workshop running costs

For current expenses, we include the rent, which will be 18,750 rubles and utility bills, burglar alarms and the Internet will amount to 7,500 rubles. Total: 26,250 rubles.

Salary of employees: the owner of the business and the second shoemaker will work in the shoe shop, their salary will be 7,500 rubles each, their motivation depends on the amount of work performed by each master. In addition to the masters, a shoe receiver will work (it is desirable that it be one of the relatives to reduce costs), who will simultaneously monitor the site, prepare reports for the fiscal authorities and clean the workshop. His salary will be 12,500 rubles. Total 27,500 rubles.

We are laying another 12,500 rubles for detergents, stationery, and other consumables.

Total: 66,250 rubles.

Marketing and Advertising

We will sell services via the Internet, offer customers various promotions and discounts. For successful development business, it is not random visitors that matter, but regular customers.

During the holidays and vacations (winter and summer), in order for the business not to be idle, it is recommended to offer related services to customers: repair bags, replace zippers and buttons on leather products, and others. If the client wishes to receive an express repair, he will receive it within the agreed time frame, but he will have to pay 2 times more for urgency. In the future, it is possible to offer customers the acceptance of online orders, shoes are brought and taken away by a courier, their service is paid additionally. You also need to order branded packages, business cards and flyers. And most importantly, make a good sign.

Total: 25,000 rubles at the start and 12,500 rubles monthly.

How much can you earn from shoe repair?

If 10 clients visit the workshop every day with an average check of 375 rubles, then you can earn an income of 112,500 rubles per month. We subtract from this amount the current (66,250 rubles) and marketing (12,500 rubles) expenses and get 33,750 rubles. If you take into account the start-up and marketing costs (25,000 rubles), then the project will begin to pay off in 18-25 months.

As in any business, there are also risks here: currency fluctuations and a decrease in orders in summer and winter. You can protect yourself from a decrease in orders, for example, by repairing bags and leather goods. But from fluctuations in the exchange rate - no. Shoemakers are directly dependent on the currency, as they buy consumables mainly abroad. Therefore, it is necessary to reduce the risks to a minimum: buy consumables in the off season or when the national currency is strengthened.

It is necessary to open a shoe repair shop if a businessman understands how to repair shoes in general. Currently, the lineup is constantly changing, and breakdowns are changing accordingly. To repair shoes, you need to apply all the knowledge, in general, you need to be a professional in your field. Shoe workshop in our time will not be a loser, shoes will wear out, which means that good craftsmen will always be with work.

What OKVED must be indicated for a shoe repair shop

Any Subject entrepreneurial activity regardless of its organizational and legal form, submitting Required documents registration is indicated by the OKVED code of the type of activity that is going to be carried out. To repair shoes, go to chapter S and here select code 95.23, which corresponds not only to the repair of shoes, but also to other products made from leather.

Which taxation system to choose for a shoe repair shop

To pay taxes when providing the above service, we choose a single tax on sane income. As an alternative, a businessman has the opportunity to use the patent taxation system or simplified taxation. The latter allows you to choose one of two options for paying taxes:

1. pay 6% income tax;
2. pay 15% of net profit, i.e. from the difference between total income and the costs incurred. In this case, for payment, you will need to provide documents that confirm the costs associated with the provision of shoe repair services.

Do I need permission to open

Opening a shoe shop will require the businessman to obtain some permits. In particular, they will need to contact:

• Rospotrebnadzor;
• sanitary and epidemiological station;
• fire inspection.

business technology

When choosing a place the best option will be the location of the shoe workshop in crowded places. These can be large retail facilities, not far from parks and squares, large enterprises etc.

Advertising company. There is no need to cut costs here. The number of customers will also depend on how high-quality and extensive the advertising of a new shoe repair shop will be. To do this, you need to place advertisements at public transport stops, on the doors of entrances and shopping facilities, in public transport etc.

In addition, do not forget about outdoor advertising: signage, advertising billing, etc. The Internet will provide a huge help in advertising. It will allow you to declare yourself to a huge number of interested customers. You can place an ad on various city sites, with the expansion of activities - create your own website, where you can place all the necessary information.