Posts from the category " Marketing"

Rating of world brands

Rating of world brands

According to Wikipedia, a brand is a brand or trademark that has a high reputation among consumers. Note that the concept of a brand is slightly narrower than the concept of a company. Therefore, one company can own several brands. For example Goo

O`Stin (Austin) – the history of a brand from Russia

O`Stin (Austin) – the history of a brand from Russia

Jane Austen is a famous writer of classical literature, familiar to readers from her works in the genre of realism. Her novels are still popular among young people and adults, and famous directors bring Jane’s works to television screens.


How to come up with a brand name: ideas, examples

How to come up with a brand name: ideas, examples

The question of what to name an LLC is one of the determining ones for the founders. Without choosing a business name, a company simply cannot be registered. The Civil Code imposes certain requirements on the name of a legal entity, but for a successful choice

Famous Brands: Logo

Famous Brands: Logo

Every modern fashionista must have sportswear in their wardrobe. It is quite practical and versatile. Such models can be worn not only for active activities, but also for shopping, meeting with friends. Convenience and



How margin is calculated: differences between markup and margin

How margin is calculated: differences between markup and margin

Quite often, entrepreneurs start their business based on good margins. It evaluates the profitability of a business. In this article we will talk in detail about margin, as well as some of the features associated with it. It doesn’t matter how much income


Concept and definition of market capacity

Concept and definition of market capacity

Several years ago, from the lips of one of the heads of a large food enterprise (invited to lead in Rostov-on-Don from Moscow), I heard a phrase that struck me with its “non-standardity”. He literally said the following: “The rubber market - how many