How to create a restaurant logo: tips and tricks. The best restaurant logos: an overview of global trends Which font is suitable for a cafe logo

Creating a logo for a cafe is one of the most important steps in developing a corporate identity for your establishment. If you want to get an effective logo, then it must be unique and memorable due to the creative presentation of a recognizable image.

It is easy and simple to set the desired color for the logo within the Logaster service. Specify the HEX code of the color during editing.

You can also apply the appropriate filter in the 2nd step of creating a logo by clicking "Change settings".

Preferred colors for the cafe logo:
beige, brown, muted green.

3. Which font is suitable for a cafe logo

You can read detailed recommendations on the criteria for choosing the right one in the article “How to choose the right font for a logo”, but here we will mention only the most important of them:

• readability(regardless of the size of the placed logo, the inscription on it must be legible and readable);

• lack of small details(an abundance of curls and serifs, as well as the ornateness of “handwritten” fonts, leads to the fact that the inscription on the logo will be illegible in a small size);

• harmonious combination with the icon(a large and massive image should be accompanied by a massive, three-dimensional font).

The Logaster online service allows you to change the font for the cafe logo at the appropriate editing stage.

Fonts Logaster for cafe logo:
СP Font, Cuprum, Oranienbaum, Croissant One, Andantino script, Dita Sweet, Comfortaa.

Use one font, two is the maximum. The most effective logos contain one font, a maximum of two if the emphasis of the logo is shifted to the inscription.

Don't overload the logo. A recognizable icon and a legible name for your cafe or a short motto is all that should be on the logo.

Creating a successful logo for a restaurant takes skill. After all, you need to take into account everything: the place, the cuisine, the atmosphere and, of course, the customers. At the same time, looking at the logo, visitors should clearly understand what awaits them. Agree, this is a very important condition for a successful corporate identity. It is possible that the cool style and high quality of the logo will not affect the reputation of the institution, but a bad logo can seriously damage it. After all, charm and charm is always in the details. And believe me, people really notice them.

European restaurant logos

1. Polish fusion

Modern trends in logo design and corporate identity in general can be seen on the example of the Polish brand Kimski. The boldness and colorfulness of the illustrations are subtly balanced by the minimalism of the typography. Such a design conveys the idea that modern Polish cuisine is expanding the boundaries of its definition, succumbing to the influence of cultures of other countries, in particular Korean.

2. German classic

In Germany, the vast majority of restaurants remain true to the traditional meal - slow, measured, plentiful and satisfying. Therefore, in the design of logos, characters in traditional national clothes, medieval family coats of arms, Gothic-style fonts and other national symbols are often used. All these elements give the logos authenticity, honor the traditions of the past and serve as a reminder of the roots of the family and the nation as a whole.

3. Italian novelty

The Italians still have a national idea in the first place. Therefore, most restaurant logos are in the colors of the national flag or with elements that are associated with Italy. For example, images of pasta, tomatoes, a chef in a traditional cap, pizza, olive oil, etc. are often used. But the design style itself has changed somewhat - it has become lighter, airier, more modern. Fonts are chosen sweeping, handwritten, with smooth soft lines. All this gives the logos soulfulness and simplicity with a touch of romance, which is so characteristic of Italians. Here are examples of the best Italian restaurant logos:

4. French chic

There are no general trends in the design of French restaurant logos. But in general they can be divided into two "camps". Some inherit the stylistic traditions of the past - the most popular are the Art Deco style of the 1930s and the style of the 1950s-1960s. Others follow progressive design trends, focusing on sophisticated minimalism and modern chic. Fonts and images are selected in accordance with the chosen mood - in retro style or according to modern fashion trends. However, both directions in logo design give images soulfulness, sophistication and legendary French charm.

Asian restaurant logos

1. Modern Pan-Asian style

This style involves the active use of bright juicy colors in the design - blue, red, yellow, white, etc. Logos in this style often have a background image in the national colors of Asian countries, and the name is highlighted in a bolder condensed font for better readability. Pan-Asian design is a mixture of tradition and modernity, color and ornament, as well as an abundance of details and the obligatory presence of hieroglyphs or Arabic script.

2. Japanese style in logos

Japanese-style restaurant logos are predominantly red and black, with images of traditional chopsticks. At the same time, the style of logos can be absolutely anything, from classic to progressive. The logos welcome minimalist design and almost complete absence of background ornament. Of the images, the red circle is most often used, symbolizing the sun, sushi, fish, pagoda, sakura branch and hieroglyphs.

3. Chinese style in logos

Logos for Chinese restaurants are basically similar to their Japanese counterparts in terms of style and color. The most common colors are red, black and white, while the most common design element is the dragon. Other popular elements are noodle bowl, Chinese chopsticks, pagoda, fan, red circle and characters. Chinese-style logos are more dynamic and intricate than Japanese ones, and involve more detail.

4. Thai style in logos

The logos of Thai restaurants are characterized by the frequent use of national symbols, such as the elephant, the Thai pagoda, the Buddha, and, of course, the lotus. Fonts are designed in the style of Thai writing - with smooth lines and intricate styles. Also, traditional Thai ornaments are often used in logo design. Color solutions can be any, but black, red, burgundy, brown and gold, typical of oriental cultures, prevail.

Mexican restaurant logos

The Mexican style design is more than recognizable. And restaurant logos are no exception. Often they look very bright and dynamic, so you can’t confuse them with anything. As a rule, the main colors in the design of the corporate identity are orange, red, green, yellow, turquoise. Such shades give images warmth, colorfulness, cheerful mood.

Adherents of the traditional style often use symbols that are specific to Mexico, and therefore very recognizable throughout the world. This allows you to clearly convey to the audience the direction in which the restaurant operates, through visual images alone. Such symbols include: sombrero, cactus, skull, chili peppers, maracas and lush mustaches. And although such images no longer surprise anyone, they do not lose their relevance and in modern processing can look very stylish:

However, there are more and more logos for Mexican restaurants that have decided to go beyond traditional images. Such logos are much more in line with global design trends, they look fresh and unhackneyed. And the fact that this is a Mexican restaurant can only be recognized from the name. And this is very good, because design should evolve, be different and constantly surprise the audience. Here are the best examples of Mexican restaurant logos with a modern twist:

American restaurant logos

The diversity and dissimilarity of American cities are reflected in the design, including restaurant logos. And if in the outback and medium-sized cities they prefer traditional design, then in large metropolitan areas like New York, Washington and Los Angeles, designers follow the latest fashion trends, the legislators of which, in fact, are themselves.

The traditional design of American signage is a nod to a classic timeless style. They are characterized by bright, joyful, even happy colors, bold fonts, illustrations, and cartoon characters. Recently, the stylization of logos under the retro style of the 1930s and 1950-1960s, as well as images in the pin-up style, has become relevant. All this creates a special charm, gives warmth and sincerity with a subtle touch of nostalgia for bygone times. Here are the best retro American restaurant logos:

Retro-styled restaurant logos are also found in progressive megacities, but most establishments are still focused on modern fashion. And this is total minimalism. One of the most popular restaurant logo design trends is the complete ditch of the background image and color scheme. Most restaurateurs rely on the name, so they refuse any details that may divert the attention of the audience from it. As a result, we are seeing a fashion for black and white or gray restaurant logos, to which modern geometry, negative space, destroyed letters, and modern industrial are added.

Designers play with fonts in every possible way, forcing shapes and inscriptions to flow into each other. It turns out an interesting and intricate visual game with an emphasis on minimalism. Although, some kind of brand name is often added to the logos - a small image that reflects the soul of the institution. Here are some of the best works:

These are the general trends and global trends in logo design that you can follow. Or you can not follow, but become a trendsetter yourself. WeLoveBrands Studio loves to create bright, unique, lively and dynamic designs. Design with character. Contact the WeLoveBrands studio if you need a logo stylized for any country or culture, or vice versa - a stylish and trendy minimalistic logo that is timeless and national.

The logo of a restaurant is what makes it memorable for customers. Placed on business cards, booklets, banners, dishes, clothes or a website, from the first seconds of the demonstration it is able to declare your establishment as a place worthy of attention. Or vice versa - to scare away potential customers if it turns out to be of poor quality or simply does not fit your restaurant.

Alternatively, you can use a color filter.

Preferred colors for the restaurant:
muted red, shades of yellow and brown, black.

5. Which font to choose

If your logo has an inscription, then you have to choose a font. A detailed consideration of the selection criteria can be found in a separate article "", and here we will briefly consider only the most important of them. So the font you choose should be:

• readable. The inscription must remain legible and readable regardless of the size of the logo.

• Harmonizing with the icon. Remember that a massive font will look good next to a massive icon (After Disaster, Europe, Garamond and others).

• No small details. Numerous curls-serifs and fancy handwritten fonts are not for logos, otherwise the inscription will cease to be readable in a small size. The best option is easy-to-read roman fonts like Micra, MagistralC, etc.

You can change the font in Logaster while editing the logo.

Fonts Logaster for the logo of the restaurant and cafe:
Oranienbaum, Croissant One, Andantino script, Dita Sweet, Comfortaa, Garamond.

6. Is it possible to experiment with the arrangement of elements?

Not only possible, but necessary. You can focus attention on an icon or an inscription by making the corresponding element larger and also leaving enough space between parts of the composition.

As part of the Logaster online service, you can change the location of elements, adjust the distance between them, and experiment with the sizes of individual objects.

Finally, we suggest that you familiarize yourself with additional recommendations that will certainly be useful if you want to create an effective restaurant logo. So:

• Don't overload the logo, icons and a short inscription are enough. In some cases, logos are effective if limited to one thing - either an icon or an inscription. By placing several images on the logo and accompanying them with a lot of textual information, you risk making the logo extremely illegible.

• Avoid using multiple fonts. It is best to use one option, maximum two, in harmony with each other. If there are more fonts, then the logo may become sloppy.

• Don't turn your logo into a rainbow. If one or two colors are not enough for you, you can expand the palette to 4 colors and additionally use their shades, but no more.

• Leave some space around the logo. Too close placement of elements of the composition relative to each other and the border of the logo complicates perception. Leaving a little "air", you will not only facilitate the recognition of the logo, but also be able to place it on any product without any inconvenience.

• Avoid copying. Focus on competitors, but without copying their developments. Analyze what solutions in the logos of other restaurants turned out to be successful and why it happened, and then finalize this idea and make it even better!
• Create a logo in vector. In this way, you will save time and effort by saving yourself from the need to redo the logo every time you need to place it on a very small or, on the contrary, large surface.

As a result, it is worth noting that creating an effective logo is not an easy task, but it is quite feasible. And the Logaster online service can greatly simplify this process. Try it right now - in just a few minutes. We are sure that you will enjoy both the process of creation and the result!

Posted bySeptember 2, 2016 December 11, 2019 Posted in

Mahogany Design.

The successful development of any restaurant/cafe depends on various factors. This is not possible without a beautiful setting, a balanced menu and impeccable service. However, many businessmen forget that an important component of the institution's success is its creative logo. After all, the restaurant begins to recognize it even before visiting it.

Below we will see how create a restaurant logo to make it stand out from hundreds of others and the importance of the brand name.

The strength of a logo is in its visual nature. Experts say that images are perceived by people better than texts. Therefore, entrepreneurs are advised to create a good logo in order to save time for promoting the business, and customers quickly understand what the company is doing.

Life shows that a well-designed logo dramatically increases the effectiveness of marketing. He is the cherry on top of the cake. This is the image of the company, its essence. Hugely successful companies spend millions of dollars building a brand, and a logo gives you the power to get whatever marketers want to say into the minds of customers and consumers.

If a well-designed logo will contribute to the development of a business, then poor-quality work can harm and nullify all efforts.

A huge number of logos can be divided into 4 types:

• Symbolic. The logo is presented in the form of an abstract symbol (for example, the Mercedes company), easily perceived by people and helping to create images in the human subconscious;
• Text. The logo is created in the form of stylized company letters with small graphic elements. An example is the Amazon smiley logo;
• Combined. Here text is combined with symbols. The graphic element allows you to remember the logo well and make the company name attractive. Let's take the Adidas logo as an example;
• Alphanumeric. Many companies prefer to create logos from the first letters of the name. For example, the Hewlett-Packard HP logo.

Logo forms possible for cafes and restaurants

There are 7 basic logo shapes:

1. A circle;
2. Ring;
3. Curve;
4. Square;
5. Triangle;
6. vertical lines;
7. horizontal lines.

So how make a logo for a cafe to be recognizable?

It must be remembered that the logo is a message to the consumer. Using a brand name, a restaurant / cafe informs the client about its direction, format and style. Therefore, when creating, a division into national food is required. Accents will help people understand what kind of cuisine in this institution you can taste.

Logo development should start with a sketch.

We advise you to use an apron, oven, chef's hat, cutlery and other details that speak of food in a restaurant. But the problem is that your competitors will do the same. Therefore, it is better to look at their brand names before creating a logo.

• Brown;
• Beige;
• Muted green or red.

Black and white colors say that this is a restaurant for "important people".

But you can and should experiment with colors.

Important font features for a logo

The font of the inscriptions, if they are in the logo, should be:

• Readability. The client must see everything even on a business card;
• harmony. For a “heavy” drawing, choose a similar font and discard handwriting;
• Directness without small details. The best option is Micra, MagistralC.

Where to create a cafe logo?

Now for the options create a cafe logo.

• If you want to save money and control the creation process, do it yourself. There are online services, for example, "Logaster", "Logomak";
• You have a good budget, contact the designer;
• Ready to fork out a lot, choose a design studio.