How to open your store and which store is better to open. How to open a point in a shopping center: a step-by-step plan How to open a point of sale
How to open a grocery store? Thought open small shop products often comes up as an idea profitable business in small town or in the village. Indeed, even a small grocery store can become a source of stable income.Not so long ago, to make money on trading, it was enough for small investments, unsuitable premises and unobtrusive service. Now the retail sector is very competitive, so the approach to organizing the work of the store must be serious.
Opening a grocery store in a residential building is not always easy. If there are no special retail space, then for this you will have to buy a couple of apartments and transfer them to the category of non-residential premises. This can be a difficult task as you will have to make a separate entrance, coordinate with the meeting of residents on the use of common property (facade, roof, basement), obtain permission for redevelopment, etc. In some cases, renting a store space will be the best option.
The choice of premises for the store is one of the key issues, with the solution of which you must begin the implementation of your idea. But that's not all. In our guide, you will learn about other important retail factors that directly affect your entrepreneurial success. So, we open a grocery store.
Own store: how to open a grocery store from scratch
Are you planning to start your own business? Do not forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Especially now, many banks offer favorable conditions for opening and maintaining a current account. You can get acquainted with the offers on our site.
How to open a grocery store from scratch: step by step instructions
If you want to learn how to open a grocery store, then our step-by-step instruction will help you with this. Where to begin? Marketers are sure that the choice of the location and assortment of the store will be the most important for the success of the retail trade, so the first point of our step-by-step instructions will be the choice of the place.
- Select a store location. You can open a store in a separate building, in a residential multi-storey building or on the territory of a shopping center. Each option will have its pros and cons, but you need to focus on the expected customer flow. It is preferable to choose a more expensive premises with more traffic than a cheap one, but where there are few potential buyers.
- Register an individual entrepreneur or LLC, you can find out the full description of these organizational and legal forms in the article ""? Please note that if you want to sell alcohol, you must register an LLC.
- Select the taxation mode and calculate. You will have some time after state registration to decide on the choice of regime, otherwise you will remain on the general taxation system. And this is difficult and unprofitable. In addition, the need to purchase a cash register depends on the chosen tax regime.
- Do technical project and get permits to open a grocery store. Above, we have already told what permissions are needed for this.
- Purchase and install commercial equipment.
- Define your target audience. Who will be your buyer: housewives of several nearby high-rise buildings; business center employees; picky gourmet consumers? The solvency of your category of potential buyers must be taken into account when choosing an assortment for a store.
- Select several suppliers of goods for your store, find out on what conditions they work: delivery time, minimum purchase quantity, availability of quality certificates. Purchase the first batch of goods to start the store.
- Report the opening of the store to Rospotrebnadzor by submitting a notification.
- Conclude with your employees.
- Run ads and arrange store opening.
Video: "How to open a grocery store from scratch?"
Are you thinking about starting your own business? Excellent! We will tell you step by step - how to open an online store from scratch with examples and additional materials.
Internet trading is suitable both for those who are trying themselves as an entrepreneur for the first time, and for those who already have business experience behind them. Creating an online store can be divided into several steps:
Step 1: Choosing a niche - deciding what to sell in an online store
This is the most crucial stage. The success of the entire enterprise as a whole depends on what you will trade. There are two nuances here: choose a popular direction - you won’t be left without profit, but you will get crowds of teeth-clicking competitors who have long and firmly established themselves in the market. Choose a little-known or new direction - there will be almost no competitors, but you will have to invest in advertising in order to popularize your product in the market. So think.
True, there are a few loopholes. If you choose the first method - take a narrow topic. For example, not women's clothing in general, and specifically dresses. Yes, not simple, but, say, self made. This way you will attract more customers. The second loophole - if your budget does not include advertising costs, use the social direction. Connect word of mouth, give bonuses and discounts for good feedback In short, get people talking about your store.
Chose a niche - great, now check if these products are in demand.
For example, now it is unlikely that anyone will be interested in spinners, and more recently they have been insanely popular. The volume of demand will help determine the Yandex.Wordstat service- enter a query and see how often it was typed in search engines. You can also see statistics for a specific region (it will help you understand which city to focus on and why) and time. Let's say seasonal items are best sold during the peak season, the rest of the time the number of requests falls.
The most popular niches in which online stores are usually opened are:
Read also:
- One Product Store: Advantages and Disadvantages, Implementation Tips.
Step 2: We study the target audience - the target audience
17Oct
Hello! Today we will talk about how to open a store. We will consider the opening of any store, and not a specific example by the type of products sold.
Open your own store- one of the most frequent options from which novice businessmen choose. The store can bring a stable income, practically does not require intervention in work, time and effort. However, many are scared off by ignorance of how exactly you can open your own store, how much it will cost and when it will pay off. We tried to answer these and many other questions in this article.
What documents are needed to open a store
Let's figure out together how to open your store from scratch. The procedure for preparing for the opening of the store begins with registration as individual entrepreneur or limited liability companies. Each of the options has its own advantages, but most often, beginners prefer the sole proprietorship, as in this case there will be fewer reporting problems, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications turn into the fact that the entrepreneur is responsible for all obligations with his own property, and the founder of an LLC risks only a share in the total mass of the authorized capital. Among other advantages is great anonymity, because not everyone knows who is the founder of the LLC. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.
You should make a choice in advance, since it depends on the legal status which package of documents you need to collect.
LLC registration
To register an LLC, you will need to collect the following papers:
- in 2 copies;
- for the sole founder - a decision to establish an LLC, for co-founders - an agreement and minutes of the meeting;
- photocopies of the passport of the director and founders;
- a document confirming the payment of a state duty in the amount of 4,000 rubles (you will need to open a temporary account);
- if necessary - .
If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.
On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:
- charter with a mark of registration;
- registration certificate;
- certificate of assignment of TIN and registration with the Federal Tax Service;
IP registration
To register an individual entrepreneur, you will need a shorter list of papers:
- receipt of payment of state duty;
- signed and certified by a notary;
- a photocopy of the passport;
- photocopy of TIN certificate;
- if necessary - an application for the transition to the simplified tax system.
An important point: those who deal with the entire process on their own do not need notarization of the signature on the application, which will save on the services of lawyers.
The registration period is also 5 days, upon completion, the entrepreneur will receive an extract from the USRIP and a certificate of state registration as an IP. All documents with USRIP and USRLE information for registering an LLC and an individual entrepreneur are sent to extra-budgetary funds every day. The same information is sent to the statistical authorities.
A notice of the completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.
Rospotrebnadzor
Thanks to latest changes in legislation, novice entrepreneurs are no longer required to submit a huge pile of paperwork to various authorities. Instead, it will only be enough to notify one specific authority to open a store.
For individual entrepreneurs and LLCs that open trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to engage in wholesale deliveries of groceries or non-food consumer goods.
Notice must be submitted in the form specified in the relevant Rules. You can deliver it either in person, or by mail, or in in electronic format, certified electronic signature. In the latter case, the public services portal is used. Upon completion of the process, you can open the store for the first customers.
Which store is profitable to open
Almost all outlets are in demand among buyers. However, some of them bring in more income than others, and initial investment pay off faster. Next, we will look at various ideas for opening a store, estimate how much money you need to open your store. It is also worth understanding which store is profitable to open in a crisis.
Flower shop
Opening a flower shop is always profitable, but you need to choose the right place and delve into the flower business so as not to incur losses due to damage to the goods. Flowers need to be able to sell!
Shop products
A reliable and popular option, especially attractive to newcomers to the business. The demand for products will never fall, which guarantees a constant income in case of a good location outlet. However, it requires special equipment, including rather expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.
Household goods
Such products are also consistently in demand. To open a store, you will need certificates for varnishes, paints, etc. It is most profitable to open household goods stores in small towns and villages. The payback period is 1-1.5 years.
Children's store: toys, clothes, shoes
This product will always be in demand, because no one will save on clothes and shoes for children.
Also, many parents are simply unable to refuse their child when he asks new toy. The environment in such a store should be appropriate - the shelves are somewhat lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.
Furniture store
In times of crisis, it is worth paying attention primarily to more affordable solutions, and not to luxury furniture. It is also worth paying attention to domestic manufacturers. In terms of quality, their products are not inferior to numerous foreign competitors, but at the same time they are much more affordable.
Hardware store
People are always building - in a crisis and outside it. A variety of building and finishing materials are in stable demand. The profitability of the business, according to experts, is about 20%.
Auto parts store
Ask any car owner and he will tell you that there are always not enough spare parts in stores and you have to wait a long time for them by ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.
If you live in the provinces, think about what kind of store to open in a small town. All of the above options are definitely fine. You can also consider, for example, opening a pet store, a car accessories store, a fabric store, etc.
The choice of commercial equipment for the store
No real store can do without the appropriate equipment. The choice of specific models should be made based on the assortment of the outlet. Particular attention should be paid to refrigeration equipment - it is it that takes up the most space, and prices can cause a serious blow to the budget.
The choice of showcases is made on the basis of turnover and assortment. For example, for refrigerated display cases, you should choose models with a deep narrow layout, and the temperature regime for them should be observed within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.
After refrigeration equipment, it is worth moving on to choosing racks, which will become the main element for displaying goods. Today on sale you can find models with sections from 600 to 1250 mm long. The price varies depending on the length. For bakery products showcases are additionally equipped with wooden baskets, and sections of confectionery products are supplemented with restraints that do not allow goods to crumble.
When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before you buy specific model you should pay attention to analogues, compare their parameters and only then stop your choice on a specific option.
Choosing a location for opening a store
A significant role in the question of how to open your store is played by a competent choice of premises for it. There are a number of requirements and aspects that you should pay attention to when choosing.
- Product type. Separate types goods require that they be sold in certain places. For example, a grocery store or simple household goods should not be placed in large shopping centers - more accessible premises should be preferred. An excellent option would be a building on a busy street in a residential area.
- Accessibility and visibility. Remember: even the biggest traffic does not guarantee a large number of visitors and buyers. The point of sale should be located in such a way that there are as many target buyers as possible on the street. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember: the better the store is visible, the less advertising it requires. It is very important that there are enough parking spaces nearby. Experts believe that the best option would be 5-8 places for every 100 square meters of retail space.
- Competitors. The presence of neighboring firms can play both a positive and a negative role. Here it is important to take into account their clientele: a hypermarket and an expensive boutique will not bring new clients to each other, and a beauty salon may well contribute to the growth of the client base.
- Price. One of the most important factors. It is worth noting that here we are talking not only about the cost of rent. Any room requires periodic repairs from the owner. In addition, marketing costs should be included in this amount when the store is located far from the main flow of visitors. Do not forget about monthly payments: utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
- Personal preferences. If you yourself plan to work in your own store, when choosing a room, it will be useful to take into account your own preferences - the distance from the house and the like.
It is very important not to rush when choosing a room for a store. Try to research the area in advance, look at potential customers and competitors. In some cases, you should not be afraid to postpone the opening date for this, because the wrong choice will result in a whole lot of problems.
Choosing a vendor for a store
As the seller fights for each client, so the suppliers fight for their customers. At its core, a supplier is the same store, but a wholesaler. The supplier should be chosen very carefully. Particular attention should be paid to the following criteria:
- Reliability. Of course, reliability is the most important criterion. It includes how obligatory the supplier is regarding the execution of the order, how honest he is during the calculations, how timely he delivers.
- Price. It is perfectly logical that everyone wants to buy a product as cheaply as possible. At equal conditions preference should be given to the supplier with the lowest prices.
- Range. It is also a very important criterion - the wider the product line will be exhibited, the more interest it will be able to attract.
- Brand recognition. Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - it is much easier to return or replace goods under warranty.
- Additional nuances. Among the important little things should include discounts, bonuses, deferred payments, the issuance of goods for sale and other similar ones. They will allow you to get additional profit, so you should definitely not neglect them.
Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. That way, if there is a problem with one, the others can close the gap.
It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the city of the supplier and your own. The best option would be delivery by rail.
Finally, communication with suppliers is most often conducted through Email. It is enough to select the positions of interest, and the supplier will issue an invoice in response to this. Chosen after payment transport company will deliver the goods.
Recruitment for the store
Each employer, when looking for employees, can go two ways. He can try to find high-class professionals who will immediately show the highest result, or he can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.
In the first case, the employer will face the problem of a lack of such specialists. In addition, they will also require appropriate wages which not everyone can afford. Yes, and each such employee, by experience, also has a number of peculiar attitudes, so first you need to rebuild them to new conditions. Among the advantages, it should be noted that it will be possible to save on training, and employees will be able to work on the day they are hired.
Talented beginners will become clay in the hands of a master. With proper guidance, they can become top-class professionals, but there is a chance to get only problems instead. But the salary of such an employee may be lower. At a minimum, at the stage of gaining experience, training and internships. Such people can be raised in a team as successful and dedicated employees who are fully consistent with the specifics of the work.
Unfortunately, talent is not always revealed, and loyalty to the company may not come. The training of a new employee is invariably associated with costs, including attendance at courses and trainings. And just the assortment of goods will need to be learned - to find out its features, advantages and disadvantages. When hiring a talented newcomer to work, one should pay attention not only and not so much to his presentation and communication skills, but also to quick wits, because in a short time he will need to remember a lot of characteristics of various goods.
The result is the following picture: highly skilled professionals are the preferred option if you can afford them. Otherwise, you will have to make do with promising newcomers.
Who is in charge of recruiting? In all more or less large companies, this role is assigned to the personnel department. The search for new specialists is most often carried out in the following ways:
- Relatives and acquaintances. As practice shows, this is a common option, but often one of the worst. No matter how close an acquaintance is, this does not mean that he will be a good employee and seller. Unlike people from the street, it is more difficult to objectively evaluate the skills of a relative. Very often we subconsciously smooth out obvious shortcomings and biasedly encourage our relatives.
- Posting ads in the store and on the street. One of the least expensive, but at the same time effective ways, which is attractive. Those who apply for an ad found in trading floor, you can immediately send to the personnel department, which will save a lot of time. Unfortunately, this turns out to be too much traffic - the manager's office is very close, so just curious people can enter it, hoping for luck.
- Advertisements in print media and the Internet. There are two main paths here. You can explore an existing offer or submit your own ad. In the first case, you will have to spend a lot of time and effort to study applicants and consider their candidacies. As a result, even searching for one employee can take several days. Your own ad has a number of advantages - if you compose it correctly, then unsuitable candidates can be weeded out immediately. Those interested do not have to call - they themselves will come to your personnel department.
- Working with recruitment agencies. The main advantage of this option is the shifting of all work on the study of resumes, searches and interviews to a third party. As a result, only those people who fully match the specified profile will be sent to your company. The disadvantages of the approach are obvious: the work of a recruitment agency requires its own payment, sometimes very rather big. And despite all the precautions, the acquisition of a "pig in a poke" is quite possible. You can avoid risks if the contract with a recruitment agency mentions the payment of a fee only upon enrolling an employee in the state at the end of the probationary period.
- Talent hunting or Headhunting. This method personnel search is one of the most relevant developments. It consists in poaching highly qualified specialists from other companies. The main advantage of this approach is the ability to observe employees in action, assess their skills and abilities. The main disadvantage is the high costs, because you need to do enough profitable proposition which he cannot refuse. And once a lured employee can always be lured again: one should hardly expect any unconditional devotion from such a person.
The methods mentioned above are equally suitable for finding experienced professionals and promising newcomers. The only exception is headhunting. When looking for a professional, experts recommend contacting a recruitment agency, since the chance to find one is really an experienced employee increases many times over. Beginners can also be searched for by other, less expensive means. Experts believe that the team that will combine experienced specialists and young beginners will be optimal. This will make the store more efficient and lower wage costs.
Finally, when hiring, you should not focus your attention only on a diploma and a resume. It is also worth paying attention to the charm of the applicant and his appearance. Remember that sellers will become the face of your company and this face should be beautiful and cheerful.
Store business plan - tasks and goals
An important point in the question of how to open your own store is the preparation of a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without compiling it.
The preparation of a business plan should satisfy the following objectives:
- It should help a potential investor understand whether it is worth investing in a project.
- The information in it should be decisive for the bank if a loan is required.
- The plan becomes the source of all information about the project. This information will be useful not only to the founders, but also to outside observers.
Accordingly, the business plan should solve the following tasks:
- Determination of the circle of persons responsible for the implementation of the plan.
- Identification of target markets, determination of the position of the store in the market.
- Setting short- and long-term goals, forming tactics for achieving them and development strategies.
- The product of an estimate of profitability and possible costs.
It is important to remember that a well-written business plan becomes the key to the prosperity of the store. In no case should you ignore this point, since a business plan is necessary not only for large companies, but even for the most modest shops.
Choosing the form of taxation
The issue of choosing the form of taxation plays an important role when opening a store. It is on this that not only the tax burden depends, but also the volume of penalties for various misconduct. It should be said right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make a choice:
- Prepare general characteristics companies: where the store will be located, whether there will be customers legal entities, what is the value of the assets and the planned annual revenue.
- Make an analysis of all forms of taxation and choose common taxes for all.
- Choose your preferred option.
The choice of the form of taxation should be made on the basis of your net profit, and not on the amount of tax burden. In some cases, it makes sense to choose a system with large taxes, which will save in the future or achieve a specific goal - occupying a certain market segment or the like.
General system of taxation or OSNO
Applicable to sole proprietorships and LLCs. It is the default option - if there were no statements about the transition to another form, then the OSNO is used. Requirements include maintaining accounting, maintaining a book of expenses and income.
OSNO taxes for LLC:
- The main tax is corporate income tax in the amount of 20% of profits.
- VAT value added tax – 0, 10 or 18%.
- Corporate property tax of up to 2.2%.
- Insurance premiums for employees - 34%.
Taxes OSNO for IP%
- Income tax personal income tax in the amount of 13% of income.
- VAT - 0, 10 or 18%.
- Insurance premiums.
The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can cope with them.
Simplified system of taxation of the simplified tax system
LLCs under the simplified tax system do not pay property taxes, income taxes and VAT. An individual entrepreneur is exempt from VAT, personal income tax and property used in activities. USN is not available to everyone.
USN requirements for LLC:
- Less than 100 employees.
- Income less than 60 million rubles a year.
- Lack of representative offices and branches.
- Income for the last 9 months is less than 45 million rubles.
There are no restrictions for IP.
USN tax rates: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for stores with low costs. Most often, entrepreneurs choose the first option with a simplified tax system of 15%. However, this option should not be considered the best - before making a choice, it is better to analyze both options.
Single tax on imputed income or UTII
It is a single tax on imputed income, that is, a fixed tax on a specific type of activity. This tax does not depend on income, it is paid even in the absence of it. Payment is made every quarter.
Conditions for the transition to UTII:
- Suitable activity.
- Less than 100 employees.
- Must be permitted in the area where the activity is carried out.
- For an LLC, the share of a third-party organization should be no more than 25%.
The transition to UTII is not possible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.
Patent system or PSN
Currently, there are 47 types of activities that fall under the patent system of taxation. You can find them in article 346.43 tax code. The rate for individual entrepreneurs is 6% of the possible annual income. For the transition, the company must have no more than 15 employees, and the annual income must not exceed 60 million rubles. The term of a patent is from one month to one year.
The main advantage of PSN is the lack of reporting, the need for cash register and a fixed amount of tax. This option is optimal for entrepreneurs whose activities are seasonal and of little use for stores.
How much does it cost to open a store
Many are wondering - how much will it cost to open your own store? Which store to open minimum investment? It is simply impossible to answer this question at least somewhat unambiguously, there are too many factors in use. What exactly are you planning to sell? In which city will the store be opened, and in which area? Because of this diversity, prices vary in a very, very wide range. Most often, something definite can be said already at the stage of business planning, and then a new, even more interesting question arises: where to find start-up capital for opening a store?
Experienced entrepreneurs start looking for funds after registering a business. In this case, a detailed business plan is on hand, in which you can see the entire project with an indication of the amount for its implementation. It is possible that the required amount could have been found much in advance and now there are no problems with the issue of payment.
Otherwise, you can refer to the following sources:
- Investors. After you have a business plan ready, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone will be ready to invest their own funds in your business.
- Banks. A bank loan is also a common method of solving a problem. However, you should not think of it as a panacea - it often falls on the shoulders of a novice entrepreneur like a yoke, significantly slowing down business development.
- Friends and relatives. You can always try to involve friends or relatives in the cause. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, it will be possible to simply redeem the share.
Attracting the first customers
After opening the store, the question arises of attracting the first buyers. Currently, marketers have managed to come up with many recipes for success, but the simplest and yet most effective are:
- Distribution of leaflets. The main thing here is a bright attractive design that would make a person not only take the leaflet, but also become interested in its content. It should also contain important information regarding the goods you offer, as well as the address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them in mailboxes and put them on tables in supermarkets.
- Posting ads. The method is as simple as it is effective, but not without drawbacks. On notice boards (unless they are at bus stops public transport) not so many people look. In addition, this method can spoil the reputation in the future - "advertising on poles" is perceived negatively by many.
- Display advertising. Perhaps the most optimal method to date. You can place an ad in newspapers, on television, but, first of all, you should advertise on the World Wide Web. The latter option is especially good because it will not require so many investments, and the audience coverage will be simply huge. In addition, you can choose literally any convenient format for your advertising.
- Recommend to friends. You can tell about your product to acquaintances, friends, relatives, relatives of friends, etc. This option will be the most in a simple way advertise your product without spending any money at all. At the same time, it is also distinguished by its efficiency, because we all trust our own environment much more than even the most beautiful flyers. Do not discount the effect of "word of mouth". Even experts admit that it is one of the most effective advertising methods.
Finally, it is worth giving a few tips that may be useful to aspiring entrepreneurs who are thinking about how to open their own store.
Instead of developing a completely own trademark, entrepreneurs prefer to work on a franchise. This phenomenon is called franchising and is a special type of relationship between entities in which the franchisor transfers the rights to conduct business without restricting either the basic principles or the business model of the franchisee.
Such an approach has its pros and cons.
Advantages:
- Saving money;
- Product certification;
- Ready ground for business (no need to develop a strategy, concept, etc.);
- More acceptable credit terms;
- Decreased advertising costs (the brand will no longer have to be promoted);
- Centralized marketing strategy;
- Support from the copyright holder in terms of procurement, supply, design and staff training.
Flaws:
- Difficult conditions for both parties due to shortcomings legislative framework RF.
- The contract is concluded for a period of 5 years. Termination is subject to penalties.
- Costs in the form of monthly royalties.
- Permanent control by the brand owner and some restrictions.
- Franchising does not eliminate the need to go through numerous bureaucratic procedures, including the registration of an LLC or individual entrepreneur.
Franchises of many stores can be found in ours.
Conclusion
As you can see from the above, if not everyone, then many, can open a store today. You need to know where to start to open your store. The main thing in this case is careful planning and understanding of the processes of the store. Of course, no business at the beginning of the journey is complete without a lot of troubles, but if you follow the tips given above, in a year or two your own outlet will begin to generate a steady income. We hope that we were able to help you, and now you can easily answer the question of how to open your store!
There is no such person who has not dreamed of starting his own business at least once in his life. And this kind of business may well become a store. Many do not even suspect what pitfalls there are and have no idea whether they need a store. This is the question we will try to answer today.
When we think about own business, a variety of ideas come to mind: from Internet startups to organizing a dance school (although this is by no means the limit). And each option, of course, has the right to exist.
First of all, you need to weigh all the pros and cons and decide whether you are really firm in your desire to open a store. Maybe you really like to become a brewer or provide services to lovely ladies by opening a beauty salon?
Let's think together. Trade is one of the most ancient occupations of man. From the time of barter to the present day, people sell and buy various goods.
For foreign (in particular, American) business, the concept of "retail" also means other types of sale to the final consumer. For example, coffee houses and eateries belong to the retail market segment. But here, when using the word “retail”, we will mean exactly “retail trade”.
From the above, it follows that the store is a retail enterprise. The store is the place where the Seller sells the goods (what you are ready to offer to your customers). We will consider the process of opening a store, regardless of what products will be presented in it. But, of course, there are certain specifics that should be taken into account, depending on the direction of the store.
With the definition of what and where we will do, we figured it out. Now let's move on to the details. There are many aspects to such an ancient case, but we will focus on the main ones. These are, in a way, the "covenants" in accordance with which the store works:
1. The main purpose of creating a store (and retail in general) is to make a profit.
2. Profit appears as a result of a simple sequence of actions:
- purchase of goods at a cheaper price (usually in bulk)
In the event that you have a production facility (for example, a farm), and you plan to sell your products (for example, milk), then its initial price is unknown (because the cow gives milk to us conditionally free of charge), so you need to set an acceptable for you price. In the cow example, this is the cost of feed, the work of milkmaids and shepherds, electricity for light and hot water for heat in the barn - in terms of a liter of milk, plus your planned profit. The price you offer and the buyer accepts can be called market price.
3. Retail trade is the sale of one to several units of goods at retail prices (the price you set is per unit of goods, not per lot). Simply put, if the buyer wants "two faience kitties", then each of them is sold for its full price. The product is sold to the final consumer, that is, to the person who will use the purchased item himself or give it to his friend. The purchase of goods in a retail store does not imply its subsequent resale. This is the difference retail from wholesale.
4. It is necessary that two people participate in this process: the Seller (you) and the Buyer (a visitor to the store who expressed a desire to purchase the goods).
From all of the above, we can draw the following conclusion: we open a store in order to make a profit by selling goods end users at retail prices, which, at the same time, are market prices.
Therefore, before you begin your long journey to opening a store, which we have to go through, you need to ask yourself the following questions and try to answer them honestly:
- Are you ready to sell?
- Are you ready to bring joy to your customers?
- Are you ready to lead a sales force?
- Are you ready to constantly improve your skills and knowledge in the field of trading, follow trends and keep abreast of the processes taking place in the market?
- Are you ready to invest your money, skills and time into discovery?
Now we will analyze all these questions in order.
Are you ready to sell?
This is perhaps the most important and fundamental of all questions. You need to think carefully and decide for yourself whether you are ready to sell. In Russia, a certain attitude towards trade workers has historically developed, which sometimes reaches the point that entrepreneurs are rejected: “How am I, a decent person, and a “merchant” ?!
We immediately get rid of such prejudices if you have them, and do not succumb to them if you do not have them. Some people find it difficult to immediately "sell a pen", as the characters in Scorsese's film "The Wolf of Wall Street" did, but this is not required. Many store owners in Russia were initially very shy, however, they managed to find the strength to stand behind the counter, and later they even liked it.
Are you ready to bring joy to your customers (customers)?
After you have answered the first question in the affirmative, perhaps even overcoming your fear, let's think about what exactly we are planning to sell.
Any answer will be correct - sausage, dresses, chocolates or jewelry. But the main product that brings added value (that is, your profit) is joy, a feeling of pleasure from the purchase, even happiness, if you like.
"Starbucks" does not sell coffee with milk, they sell coziness, comfort, morning smile, cheerfulness. If they only sold coffee with milk, then you wouldn't pay the price of a cup of coffee to buy a pound of coffee beans.
Also, Coca-Cola doesn't sell soda, it sells a feeling of joy and celebration, which is very clearly reflected in each of their advertising campaigns.
There is no need to copy 100% multi-billion dollar corporations. Just think about the fact that a happy and satisfied customer is not only a sale today, it is also a sale tomorrow and a sale to friends of this buyer.
Are you ready to lead a sales force?
Sooner or later, you will have to lead someone - it can be a student whom you take part-time in your computer accessories store, or maybe a "seasoned" saleswoman, whose type you have chosen to give color to your deli. Leadership can be difficult, but it can (and should) be learned.
Retailing, like any other type of business, is constantly improving. It is hard to imagine what path the store has gone from a shop where a bearded merchant "traded silks" to a modern boutique of designer clothes in a large mall.
Constantly studying, attending exhibitions, courses, reading industry publications and books is interesting, but it takes time and commitment.
And finally
Are you ready to invest your money, skills and time in opening a store?
The last question of this small test remains. This question is about the material, the vital. About money. Because “money = money”, “skills = money”. Because they can be sold. Well, “time = money” is an equation that has long become an axiom.
Let's be honest - the process of opening a store will require money, skills, and time from you. The second and part of the third can be bought, but this will also require money. We will calculate how much money you will need in the following articles.
All questions should be answered in detail and write down the answers for yourself. This may take time. Take your time and carefully consider what you are willing to do to make your venture successful.
The question “Do I really need a store?” turned out to be a complex one - it includes your desire, skills, and finances, but even if after answering it you have any doubts, we can deal with them in the following articles.
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