Mailing list for business. Estismail - effective email newsletters to grow your business. How competent email marketers build their work

Hello readers of the Web Council blog! Today we have an effective service in the review email newsletters from Estismail. But it's not just an email marketing service. In addition to automatic mailings, the company also provides a Landing Page and E-commerce constructor in a single service.

The performance of the service is impressive: 3 million letters per day, 350 partners, more than 15,000 mailing authors, and delivery to the Inbox is 99.8%. The feature of the service is customer orientation. Effective feedback allows service owners to quickly develop and supplement the necessary functionality.

Features of Estismail email service

The capabilities of the service will please both novice users and very experienced ones. Here are just a few of the available features:

1. Automatic letter series is a universal way to automate email marketing, which solves the tasks associated with mailings: from auto-sending letters from the welcome series to complex schemes.
2. Ready-made subscription forms. A whole gallery of beautiful, free, and most importantly, ready-to-use subscription forms is available. They differ in size, colors, style and theme. You can also change them in a couple of seconds in the built-in editor.
3. Newsletter calendar is an email marketing tool that automates mailings. It allows you to schedule mailings in advance with an accuracy of up to a minute. This saves time and helps you create a clear plan for implementing your email strategy.
4. Statistics. Detailed statistics will allow you to analyze the effectiveness of your email marketing. Convenient display in graphs and charts. The statistics work online and display numerous data about delivery, opens, clicks and the effectiveness of mailings.
5. File manager- a tool that allows you to collect all your files, pictures, documents in a single personal storage.
6. IP with a good reputation. The reputation of an IP address means a lot in email marketing, because this indicator affects the successful delivery of emails and reduces the risk of getting into spam.
7. Import subscribers. Thanks to a simplified migration procedure, you can transfer your databases from services such as GetResponse, Mailer Lite, MailChimp and SendPulse in just a few clicks.
8. Text and HTML editor. A simple, intuitive text editor of letters with a wide range of tools allows you to create letters of various subjects and complexity. If you already have a ready-made HTML email template, you can transfer it to the editor by simply copying the code into a special window.
9. Spam testing. With the help of the Antispam plugin, you can test email layouts for unwanted words, which are considered by email service filters as spam words and increase the risk of email not being delivered or getting into Spam.
10. Personal DKIM. The Estismail service takes care of the security of its users' mailings, so digital signatures DKIM, SPF and Dmarc are available to customers in all tariffs.

You will find the entire extensive list of mailing service features.

Estismail email service rates

Estismail email service offers 5 different tariffs to choose from. For novice users who are starting to collect their subscriber base for the first time, it makes sense to start with a free plan. It allows you to collect a base of up to 250 subscribers.

The billing of the service is not rigid, as is usually the case. For example, the Business tariff assumes a base of up to 1000 subscribers, but can be expanded to 5000 (and even more), but some of the functions of higher tariffs will not be available. If you don't need them, then this is a great way to save money.

Any plan offers unlimited email sending, DKIM, SPF, and Dmarc digital signatures (even on the free plan, Carl!), automated email threads, email delivery and click statistics, drag&drop layout editor, and a simple text and HTML editor. and much more.

In addition, all tariffs offer high-quality and effective forms for collecting a subscriber base, there is the possibility of importing and exporting subscribers, advanced statistics on subscribers, segmentation by their activity and dividing the group into arbitrary parts, as well as connecting and excluding subscriber groups.

As you can see, even at the free plan, the system has more than enough features for successful email marketing.

Estismail CLOUD tariff

Separately, it is worth mentioning the Cloud tariff. This is a dedicated, customized solution for corporate clients and email marketing professionals. Here are just some of the features of this tariff:

1. Dedicated IP addresses. Separate servers with a positive reputation for independent mailing lists provide full control over your reputation and email delivery.
2. High sending speed. Modern infrastructure allows you to send emails from high speed and without any delay.
3. Personal domain. All servers serving your account are set to a custom domain, which allows you to achieve a high reputation in the face of mail servers.
4. Unlimited Features. You will have access to all the technical functionality of the service without any restrictions.
5. Priority support. Your questions have a priority status for the service and the answers from the support service will be as detailed as possible and received as soon as possible.
6. Email Marketing Consulting. The service is ready to provide support in planning and implementing your campaigns to achieve the maximum effect from email marketing.

findings

Beginners can always use the comprehensive reference material, manuals and visual video instructions. Those who are not new to email marketing will find a lot of useful and effective tools that are easy and convenient to use thanks to the competent approach of the service.

In addition, you can always contact technical support with questions and suggestions. Your most interesting suggestions will be taken into account and added to the system to further expand the functionality.

Admittedly, email marketing is no longer as effective. There are too many mailings. Companies complain: every year the Open Rate and Click Rate are falling in almost all topics. Users simply can't handle the volume of emails that come into their inboxes. And this despite the fact that they did not voluntarily subscribe to most of them.

Does this mean that email marketing is no longer effective? No. The tool can still be used for business benefit, it's just more difficult now. In order for your subscribers to read the newsletter, you need to follow at least five rules.

Five most important rules in email marketing

• Your subscribers must agree to receive your newsletter. If you sign them fraudulently, you will end up in spam. If you buy ready-made bases, the result is the same. Users should know your company and expect emails from you.
• The mailing should not be too frequent. Even if you send out interesting content and make profitable promotions, do not mess with email newsletters. One or two letters a week will be enough.
• The database must be divided into segments. Sending one offer to all subscribers without exception is simple, but ineffective. If you want to achieve high performance indicators, segment the base (by gender, interests, place of residence, etc.).
• Your content should be interesting/useful. With the help of email newsletters, you form the core of a loyal audience. Without good content, this is almost impossible to achieve.
• Your letters must be well-written. Appearance your email campaign is the face of your company. You don't go to meetings with clients in torn shorts and a dirty shirt, do you? It's the same with emails.

Selling email newsletter

Email marketing is of several types. Selling is the one in which subscribers are invited to buy something. Usually, people subscribe to it for a specific purpose - to receive discounts on goods or services from the company, to follow product updates and promotions.

Examples of sales emails from our portfolio:

Information email-mailing

Unlike a sales email, a newsletter does not try to sell. It is needed to share useful (interesting, entertaining) information with subscribers, inspire their trust and sympathy for your brand, and also help them to look like an expert in your niche in their eyes.

Examples of newsletters from our portfolio:

Click on the image to view the entire letter

Selling + informational

Very often these two types of mailing lists are combined. For example, one letter per week is informational, and the second is selling. Or in one letter - both useful information and calls to buy something.

Examples of mixed email types from our portfolio:

Click on the image to view the entire letter

Which type of newsletter is right for your business depends on your subject matter, budget, and goals that you set for yourself. In any case, before choosing one or another type of mailing, you need to dive deep into the client's business and develop a personal email strategy. Email marketing without a strategy is like a traveler without a compass - possible, but dangerous :)

How competent email marketers build their work

1. Studying the characteristics of the client's business.
2. Development of an email strategy.
3. Creation of a content plan.
4. Working with an existing base of subscribers, their segmentation.
5. Design development.
6. Creating and sending email messages.
7. Collection of statistics.
8. Alteration.
9. At the same time, new subscribers are attracted.

Email marketing in Texterra

Today, our agency employs professional email marketers, main task which is to immerse yourself in the client's business and create beautiful and engaging email newsletters. These people are experts in their field and know exactly what to write in an email to make them want to go to the site and delve into the products.

To create email messages, we use several services. We give preference to Mailchimp, Unisender and Mindbox. But at the request of the client, we are ready to take on any other - we can work with almost everything that is on the market, because the functionality of all is approximately the same.

Clients for whom we conduct (or conducted) email newsletters

What results have we achieved by conducting an email newsletter for Fragrant World

Fragrant World is a large chain of wine supermarkets. The difficulty of working with this client is that he cannot sell alcohol on the Internet, as this is prohibited by law. How did we email him and get sales? You can read in detail in our case. For 5 months of work, we were able to make 9-10% of sales of the total number of conversions are made through email campaigns. And this is quite an impressive figure, given the traffic and the size of the company.

How much does an email campaign cost?

The cost of email marketing in our agency:

• from 45 thousand rubles in the first month for creating an email strategy and content plan (one-time payment),
• from 30 thousand rubles per month in the following months. This amount includes: creating and sending one letter every two weeks (design, layout, writing text), collecting and segmenting the subscriber base, analyzing statistics, conducting A / B tests, implementing changes.

The cost may be higher depending on: the complexity of the business, the number of letters, audience segments, the size of the email database, etc.

You can order from us separately the creation of an email strategy, and separately - the conduct of mailings according to the strategy you already have.

Despite the rapid development of advertising and marketing technologies, the way to communicate with customers through mass mailing remains very effective tool business. The simplest is sending letters by e-mail, for example, mailing via mail ru.

Log in to your mail account at mail.ru, press the "Write" button, fill in the "To" field with a list of addresses (click the checkmark).

Further, everything is even simpler - enter the subject, write the text of the letter, draw up a signature and press the "send" button.

After that, the message goes to all the marked recipients. For the best design, there are buttons above the text field. With their help, you can change fonts, add postcards, change your signature, etc.

Despite the apparent simplicity, novice users often complain that their letters often do not reach the addressee or end up in spam. Professional programmers and marketers voice the reasons and explain how to properly prepare letters for sending and set up mass mailing to mail.ru.

• Before mass mailing, IP and the domain need to be “warmed up” - increase the number of letters gradually, since large information traffic from an IP that does not yet have a reputation can lead to its entry into the spam filter databases. This will also block the email.

• When sending a letter, you need to be 100% sure that the client has the specified mailbox. If more than 5% of all email addresses in your mailing list are not valid (do not exist or are not used), this can lead to a complete blocking of the entire mailing list.

• It is very important to provide an opportunity to unsubscribe from the mailing list in the text of the letter, otherwise users who are not interested in it will use the "spam" button, which will eventually lead to your blocking.

• It is preferable to use Domain Keys Identified Mail (DKIM) authentication. This authentication method will ensure that all your mailing lists have a consistent reputation.

Mile agent who is not 007

This is a program for audio / video communication and instant messaging online. It exists in two versions - tied to the mail page, or it can be installed separately on a computer. It allows you to send short free SMS. It is convenient if the client base is small, otherwise it is meaningless, because each number will have to be entered manually.

In the lower right corner of the account page there is a narrow strip, click on it, a window with contacts appears, click in the lower left corner of the cloud with the inscription sms, another window appears with the name "Send sms". We enter the text and the phone number, or the name of the contact, if you enter a name, make sure that the number was previously entered in his account, click "send".

This method is suitable for short notices or congratulations to customers.

"Trojan horse" mail ru updater

The first thing you will see when you enter the phrase “mail ru updater” into the search engine is endless rows of links with answers to the cries of the soul “how to remove the updater from mail ru”, “I can’t clean it from the registry”. Experienced users are already aware that this is a pig in a poke or a real Trojan that, without your knowledge, delivers something to your computer and shamelessly steals any available data.

Pros and cons of mass mailing through the Mail ru service

Consider objectively the positive and negative sides, which gives us mass mailing via mail.

Pros:

• quick start, you don’t have to search and understand a lot of services for sending letters;
• even a beginner can send a newsletter in this way;
• mailing is potentially free.

Minuses:

• there is no way to automate mailings at certain hours or with certain promotions;
• you cannot know for sure whether your message will pass spam filters;
• most of the functions that are important for business, earnings, such as auto funnels, series of letters, advanced statistics, emails by event, integration with landing pages, telephony, CPM, etc. are not available;
• to send SMS, you will have to use and learn the subroutine agent on the page or install its independent analogue on the computer.

The maximum number of recipients in a letter is 30. There are also restrictions on the speed of sending letters from mail.ru and limits on the number of letters. Learn more about limits.

How to bulk send emails via mail ru from a computer

There are special programs, their general algorithm is simple - we launch it, and once we create an action record (there is a corresponding button) as a template. At the same time, we open the page with mail, enter all the necessary addresses in the field, form the text and press the “save” button before sending, the template is saved. A file is being formed, opening which for the second and hundredth time, we can send a prepared template to a large number of clients by pressing one button without going to the mail page. The text of the message can be changed, the address list will remain the same.

Programs for mass mailing letters from mail ru mail are of the same type in the basic design, there may be only small nuances in additional "bells and whistles" for design. All of them are created in the form of a step-by-step guide, it will not be difficult to figure it out, you can download any.

The only thing worth noting is packages from the Email or Atomic Marketing Studio type - it contains three programs, each of which allows you to create a mass mailing, checks addresses for the reality of existence, and also makes it possible to generate automatic responses or notifications. Convenient three-in-one tool.

Using programs, the probability of getting into spam lists is many times higher than when working with services.

Alternative bulk mailing services

Services are orders of magnitude more convenient than the most the best program, and standalone services. Consider the leading leaders.

Allows both email and sms mailing. The service is paid, the cost depends on the selected service package, you can check the prices on the website. Unisender uses a constructor for professional letter design, with its help you can download databases from excel, as well as set the start time for mailing.

Pros:

• professional design of the content of the letter;
• ease of use of the database;
• scheduled launch;
• the ability to check the domain in spam databases;
• convenient form of reporting.

Minuses:

• the cost of sending one letter with a small client base.

A very large mailing service and not only, it is notable for the fact that it has its own API, which facilitates the integration of its services into projects. It is possible to connect SMTP service. Quite an interesting service with the ability to choose the design of the text of the letter from ready-made templates.

Pros:

• good technical integration capabilities, there is an API;
• many ready-made templates for all occasions;
• an abundance of additional tools (SMS, split testing, etc.)

Minuses:

• it is not free, although it is possible to send up to 15,000 letters per month for free (it is necessary to check on the site, as conditions may change).

Pros:

• a fairly young service for which every client is important;
• free mailing to a small customer base.

Minuses:

• a meager set of technical characteristics;
• no editor, preinstalled themes;
• there is no API for integration;
• less clear statistics.

A relatively new service that specializes in providing an extended set of marketing services. There is a convenient editor, a lot of ready-made templates with adaptive design. It is disappointing that there is no free version for beginners, but there is a free version for 30 days with a base of up to 250 people.

Pros:

• provision of a wide range of services;
• good technical base for keeping statistics.

Minuses:

• above average prices, aggressive payment policy;
• does not have its own API, which may lead to the complexity of full-fledged "native" integration;
• no sms.

An interesting service that provides a "full package" of mailing services. It has a convenient mailing content editor, a lot of mailings, as well as a built-in photo editor.

Pros:

• b free up to 1000 subscribers;
• has a "complete set of young fighter" on board.

Minuses:

Pros:

• free mailing with a small client base;
• convenient API and the ability to integrate into any project;
• all types of mailings, a convenient system for monitoring and viewing statistics;
• intelligent editor and many templates.

Minuses:

• a minimum of functionality sufficient only for the simplest tasks.

Total

After analyzing the pros and cons, it can be noted that sending letters through mail.ru is carried out mainly manually and has additional problems, such as possible espionage from the updater. It is more convenient for any businessman to work with safe automation. Mass mailing method [Total Votes: 5 Average: 3.6/5]

"Subscribe to the newsletter!" - yell pop-up windows on information sites. No wonder they scream, because each subscriber is worth its weight in gold, especially for young projects. Each subscriber is a regular reader who will come to you again and again.

That's only if you run new project, a problem may arise - letters need to be sent somehow. Do not sit down yourself and do it manually!

No, you do not need to bother yourself with such routine work. Because there are special services for mass mailings.

There are a lot of them, and today we will introduce you to the ten most popular. Let's dwell first of all on the tariffs of each, but a detailed analysis of the features and benefits is a topic for another article :)

Mad Mimi is a simple service for creating, sending, sharing and tracking emails on the web. Founded in 2008.

More than 40 million emails are sent from it daily.

The service offers 4 tariff plans:

Forms, templates, letter design themes are available. Mad Mimi uses SSL to protect the transmitted information - this is the same technology used by banks and large electronic stores to prevent eavesdropping, falsification or forgery.

Without exaggeration, the most popular service is primarily due to pleasant tariffs. It has been operating since 2001 and is trusted by more than 12 million users.

The Russian-language version of the site is lame, so it's better to contact here if you have at least basic knowledge of the language.

If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month for free.

Another foreign service for email newsletters, with a convenient and intuitive interface. Uses cloud software technologies.

Streamcontact is reliable: the email will be delivered at the right time without delay.

Using the service, you can schedule mailing lists, create new ones, test before mailing, track targeted mailings, send messages automatically.

Domestic mailing service, founded in 2002. It is very popular among small and medium-sized businesses in Runet.

Service rates are quite reasonable:

Provides a visual editor, detailed statistics, complete subscriber management, automatic mailing, polls and testing, and many other useful features.

Domestic project founded in 2008. UniSender allows you to make both email and SMS mailings, set email chains, embed social network buttons in the mailing list.

Service rates are very democratic:

For mailings from 50,000 contacts, the conditions are discussed individually.

Single platform for emails, SMS, push notifications and transactional emails. The service is easy to use, suitable for solving most of the standard tasks: send an e-mail newsletter, available for viewing, including from mobile devices; make a series of letters, create letter templates, conduct testing, and much more.

E-mail marketing has come to the aid of businesses for many years and, in spite of everything, does not lose its relevance. However, not everyone can make the mailing of newsletter subscriptions to customers effective - piles of useless letters fly into the basket of your potential buyers every day. Here are the tools to help B2B companies get recipients to click on links. Let's take a look at them in more detail.

In this article you will read:

• Effective e-mail marketing tools for business
• What are the specifics of the b2b news subscription mailing list
• Why you need to write letters more often

Email marketing for business in the field of b2b has its own specific features that few people use in their practice. Let's figure out what the essence of b2b marketing is and how to achieve the effect of newsletter subscriptions.

When to send out a newsletter subscription

The largest percentage of clicks on links (CTR, clickthrough rate) in the letter falls on weekends - Saturday and Sunday. It was suggested by the webinar attendees that this may be because people have more time on the weekends for quiet checks. Email. Maybe. Tuesday is the peak of unsubscribing, by Thursday the situation begins to change. The conclusion that the authors of the study cite in their work: Saturday is the best day to do an e-mail newsletter.

• Sales manager training: preparing a newcomer in three steps

Most often, people check and read mail in the morning - more than 95% of respondents do this. Then, as the day progresses, mail is viewed less and less. Toward evening, only 70% of respondents look into the box. It is interesting that most often the links are clicked in the early morning, at 6-7 am. Well, the least of all, it turns out, is that we are interested in mailing during the day - from 14 to 16 hours. Conclusion - do mailing early in the morning.

What will help

The study revealed that 80.8% of subscribers read and view email on mobile devices. The authors of the study advise: optimize your e-mail newsletter for mobile phones. In addition, they also recommend using multiple links in the body of the message. It turned out that the number of links in an email had little to no effect on either their CTR or the number of unsubscribes.

• How to write a commercial proposal: 10 tricky tricks

According to the study, there are a number of words that will help increase the CTR percentage or, alas, set your client to unsubscribe. Useful words, such as "email", "work", or "survey". And unfavorable - "confirmation", "features", "magic", etc.

The main conclusion of the study is: the most important thing in the mailing list is exclusivity. Let your message have special conditions- subscribers will appreciate it. Let it be sent on behalf of a recognizable person in your company - subscribers are pleased to receive letters from a person they have heard about and know.

Also, don't be afraid to write more often. It turned out that although the highest CTR result is obtained with a frequency of letters once a month (any other sending frequency is practically the same in terms of CTR), mailings with a frequency of five or more letters per month are the least rejected. Subscribers are interested in fresh information - try to interest them in news.

• Functions of a commercial director: 5 steps to success

And finally, some Interesting Facts that can help you: 88% of people do not separate personal and work e-mail addresses; only 20% of respondents read all messages from their mailbox, about 24% read only half; 58% of users have a dedicated spam box.

Information about the company

hubspot is a North American company that provides a set of tools for proactive (Inbound) Internet marketing. The HubSpot service includes a CMS for creating a corporate website and a blog, SEO tools for selecting keywords, optimizing pages and controlling external links, and a monitoring system social networks(Facebook, Twitter, etc.) for mentions of company products, e-mail newsletters and analytical tools.

Last year, HubSpot presented a webinar on "The Science of Email Marketing" based on a study of more than 9.5 billion emails sent using MailChimp (an email marketing service). Various focus groups were analyzed and surveys were conducted. As a result, HubSpot has formulated the main trends in e-mail marketing designed for b2b audiences.