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Handmade business from scratch: where to start, what to do to find clients, mistakes in doing business.

Do what you love and you will never have to work a day in your life! The catchphrase that has flooded social networks, business books, and even self-development trainings attracts and at the same time scares away.

It would seem that I love needlework, I can just do it around the clock, but how can I make money without it? In this article you will find answers to all your questions, and if not, write in the comments and we will definitely answer them

Needlework. Business from home

First, you should understand some questions and understand whether you are ready for such a step in life:

• You can make money on handicrafts without much difficulty if you find an intermediary seller who already has a recognizable trading platform and regular customers. The intermediary provides you with the order and raw materials, and you send the finished product. All communication with the client, force majeure situations, etc. in this case, the responsibility falls on the intermediary, which makes the life of a creative person much easier, but on average 50% of the income will go to the intermediary, and you won’t be able to create a recognizable brand this way
• Opening own business a very labor-intensive process. At first (it could be a year or five years) you will have to work all the time. You should prepare in advance so that orders will not pour in like a cornucopia. Therefore, if your main income is in the house, at first you should not leave your permanent place of work, but combine it. Or temporarily find an intermediary and, in those moments when there are no orders of your own, pick up the intermediary’s orders

• Perfectly master the type of handicraft you plan to make money from. As soon as you feel like a professional, begin to master the nearest areas of your needlework. For example, if you specialize in embroidery, master as many techniques as possible, especially rare and impressive ones
• Remember, communicating with clients is an art. Haven't worked in sales? Attend relevant trainings, or at least read relevant business literature. If you really don’t feel like communicating with a client, hire an intermediary. After all, 90% of sales depend on contact with the client and only 10% on the product itself
• Be prepared that the customer is always right. If the client is dissatisfied, the work will have to be redone. There are also frequent cases of urgent orders. In this case, you need to work practically without sleep, but the payment for urgent orders is usually 10-15% more

Home business: handicrafts from scratch

So, you have finally decided. Let us immediately assure you that you are not alone in this endeavor; at this very moment, in many corners of our big planet, wrapped in cozy blankets, thousands more women and men are planning the same thing as you - their own business. Some of them are handmade businesses. The main mistake of many novice home-grown businessmen (but they don’t teach this at school, so mistakes in this case are quite acceptable) is silence. Do you know what the power of sales is in in social networks? In the notorious word of mouth. And you can launch it only by declaring yourself. There is no need to invite friends and acquaintances to buy something from you.

It's enough to just show off your work! And complement with the fact that you do this work, both for the soul and to order. Also be active on social networks, post your work both on your page and in thematic groups. All photos and videos must be watermarked with your name or logo.

• Photo. See which photos you like most often? Clear, bright, rich. Make sure your photos are attractive, otherwise your efforts will be wasted.

Your creations are a commodity. Most will be made to order, but if there is finished products, it should not gather dust on the shelves in your home. Find shops and art cafes in your city that are ready to take your goods for sale. Take a photo of the product and take measurements first. This will be useful in order to put it up for sale on social networks and on trading platforms.

Handmade exhibitions and fairs

This is a great opportunity to express yourself. It is necessary to prepare for such an event in advance. There should be enough work on your counter so that there are no empty spaces in the display. In addition to your creations, prepare yourself. You are the face of the brand - you should look the part.

You need to take business cards with you, which will indicate the type of activity, your data, as well as links to your web resources. Today it is more important than the telephone. Do you want to make things easier for the client and stand out from the crowd? Place the QR code on your business card. A small nuance will attract a young audience.

The fair of handmade craftsmen will allow you not only to express yourself and sell your works, but also to make new acquaintances, get acquainted with the works of other participants, and perhaps gain new ideas.

If this is a third-party type of needlework, you and the master are not competitors to each other. Pretend that you want to buy. Check the price, and then at home you can analyze whether you, too, should create such works.

Shop for handicraft business

A brand must have its own website. Especially a craft brand. Depending on your budget, you can order a website from a specialized company, or create it yourself. WordPress is one of the simplest and most popular website builders. Initially, it is completely free, but there are also paid features.

Promotion and recognition of the site requires an impressive budget. When starting your own business, most often the budget is very meager and there is no way to properly promote the site. In this case, start taking your first steps on message boards, auctions, and handmade-oriented trading platforms.

Important: the post-Soviet space, unfortunately, is most often not ready to pay real money for handmade work. Therefore, your target is European and American clients. To do this, study the conditions and opportunities of global trading platforms and be sure to exhibit on them. The reach of the paying audience is amazing. The best sites: eBay, Etsy, Amazon, zibbet.

Business plan for a handicraft store

Unfortunately, most aspiring entrepreneurs do not pay enough attention to business planning. Accordingly, the business develops chaotically, and as you know, such a business most often disappears after a short time.

If you do not plan to attract investment, then a full-fledged business plan may not be advisable. But there are still points that need to be put in writing and adhered to.

Here are some nuances that are worth documenting:

• Inventory. Write which one you have and which one you need to buy. Thus, investments will no longer be chaotic, but pre-planned
• Raw materials. If you already have a start-up business, and not a hobby in which you can invest as much money as you like, then you need to start purchasing raw materials carefully. Retail Stores leave it for the amateurs. Look for wholesale or small wholesale warehouses and enter into contracts. Thus, with the same number of orders you will increase your profit by 10-30%

• Planned income. Write real numbers, based primarily on how much you can produce. For example, a knitter can knit a cardigan in 10 days. Accordingly, setting the amount of profit per month to be more than the profit from 3 cardigans is simply impractical. Having received this figure, you will take a realistic look at your business and finally decide whether you are ready to work for this amount without days off for the whole month. Not ready? Change the technique or type of handicraft, the work of which is more appreciated
• Where do you plan to make sales, how much are you willing to spend on advertising, on creating and maintaining a website and social pages. Remember, creating is not enough, you need to constantly maintain the resource and attract more and more new clients. No clients - no income. Selling handmade goods is a very labor-intensive process and needs to be approached thoroughly

Business craft supplies

Handicrafts are a business in themselves. Have you found an excellent wholesale warehouse, but do not have enough turnover to cooperate with it? Consider selling craft supplies. You, as a master, will be able, like no one else, to tell the buyer about the product, recommend something, and even unobtrusively offer related products. Selling products that you know absolutely everything about is clearly a successful business.

Handmade ideas for handicraft business

Types of handicrafts for business can be very diverse. It is not possible to say in advance whether this or that type of handicraft will be in demand, because today individuality, uniqueness, and, of course, high quality are valued.

Do not forget that to open your own business, first of all, you need to be a master of your craft, and also understand that the business process is very extensive, and for success you will need not only to create, but also to professionally sell your creations.

Handmade bracelets

Handmade goods are very diverse; one of the types of goods that sell well is bracelets. The cost of such a product is affordable, the decoration is in demand in everyday life and is purchased with pleasure by both fashionistas and as hand-made gifts.

Handmade toys

Usually any fair or handmade exhibition is overflowing with handmade toys. And guess what? By the end of the fair, the toy sellers' counters are mostly empty, and their notepads have a list of orders.

Toys can be very diverse. These include ethnic dolls, keychains for phones, bags, and goods for children, and handmade dolls, as well as an interior doll. Note that the interior doll is the most expensive of this series, but it also takes a lot of time to make such a doll.

Handmade for home

This creative niche is regularly replenished with more and more new types of work. It seems we have already seen everything. But no, new types of handicrafts for business will definitely appear. By the way, such goods are best purchased for gifts.

When developing a business in the home goods niche, do not forget to mention gifts, exclusive gifts, etc. in your advertising. Handmade decor is in demand in themed coffee shops, cafes and other themed establishments. Don't throw away the great ones regular customers. Prepare a special offer and send it to the directors of the establishments

Hand made painting

This type of creativity is last years has undergone many changes. Ten years ago, painting was associated either with landscapes made of straw and other natural materials, or flowers and leather decor, or oil paintings. Today in the age of electronic technology graphic design also relate to creativity. And works of designers printed on canvas are sold for very impressive sums.

Wedding hand made

Here, in addition to basic business development, we can recommend concluding agreements with wedding salons, with wedding planners, toastmaster, etc. If you have a website during the conclusion of contracts, offer to post free advertising on your website, prepare offers with discounts for organizers, etc. In general, your offer should be significantly more attractive than your competitors' offers.

Handmade leather

Handmade handmade leather products highest quality in a single copy. Don’t make the mistakes of some craftsmen - don’t create two or more duplicate products. Just once customers see their item on another person, and your reputation will be forever damaged. The handmade brand is a brand of individuality.

Handmade flowers

This niche is crowded today, but if you are truly a master of your craft, you will easily win your audience. But in it, like nowhere else, you will need to create unique products.

And in conclusion, let’s add that starting is always scary. We have all heard how many businesses open, and how few remain afloat longer than a year. But this is not a reason to give up and continue doing work you don’t like.

Video: My hobby is my business

Where to get the material?
Where is the best place to sell? finished goods?
What equipment is needed for home crafts?

Many ladies who have gone on maternity leave are thinking about the question of how to earn money and at the same time take a break from routine household duties. Such thoughts visit not only women on maternity leave, but also students, pensioners, and all those who have a desire to earn extra money.
Today there are many ways to earn additional income, for example, working from home through your own handicrafts. Handicraft is good job for students, pensioners, youth.

Advantages of handicrafts as a home-based DIY business.
. Today, handmade products are highly valued;
. there is no complete connection to the workplace;
. This temporary job, at any time you can stop working without having obligations to anyone;
. you set the rules yourself, including choosing the time period that is convenient to use for doing handicrafts;
. a huge variety of types of handicrafts, among which everyone can find something suitable.
If you've decided to build a craft business, but don't know where to start or how to make it profitable, check out the tips below.

Where to start a handicraft business?

First of all, you need to choose a direction that you can master. Not the least important thing when choosing a specific activity is the satisfaction that you will receive from the process itself, because any type of needlework is, first of all, a creative process. Start by choosing a direction that is close to your abilities in any particular area. It’s clear that if you know how to knit or crochet, sew, embroider, then it’s easy for you to decide what to do. But what to do if you are not endowed with such skills? The main thing is not to get upset and remember that everyone can choose an activity for themselves, you just need to carefully study the characteristics of various types of needlework and choose something in which you can use your abilities. All possible directions of needlework are indicated in the next section.
The second step should be a thorough study of the market for the services offered. First, you need to study what demand there is for this type of product. After this, it is imperative to carefully study all possible proposals. This will help identify the supply/demand relationship. You need to come up with your own “trump card” or “zest” to attract the attention of consumers to your product. In addition, your product must comply mandatory requirements: quality, exclusivity, objective price (at least for starters).
It’s not bad if, after identifying supply/demand, you draw up a business plan, at least a simple one. In fact, many people underestimate its benefits and, as a result, miss out on many important points, especially regarding investments and expenses. Your business plan must include the following:
. the target audience;
. clear procurement plan necessary equipment, material, inventory, etc., indicating specific amounts;
. advertising campaigns to promote goods;
. estimated income.
Before you begin any procurement, you must decide on the work site. Once you have arranged it and calculated future expenses, start purchasing.
So, everything is ready and waiting for you. Now the most important thing is to work for the consumer. Start small and strive to make custom-made products; your work should be aimed at finding regular customers. Believe me, this is a very good part-time job that can turn into a real business.

Types of handicrafts that can be turned into a business.

Lace making, patchwork, felting, bead weaving, knitting, crocheting, embroidery, cross stitch, soap making, candle making, glass decoration, artistic fruit cutting, tatting, Ankars technique, jewelry making, doll sewing, floral paintings, metal embroidery ( on metal products and even on cars), weaving from newspapers, mandala from threads, temari, macrame, decoupage, scrapbooking, carving, quilling, polymer clay, oshibana and others.
You can come up with own direction handicrafts and promote it as usefully and effectively as possible.
Below are the main areas of handicraft that can be successfully “tailored” for business. These descriptions contain basic information, as well as the minimum costs for starting work from scratch. By having a higher monetary level, you can make your start faster and more efficient. The description also does not take into account processing costs. individual entrepreneur or opening a company if you intend to legitimize your activities in this way.

Characteristic:
Today, products made from beads on a frame, as well as products with beads embroidered on them, are in demand. In addition, this particular creative direction is considered one of the most “meditative”, as it calms the mind and organizes thoughts in the head.

Required deposits:
. perseverance;
. attentiveness;
. high degree excerpts;
. availability of time.

Product variations:
. trees, indoor flowers, decorative beaded flowers;
. beaded pillows;
. scarves, beaded necklaces;
. beaded bonsai (trees);
. wallets;
. hairpins;
. napkins;
. Easter eggs;
. watch straps.

Material for making:
. weaving (embroidery) patterns (can be downloaded for free on the Internet);
. fabric with a pattern for embroidery with beads;
. beads;
. beads;
. bugles;
. thin needles;
. beading machine (wooden, plastic, metal);
. threads;
. sparkles, buttons, rhinestones, stones, etc.;
. other base materials.

Knowledge base:
. types of weaving;
. types of beads (round, chopped, modern designer, etc.);
. fastening methods;

The target audience:

Today, there are quite a lot of beaded products, especially paintings embroidered from beads, on the market, so you need to achieve a high level of skill, use original weaving patterns or original subjects for embroidery. Plus, surprise potential consumers with the perfect color scheme. Please note that you can increase the level of demand through original packaging.

Spending plan:
. purchase of minimal material for samples - from $50;
. purchase of equipment (if necessary) - from $30;
. The approximate cost of one product is $1.

"Promotion":
Initially, you need to create several products that should be masterpieces in your understanding. Take this stage very seriously, because your first exhibition samples will become “your face”. Start your business as positively and confidently as possible.
Take professional photographs of your products and post them on online resources. Spend the most effective advertising your samples. Pay attention not only to positive reviews about your product, but also to the comments people make about the product's shortcomings. Take any criticism objectively in order to correct shortcomings in a timely manner. At the same time, study the demand of potential clients.

Estimated income:

. it is necessary to sell approximately 10 finished products to recoup the initial material, but the money received from the sale of the remaining products (approximately 40 pieces) will be pure profit.

Characteristic:
One of the most interesting, varied types of needlework, which brings pleasure to the needlewoman and does not get boring. You can fantasize, invent, experiment, and the results will not keep you waiting. Costume jewelry can be from the simplest to the most expensive, the main thing is to guess so that the type of your product matches the taste of the consumer. This type, we are not afraid to say, of “art” has a very beneficial effect on a person, trains flexibility of thinking, relaxes the “clamps” in the head and develops human imagination.

Required deposits:
. creativity;
. diverse fantasy;
. keep abreast of fashion news;
. as a last resort, the presence of the Internet to search for sketches.

Product variations:
. beads;
. necklaces;
. suspension;
. bracelets;
. earrings;
. rings;
. brooches

Material for making:
. beads: metal, acrylic, plastic, glass, etc.;
. stones: natural, artificial, plastic, glass, etc.
. accessories: connecting rings, earrings, pins, etc.
. tools (side cutters, pliers, round nose pliers, scissors).

Knowledge base:
. types of beads and methods of connecting them;
. types of stones;
. fastening methods;
. basic materials, product assembly.

The target audience:
. mostly teenagers, girls and women.

Increased competitiveness:
Your main task when choosing a specific design for a piece of jewelry, especially if you are making it to order, is individual approach. You must make sure that a woman wearing your jewelry immediately attracts the attention of others. You can also focus on luxury jewelry details, and when your business takes off, it will be very advisable to use expensive materials famous brands. Such elite jewelry is always in demand. Don’t forget about beautiful packaging, because these products are often given as gifts to mothers, girlfriends and sisters.

Spending plan:
. purchase of minimal material for samples - from $25;

"Promotion":
Initially, it is necessary to create a sufficient number of products - real masterpieces. It's best when you wear them yourself - then it will be best advertising. Be sure to create your own blog or at least host Active participation on your social profile. Promotion should be structured in such a way as to involve the maximum number of girls who love a variety of jewelry into the discussion. Thus, you will not only find out the needs of your potential customers, but also attract a fairly wide interest.
In addition, take professional photographs of your products and post them online. Take advantage of selling through specialty stores if you have the opportunity.
And, of course, using all kinds of promotion methods: participation in online fairs, in regular stationary exhibitions, etc.
Your main goal should be to open a stationary store, since before buying jewelry, many women like to try it on first, and online stores do not provide this opportunity.

Estimated income:

. it is necessary to sell approximately 15 finished products to recoup the initial material, but the money received from the sale of the remaining products (approximately 35 pieces) will be pure profit.

Characteristic:
This technique is universal, because it is suitable not only for those who know how to draw, but also for those who lack such talent. You can paint not only pictures, but also all kinds of attributes, clothes, shoes, dishes. Any pattern is obtained by applying dots with acrylic or other special paints. After this, the surface is varnished. Dotted patterns combine very well with other patterns, such as decoupage. It is interesting to know that this technique has the most relaxing effect for the performer.

Required deposits:
. wish;
. using imagination or the Internet to search for patterns.

Product variations (very large variety):
. painting on bottles, glasses, cups, dishes;
. dot pattern on bracelets, phones;
. decorative dishes;
. cloth;
. shoes;
. paintings;
. Appliances;
. interior items, furniture.

Material for making:
. application tool - brush (back side), stick, pencil;
. templates for painting - download for free from the Internet or draw yourself;
. acrylic or other special paints;
. coating varnish.

Knowledge base:
. You don’t need to have any special knowledge, except to understand the properties of paints.

The target audience:
. men, women, girls, boys.

Increased competitiveness:
It is very important here that the dot pattern and the object of its application are so selected that the product ends up being very attractive, neat, exclusive and attractive. Due to the fact that there is a fairly large selection of such products on the Internet, you must comply with the following requirements:
. a bright original drawing or a darkened but very impressive one;
. a fairly high level of accuracy;
. professional photo, preferably additionally processed, to give the desired effect;
. choose original and interesting objects to apply;
. Encourage the consumer to pay attention to your work and kindle in him the desire to purchase the product at any price.

Spending plan:
. purchase of paints - from 2 dollars;
. using a free base to start with (an old plate, glass, etc.).

"Promotion":
Of course, first you need to paint several products with a dot pattern and put them up for sale in an online store or on your social profile page. It's a good idea to take advantage of your own blog. Promotion is based on bright photographs and unusual images of dotted drawings.
And, of course, using all kinds of promotion methods: through friends, participation in online fairs selling handmade products, in regular stationary exhibitions, etc.

Estimated income:
. the cost of one finished product is from $5;
. The payback on such products is very high, since it is enough to buy only paints from materials.

Characteristic:
This is one of the most beautiful techniques, which is why it is so loved both by the women who perform it and by those who buy such products. Handmade topiary is the process of creating a “money tree” or “tree of happiness” from any available materials. In general, topiary is a special method of trimming trees and shrubs, as a result of which they are transformed into various interesting and beautiful shapes.

Required deposits:
. fantasy;
. feeling of beauty.

Product variations:
. figured tree;
. cone tree;
. tree with a heart or other images.

Material for making:
. a pot (new from the store, an old decorated one, or any jar lined with material);
. crown (foam rubber, foam, polystyrene foam);
. trunk (wood, gypsum, polymer clay, plastic, wire, metal tube).

Knowledge base:
. tree variations;
. ways to connect parts into one whole.

The target audience:
. men, boys, women, girls.

Increased competitiveness:
Due to the fact that competition in this area is high, try to come up with original, unforgettable tree themes, beautiful, pleasant color schemes, interesting figures, etc. The created image should evoke tenderness and awe.

Spending plan:
. purchase of the most necessary materials- from 15 dollars;
. You can make about 5 products from the purchased material (except for the pot);
. The cost of one product is from 7 dollars.

"Promotion":
You need to create several delicate and interesting products, take professional photographs and post them on Internet resources. Advertise your samples as effectively as possible. At the same time, study the demand of potential clients.
You can also donate a few samples to specialty stores that sell similar items as souvenirs or handicrafts.
And, of course, using all kinds of promotion methods: your own blog, social profile, participation in online fairs, etc.

Estimated income:
. the cost of one finished product is from 15 dollars;
. The payback on such products is not too high, but the time spent on their production is minimal.

Characteristic:
This is a new direction, so you have a great opportunity to expand it and add some of your own exclusive notes. The technique is a special decoration with spiral volumetric elements of greeting cards, boxes, panels, photo albums and other household products.

Required deposits:
. accuracy;
. accuracy.

Material for making:
. base (postcard, cardboard, etc.);
. paper, fabric, glossy magazines, foil, gift paper, etc.;
. spicy stationery knife;
. scissors;
. ruler;
. template (you can download it for free from the Internet or draw it yourself);
. scotch;
. glue;
. pencil;
. iron (for working with fabric);
. other base materials.

Knowledge base:
. technique of spiral-volume drawings.

The target audience:
. girls and women.

Increased competitiveness:
Due to the fact that this direction is not yet widespread enough, you have unique opportunity take advantage of this. The only thing is that it will be necessary to focus the attention of buyers on the advantages and benefits of spiral-volume designs, so that a person will have a desire to buy these new and modern products (for example, postcards) instead of the old boring options.

Spending plan:
. purchase of minimal material for samples and subsequent work - from $5;
. The approximate cost of one product is 0.5 dollars.

"Promotion":
Start with greeting cards. Make a few pieces, take professional photographs and post them on online resources. Conduct the most effective advertising among friends and potential buyers. Try placing several samples in retail outlets for the sale of postcards and assess the future prospects of this method of sale.

Estimated income:
. the cost of one finished product is from 2 dollars;
. profit from the sale of one postcard is from 1.5 dollars.

Basic questions you may encounter.

Where to get the material?
Now there are a huge number of specialized stores where you can purchase different kinds threads, buttons, accessories, frames, wire, sequins, stones, beads, etc. Pre-select the place where you will purchase the material, because the quality of the finished product depends on the quality of the material, and at the very beginning of business development this is very significant. It is better to first buy the material only in stationary stores, and later, after becoming fully familiar with the advantages and properties of the material, the purchase can be made in online stores, because this is almost always cheaper.

Where is the best place to sell finished products?
Start trading on online resources, and later, after achieving a sufficiently high level of profitability, you can rent premises for a store and trade directly there.

What equipment is needed for home crafts?
There may be specially designed equipment for each type of needlework. For example, for professional sewing you need sewing machine, special stands-mounts will be convenient for embroidery. Some types of work can be carried out without any special equipment, but you must understand that for high productivity of work, in any case, time must be allocated special place, in which equipment, materials, blanks, finished products, etc. will be placed.

I would like to pay special attention advertising campaigns and searching for clients, because even the most golden hands of a master may not bring profit, since they will remain unknown to the majority of potential consumers.
Product promotion methods:
. creating your own blog: it is very important to promote your blog in every possible way, be sure to actively participate, invite the “right” friends, activate users to discuss certain controversial points on the blog, in general, create maximum attention and interest in your blog;
. proven word of mouth method;
. promotion in your social profile: today, most needlewomen put their “handmade” items up for sale on Odnoklassniki, VKontakte, Facebook and, believe me, the results are quite good;
. active participation in social profiles and periodic publication of information about the product;
. special virtual trading platforms, fairs, exhibitions: today all kinds of online fairs for handmade products have become quite popular; If your business plan includes additional costs for participating in such online events, you can register and offer your products for sale. The audience of such sites is quite wide, so this type of product promotion is quite popular among needlewomen today.
. Place maximum emphasis on product advertising on the eve of major holidays: New Year, March Eighth, Christmas.

In general, starting a business does not require special knowledge, just be collected, plan everything correctly down to the smallest detail and receive from your creative work only pleasure and increased material well-being. Good luck to you in all your endeavors.

Read also:

Such Additional income will be most optimal for mothers who spend time in maternity leave or women who are looking for a new high paying job, temporarily needing additional financial resources. A modern woman periodically faces financial difficulties. Due to various reasons, one or another type of activity becomes impossible, then the question arises - how to feed yourself and your family? A great option if the husband in the family earns enough to cover all expenses. But the reality is that more often than not one salary is not enough to cover all your needs and you have to find various ways to earn extra money.

Who else is suitable for working from home? To all those who strive for independence, love free schedule work, needs additional financial support, and most importantly, loves to create unique handmade things with his own hands.

Business plan: how to make money doing handicrafts at home

If you are serious about making money from handicrafts, be sure to draw up a business plan in which you need to decide on the choice of niche, audience, training, materials, place of work, finding clients, etc. Below we will briefly look at each section.