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Feedback from employees about the employer

Robert, St. Petersburg

Advantages

I have been working in the company since May 2017. I didn’t notice any problems and negativity on the part of the authorities. Pay wages exactly on time and the exact amount that was agreed in advance. During my work, I saw how large projects came to support the company, with which it was a great pleasure to work. The team is of course good! Young, ambitious, always on a positive wave.

Flaws

"Dash"

Advantages

Excellent bosses, the team is like a family, the attitude is wonderful. The salary was exactly on time, to the day, I also received bonuses, unexpectedly and pleasantly! During the work were offered extra. tasks for an additional fee, which I gladly undertook to do, since I had time for them during the working day. Convenient workplaces. The morning started with coffee, there are always a lot of "sweets" so that the brain has time to rest. On hot summer days, the authorities, buying ice cream for themselves at lunchtime, bought it for everyone! A trifle, but very full, there were many such moments. I went to work with pleasure, no fines for being late, no excuses for traffic jams or "overslept", according to own will delayed for the same time. Unfortunately, I continued my studies at the magistracy, this is not a correspondence department, but 6 days a week, when I got a job, I did not expect such a schedule, I had to leave work. For the first month, every morning the soul was drawn to the company. Without exaggeration. Only tonight it occurred to me to leave a review, I went in, read the last ones - Seymour, Evgenia, etc., I managed to work with everyone. Great team. The guys and bosses really support each project and are responsible. Motivation was through the roof, charge, cheerfulness, energy. Success Development!!!

Flaws

There are honestly no cons. Salary on time. Leave on business if needed. The load is gradual, and then if you wish - you can master it and want to earn more - there are many projects, choose. There was no discomfort, it is also easy to work, as if at home)

Antonina

Advantages

I am immensely grateful to the Razvitie company and personally to its director Vladimir Danilov for giving me the opportunity to improve my SEO skills! I came to the company as a completely "green" employee, left it as a confident specialist. Yes, I had to work hard and hard, but it gave its results as in terms of professional growth, and in material terms (!). At the expense of the company, I attended a conference in Moscow, and the management of Development was always ready (within reason) to invest in the growth of specialists: buying training materials at the expense of the company, paying for conferences. The atmosphere in the team is optimistic and cheerful, Vladimir is always sympathetic to the life circumstances of employees, helps not only in work matters. passed brightly and corporate events;) (curling, relaxing in a park hotel on the lake, skiing, birthdays). The location of the office is very convenient, there are a lot of interesting places around for a walk at lunchtime with your favorite colleagues. Thanks again to the Director of Development and most of my former colleagues. It was an invaluable experience, and I am 100% glad that I have been promoting Development projects for 1.5 years (many of them were really interesting). The name of the company is karmic: this place really gives employees great opportunities for personal and professional development. I recommend!

Flaws

Weak enough social package, the lack of competence of the marketing director, who (in my very, very subjective opinion) sometimes leads the company "in the wrong direction", and also destabilizes the team.

Advantages

She worked in Development for more than a year as a project manager in the project support department. The trial period was 3 months, it took 2 months and I was officially accepted. The RFP was always issued on time and in full. It was a great experience, many projects went through me, on which I learned a lot, I came there completely green with less than a year of work experience in this area, and came out a self-confident specialist. There are pluses and minuses, their cockroaches, as in any other company of this link. Great team, sincere attitude to each project. The management of the company behaved honestly and openly towards me throughout my work there. All people are different, with different characters and manner of communication, you need to get used to everyone and find a common language, this should be the main skill when working in Development in the sales department or in the support department. If you cannot find an approach to management, how will you find an approach to the client? In other words: do it right - it will be fine. I've come to this conclusion. The rhythm of work is powerful, you need to be ready to really work, and not sit in your pants and sit in contact. You must have a certain level of stress resistance and communication skills, be able to work in polysemy mode every day, decide conflict situations disconnect from work after a working day. There are a lot of projects, a lot of clients, a lot of work, a lot of money - how much you earn. You can receive both 50,000 and 100,000 rubles, but be prepared to actively sell and develop projects no less actively. Suitable for real strong workaholics who burn with work and enthusiasm, are able to switch from task to task, have a base of technical knowledge. Excellent career start in the first 2-3 years of work in web projects. Our OSP department interacts actively and very closely with all other departments of the company. Such wildness, as they write in the reviews below, was not observed in the sales department. Yes, there is a turnover, but if it can be called a turnover in the sales department - the average period of work of a sales manager is 3-6 months, they leave on their own, the topic is complex, not everyone is given it. I left the company in peace for a bigger company. In the last month of work, despite the fact that they knew that I was leaving, they even gave me a small bonus;) There is a 13th RFP at the discretion of the management. Coffee, tea of ​​decent quality and other delights of the office in the form of poppies (I mean iMac :) Excellent corporate parties dedicated to the company's DR.

Flaws

The cons are also the pros. Multitasking. The absence of any "nishtyakov" in working conditions such as voluntary medical insurance, etc.

Advantages

I have been with the company since June 29, 2015. Initially, he joined the sales department, then was transferred to the support department. For 8 months of work in the company, there was not a single negative moment, which is so furiously written about here. Wages are always paid on time. All issues are promptly resolved. With any question or problem you can always contact the director and get help. What they write here about "tyranny" and "humiliation" - I can't even imagine who needs it and why. For all the time of work, I have never heard that someone raised their voice or somehow "humiliated". All "working moments" are always resolved calmly and constructively. The team is great, all the guys are professionals and just wonderful people! They "cheer" for each project and invest "a piece of themselves". Treat clients very carefully. In general, every day I go to work with PLEASURE, and I wish you the same!

Flaws

not found)

Advantages

I have been with the company since September 2015. I did not notice any problems and negativity on the part of the authorities, which other users write about :) Payment of wages exactly on time and the exact amount that was agreed in advance. During my work, I saw how such large companies as Lemminkainen and Russian Railways came to support the company, which indicates the professionalism of the company's employees and the high quality of the services provided. Separately, I would like to note the friendly team, with whom it is easy to solve tasks. There is a lot of work for the technical department, but a pre-made plan for the week and the distribution of tasks by time helps to cope with the volumes. Sometimes you have to stay at the workplace to complete this or that task, but there is a clear understanding in the team that this is work for a positive result. I would also like to positively note that some tasks can be taken home for an additional fee, or you can even work out a day from home, for some reason, but this day will be fully counted as a worker and paid. In general, everything suits the Development company and we continue to work and develop together :)

Flaws

Didn't notice

Anna, St. Petersburg

Advantages

70 percent of employees work on new Macs,
- management has a talent for recruiting good, pleasant people
- good office location

Flaws

The unprofessionalism of the vast majority of employees and management (except that the accounting department works normally) is a lack of knowledge of terminology, the market and project management methods. Here you can only start, but not grow.

Rotation of personnel: in half a year of work, more than 12 people left before my eyes, some with tears and terrible scandals, after me - the "old ones" there were 3-4 people left. At the same time, the number of staff ranges from 12 to 20 people.

Salary Surprises:
Initially, it is announced that the salary for sick leave is paid at a minimum, in fact, for vacations and holidays, it is also paid at a minimum. Also, a certain salary tail promised after probationary period. In my case, the final monthly income turned out to be 30% (!) lower than expected.

A peculiar level of communication between management and employees - phrases have become familiar to me;
(when discussing salary) "Well, how much money do you need to live?"
"Give you a red price XXXX rubles"
"How can you not tell how many hours you spent on this task? What if I don't pay you a salary for these hours?"

Being late for 5-10 minutes will lead to normal hassle (fines would be better), when the only time in six months I had to stay for 2 hours because of my diploma at home, a serious reprimand was made that these are my problems and they do not concern management (about academic leave stuttering was funny).

Amazing tact and humanity.
If you want to take time off, you need to describe in detail the reasons - which doctor, which grandmother is coming, which station, etc.
If you have a funeral, you will be offered to come after them to work anyway.

Maria, St. Petersburg, Konstantin Zaslonova

Advantages

There is nothing positive about the company.

Flaws

Be careful!!! when choosing a job in this company, nothing that they promise you is respected, employees are humiliated and lowered, wages are not paid, interest is not paid on the clients brought. In addition to the "tyranny" of director Danilov, you will come across a charming wife - humiliating no less than all employees, depriving part of the salary for any reason, loves to humiliate a person in front of other employees. The development is a godsend for the tax inspectorate, salaries are paid according to the black, vacation pay and sick leave are not paid. A woman who calls herself the chief accountant, as they say, yells at any question related to wages accrued according to white and does not explain anything, and if you ask Danilov the same question, you will be immediately fired without paying wages for the last month. I highly recommend posting this information, if only out of respect for your friends who may become victims of these scammers.

Anonymous, St. Petersburg

Advantages

In the team you can meet pleasant, responsive, good people who sincerely want to do good quality work. Alas, due to various circumstances, they stay here for a short time.

Flaws

I want to warn you not to work for this company. The main disadvantages: the changing team at a terrible speed, a huge turnover (on average, every three months, the composition changes by 70-80%); the director is suspicious, tends to manipulate; dismissal (whether at will or at the request of management) is used as an excuse not to pay you money; if you do not work in the technical department, but in the sales department, manager of current clients, designer - most likely you will not receive money when you leave. The low level of professionalism of all employees, again due to turnover and the desire of management to save on everything, and therefore disinterest in the performance of quality work. Nepotism is very developed, the competence of wives and girlfriends attached in this way is very doubtful. Unfortunately, the blackjob site is temporarily down now, where the history of negative reviews about working in this company has been going on since 2011.

Advertising agencies, which began their journey as an intermediary between the advertiser and the media, have gone through several stages in their development. As the communication landscape became more complex, the tasks of advertisers and approaches to communication, advertising agencies, their structure and technology of work also changed. The role of advertising agencies in the market has also changed - from an intermediary in the purchase of advertising space to structures that plan and implement any element of the advertiser's communication activity, both individually and collectively. Ultimately, this led to the variety of types and forms of advertising agencies that can be observed at the moment.

From the history of the development of advertising agencies

As we noted earlier, in the middle of the XIX century. mass publications with mass audiences were formed, in which advertisers, manufacturers and sellers of mass products were interested. Product manufacturers and newspaper publishers (also producers of news and information in their own way) were interested in each other, but creating a product takes time and effort, so an intermediary was needed to help them find each other. In the 19th century producers of regional products began to develop the geography of distribution, which again led to the need for an intermediary. The advertiser, being well versed in the publications and advertising media of his region, did not have the same completeness of knowledge about the new geographical markets to which he introduced his product. On the other side were publications. Initially, their business is the production of a newspaper or magazine and its distribution to readers. The main efforts are aimed at developing the publication, retaining readers and increasing their number, the main income is subscription money. Advertising income for a long time was secondary in the structure of the publication's income, but by the second half of the 19th century. its share grew and for some publications it was already half of the income.

Importance Money The number of advertisers for publications increased, among other things, due to increased competition in the press market, caused by an increase in the number of publications. The volume of the audience is a limited value and increases relatively slowly as new literate residents appear. When there is one edition on the market, the whole audience reads it, when a second similar edition appears, the audience begins to be distributed between them, as well as its subscription money. Victory in the competition is possible by improving the product and / or reducing its price, which in any case requires additional sources of funding. Thus, in the case of publications, the need for development and survival has led to an increase in the importance of additional income, i.e. advertising revenue.

To attract advertisers, publishers turned to intermediaries, offering to represent their interests before the advertiser to anyone who wants to do this business in exchange for a commission payment in the form of a percentage of the transaction amount. Winston Fletcher, in his book on the history of British advertising as the first advertising agent in Britain and in the world, names William Taylor, who identified himself in this way in an advertisement for his services, published in 1786. In his book The World History of Advertising, Mark Tangate as the first advertising agent in the United States is given by Wally Palmer of Philadelphia, who in 1842 gave information about himself in the directory - "the duly authorized agent of most of the best newspapers of all cities and towns of the United States and Canada, for which he daily accepts advertisements and subscribes ". The history of advertising as a tool for promoting goods and services and supporting their sales can be counted from the time of ancient and medieval heralds, but the advertising business arose at the moment when the publications offered a commission, and an advertising agent appeared on the market claiming it.

The first decades of the development of the advertising industry were predominantly a period of development of the mediabang direction in advertising - the wholesale purchase of advertising space at the lowest possible price and their retail resale to interested advertisers at the highest possible price. Pricing in the market for the purchase and sale of advertising space at that time was situational and non-transparent. But in 1875, another Philadelphia resident, Francis Wayland Ayer, set a new standard for the advertising industry's relationship with the media and advertisers. He offered advertisers an open contract with a commission. As part of the contract, he guaranteed advertisers placement in publications at the lowest price his agency could negotiate, but the advertiser, in turn, paid the agency a commission as a percentage of the total amount of placement. Ayer himself began his career as an advertising agent, and the first publication he represented paid him a 25% commission. The advertiser paid $200 per ad, of which $150 went to the publisher and $50 to the agent. By introducing an open contract, Ayer said that now the advertiser would pay $ 150 for an ad (or even less, since with a long-term contract Ayer could guarantee publications a regular flow of advertising money and improve placement conditions) and no more than 15% commission from this amount, t .e. the result is $27.5 less than before. The size of the commission at first ranged from 8.5 to 15%, but later it was 15% of the commission from the media budget for many decades that became the standard of the advertising industry around the world.

In the days of agents specializing in the purchase of advertising space, advertising messages were written mainly by the advertisers themselves. They, and often quite rightly, believed that they understood their product and buyer better than the agent, and therefore knew better what to say to the buyer. The agent, in turn, had a better understanding of media purchasing options. But at that moment, when the agencies began to take a commission not from publications, but from the advertiser, they went over to his side. This meant that they had to delve more deeply into the specifics of the client's business and take over the writing of his advertising messages. So, in addition to media purchases, agencies have a new functional area - creative.

The first representative of creativity, who appeared in an advertising agency, is a copywriter, whose task was to write advertising texts. Cases of attracting on a piece-work basis specialists working with the word and text (journalists and essayists) to write advertising messages were encountered as early as the beginning of the 19th century, but by its end they had firmly established themselves in the staff of an advertising agency. The work of a copywriter at that moment was not limited to simply writing text advertisement, he must be able to understand the expectations and needs of consumers, find and display in the text the benefits of the product that correspond to them. What a whole group of specialists is doing now, at the end of the 19th century. was the responsibility of one person.

By the end of the XIX century. The development of the technical capabilities of printing made it possible to actively use illustrations in the press, which led to the emergence of a second creative representative in the agency - an art director. He had to provide advertising text, prepared by the copywriter, with relevant illustrations and drawings. For a long time copywriters and art directors worked separately, the former supplied the texts, the latter illustrated them, and the role of the copywriter was more important, the illustration played a supporting role in relation to the text.

As the importance of illustration in advertising grew, so did the role of the art director. In the 1950s the copywriter and art director have been merged into a creative pair working together on a specific client or group of smaller clients. At that moment, the structure of the creative department of the advertising agency acquired the form that has survived to this day. At the head of the department is the creative director, who is responsible for all the creative work of the agency and manages several creative teams, each of which leads from one to several clients. The creative group is primarily a creative pair of an art director and a copywriter, depending on the amount of work for clients, it is supplemented by junior copywriters and designers.

Creative and media became the first performing divisions of the advertising agency, but the client division provides the work for them. The importance of an account manager in an advertising agency is obvious. It is the search for clients, communication with the client throughout the entire cooperation, when he turns out to be an intermediate link between the client and the executive departments of the agency. This means that he must at least understand almost any aspect of planning, organizing and implementing advertising communications, financial and legal issues of the industry, the basics of the client's business, must be able to "sell" the agency, its ideas, solutions and proposals.

So by the beginning of the 20th century. the basic structure of a full-service advertising agency (or a full cycle agency) was formed - a client department, a creative department and a media department. Such an agency is like an advertising supermarket, where the client receives all types of advertising services in one place, within the framework of one contract, and even accompanied by a personal sales assistant, client manager. The three-part structure of the advertising agency corresponded to the realities of the advertising market and advertising communications of the early 20th century, and their subsequent development led to the expansion and complexity of the structure of full-cycle advertising agencies, and then to the emergence of agencies with narrow specialization.

At the beginning of the 20th century, while continuing to serve the interests of advertisers, advertising agencies began to introduce market research into the market. Ancestor marketing research in the advertising industry consider Charles Coolidge Parley. In 1911, he organized the marketing research division of the American publishing house Curtis, which published a number of leading national magazines. The tasks of this division included consumer research and commodity markets, providing data that contributed to the sale of advertising in newspapers and magazines of the publisher. Within a decade, researchers with similar tasks appeared in almost all major advertising agencies in the United States, and in the mid-1920s. the practice of marketing research and its use in the advertising industry was exported from the US to Europe. In the 1930s advertising industry participants actively contributed to the development of media research and media audience measurements, thus laying the foundation for a new direction promotional activities- media planning.

In a sense, the researchers also became the first example of a manifestation of a centrifugal trend in the advertising market, when independent agencies with a narrow specialization are formed on the basis of the performing departments of full-service agencies. For example, the famous American researcher George Gallup worked for several years in an advertising agency, until in 1936 he decided to go into the research business on his own. And this is not the only example of employees of advertising agencies, media and advertisers opening their own research companies. In principle, in this way, the advertising industry contributed to the formation of the marketing research industry, which is formally an independent industry, but the main consumers of which remained the players in the advertising market - advertisers, media and advertising agencies.

Since 2007, the television series "Mad Men" began to appear in the United States (Mad tep), which perfectly shows the structure and everyday life of a New York advertising agency in the early 1960s. Perhaps the producers of the series did not accidentally turn to that period of advertising, since in the 1960s. has begun new stage development of the advertising industry and manifested many of the realities of the advertising market, familiar today.

And given what happened in that period is the development of the concept of marketing, the advertiser began to single out separate groups of consumers and understand that each of them may have their own separate needs and requirements that affect the purchase and use of the product.

In principle, the leading agencies had so-called marketing departments as early as the 1930s. These departments organized and conducted market research, data analysis, search for market trends, evaluation of advertising and communication activities of competitors and served as the main suppliers of meaningful marketing information for the creative and media departments. This was provided to clients as a "free" service within the framework of the agency's commission. Few advertisers had their own marketing departments, so they gratefully accepted analytical reports from agencies. But in the 1960s, realizing the importance of marketing for brand development, advertisers began to create their own marketing departments and therefore stopped relying on their agencies.

The reduction of marketing departments in advertising agencies has led to another wave of exodus of researchers from advertising agencies. Some went to advertisers, some organized their own research companies. Of the remaining departments formed over time strategic planning brand communications, whose task was to analyze consumers in all its diversity: monitoring consumer behavior and identification of consumer trends and motivations, segmentation of target groups of consumers / buyers, analysis of the attitude of buyers to the product and its brands, assessment of socio-cultural characteristics of communication with certain groups of consumers / buyers, etc. Creative groups have become the main consumers of the conclusions of strategists in agencies, for which strategists have become the main supplier of the so-called insights (Eng. insight- insight, insight) - descriptions of the internal motives that drive the consumer when choosing a particular brand of product, on the basis of which effective communication with target groups can be built.