Examples of logos with meaning. Shape and color in logo design. Practical examples. Psychology in logo design

A logo is a graphic representation of a trademark. It is created for easy recognition of the company's brand among consumers.
The logo should be unique and of high quality, to attract the attention of the buyer. The logos were created in order to differentiate the products of manufacturers from the same industry.

The KOLORO company is engaged in the development of one-of-a-kind logos.

There are several types of logos:

1. Logo "Letter" - one or more letters are used.
2. Logo "Symbol" - depicted in the form of graphic or alphabetic symbols.
3. Logo "Emblem" - a graphic element of the image and text.
4. The Logoslovo logo consists of letters only.
5. Abstract Sign Logo - creates a visual form of the company concept with the help of a symbol.

The first logo in the world

The first logo in the world was the image of a dog listening to a gramophone. The dog's name was Nipper.
One of the brothers of the Barro family saw how the dog likes to listen to the Edison-Bell phonograph and decided to capture this moment by drawing the picture "Dog listening to the phonograph".

In 1900, Marc Barraud's brother, Francis, took Nipper's drawing to a disc gramophone company. The owners of the company really liked the picture and they decided to release their goods with this image. But the original version of the drawing, which depicted a drum gramophone, was replaced with a disk one. The drawing became the first trademark of companies: HMV music stores, RCA, Victor and HMV records. The company also began to produce records with Nipper's drawing.
The logo currently uses the music channel of the HWV store.

The evolution of the logos of world brands

The logos of world brands did not always look stylish and concise. Some companies, even though they are popular with consumers, have redesigned their logos. Main reasons:

• change in direction of activity;
• following new trends.

Let's look at a few examples of the evolution of company logos.

• Apple Global Corporation

The first logo of the company was an engraving with Isaac Newton under an apple tree, which was wrapped around a large ribbon with the signature "Apple Computer Co" (1976-1977). The designer of this logo was one of the founders of the company, Ronald Wayne. After the departure of Ronald, the logo was changed.

The second Apple logo was designed by Rob Yanov. Nothing remains of the company's old logo, except, perhaps, the idea of ​​a fruit falling on Newton's head. Apple's new brand name is the rainbow bitten apple (1977-1998).

The logo that we see now on Apple products was changed in 2007. The “apple” became metallic with reflections, but the shape remained the same.

• Samsung

Samsung means "three stars" in Korean. The company was established in South Korea. The first three logos used the stars and the Samsung name.

In 1993 the company decided to create a new logo for its 55th anniversary. It exists to this day. It is a blue ellipse in the center of which "SAMSUNG" is written in white stylized letters.

• Twix bars

The first bars were produced in 1967 in Britain. They were called Raider. But a few years later, in 1979, the name was changed. Raider became Twix. After the name change, the products began to be exported to the United States.

The name Twix is ​​made up of two words, "double" and "biscuit". Twix bars are very popular all over the world. In Ireland, they are still sold under the original name Raider.

• Coca Cola

Coca-Cola has the most recognizable form style a logo that is over 117 years old. The company was founded in 1886 and the logo in 1893. The company's logo is written in "Spencer" calligraphic font. It was created by Frank Robinson, an accountant and friend of the owner of the company.

In the early 1980s, due to competition from Pepsi products, it was decided to change the company logo to New Coke. Having made this marketing move, the company began to lose sales. Consumers did not like the new name for the drink. After some time, the drink was returned to its former name Coca-Cola, thereby the company improved its sales.

• Pepsi

In 1903 it was created trademark Pepsi Cola. Agree, the first logo of the company is not very pretty. You could say it's a failure.
To prevent this from happening to your brand, you need to contact the KOLORO team of professionals who will help make the logo perfect.

After the Great Depression of the 1930s, Pepsi-Cola was able to prove to The Coca-Cola Company that it could compete with it on the same level.

In 1962, the company changed its logo to a tricolor ball and dropped the Cola prefix. Now it is called only Pepsi. However, the company logo changes very often. What this is connected with is unknown.

• McDonald's

McDonald's was founded in 1940. The first logo of the company - the image of the chef Speedee . The Speedee logo was later redrawn. In the 60s, Jim Spindler changed the company logo to what we know today. And that's the letter M.

Fashion industry logos (famous fashion brands)

Almost every one of us can recognize and name brand monograms. For fashion houses, the logo is very important because most of the fashion houses are named after the founding designers.

• Louis Vuitton

The fashion house was founded in 1854. The corporate logo of the company is the LV monograms. The color of the monograms and the canvas may have changed, but the logo of this brand has not changed to this day, except that it was slightly simplified in the 2000s.
Brand clothes are made from very high quality materials and therefore the products are expensive.

Louis Vuitton brand products are copied the most. But it is very easy to recognize a fake - in the original, the brand logo is always located symmetrically.

• Chanel

The first Chanel logo appeared in 1921. He was depicted on the bottle of Chanel No. 5 perfume. The company logo is a double letter C. It resembles two wedding rings that are not closed together. The letter C is the initials of Coco Chanel.

• Fendi

The Fendi logo was created in 1972 by the company's new designer, Karl Lagerfeld. The brand logo is a large F that is mirrored.

• Versace

The Versace house logo is very extravagant and extraordinary. It was designed in 1978 by Gianni Versace. The logo represents the head of the representative of ancient Greek mythology - Gorgon Medusa. The designer explained why he chose this character: "It is a synthesis of beauty and simplicity that can mesmerize anyone, just like the clothes produced by the brand."

• Givenchy

In 1952, the Givenchy brand begins to produce high quality clothing, as well as a line of jewelry and perfumes. The brand logo is very simple and concise. A quadruple G is placed in a square. It looks like Celtic jewelry.

Car brand logos

Winged cars:

Bentley- British luxury car. The characteristics of the car can be described in just a few words - aristocratic luxury. The logo of the car is the letter "B" enclosed in wings. The emblem indicates the power, speed, elegance of Bentley limousines.

Aston Martin The car logo was created in 1927. These are the eagle wings that frame the Aston Martin lettering. The owners of the company compared their car with an eagle. Because the eagle is a fast, agile and predatory bird.

Chrysler- The first American car logo was a pentagonal star created in 1923. After the company joined the German concern Daimler AG in 1998, the logo was changed to "open wings". They demonstrate the virtuosity and uniqueness of Chrysler vehicles.

Cars with animal logo

Jaguar- whose emblem was originally SS - Swallow Sidecar. From English "swallow" means "swallow". After the Second World War, most Europeans had negative associations with the SS emblem (association with the Nazis), so the company's owners decided to change the name of the brand. The Swallow Sidecar was replaced with a Jaguar. Agree, strength, elegance and grace are very suitable for modern Jaguar cars.

Lamborghini- At first, the Italian company was engaged in the production of tractors. Therefore, the bull became the emblem of the company. This animal is very hardy and strong. Now, Lamborghini brand cars are powerful, expensive supercars, and the golden bull emblem suits them very well.

Ferrari- the car logo of this brand is familiar to everyone. Its main attributes are a prancing black stallion on a yellow-golden background with a painted Italian flag at the top of the logo.

Initially, the Ferrari logo was on the plane of the pilot Francesco Baracca, during the First World War. Enzo Ferrari asked Francesco to give him this logo. The pilot agreed and gave Enzo the right to use the logo.

Best music industry logos

Virgin is a British record label. Created in 1972 by Richard Branson and Simon Draper. The label name is very interesting. Virgin in translation from English means "virgin".

Created the logo of Virgin Records (the first company), the English illustrator Roger Dean.

A few years later, the Virgin brand became very popular among English performers. After signing Virgin with the punk rock band the Sex Pistols, Branson decided that their company lacked audacity. Therefore, it was decided to change the company logo.

Legend has it that one of the artists drew the new logo we know now on a napkin. Branson really liked it. Richard associated the new logo with his company. “Simplicity, attitude and energy are about us,” said Branson.

Sony Music Entertainment- established in 1988 and owned by Sony. Included in the "Big Four" record companies in the world. Sony Music covers almost the entire show business.

The first logo of the company is multi-colored, small triangles in the middle of which were the letters SMV. The logo of the company changed very often. In 2009, Sony Music decided to make the logo completely different. The new logo looks like this: on a white background, a simple red brush effect and the text "SONY MUSIC" appears in the appropriate Sony font.

AC/DC is a world famous rock band. Most people may not know the band's work, but everyone recognizes the AC / DC logo.

Creative director Bob Defrin helped create the rock band's logo. The font was chosen from the Gutenberg Bible - this is the first ever printed book.

Huerth's intention was to create an emblem in keeping with the biblical imagery of the AC/DC song "Let There Be Rock". Of course, the lightning and blood red coloring suggest less angelic influences.

The Rolling Stones are a famous British rock band. Designer John Pasha helped make the band's logo. For his work he received 50 pounds. The designer was inspired by the expressive lips and tongue of Mick Jagger. It was also inspired by the Hindu goddess Kali.

Queen are a British rock band from the mid-1970s. She captured the hearts of many listeners. The logo was created by lead singer Freddie Mercury. He depicted the letter Q (the name of the group), which is surrounded by the signs of the zodiacs of the musicians of the group.

Logo Design Trends 2017

Design trends change almost every season. This applies not only to clothing, makeup and style, but also to trends in logo graphic design.
Logo Trends 2017

Minimalism

Many companies resort to this style, because minimalism is all about simplicity and conciseness. Minimalism uses very little color schemes. Everything should be simple and executed in the same style, without unnecessary additions.

For example, the well-known application Instagram used this style.

The company's first logo was a black and white image of a Polaroid OneStep camera. In May 2016, the company decided to rebrand not only the logo, but also change the design of the application. Now it's a camera and a rainbow rendered with a gradient effect.

color gradient

Creating a logo with a gradient of colors is a very good move for many companies, because this trend will be at its peak for a long time to come. A striking example is the international payment system MasterCard. The company's designers have simplified the design and used the filling of the geometric shapes of the logo.

black and white trend

Black and white design will always be in trend. Conciseness and simplicity of two colors is always a win-win option.

The best example is the world famous Nike brand.

Carolyn Davidson helped create the logo for the brand. The logo depicts the abstract wing of the goddess Nike.

Geometric figures

To create a unique but at the same time simple logo, designers use geometric shapes that are very easy to perceive and remember.

Example - logo YouTube - video hosting service. The brand logo is a “bubble” in the middle of which is the “play” icon.

Lettering

Pretty simple style. Letters are selected specifically for a specific name or text and are used only once.

Lettering includes the company logo. Google. The first company logo was created in a graphics editor by co-founder Sergey Brin. The new Google logo style was designed by Ruth Kedar. It was she who came up with the logo design that we know now.

hand drawn

Hand-drawn logos look clear and “folk style”. A lot of worldwide famous companies use this style.

Johnson & Johnson — good example new trend of 2017. The company logo is very simple - it is red text on a white background, handwritten.

Web animated logos

Web animated logos are the trend of 2017. They look very bright, extraordinary. With the help of Gif logos, you can attract the attention of consumers.

Disney has been using this trend for a long time. Back in 1985, Tinker Bell began flying over the Sleeping Beauty Castle.

KOLORO company will develop for you a unique design of your logo, because our experts are always on the topic of new trends in world design.

It is important for any company to be not only recognizable, but also to carry some hidden meaning in its logo. To do this, just take a closer look at the name or picture and admire the imagination of the authors.

Look closely at the logo of this company, and you will see an arrow, which is formed by a combination of the letters E and x. This arrow is a symbol of precision and speed. Now, when you see this logo again somewhere, you will first of all begin to see an arrow that you simply did not notice before.

This company is engaged in the production of a huge number of different products, which is depicted on the logo. So, the heart represents love and care, the bird - freedom and enjoyment of life.

Hope for African Children Initiative

This is the logo of an organization that helps African children. Look closely, and in addition to the child and the adult, you will see the silhouette of the African continent.

At first glance, it may seem that this name is not fraught with anything unusual. But it helps to clearly understand the philosophy of the company. The yellow arrow symbolizes a smile because Amazon.com is committed to keeping its customers happy. It also connects two letters - a and z, that is, this site has all the products from "A" to "Z".

Another feature where the silhouette of the country is hidden. Look closely and you will see between the girl's hand and foot the outline of the map of Australia.

The first two letters of the Vaio are in the form of a wave, which symbolizes an analog signal, while the letters i and o are the symbols for a digital signal (1 and 0).

Look closely at the logo and between the black letter F and the red stripes you will see the number 1.

Many people know that the history of BMW began with aviation, so most believe that the blades of a rotating propeller are depicted in the center of the logo. In fact, this is a fragment of the flag of Bavaria.

About his creation, Rob Yanov, the logo designer, says that he bought a whole bag of apples and put them in a bowl. He then painted for a whole week, hoping to find a way to simplify the details. The main idea was a bitten fruit, after which byte (from English bite - bite) became a computer term.

Sun Microsystems

The uniqueness of the logo is that the word sun can be read from any corner of the square.

This company is engaged in the production of tires. And one of the tires is depicted in the first two letters, representing the wheel in perspective.

The main emphasis in the logo is on the three-pointed star, which is a symbol of superiority in three areas - in the air, on the water and on the ground.

This chocolate company is located in the Swiss city of Bern. It is often called the city of bears. Now look carefully up the mountain, and you will see a funny bear.

This logo was used back in the early 50s by a color TV company. The bright tail of the peacock and the bird itself, hidden between the colored fragments, personified a colored image.

Eighty-20 is a small consulting firm. At first glance, it may seem that the name has nothing to do with the logo. In fact, dark squares represent ones, and light squares represent zeros. It turns out that the top line means the number 1010000, and the bottom line - 0010100, which in the binary system is “translated” as 80 to 20.

The pink parts of the letters BR represent the number 31. This is not a random number - that's how many flavors Baskin Robbins ice cream had.

Big Ten is an academic association. Initially, it consisted of 10 universities, but when 11 were added, they decided not to change the logo, but simply add the number 11 to the image.

The crown of the tree resembles a human brain, which perfectly symbolizes the intellectual potential of the company's employees and emphasizes the name: green (green), labs (laboratories).

Carrefour is one of the largest European stores headquartered in France. The logo symbolizes the expansion of the company and is made in the colors of the French flag. In addition, the first letter of the company name can be found in the image.

Milwaukee Brewers

The Milwaukee Brewers are a baseball team. The logo consists of the letters m and b. It also looks like a baseball glove.

Think creating a logo is easy? Think well. Creating a visual image is not just writing a company name in a square or circle. A good logo should best represent your company. The logo has no place for random elements, because its purpose is to tell potential customers about who you are and what you do. Competent logo designers are now in price, and this is no coincidence. A logo forms the first impression of your business that influences how customers feel about your brand and how they decide to buy your products or services.

How to come up with a creative logo

If you feel that your creative powers have dried up and interesting ideas pass you by, do not despair. Here are some tips to help you fix the situation:

• Browse thematic sites

It doesn't have to be a logo design site, there are a lot of useful resources with unique content on the Internet. Look for inspiration anywhere. For example, on sites dedicated to photography. Beautiful, original images will help awaken your imagination and direct your thoughts in the right direction.

• Learn from others

Working on a logo for a restaurant? Then be sure to look at the templates of the best restaurants (especially those that specialize in the same cuisine). Designing a logo for a serious financial company? See how other designers brought their ideas to life on this theme. This is not about copying the ideas of others. Your task is to check which ideas have not yet been implemented.

• Get to know the company better

Get to know the history of the company's development. What factors played a key role in it? Understand what the mission, vision and values ​​of the company are. What does it strive for and what principles does it follow? Learn the company's approach to workflow and customer service. How do customers see the company? Such information will help you highlight the characteristic symbols of the business. Placed on the logo, such symbols will tell the target audience about the company.

• Nothing complicated

Just take a pen and paper and draw whatever comes to mind. When you start overthinking and overcomplicating things, there is simply no energy left for interesting ideas. And when you relax, your hand, unrestrained by thoughts, simply draws lines. Your subconscious starts the creative process, and one of these “random” lines can become decisive for your future logo and, accordingly, the entire brand.

• Rest

Pause . If you work and think too much, your brain will get tired quickly. And it is not necessary to wait for original ideas from a tired brain. Of course, here you can remember how once a brilliant thought visited you after several sleepless nights.But if you give your brain and body the opportunity to “reboot”, then you will work more productively later.

So, more inspiration? Then let's start creating a logo.

Basic rules for creating logos

Here are a few simple rules to create an effective, memorable logo that will successfully cope with the tasks assigned to it.

Keep Simplicity in Mind
By including too much detail in your logo, you risk being misunderstood by your audience. Keep in mind that the company will have to shrink the logo to fit it on key rings or stationery, for example. In this case, the template overloaded with elements will turn into a spot on which nothing can be disassembled.

Matching the brand theme
What associations come to your mind when you think of an aquarium? Most likely it will Blue colour, dolphin, whale and similar concepts. If a monkey or a zebra is placed on the aquarium logo, it will cause nothing but confusion. Remember that all elements of your logo should be relevant to the brand theme and reflect its scope, goals and values.

Color plays a decisive role
picking up color palette, you must constantly keep in mind the image of the brand and the main qualities that characterize it. For example, bright and bold colors are effective at drawing attention, but can also appear harsh; muted shades create a complex, interesting look, but can go unnoticed. Each color carries certain connotations. By painting the emblem in "random" colors, you risk giving the audience the wrong impression of the brand. you can learn more about the psychology of colors.

Font selection
Finding the right font at the right size is not as easy as it seems.

If your logo has text, get ready to try out hundreds of fonts to find the best one.
Experiment with serif and sans-serif fonts, as well as cursive, italic, and bold fonts. Don't forget about custom fonts.

There are three important things to keep in mind when choosing a font for your logo:

• Avoid popular fonts (such as Comic Sans) otherwise your logo will look unprofessional and the audience won't be able to take it seriously.
• Make sure your font (especially if it's cursive) remains legible even when scaled down.
• Limit yourself to one font, maximum two.

Consider using a custom font. An original font will help your brand stand out from other companies. Good examples are the emblems of such giants as Yahoo!, Twitter and Coca Cola.

Don't be afraid to experiment
Just because all the banks in your area use gold on their logos doesn't mean you should. No need to copy the best company logos in your industry. If the emblems of other pastry shops often feature images of a rolling pin, you do not have to blindly follow this trend. Don't be afraid to experiment and go your own way.

Use resources and tools online
Whether you're looking for inspiration, help, or collaboration opportunities, you'll find it all on the Internet.

You probably know from your own experience that if you first look for a little inspiration, then starting a difficult business becomes much easier. We advise you to delve into the huge collection of logos on the well-known site Logopond.

If you want to create an emblem on your own, we recommend you the best logo generator. This tool will help you generate an interesting logo in just a few minutes. All you need to do is enter your company name and industry. The service will offer you dozens of beautiful icons. Choose any option you like and download it to your computer. Or edit the color, text, icon, and layout until you see the logo of your dreams on the screen. Logaster offers several versions of the logo for social networks(Facebook, Twitter, Instagram, Google+). Moreover, on the site you can create a business card or an envelope with your new logo. With Logaster, anyone can create a professional logo. This does not require any special knowledge and skills!

45 logo ideas

If you decide to make a truly high-quality logo, get ready to devote a lot of time and effort to this activity. Moreover, you should be aware of the latest design trends. The emblem is the main corporate style of your company, which affects the perception of your brand by the audience. A good logo should be liked and easy to remember so that your potential customers want to return to your site. We have collected for 45 original logos that definitely deserve your attention. We hope they inspire you to create your own masterpieces.

Figure-to-Ground Relationship

THE MOST COMMON TECHNIQUE IN CREATING A LOGO based on optical illusions is the ratio of the figure and the ground, when two contrasting objects actually become the contours of each other. It is impossible to see both of these objects at the same time, since a person can focus only on one, and perceive the other object or separate parts as a background.

SELECTING A FIGURE FROM THE BACKGROUND is a biological necessity that is genetically inherent in humans and animals and has played a vital role in evolution. Gestalt psychology proves that any flat image in the perception of a person is stratified into a figure and a background. If you look at the image for a long time, the figure and background change places. The figure is always pushed forward, the background is pushed back, although without the illusion of volume; the figure is richer than the background in content, brighter than the background. And a person thinks about the figure, and not about the background.

The FedEx logo is a classic example of this perceptual feature. If you look closely, you can see an arrow that comes from the space between "E" and "x". The arrow symbolizes speed and accuracy - two main principles of this company. The Carrefour logo is based on a similar principle, the creators of which added the first letter of the company name in the space between the arrows.

On the logo of the Pittsburgh Zoo, you see either a tree or a gorilla and a lion. The Friedman Psychology Group clinic has a similar logo, on which two human faces in profile form a butterfly. In both cases, you will see the image on which you will focus your attention.

Pittsburgh Zoo and Friedman Psychology Group clinic logos:

If you look at this logo of a musician, you can see the initials TJ, and if you look closely, you can see a musical note. It is curious that, having noticed it once, you will see it constantly. The brain has included this image in the collection and will notice it without prompting.

Logos of musician Timothy James and chocolate Toblerone:

There are more sophisticated examples of the use of the background-to-object ratio, such as the Toblerone logo. The chocolate manufacturer grew out of a small pastry shop in Bern (Switzerland). The symbol of this city is a bear, and if you look closely at the logo on a box of chocolates, you will see the silhouette of a bear hidden in the relief of the mountain.

human figures

ON THE SPARTAN GOLF CLUB LOGO, we created a composition of a swinging golfer whose silhouette clearly resembles the profile of a Spartan wearing a recognizable helmet.

The logo of a plumbing company is a silhouette of a running employee with a plunger in the crook of his knee. Image author Matt Everson says that since Ogden Plumbing's key selling point is great service, he decided to focus on the human figure. After working on the curves, he depicted the plumber's main tool.

Ogden Plumbing and Yoga Australia logos:

ANOTHER EXAMPLE IS THE YOGA AUSTRALIA LOGO. At first glance, this is the silhouette of a girl performing a yoga asana. But in the void between her arm and leg, you can see the schematic shape of Australia.

Impossible designs

The BENCHMARK LEAGUE LOGO represents the popular "Impossible Column" optical illusion. Benchmarking helps to adopt the methods of competitors and improve performance. According to the artist who designed the logo, it often seems to business founders that their company is working quite efficiently and sustainably, but in fact, in comparison with competitors, it is far from being so good. This illusory stability is reflected in branding.

Logo of the architectural bureau Lucid Architect:

Another impossible design is the logo of the architectural bureau Lucid Architect. Playing with shadows allowed the artists to create the illusion of a cube within a cube, as well as depict the letter "L" on its sidewall, after the company's first name.

Font compositions

THE BRAND UNION LOGO is a type composition based solely on negative space. The choice of color blocks and their arrangement in space helps to read the words. However, abstracting away, the logo looks like a heap of abstract shapes in two colors.

TRUCE ALCOHOLIC DRINKS LOGO - an example of the use of the figure-ground ratio and the ambigram. The font in it is arranged in such a way that each letter fits perfectly into each other. Therefore, the logo looks the same even when turned upside down. Designer Turner Duckworth, who designed the logo, has previously worked with Coca-Cola and Amazon.

Truce and Egg-n-Spoon drink logos:

At first glance, it's just the letter "e", reminiscent of Internet Explorer. But it's a logo courier service Egg-n-Spoon ("egg-in-spoon"), hinting at the fact that couriers handle packages very carefully. Therefore, in the silhouette you can see a spoon and an egg.

Animated graphics

IT IS DIFFICULT TO DESIGN SOUND WITH A STATIC GRAPHIC LOGO. The logo of Sonos, which makes loudspeakers, pulsates when a user scrolls up or down a web page. This is due to an optical illusion.

The image, designed by Bruce Mau Design, vibrates like speakers in audio speakers and conveys the company's main message - "devotion to music". Designers came up with this idea by accident. While working on the logo, they looked at the thin lines depicting diverging sound waves and noticed that they pulsed as they scrolled through the page. After they finalized this effect.

THIS IS NOT THE FIRST LOGO OF SUCH HISTORY. Another example is the optical illusion of "moving" spirals in the eyes of an owl.

Smart Owl and Illusion logos:

Another great logo that becomes more visible as the page scrolls is up for sale on BrandCrowd. According to the designer, the word Illusion also starts to show up if you move away from the screen. This trick should work great in print as well.

Text by Artyom Luchko

Today's post will be an excellent addition to the section. We have selected more than a hundred interesting works for you. Almost all of them are taken from the English-language blog designyourway.net, whose author writes about design, typography, user interfaces, and more. One of the directions of the project is dedicated to collections of logos for inspiration. You will see the most original solutions from these notes below.

If you have to create a logo, but there are still no ideas for starting, then such articles may come in handy. Of course, you should not copy other people's work, but you can highlight some interesting techniques and approaches for yourself. By the way, this is not the only resource where such information is found, for example, there is a section about ideas for creating logos in Logaster.

Here all the works are divided by subject. Each such group contains brief recommendations of experts on the choice of color solutions, purpose and suitable audiences for the respective logos. There are also examples of graphics created in this particular service.

As for the collections of logos from Designyourway, they do not have any specific pronounced theme, such as, for example, in or. In addition, the "time frame" of their creation is quite large, that is, at the very end of the archive you will find images drawn more than a few years ago. However, this does not prevent them from looking relevant and spectacular.

Often logos visually display (embody) the name of the company / product in the form of relevant objects, for example, Saturn Travel, Icecream Design, Cube, Badminton Academy. To be honest, it is not entirely clear whether these are real existing brands or just abstract works of designers. Sometimes this approach looks “subtle”, as in the case of Africa Online, sometimes eerily predictable - the Anchor Book logo.

I personally like it when this or that graphic object in the logo is a kind of logical addition to the name, for example: Green Gadgets Store, Clerk, Green Office. Although, perhaps, this is a rather subjective opinion.

There are in this collection of logos visually very simple work, for example, the same Form, but due to its ideas, the drawing looks complete. While choosing a detailed logo with many details is also good decision in some cases. And it is not clear what is more difficult and longer in time - inventing and implementing original idea or the study of a dozen small details of the image.

The background and colors have a strong enough impact on the perception of the logo. Replacing the background with black and white, the effect could have been completely different. At the same time, light substrates look somehow simpler, while a dark contrast image causes some kind of “dominant” effect with a strong accent. In some cases, like with Lion Force, I think it fits the idea and purpose. Fonts like Roar, Alegnor, Lord, IronHorse can have a similar “strong” effect.

Among all this collection of logos for inspiration, I like pictures with abstract objects the most: Vallory Miller, Wecarhitecten Branding, Vending Brorhers. As a rule, they are dominated by bright (sometimes even too colorful) colors. Works with three-dimensional elements also look beautiful: Mcfon, OnLocation, Norman, Dore Corp. Many of them use .

In general, there are enough worthy options. I hope this selection of logos for inspiration will be useful to you. A total of 120 original works with different styles, directions and design solutions.