Summer cafe tent open. Summer cafe from scratch: a business plan to help entrepreneurs. Investments in business

Recruitment
Cuisine and assortment
How much can you earn
Which OKVED code should I indicate when registering a summer cafe?
Which taxation system to choose for business registration
Sales technology
- - - Similar business ideas:

A summer cafe is a business that will always exist. In hot weather, many people do not want to visit indoor spaces and prefer to spend more time outdoors. outdoors. It’s not without reason that many restaurants set up tables next to their establishments. open air to attract additional visitors and save yourself from seasonal losses.

Step-by-step plan for opening a summer cafe

You need to start preparing for the new summer season in advance, preferably from February. You should not delay preparing documents until May, otherwise the most profitable days will be left behind.

The most important thing when opening a summer cafe is the choice of location. The most profitable places are considered to be parks, embankments, tourist areas, central city streets and high-traffic areas.

To install a summer cafe, you will first need to resolve the issue of renting a plot of land. If we are talking about renting a private territory, then everything is extremely simple. After successful negotiations with the owner of the land plot, a lease agreement is concluded and all that remains is to install a cafe. But if the land plot for installing a summer cafe is state (municipal) property, then you will have to visit the local administration more than once to obtain permission to install a cafe. You must contact the city (municipal) property management committee.

The success of any summer cafe depends on the following factors:

Cafe location;
The range of dishes offered and their taste;
Weather. Cloudy weather is the main enemy of outdoor cafes;
The proposed service of the establishment is polite staff, cozy atmosphere, live music.

What documents are needed to open a summer cafe?

As a rule, the following list of documents is required from an entrepreneur:

Application for the provision of a land plot;
Characteristics of the trade object (area, layout);
Sanitary permit from Rosspotrebnadzor;
A detailed assortment list of products to be sold, a license for the right to trade in strong alcoholic beverages (if planned) and all shipping documents.

Do I need permission to open a summer cafe?

The provision of land plots for summer cafes is carried out on a competitive basis according to the layout of temporary (non-capital) facilities (kiosks, tents, pavilions, etc.). The results of the competition are approved by the protocol of the competition commission. Permission to install a summer cafe is issued by a resolution of the head of the city (district) administration.

If the land plot for installing a summer cafe is state (municipal) property, then you will have to visit the local administration more than once to obtain permission to install a cafe. You must contact the city (municipal) property management committee.

How much money do you need to open a summer cafe?

Today, to open a summer cafe you will need from $15 to $20 thousand. The first thing you will need to do is purchase a tent - a pavilion for a summer cafe. And there are several options here. The first way is to get it for free from brewing companies, thereby advertising their brand. But in this case, you will have to put up with the rules that this company dictates to you (location, sales volume, etc.), which is not always beneficial for the entrepreneur. The second way is to purchase a tent, which costs from $1000. In this case, no one will dictate terms to you; work at your own discretion.

Also, as required by law, it is necessary to ensure that there is a toilet near the summer cafe. The costs of its construction are borne by the business organizer.

What equipment to choose for a summer cafe

Another not cheap item in the costs of a summer cafe. The purchase of equipment will cost another $5-10 thousand, depending on the size and layout of the cafe. You can, of course, save money by buying a used one, but it depends on your luck. Among the main equipment it is necessary to highlight: equipment for draft beer(beer kegs), barbecue grill for shish kebab, refrigeration units for drinks, convection oven for heating baked goods, electric stove, apparatus for cotton candy and submissive (for children).

After purchasing equipment, the last significant item of initial investment remains - replenishment of inventory. The cost of purchasing products at the start ranges from $3 thousand.

Recruitment

To organize even a small summer cafe you will need to attract at least 6 people. Key personnel include cooks, bartenders and security guards. The wage fund for such a cafe is about 100 thousand rubles per month. More serious cafes attract waiters, musicians and DJs.

Cuisine and assortment

It is important that the food in your cafe is delicious. Shish kebab and others deli meats- a favorite food of many vacationers. Of course, often starting cafes are limited to such an assortment as draft beer, chips, crackers, ice cream and baked goods. Such a variety of dishes can only attract young people, who will rarely leave a large amount of money in your cafe. To attract more respectable people to the cafe, it is necessary to diversify the menu and include salads, main courses, kebabs, and so on.

How much can you earn

The pricing policy in seasonal cafes depends on the chosen strategy: earnings on volume or on markups and service. Such an establishment should pay for itself within 1 or two seasons, depending on whether you bought necessary equipment, or rented. High profitability is achieved due to serious markups on products that are in great demand among the population at this time of year: for beer - 50-70%, for drinks - from 100% and above, and for food from 200%.

Daily revenue of 15-25 thousand rubles is considered acceptable, which will give about 70 thousand net profit per month or 250 thousand in one season. The business profitability indicator ranges from 25-40%.

With the arrival of warmer weather, more and more people prefer to relax in the fresh air, which means summer cafes are becoming popular. Quench your thirst, drink beer with friends or have a sandwich or pizza - all this can be done in a summer cafe, which is why demand in this segment always exceeds supply. Opening a summer cafe is not so difficult, but before that you need to research the market and take into account all the risks.

Even beginners can try their hand at the summer cafe business, since this project does not require any special knowledge or equipment.

Registration and registration

First you need to register an individual entrepreneur and open a bank account. A street cafe requires a permit, which is obtained from the relevant department of local authorities. Such permission is taken precisely for the period when the cafe will be open. Such a permit will cost approximately 150-200 USD. per month.

After this, you must visit the sanitary and epidemiological station for permission to open a cafe. An activity permit will cost a certain amount based on a receipt (about 100 USD) and a certain amount of “gratitude”. All of the above actions require an already concluded lease agreement for suitable premises.

To start operating a cafe, you must provide the following package of documents to various authorities:

Lease agreement for premises
Sanitary permit
Characteristics of the trade object
Shipping documents
Detailed range of products sold
When trading stronger drinks, you will also need a special license

Please note that it may take several months to collect all the necessary documents, so it is better to start this process in advance.

Location and premises

Judging by the purpose of the summer cafe, best place for him is a busy park, places near attractions, embankments and beaches. In residential areas there are also summer cafes, but their attendance is low.

For a summer cafe you will need a pavilion and large tent umbrellas. Nowadays, everything you need can often be obtained from brewing companies and their distributors. Tents and umbrellas, furniture and even some equipment can be obtained for free, that is, for temporary use. It is necessary to search for a supplier in advance - already in winter or, in extreme cases, in early spring. But you should go to the brewers only after you already have official permission from the authorities. In addition, it should be remembered that in this case the owner of a summer cafe cannot sell competitors’ beer.

If you couldn’t get a free pavilion, you’ll have to pay about 700 USD for it. (for a standard design) and about a thousand conventional units when developing an individual design. It can take about a month to make a pavilion, so it is also necessary to arrange the equipment in advance. Usually, when choosing a pavilion, you immediately choose furniture, a bar counter, shelving and other equipment made in the same style.

Since a summer cafe is a temporary type of trade, it is necessary to think in advance about the issue of storing tents and pavilions during non-working periods. If you have free space, you can keep all this at home, but since the equipment wears out by an average of 30% per year, you won’t be able to use all of the above for more than three years.

Equipment

The approximate cost of equipment for a summer cafe is 7-12 thousand USD.

In addition to drinks in summer cafes, people are also treated to simple dishes, and it is necessary to select a menu for the chosen menu. technological equipment. If you want to include fresh baked goods made from frozen puff pastry in your menu, you will need to purchase a convection oven, proofer, etc. For shish kebab you need a grill or barbecue grill for storage ready meals You will need a refrigerator or, conversely, a heating cabinet.

The list of equipment for a cafe with drinks, several main courses and snacks looks like this:

deep fryer
Plate
Oven
Microwave
Cooling chamber.

Also, in addition to this equipment, you will need a cutting table made of stainless steel. You may need several of these tables. On average, they spend at least 300 USD on various kitchen utensils.

It is also necessary to equip a hall for visitors. Of course, you need tables and chairs. They can be plastic, aluminum or a composition of metal and plastic. Their price also varies depending on the material. So, an aluminum table will cost approximately 60 USD, and a steel table will cost one and a half to two times more. An economical option is plastic tables and chairs, but they are not particularly durable.

It is also necessary to purchase cutlery and dishes, and even unbreakable products are consumables. Many people use disposable tableware, and in this case it is necessary to provide large garbage bags and tanks.

A separate item in the arrangement of a summer cafe is the toilet. If there is a permanent building nearby with the required cabin, then the issue is easier to solve. If this option is not available, then a dry closet will help. The price of such toilets starts from 100 USD.

Profitability

After listing all expenses, you can begin to calculate the profitability of a summer cafe. For calculations, let’s take, for example, a summer cafe with 8 tables or 32 seats, respectively. Such an establishment can sell about 100 liters of draft beer per day, with an average price of 2 USD per liter. You can also sell sweet drinks and snacks, and the average price in the price tag will be about 3 USD. When calculating, 32 seats are multiplied by the number of hours the cafe is open (even though a person usually spends about an hour at a cafe table, and 70% is subtracted from this figure - the standard form of loading). The result obtained must be multiplied by the average check amount.

So, as we see, when all the necessary permits have been obtained, relationships with suppliers have been established, equipment has been purchased and goods have been found, the cafe can open and immediately begin to make a profit. It is also necessary to take into account this important point, as accounting for goods. In street trading conditions, when computers and cash register no, it’s quite difficult to establish this process. You can get out of this situation by checking balances every day at the end of the working day, or by checking when changing sellers. You can ask your friends to periodically make test purchases in the cafe, which will help identify problems. Control over trade is necessary constantly, otherwise the proceeds will begin to end up in the bartender’s pockets, and the beer will be diluted. All this will lead to loss of reputation, which will inevitably affect profits.

Summer cafes have now become very popular, and they receive considerable attention from both consumers and entrepreneurs. Opening such establishments does not require large financial investments, and this business pays off already in the first season of operation. In addition to the documents that are necessary to open an establishment, businessmen also need to think about what equipment for summer cafes They will need it during their work.

Before moving on to the list, it should be noted that equipment for outdoor cafes can be used not only during the summer seasons. Seasonal equipment should be distinguished. For example, an ice cream freezer may not be needed in winter. This negative side seasonality of the enterprise. Before making a general purchase of equipment, consider how it can be replaced or used for another purpose during seasons when the popularity of certain products declines.

Equipment for summer cafes is:

Equipment for preparing hot and cold drinks (electric kettles, juicers, ice makers, blenders and coffee machines);
Refrigeration equipment for storing drinks and ice cream. Some manufacturers provide branded refrigeration chambers free of charge;
Tabletop cooling display confectionery and sandwiches;
Beer towers for bottling drinks;
Microwave oven for heating food;
Barbecues, grill;
Personal hygiene rooms;
Cash register equipment.

Selected taking into account the expected menu. In addition to the documents that are necessary to open a cafe, all equipment must also be approved by the competent authorities. For example, all devices that operate from the electrical network must be in good working order and comply with technical instructions.

When working with open fire (in the case of barbecues), it is necessary to have fire extinguishing means, which you need to find out about from the Fire Inspectorate. fire safety. When implementing alcoholic products the requirements specified in Federal law No. 171-F3.

Cash register equipment must comply technical requirements for this type entrepreneurial activity. It is necessary to register the cash register with the local tax authority. For software you can use 1s services.

Rooms intended for personal hygiene must comply with sanitary and epidemiological standards.

Only taking into account all these little things can you start purchasing equipment for outdoor cafes.

In the catalog of equipment for outdoor cafes you will find everything you need for your business. If any items are not in our warehouse in Moscow, we will promptly deliver to your order.

Call us by phone or write us a letter, our managers will help. Our prices for equipment for outdoor cafes will pleasantly please you.

Summer cafe - great idea seasonal business. However, in order for this enterprise to be profitable, you should carefully consider the concept of the future establishment and take into account all the associated nuances. What equipment is needed for a summer cafe, and what can be discarded at first?

Choosing the establishment format

Summer cafes are different, and each of them is aimed at a specific category of visitors. Some are intended for a quick snack and relaxation, while others can organize a full-fledged feast or spend a romantic evening. Don’t forget about the popular “cafe-evening disco” format. The menu is also formed depending on the concept of the establishment. It may only contain drinks and ready-made snacks or home-cooked dishes. Accordingly, the equipment for a summer cafe should be selected depending on the needs of the establishment and the operations performed by the staff.

Minimum Required

What menu items are most in demand during the warm season? That's right, it's ice cream and chilled drinks. Accordingly, to operate a summer cafe you will need refrigerators. No less popular in the summer heat is draft beer and low-alcohol drinks in original packaging. Kegs and related equipment are offered for seasonal rental by many suppliers of the foamy drink. Attention: selling alcohol in a cafe will require a special permit. ready-made snacks to go with beer: a variety of crackers, chips, snacks. Such products usually do not require special storage conditions, but it would be useful to set up a sales display. In addition, the current equipment for a summer cafe is an electric kettle and a microwave. If you want to offer guests several types of coffee, a coffee machine will be a useful acquisition.

Summer cafe kitchen equipment

Significantly expand the audience of visitors to the establishment Catering possible by increasing the number of menu items. Even comparatively small area A summer cafe can be successfully equipped with a kitchen. Very popular enjoy shish kebab and other grilled dishes. What equipment for a summer cafe to choose for preparing such food? One stove and a large barbecue or electric grill will be enough. You will also need a separate refrigerator in which you can store food. A deep fryer will be an excellent purchase - this device will allow you to prepare a wide variety of snacks and side dishes, in particular the favorite “french fries” of many. Equipment for summer areas of a summer cafe must ensure compliance with sanitary and hygienic standards. First of all, the issue of water supply for washing food and dishes should be resolved, and appropriate areas should be equipped. It is also important to organize a toilet for staff and visitors. A good option- dry closets, they are low cost and easy to transport.

Decoration of the “hall” of a summer cafe

A seasonal catering establishment can be opened on a landscaped veranda, an open area or under the dome of a special tent. If the cafe does not have a roof, be sure to think about protecting guests from the sun, purchase a sufficient number of special large umbrellas or arrange a common canopy for the entire territory. It is also important to think about isolating the food preparation area from the “hall”. It would also be useful to install a bar counter, but if waiters serve visitors, this element of the interior can serve a decorative function and hide the bar equipment from guests. What furniture is best for outdoor cafes? The most common are plastic or wooden tables, chairs and benches. The advantages are obvious - ease of care, mobility, ease of storage. Another important issue is the choice of dishes and accessories for serving food and drinks to guests. For establishments of the bistro category optimal solution will be the use of disposable cutlery, glasses and plates. If the cafe is positioned as a place for spiritual relaxation and long gatherings, it makes sense to purchase beautiful glass or plastic dishes intended for reusable use. As you can see, the equipment required for a summer cafe is not too expensive, and you can start a business in this area with a small start-up capital.

Summer cafes, with the onset of the first warm days, traditionally become a favorite vacation spot for city residents. It’s so nice to spend time with friends in a cozy and beautiful place in the fresh air, where you can relax after everyday worries and stuffy walls of work offices and have dinner while admiring the city landscape...

The popularity of such recreation is growing every year, and the number of establishments is increasing. Thus, in Moscow alone, the number of summer cafes increased by about 40% in 2014 and approximately reached 2536. And other Russian cities are not lagging behind the capital in this regard, and are actively developing outdoor catering. During the warm season, adding a summer veranda allows its owners to not only stay afloat, but also significantly increase the flow of customers.

The season of summer cafes and verandas (depending on the weather conditions of the region of accommodation) begins on April 1 and ends on November 1. On average, the peak of visiting such establishments is the month of July (but this also directly depends on climatic conditions, for example, in the southern regions a large number of visitors are already observed in the month of May). But even with the onset of cold weather, the owners are in no hurry to close the season and “use the weather to the last”, because there are many romantics who like to drink a hot cup of coffee or a glass of mulled wine while admiring the autumn city.

Naturally, as income from summer cafes increases, their number increases, and the requirements for them become stricter. City governments across the country are mandating that owners different requirements relating to the rules of placement, use of construction and finishing materials, etc. For example, in the Decree of the Moscow Government No. 196-PP dated April 18, 2014 “On measures to improve the procedure for placing seasonal cafes at stationary public catering establishments and amending the Moscow Government Decree dated February 16, 2012. No. 57-PP”, detailed requirements for summer establishments are prescribed, up to the recommended color range permitted for the use of furniture and the height of decorative fences.

But even if all the above requirements for the interior and cuisine are met, we must not forget about the atmosphere of the establishment, which attracts visitors to it and increases the income of the owner of the establishment. The right light and pleasant musical accompaniment are its important components.

Sound equipment for a summer cafe/veranda.

The requirements for musical equipment for summer establishments are no different from the requirements for ordinary entertainment establishments - the equipment must be of high quality, reliable, mobile, and must have a cooling system (to protect against overheating). When selecting and operating audio equipment, it is necessary to take into account the current “Sanitary standards for the permissible sound volume of sound reproducing and sound amplifying devices in enclosed spaces and in open areas” and not exceed the permissible loudness standards for musical equipment (for summer cafes, the maximum permissible standard should not exceed LA 90 dBA in 2 -x meters from the sound source).

Many years of experience of SHOWLIGHT specialists proves that the selection of equipment for each project must, first of all, include individual approach, But general principles still exist. As a rule, the most popular projects are the sound of a summer cafe, where it is necessary to select and install musical equipment for two conditionally separated zones of the room - the cafe zone and the dance floor zone next to it. These two zones - the background sound system and the dance floor sound reinforcement system - must have independent sound control.

The background sound system usually includes:

Player . The main requirement for which is “omnivorousness”, i.e. ability to work with different formats: CD, MP 3, USB port, etc.

Mixer . It is better to give preference to functional digital options that provide high-quality sound and are quite “flexible” in operation in any conditions, and their choice is quite wide, from the budget 16-channel Behringer P16-M to the 32-channel super-light Behringer X32;

COMBINED MIXER-AMPLIFIERS are professional compact and lightweight devices with the functionality of: a power amplifier (with built-in effects processor and equalizer), a mixing console and a CD/MP3 player, with an FM tuner and a USB port. They are equipped with all kinds of connectors that allow you to connect various types of speaker systems and microphones to them. And the quality of sound reproduction of the combined systems is beyond praise, and given their mobility and unpretentiousness, they are an ideal option for summer establishments! Proven examples of multifunctional combined mixer-amplifiers include the DSPPA MP-9006 (a popular, inexpensive model) and the DSPPA MP-8035V (with advanced functionality).

Speaker systems should be compact, neat, with clear sound. The ideal solution is two-way speakers. A reliable and modern representative of this class is the RCF HD 10-A active speaker system, with a D-class amplifier, small dimensions and a weight of 13.9 kg. To create a uniform sound field in a room S=100 sq.m, approximately 6 to 8 speakers will be required. An excellent choice for small spaces would be the Behringer EPA300 portable sound reinforcement system (very compact and lightweight, powerful, with a built-in mixer). The choice in the acoustic systems segment is so diverse that you can choose the ideal acoustics for your establishment, in full accordance with your financial capabilities.

- subwoofer. For summer establishments, when choosing a subwoofer, the initial requirement is the compact overall dimensions of the device, therefore, to properly perform its functionality, as a rule, 2 subwoofers are required. A budget and reliable option with deep and spacious sound is the Behringer VP1800S passive subwoofer with 400W continuous power. The line of subwoofers, as well as speaker systems, is well represented on the market professional equipment and easily allows you to choose your “own” option.