They are the most popular. What is profitable to sell in Russia now. The most requested items in the online store

The most promising area of ​​modern entrepreneurial activity today, according to experts, is the trade sector, which makes it possible even for a novice businessman without experience to have a good income. A Russian who is going to open his own trading business in a crisis must definitely study the market for the most popular goods in Russia in 2019 in order to make the right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose the product that they have previously encountered at least indirectly, so that they do not have to spend a lot of time studying the details about it. But the emphasis is still recommended to be placed on the most popular goods during the crisis in Russia. If you can correctly analyze the Russian market of the last crisis year, you will understand that people always prioritize food, clothing and footwear. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included household appliances and electronics. This means that it is better not to associate your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that prospects for the active development of crisis production will open up this year - the construction of plants and factories will begin. A novice businessman, therefore, may be involved in the sale of used equipment for such enterprises.

Among the demanded goods on the Russian market in 2019 there will also be inexpensive spare parts for cars, with the help of which people will be able to keep their vehicle in working condition, because buying a new one in a difficult economic situation is too risky a step.

It should also not be forgotten that people who have large savings will not change their habits. At any time, they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now let's deal in detail with each group, the top of the most popular goods in Russia for 2019.

Food

People who find themselves in an economic crisis tend to stock up on food so that they are enough even for a time when there will be no money at all. This mainly concerns the middle class of the population of the Russian Federation. The people will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that it can only get worse, and prices will rise even more. Experienced businessmen are well aware of this, therefore, at the right time, they artificially create a stir around a certain group of food products and receive a decent income from this.

If you have not worked with food before, then it is better to start your business by selling herbal teas and decoctions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. They will be bought in large quantities by both women and men who want to lose weight or cleanse the body of toxins and toxins.

The top most popular goods in Russia in 2019 will also include semi-finished home cooking. Russians who previously frequented restaurants or other catering establishments will obviously limit themselves to this pleasure. In return, you can offer them to order home-cooked meals or buy haute cuisine preparations that can be cooked at home.

The most demanded goods during the crisis in Russia will also be farm products. This is due not only to their high quality, but also to the economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products on store shelves. Therefore, if you are thinking about the question of what products are most in demand in Russia, then these are definitely farm products:

• Milk;
• Eggs;
• Meat;
• Bird;
• Vegetables;
• Fruits;
• Berries;
• Jam;
• Flour;
• Corn.

It is quite simple to determine which goods are most in demand in Russia from the above. It is necessary to analyze the prices of supermarkets and shops for meat and dairy products. If they are too high, then people will go to the market for these products. It is here that it is profitable to sell farm products.

The category of demanded food products should also include alcoholic beverages and cigarettes. According to statistics, people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times for life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can sell inexpensive options for alcoholic products that will definitely be in demand among the middle class population.

Clothing and footwear

Looking untidy in a team is unacceptable. In any case, you have to do new things in the wardrobe. Of course, people will not be able to afford to buy a branded and expensive item. But they will undoubtedly buy affordable clothes, shoes and accessories, because these are demanded goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite quite a lot of competition in this industry, a novice entrepreneur will always have an income. An alternative second-hand option is such a widespread consumption (thrift store).

Personal care products and cosmetics

Among the popular products of 2019 are definitely soap hygiene products, sanitary products for cleaning the house and decorative cosmetics at low prices:

• Shampoos;
• Toothpaste with brushes;
• Deodorants and antiperspirants;
• Detergents for dishes;
• Washing powder;
• ink;
• Powder;
• Perfume;
• Skin care creams and so on.

When you form an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy a shampoo with conditioner or a cream that can be applied to both hands and face.

Medications

Medicines are essentials, so they are also among the most sought-after goods on the Russian market. In a crisis, it is beneficial to open private pharmacies, but with a narrow specialization. There will be a great demand for cheap domestically produced medicines. People at any time of the year feel the need to purchase them, because even from a banal cold and headache, no one is safe. Particularly relevant are antidepressants and sedatives, which will take people out of stress and help them cope with emotions in order to keep working.

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medicines. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer drugs. You personally should be interested in ensuring that people in your pharmacy can buy good drugs at an affordable price.

Handmade

1. Paintings. People prefer abstract painting, which contains complex geometric shapes or blurry spots. Such products are purchased either by the wealthy segments of the population, or by reputable companies;
2. Knitten things. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
3. Toys for children. Parents, buying toys for their children, are looking for those that are made from natural materials, and, therefore, cannot harm the health and life of the child;
4. Ladies handbags. Fashionistas will not always be able to purchase a branded product from a world famous brand. Therefore, they will look for exclusive handmade models at an affordable price;
5. Handmade decorations. If you are thinking about what is the most demanded product in Russia, then this is costume jewelry. Knowing how to make beautiful earrings or a necklace from simple materials, you will always have customers, and, accordingly, an inexhaustible source of income.

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Internet goods

Internet entrepreneurship has become very popular in recent years. Crisis time is no exception. However, in this area of ​​business, you need to clearly understand what is not.

If you decide that you want to work with a rich audience, then you need to bet on elite products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to save them profitably in order to protect them from inflation.

Experts do not recommend starting such e-commerce aimed at the middle class, because the purchasing power of people in this category is sharply reduced in times of crisis. However, you can try to sell popular goods from China in 2019 via the Internet.

What applies to them:

• Quadcopters (drones). Today, these aircraft are used not only for military purposes. They are actively used in everyday life and for entertainment;
• Gadgets and mobile phones under $600. According to experts, these are the most popular products for sale on the Internet in 2019;
• Household appliances are among the top selling goods on the Internet in 2019. Indeed, on the network you can carefully familiarize yourself with the technical characteristics of any device for everyday life and choose the most optimal option for yourself;
• LED lightening. Experts are convinced that the sale of such goods is a very promising business, because LEDs can significantly save energy. To start trading LEDs, you need a minimum investment;
• Books. This is mainly about educational or fiction. Despite the fact that now many people use electronic gadgets more, the demand for printed literature does not disappear;
• Shoes and clothes. Through special Chinese sites, you can buy at a very low price, but quite high-quality things, and resell them at a higher cost through your website or social network page. If the creation of a website requires certain knowledge and skills from a person, then even a child can create an account in one of the many existing social networks. People like to buy branded items, but no one wants to overpay money only for a prestigious name. Therefore, Chinese goods will be in great demand.

Before you start talking about what kind of business to open now, I recommend reading about unsuccessful attempts to start your own business, earlier on blotter ru we discussed this with the people.

So, what business is relevant now? To understand this, you need to understand what happens in a crisis, and not only in a crisis - but the following happens - the rich get richer, the poor get poorer.

Therefore, business directions are promising - either for the very poor or for the very rich. The middle class suffers the most at all times.

We open a profitable business for the rich

Washing

It is very important for Moscow and other large cities of Russia. Self-service car washes are especially in demand.

Banqueting hall

Crisis or not, there will always be holidays, weddings, birthdays. We rent a hall, make repairs, decorate everything, find a photographer, toastmaster among friends, advertise in the media and the Internet. Ready.

Apartments for rent

A fairly risk-free and stable type of business, but it requires a lot of money at the start. Actual for large cities and resort areas. We buy property and rent it out.

Network Marketing and Franchise

Well, let's take McDonald's as an example, there are always queues! The franchise costs about 1 million dollars, the payback is 2-3 years.

Domestic tourism

Due to the growth of the dollar, many people have refused to travel abroad. For foreigners, our country has become more attractive in terms of tourism. Demand for domestic tourist routes has grown.

Tailoring

This is especially true for children's clothing. Go to a children's online store and see what prices are there, many things are more expensive than for an adult. Demand in this area is high.

Actual business for the poor with minimal investment

Pawnshop

At all times, the activity of pawnshops flourished. It has always been considered a fairly profitable business with minimal investment.

Funeral services

People always die and never save on funerals. The only problem in this type of business is that all the grain places in the cemeteries are already occupied and it will be quite difficult to enter there. But a funeral is not only a cemetery, it is also transport, coffins, wreaths, etc. this is where you can earn money.

Food trade

People always want to eat and it doesn’t matter if there is a crisis in the yard or not. Therefore, you can earn money on the sale of food: homemade, greenhouse, pickled vegetables, pies, jam, etc. all this can be done at home.

Fast food

Shawarma, samsa, barbecue - a small stall in a bread place and there will be a sea of ​​\u200b\u200bcustomers, the income is good, especially if you do not hire a seller, but stand behind the counter yourself.

Commission shop

Or, more simply, second-hand, especially for children's and branded items. Demand in this type of business is good and, most importantly, stable.

Rental Services

This type of business is relevant in both small and large cities. What can be rented out, but almost everything, for example:

• Carnival costumes
• Baby baths and car seats
• strollers
• Bicycles and more

Earnings on the Internet

Without having any skills, you can earn money on the Internet. Did everyone in school write essays? We find a content writing exchange and offer our services. For one article you can get from 100 to 3000 rubles.

traffic jam business

This business is especially relevant for large Russian cities, for example, for Moscow. I often drive around the Moscow Ring Road and get stuck in traffic jams, and recently I saw small vans that stand in traffic jams and sell coffee, sandwiches and other food, and now they have quite large queues of customers.

Salon

Well, everything is clear! The main problem is the cost of renting the premises.

Business on avito.ru

This is a very interesting kind of business. Simply put, buy low and sell high. There are categories of goods with very high demand among the population, for example, iPhones or winter tires before winter. People want to sell quickly and are ready to lower the price a bit, this is where you can make money.

Home kindergarten

This type of business can be organized right at home. Clients can be found in your area among friends.

home kitchen

Very good profit from baking cakes. Dumplings are also in high demand, etc. The main thing is to find a stable buyer for your product.

Car repair

We rent a garage in some large parking lot and there is already a minimum flow of customers.

Tutoring

If you have certain knowledge in some area, then you can sell it. Becoming a tutor is a fairly good demand in this line of business.

How to calculate profitable promising business directions

1. We look at what is around us, what kind of business is running. A simple example: I live in Moscow and regularly observe huge queues at car washes, and not at all, but at self-service car washes (this is where you wash your car yourself), and the queues are constant. Conclusion: the demand for these sinks is not small.
2. We watch TV, listen to the radio, read newspapers, look at advertising posters on the street. The area of ​​business that is actively advertised is profitable, if there is money for active advertising, then the business is profitable, there is demand, there is money.
3. We open a large job search site and monitor for about a week where the most vacancies appear and see what the companies that posted vacancies are doing. If the company has many new vacancies, then in this area of ​​business MONEY there is demand for goods and services.

If you have your own thoughts, ideas about what type of business it is important to do now, write in the comments, it will be interesting for me and site visitors to read the site.

Failed business ideas
Stories of the most unsuccessful business projects from the first person.

If you are going to start your own small handmade business by creating your own “shop” on Sharovar and other specialized trading resources, it will not be superfluous to conduct a preliminary analysis of the market and preferences of the consumer audience.

First of all, let's clarify one point - those author's works that "make a cash register" in stationary stores, at fairs or ethno-festivals, on the Internet will not enjoy the same success at all. Sales in the real world and in the virtual are fundamentally different.

In order for you to draw specific conclusions and determine the goods most in demand among buyers who are firmly entangled in the World Wide Web, we will use the data of the largest online auction eBay.

TOP 10

1. PICTURES. It's no secret that the masterpieces of contemporary art have gone far from the examples of classical painting. Abstract and urban works are in the highest demand today. Landscapes and portraits are significantly inferior in popularity to geometric figures, bright and blurry spots, paintings, devoid of any common sense at first glance. Nevertheless, it is customary today to decorate with such works of art both the interiors of private houses and the walls in offices around the world. Draw your own conclusions, gentlemen - you are more likely to sell a canvas on which you have splashed several buckets of paint in different shades than a charming watercolor landscape.

2. KNITTED THINGS.

The following knitted items are clearly in the lead in the “knitted” category: sweaters and vests, hats, snoods, socks and mittens, bags, blankets and bedspreads. The fantasy of the craftsmen knows no bounds - knitting needles, a hook, their own hands - anything can be used as tools. And the abundance of yarn with a variety of textures and effects makes it possible to implement tasks of any level of complexity.

3. HANDMADE CHILDREN'S TOYS. The list of options is huge, and we won’t even try to list them, because with a huge gap in popularity, products made from natural, environmentally friendly materials come out ahead. This trend has no competitors yet. So, at the top of the ranking we have wooden toys, soft dolls and animals, as well as Christmas tree decorations.

4. WOMEN'S BAGS, which we have already mentioned in the second position of the rating, will occupy a separate niche. Keep in mind - this is not at all about fakes and imitations of branded goods. Modern fashionistas are primarily interested in exclusive. Uniqueness with a big, huge letter "U". Do you want to quickly and profitably sell handmade goods? Work with original materials - canvas, leather, and so on, without neglecting the most unexpected decor.

4. INTERIOR DECOR ITEMS. “If only you knew from what rubbish…” these lines involuntarily come to mind when we look at the unique design work in the photo. It seems that the main task today is to make the interior not only beautiful, stylish or harmonious, but simply unique. And this is quite enough. So before throwing some old trash in the trash, take a close look at it, maybe inspiration will visit you and you will create a very valuable piece of decor from the remains of a prehistoric bicycle.

5. VASES, POTS, CUTLERY. Pottery is simply bound to flourish - the demand for souvenirs, all kinds of jars for cereals, spices and other containers that can be used to decorate the kitchen and dining room is great enough so that your exclusive works do not “get dusty” on virtual showcases.

6. COLLECTIBLE DOLLS AND SOLDIERS for table war games. So to say - toys for adult girls and boys. The child remains to live forever in each of us, so you will not lose if you bet on the manufacture and sale of toys. Although, for example, purely ethnic dolls are sold much worse, keep in mind.

7. COSTUME JEWELRY. Jewelry is a truly inexhaustible source for inspiration and inflow of a stream of money into your wallet. The range of jewelry is immense, and the demand is consistently high. Find your niche and you won't know grief.

9. DESIGNER CLOTHES. Your exclusive work with name tags can command the highest, almost unbelievably high prices that rival those of the world's most famous designers. But such clothes should be truly original, original, unique, memorable, impressive, recognizable, certainly of high quality, made with unsurpassed craftsmanship, and so on. Are you sure that you can match all these epithets? Then forward to the machine!

10. MUSICAL INSTRUMENTS, in particular guitars. Craftsmen from Latin America, Australia and Spain can easily make a small fortune selling their own guitars. If you have discovered the gift of Antonio Stradivari in yourself, and achieve the purest sound from the musical instruments of your work, be sure that they will talk about you in the very near future, and you will not have to wait long for profit.

Well, where - you ask me - where are our relatives, Vyshyvanka, infinitely dear to our hearts?! Why are they not in the ranking, although they should have taken their rightful first place?

Don't worry, and don't be intimidated either, if you've mastered other items that aren't listed on eBay. Focusing on the world top 10, do not forget about the national traditions that shape the preferences of buyers in our country. After all, you are selling not just goods, not just material things, but something much more - a particle of your soul and personality, a certain component of happiness, home comfort, warmth and love. So every real Master will always meet his grateful customers.

Success to you in all your endeavors!

In some life situations, such a problem arises when there are not enough material resources. In this case, people often wonder what to sell in order to earn. Although in some situations entrepreneurs who are just starting their own business do the same.

Products from a Chinese manufacturer

There was a time when relationships flourished according to the buy-sell scheme. However, it is long gone. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require almost any cost from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money selling products from China. The best-selling goods have always been and will always be made in China, as they cost less than other producing countries. The advantage of such a sale is that there is no need to invest your money, since the goods are paid in advance by the buyer. The same item guarantees that there will be no downtime of products, they will always be in circulation.

Using an Internet Bulletin Board

Since it is the 21st century in the yard, it would be logical to ask the question of what to sell on the Internet in order to make money. To date, there are many free online sites that work on the principle of a bulletin board. In addition, such sites are completely free, which means that it costs nothing to post information about the sale of your product. All these sites are quite similar to each other, and therefore the rules and the list of what can be implemented there are approximately the same. Here is a small list of products that you can try to sell through Internet bulletin boards:

1. Personal items that have become unnecessary for any reason.
2. You can buy various products and resell them, receiving interest from the sale.
3. Sale of goods wholesale.

In addition to using existing sites, you can create your own Internet portals, where you should post various profitable offers for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

• Gold, silver and other jewelry items, except those that belong to the family as heirlooms.
• You can engage in the sale of such goods as cosmetics from a large company. True, for this you need to become a representative of such a company.

What to sell to make good money?

A very interesting option for selling goods can be, at first glance, trash that ordinary people do not need for nothing. However, there is a type of people who are called collectors. This segment of the population is quite capable of acquiring, for example, some kind of badge or a coin for a large amount, which to an ordinary layman will seem like a trinket that has no value. In some cases, the answer to the question of what to sell in order to earn money may be antiques and other valuables belonging to different collections. It is more difficult to implement them, because first you need to spend the amount on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

This also includes residents of rural areas, as they receive a good income from the sale of vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from the villagers, and then resell them in the city at a higher price. This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What are people buying?

When the question arises of making money selling something, it is always worth remembering that there are directions that will be in demand always and everywhere, and at any time. What to sell to earn quickly and a lot? One of these areas is real estate. The sale and purchase of housing will always be in trend, since no one wants to live on the street. This way of earning requires certain investments, however, with the right approach, it will quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example.

With constant monitoring of various ads, you can stumble upon one in which the owner writes about an urgent sale of housing, for example. The reason for this may be departure, unwillingness to look for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and drop the amount from the initial one by 10-15%. These are the offers you need to look for. Having bought a property at a lower price, it remains only to add interest and resell it. Thus, you can earn a lot of money, doing almost nothing.

What can be quickly sold online?

As mentioned earlier, wondering what to sell in order to earn money, you should turn your attention to the Internet. However, message boards are far from everything that can generate income. Despite the fact that almost everything that can be bought is present on the Web, and the demand, like the supply, is great, there are areas in which the demand is clearly greater than the supply. These categories include the following products:

1. Clothes and footwear for children and teenagers. Such products are always in use, because, as you know, children grow up quickly. You have to buy new things almost every year, which means that the demand will be constant and large.
2. Various products used at home and in offices.
3. Real estate and cars.
4. Less in demand, but still enjoy original and beautiful photographs.

Although it is worth noting that it is much more difficult to make money selling photos, since photobanks that accept pictures have very high requirements.

Some products become bestsellers as soon as they appear in the store. More than half of the new products do not find much interest among the buyer and quickly disappear from the counter. And only a few remain real bestsellers for a long time,

These products are so popular that they have an impact on people, society and even culture. Bestselling products were innovative and even revolutionary at the time they appeared. Creating a list of legendary products expertsanalyzed a huge number of categories of products that cause the greatest demand among different groups of the population, with a record volume of sales or high circulation, as well as consumer loyalty.

No. 1 - "Rubik's Cube"

Sales: 400 million

Production: Seven Towns Ltd.

Hungarian sculptor and architecture teacher Erne Rubik invented the first prototype of the "Magic Cube" in 1974 in Budapest. In 1980, the American company Seven Towns bought the rights to the toy and started producing the Rubik's Cube. The puzzle soon became an incredible international sensation. Amazing bright colors, affordable price and a fairly high level of complexity make the "Rubik's Cube" a best-selling product for many years.

#2 iPhone

Sales: 290 million

Production: Apple

In just 5 years, 290 million iPhones were purchased, making it the most popular smartphone model in the world. Apple's iPhone is a best-selling product at the top US electronics retailers such as Verizon, AT&T and Sprint. Apple's iPhone has earned about $190 billion. Today, 6 iPhone models have been released: the original version, 3G, 3GS, 4, 4S and 5 .

No. 3. "Harry Potter"

Sales (paper copies): 470 million

Production: Scholastic (US publisher)

The American publishers Scholastic Corporation released the first volume of the Harry Potter series in the 1990s. called Harry Potter and the Philosopher's Stone. The book immediately becamesensational, the total number of profits from sales of all novels of the bestseller amounted to $ 8.1 billion. The adventure chronicle of a young wizard helped the English writer JK Rowling become one of the highest paid authors in the world. The latest installment in the Harry Potter and the Deathly Hallows series is recognized as the most popular book in the history of book publishing. In the first day, 11 million books were sold.

Sales: 120 million

Production: Epic Records

The thirtieth anniversary of the release of Michael Jackson's famous album "Thriller" was celebratedthis November. One of the first discs to be promoted with video clips on the MTV channel. "Thriller" is the best-selling album of all time in just one year. For this disc, Michael won 8 Grammy Music Awards in 1984. 7 songs of the album were published in the top ten hits according to Billboard magazine.

No. 5. "Mario"

Sales: 275 million

Production: Nintendo

The character Mario (Mario) first appeared in 1981 in the rating series Donkey Kong. Since then, the Italian plumber has appeared in dozens of productions, each selling over 1 million copies. Meanwhile, one of the most popular is the game "Super Mario" (Super Mario): number of sales - 275 million copies.

#6 iPad

Sales: 81 million

Production: Apple

April 2010 Apple releases its first iPad, which became an instant bestseller. The iPad also became the first commercially successful tablet PC. Not so long ago, the American company began to produce the third generation of the iPad. Over the course of two years, 81 million Apple tablets were sold. To better represent this figure, let's say that it took Apple 24 years to sell the same number of conventional computers.

#7 Star Wars

Box Office: $4.74 billion

Production: 20th Century Fox

In 2009, the science fiction film directed by James Cameron "Avatar" was recognized as the highest grossing film in the history of American film distribution. But according to Box Office Mojo, adjusted for inflation, 1939's Gone with the Wind continues to be the highest-grossing film ever. On the other hand, taking into account the category "TV series", nothing can compare with George Lucas's masterpiece "Star Wars". The film was first released in 1977 and grossed $1.5 billion. The series grossed $4.74 billion over five films.

No. 8. Toyota Corolla

Sales: 41 million

Production: Toyota

The Corolla car has been on the market for forty years, and for all the time 11 models of the most popular brand have rolled off the assembly line. From that momentToyota sells an average of 1 Corolla every 40 seconds. It was the first brand that a Japanese manufacturer decided to assemble in the USA. Today, the latest Corolla consumes 7.1L of petrol per 100km and its base price is $16,140.

No. 9. "Lipitor" (Lipitor)

Sales: $126 billion

Production: Pfizer

"Lipitor" (Lipitor) is used to lower the level of cholesterol and fats in the blood. The drug was invented by Warner-Lambert, which was later bought out by Pfizer. Lipitor received approval from the US Food and Drug Administration in 1997. While Lipitor is not the only drug in its category, the drug's ability to effectively lower cholesterol levels makes it one of the most popular among many patients. and doctors. Last year, Pfizer's patent for the exclusive production of Lipitor ended. Since 1997, the total sales of the drug has reached $126 billion, which is almost 26% of the pharmaceutical giant's total revenue.

No. 10. PlayStation

Sales: more than 310 million

Production: Sony

The first PlayStation model was released in 1995. After 5 years, the Japanese electronics manufacturer opened sales of the second generation console - the PlayStation 2 (PS2), which became the best-selling model of game consoles in history. By 2011, sales had risen to 150 million PS2. In 2006, the newest model (PS3) appears on the market, but itwas no longer so successful. Despite this, over the entire period of production of various models of the PlayStation series, more than 310 million game consoles have been sold.