How to open a flower shop from scratch? This question is of interest to many entrepreneurs, because the business is promising, the profit can be many times more than investments. Judging by the forecasts of specialists, the demand for bouquets will only increase in the coming years. Therefore, it is not too late to start a business in this area.

• How to start opening a flower shop?
• How to choose wholesale suppliers?
• What equipment to choose for a flower shop?
• Conclusion
• How much can you earn selling flowers
• How much money do you need to start a business
• Which OKVED to indicate when registering a case
• What documents are needed to open a shop/pavilion
• What taxation system to choose for a flower shop
• Do I need permission to open a flower business?
• Flower trade technology

If you are just thinking about whether to start working in the flower business, open your own store, carefully study the positive and negative sides. The following advantages can be listed:

1. Big markup. Selling goods can be much more expensive than cost. Engaging in the sale of flowers is very profitable.
2. Entering the market is easy. In order to open a kiosk at the nearest stop or metro station, you will need a small start-up capital. $6,000 is enough to get you started, which is a lot less than if you wanted to go into another business.
3. Getting out of business is easy. It is enough to go through the usual bureaucratic procedures prescribed by law and sell the commercial equipment.

Speaking about markups on cost and benefits, we must also mention the disadvantages of the flower business. It is worth mentioning the following points:

1. The product deteriorates very quickly. Every hour more and more flowers become unsuitable for sale.
2. Seasonality of demand. Most of all, color is required for the holidays. Summer is considered the "dead" season.

How to start opening a flower shop?

The right choice for setting up a kiosk. This factor is of great importance for the business, and much more than any other. In the business districts of the city, it is best to sell business bouquets. Flower stalls are classified as follows:

1. Trade points at public transport stops, places in shopping centers and tents in the markets. The payback of the business depends on the location. There should be a lot of people around the trading place.
2. Flower boutiques, where customers will be offered luxury-class products. It is worth opening in expensive shopping centers, near other boutiques. Products are targeted at wealthy buyers.
3. Small shops, usually open in business districts. Ideal location - shopping center. You can expand your range with related products. These can be soft toys, potted plants, various types of packaging and souvenirs.
4. Internet shops. There are very few such offers in rural areas, so this is a promising sales area.

How to choose wholesale suppliers?

Today, suppliers offer entrepreneurs flowers from the Netherlands, there are goods from Colombia and Ecuador. In addition, the products of local producers are in demand. Local flowers smell. Although many roses are rejected, the product still finds buyers. Roses from South America are brought in cardboard boxes. Dutch roses are considered the most beautiful, they are stored for a long time. Such flowers are brought in buckets, trucks are used for transportation.

Owners of small shops and flower shops know that most buyers want to buy not roses, but chrysanthemums, tulips and carnations. Demand depends on the season.

Supplies should be arranged, then from the sale of these flowers you will be able to pay rent, wages and taxes.

In the flower business, it is the suppliers who provide half the success of the business. On the decisive days of the year, on holidays, it is the supplier who will provide an emergency delivery of goods. Choose those partners who will not let you down, then your business will develop successfully.

What does it take to open a flower shop? A standard kiosk can be small, 8 - 10 m² is enough. The costs are minimal, for paying utilities and rent large sums will not be required. The requirements for the pavilion are also minimal, because it may not have running water, there is no need to make a sewer.

What equipment to choose for a flower shop?

If you are thinking about opening a flower shop, buy a minimum of equipment. The following can be listed:

1. For work, you will need racks for goods, allocate about 30,000 rubles for this.
2. Buy 3 office chairs, their total cost is 10,000 rubles. We also need an office table for employees, it is best to buy 2 tables at once. This is another 10,000 rubles.
3. For the operation of a flower kiosk, flower vases and all kinds of stands are required. Don't forget consumables. Allocate about 25,000 rubles for this.

Summing up, we can say that to start this area you need to have 75,000 rubles. Calculate the costs immediately for 3 months. Do not forget about rent, its cost will differ depending on the city. If we accept that for 1 month you will have to pay approximately 60,000 rubles, then prepare 180,000 for 3 months.

Find qualified workers. You can be the administrator yourself, but you will need an accountant and at least 2 salespeople. Bookkeeping can be outsourced. When creating a business plan, do not forget about salaries. Personnel costs vary by region.

If we take into account that the trade margin will be at the level of 90%, then in 1 day you can sell flowers for 13,000 rubles, per month - 390,000. In the spring, the profitability of the business will be about 15.6%. In summer, the figures will be lower.

It is very good if you organize several points of sale of flowers. Networks are doing well. Try to open at least 3 kiosks, then the stability of earnings will increase. In the long run, the business becomes very profitable, so think about the strategy in advance.

If you want to open a spacious store, choose a room of 50 m². Buy floristic equipment and a refrigerated display case. In addition, you will need a climate system, a florist's table and computer equipment.

Hire staff with hands-on experience, but don't hire people who have previously worked on the street. Modern standards for the design of bouquets differ from those that were previously accepted. On the other hand, you should not completely rely on diplomas and certificates of florists. You need an experienced employee who is well versed in modern requirements for the design of bouquets.

The flower shop should have its own courier, so you will deliver the order on time. Consider hiring staff before opening a flower shop.

Conclusion

Opening a flower shop is quite simple, large investments are not required. First you need to decide who you see as buyers.

Based on this, you need to select a room, buy equipment and find a supplier. If you do everything right, you will recoup your investment fairly quickly.

How much can you earn selling flowers

Taking into account all the risks, with almost a 200% markup percentage, it is quite realistic to earn up to 500 thousand rubles in revenue per month. Provided that the daily revenue will be in the range of 15-18 thousand rubles. Then the net profit can be expected in the order of 75-85 thousand rubles a month. Although in a good place and during the festive periods, a simple pavilion can bring 35-60 thousand rubles of daily revenue, respectively, and net income will increase. With a stable demand for flowers, the payback of the business will come within a year and a half.

How much money do you need to start a business

Depending on the level of the store and the range of initial investments, it will be required: for a flower pavilion, a small stall - 6-8 thousand dollars, for a small store - 20 thousand dollars, for a boutique with a large assortment of various flower products - 20 thousand dollars.

Which OKVED to indicate when registering a case

To register a business selling flowers, you need the following codes:

• 48.32 - for the retail sale of flower products, including fertilizers and seeds;
• 61.2 - for online retail sales via the Internet;
• 12 - for the sale of bouquets with courier delivery to the customer.

What documents are needed to open a shop/pavilion

In order to legally arrange flower trade through points of sale, the Internet or with courier delivery, it is enough to register an individual entrepreneurship (IP) with the tax office. To do this, you will need: a civil passport, an application for state registration, a receipt confirming the payment of the fee, a scanned copy of the TIN certificate.

What taxation system to choose for a flower shop

The simplified taxation system is suitable for this trading business. The USNO tax is levied in the amount of 5 to 15% (of income or proceeds).

Do I need permission to open a flower business?

The sale of flower bouquets does not require licenses or special permits. But the work of the store, the operation of the premises must comply with fire, environmental and sanitary epidemiological. norms.

Flower trade technology

The profitability of a store depends on many factors: on the suppliers of products and the location of the point of sale, on the ability of sellers to arrange a bouquet, and other reasons. For the location of the flower shop, places with high traffic of people are selected, near transport interchanges and stops. For example, in pedestrian areas near supermarkets and markets, in pavilions organized for the sale of various plants. On holidays, it would be good to offer flower products for office workers, making a mutually beneficial discount for buying a large number of bouquets. Do not forget that too "flashy" packaging will overshadow the natural beauty of the flower, the design of the bouquet should be stylish and original.

Courier delivery of flowers has gained wide popularity, when someone who is very far away, simply via the Internet or by phone, organizes a congratulation for a dear person. Your website with examples of unusually designed bouquets and compositions to order will significantly increase the demand for your flower products.

Alexander Kaptsov

Reading time: 9 minutes

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The flower business is not only profitable, but also creative. Floral products are in demand all year round, and on some holidays the relevance of the sale of bouquets reaches an all-time high. Like any other occupation, this business requires responsibility and planning. The main difficulties are caused by the specificity of the goods: flowers are a perishable and delicate product, so the trading place needs a special organization.

Is flower business profitable in Russia?

Retail sales do not always give a stable result, and when selling plants, you may encounter unusual difficulties.

The flower business has a number of undeniable advantages, however, it not insured against risks and possible failures .

Business Pros

• A well-established flower business is highly profitable and pays off fairly quickly.
• The goods are never stale, and the money is constantly in circulation.
• Consistently high margins on products.

Business cons

• The need for specialized storage conditions for plants.
• The need for careful planning of purchases of goods.
• The need to find a good shopping place.
• The need for qualified employees - florists.

What is required to get started?

In addition to other nuances, an additional requirement is imposed on the flower pavilion - maintaining a special microclimate with a fixed temperature and air humidity. This means that the entrepreneur must purchase the appropriate devices.

The financial side of the issue can be solved in two ways: with the help of start-up capital or loan processing for business development.

The main costs will be spent on renting or purchasing a retail space, as well as on the purchase of equipment and the first batch of flowers.

The cost of working materials includes the following items:

1. Shelving
2. Containers for flowers
3. Elements for decoration and decoration of bouquets and compositions
4. Workplace of a florist

Some stores, in addition to the main product, offer related products . It can be everything related to holidays and congratulations: postcards, toys, souvenirs, etc.

Who delivers flowers to Russia?

Most plants are imported from other countries : from the Netherlands, Italy, Georgia, Ukraine, Lithuania, Uzbekistan, Kazakhstan, Ecuador, Colombia, China, India, Israel.

In Russia they also grow their own flowers, for example, in the Krasnodar Territory there are large greenhouses that supply "live" goods throughout the country. However, domestic producers are able to satisfy only about 10 percent of the market's needs.

What is the range of plants offered by the main importing countries?

In world practice, all transactions related to the purchase / sale of flowers are executed by dealers, while in Russia there is no such link. Therefore, most domestic manufacturers focus mainly on market of Moscow and Moscow region.

The supply of foreign goods is carried out both legally and according to "gray" schemes or smuggling. Flowers are transported dry (in boxes) or wet (in containers with water).

Pricing directly depends on the size of the stem, measured without taking into account the bud. Roses are the most demanded in the domestic market. with a stem length of 60 to 80 cm and a weight of 50 to 70 g. With a decrease in flower size, its cost also decreases.

6 secrets of a successful flower business

1. Product storage
   Flowers need to provide a special microclimate. Intense heat or cold significantly shorten the life of plants and spoil their presentation. The recommended storage temperature ranges from 4-8 degrees Celsius.
   There are a large number of chemicals that slow down the wilting process of a flower. For example, for successful transportation, plants are transported using a glucose solution or ascorbic acid. Upon arrival at the place, the flowers must be defended in clean water for a day.
   If there are intentions to put the business on a "big foot", then it is important to consider the option of purchasing special refrigerators that allow you to store flowers for about a month. Such equipment is often taken on credit.
2. Procurement planning
   The average sales period for flowers should not be more than a week. After this time, the bulk of the flowers begin to rapidly lose their presentation. Therefore, when setting retail prices for products, it must be taken into account that about 60% of all goods will remain unsold. All these inevitable losses must be factored into the final cost of the flowers.
   Seasonality and popular holidays are another reason why procurement planning is inevitable. For example, on September 1, March 8 and February 14, there is an expected surge in sales, when the amount of revenue in one day can equal the income of several months. Accordingly, you need to take care of ordering goods by these dates in advance.
   In late autumn and during the winter, sales always fall, but the size of the average profit may decrease slightly. This is due to the fact that the most expensive bouquets are sold at this time of the year.
3. Work with providers
   Establishing productive relationships with suppliers is the key to successful trading. It is necessary to carefully study the terms of cooperation, compare them with the offers of other companies and choose the best option.
   The main decisive points are:
   • Range
   • Delivery terms

   The outlet should not be left without products. Especially on the eve of holidays and dates on which flowers are given in bulk. Therefore, sometimes the supplier's ability to supply the store with goods on time is valued more than the provision of any discounts.
   It is considered ideal to organize a flower business with timely deliveries of new products, when the entire range of goods is stored only at the point of sale, regularly replenished with fresh samples.

4. Correct location
   
   You can start the development of a flower business from a small outlet. However, it is important to approach the place of choice with special responsibility. As in any other trade, the correct location of the pavilion often decides the outcome of the whole business. The store should be located on a busy street, close to a bus stop, close to a shopping, entertainment or office center, etc.
   It should also be remembered that, despite the visible advantages, a promoted place may turn out to be completely unprofitable due to the presence of serious competitors. In crowded places (such as markets or subway stations), sometimes there is a whole network of already well-known stores that will be difficult to compete with.
5. Qualified personnel
   
   It is not enough just to organize a trading place. The flower business is unrealistic without a qualified florist, because often customers are attracted not so much by the price as by the appearance of the composition. Even one purchased rose can be arranged and decorated in such a way that it will give odds to the whole bouquet.
   Experienced and talented people should be hired, and if the staff is already staffed and functioning, it will not be superfluous to enroll subordinates in refresher courses or seminars on mastering new flower design techniques.
   Of particular importance is knowledge about the biological characteristics of a particular plant: vegetative cycles, wilting period, storage features. In addition to caring about the appearance of products, do not forget that the seller constantly communicates with customers, most of whom are men. Therefore, a flower shop consultant should be sociable, pleasant in communication and attractive in appearance.
6. Knowledge of your business
   
   It is sometimes much more profitable to conduct retail trade in flowers than to engage in their wholesale supply. This is due to the fact that with point sales, substandard goods can be disguised and "revive".
   For example, if a lily begins to deteriorate, they can spend a number of restorative manipulations:
   • Dip into a container of hot water.
   • Coat with wax.
   • To freeze.
   • Treat with special chemicals.
   • Touch up.
   • Another popular trick is decorating withering petals with sparkles.
   • From the appeared black spots get rid of with the help of floral paint.

   In case of violation of the storage temperature, flowers can be placed in water to which vodka, alcohol or a special powder is added. After that, the marketable appearance of the plant will be restored for a short time.

* Calculations use average data for Russia

331 000 ₽

Starting investments

265 000 - 330 000 ₽

53 000 - 111 000 ₽

Net profit

5 months

Payback period

To open a small flower shop with an area of ​​20 sq. meters will require 331 thousand rubles, which will pay off for 5 months of work. Net profit in the first year of operation will amount to 682 thousand rubles.

1. Flower shop. Project Summary

Every year the volume of the flower business is growing, which indicates the active development of the industry. Today, the business idea of ​​​​a flower shop is in demand and very profitable. The goal of the project is to open a flower shop in a city with a population of more than 1 million people. The main source of income for the establishment is the sale of flower products. The target audience of the flower shop is the population of the city aged 20 to 50 with an average income.

The main advantages of a flower shop:

minimum initial costs;

high profits in the long term;

business profitability of 20-30%.

For the implementation of the flower shop project, a room with a total area of ​​20 m 2 is rented, located in the immediate vicinity of the shopping center. The initial investment is 311,000 rubles. Investment costs are directed to the purchase of specialized equipment: the arrangement of a retail outlet, the purchase of flower products. Own funds will be used to implement the project.

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The financial calculations of the business plan cover a three-year period of the project's operation. It is anticipated that after this time, business expansion will be required. According to the calculations, the initial investment will pay off in the fifth month of operation. Based on the results of the first year of operation, a net profit of 682,782 rubles and a return on sales of 21% are forecast. Integral project performance indicators are presented in Table 1.

Table 1. Key performance indicators of the project

2. Description of flower shop industry and company

Flowers are one of the main attributes of the holiday. The tradition of giving flowers and decorating space with them has firmly established itself in Russia. Therefore, flower shops always find their customers, despite the season and economic crises. The demand for flowers is a kind of reflection of the financial condition of society - the richer it is, the more flowers are bought. And at the same time, even in times of crisis, flower shops are actively conducting their business - only the emphasis on sales is shifting, preference is given to budget options, but sales of flower shops do not decrease.

Over the past few years, the Russian flower market has been demonstrating active growth. The statistics of market volumes testify to the dynamic development of the flower market. Every year, the market volumes are increasing - for the period from 2011 to 2015, the volume of the cut flower market in physical terms increased by 1/3.

Figure 1. The volume of the flower market in real terms, billion pieces, 2011-15

In monetary terms, this growth is more noticeable due to the increase in prices for flowers. During the period 2011-2015, the market volume increased by almost 40%.

Figure 2. The value of the flower market, billion rubles, 2011-15

To date, the entire Russian market can be estimated at 160 billion rubles in monetary terms and 35.8 tons in physical terms. According to analysts' forecasts, the Russian flower market will continue to grow. According to the analytical company GLOBAL REACH CONSULTING, the real capacity of the domestic market is estimated at $40 billion.

Thus, a flower shop is regarded as one of the most promising business ideas, despite the risky component. The average profitability of the flower business is constantly growing. At the same time, the likelihood of risk also increases. The main threats are related to the pronounced seasonality of the business and the high probability of incorrect planning of sales volumes of flower products. Flower sales peak in February, March, May, September and December, and the summer months are considered the "off" season, which can cause a significant reduction in profits. In addition, flowers are not stored for a long time - the maximum period for their sale is limited to one week. In case of excessive purchase of flower products, the store may suffer losses. However, sellers take this risk into account when pricing, assuming that about 60% of the flowers will not be sold.

Another risk is the flower shop's heavy dependence on imports. Today, Russia ranks sixth in imports of cut flowers, and the share of imports in sales is about 90%. However, there is a positive trend in the share of domestic products. According to analysts, in the next ten years, Russia will take second place in Europe in terms of imports after Germany. This risk lies in the possible growth of the exchange rate, the likelihood of a ban on the import of flower products from some countries, the tightening of customs policy, etc. Figure 3 shows the structure of flower imports by producing countries. The largest share of imports falls on the Netherlands - 44.7%, the second and third place is occupied by Ecuador and Colombia with a share of supplies of 36% and 12.8%, respectively. Other countries account for only 6.5% of deliveries.

Figure 3. Distribution of producing countries by volume of deliveries in physical terms in the Russian Federation, 2014

Roses account for 43% in the structure of flower deliveries. The second most popular flowers are chrysanthemums - 24%. The top three is closed by carnations, the share of supplies of which is 22%. In general, in recent years, the leaders in supplies have remained unchanged, but there is a tendency to popularize exotic, unusual colors. Recently, flower shops are trying to diversify their assortment and attract customers with unique types of flowers.

Figure 4. Structure of flowers in the total volume of imports (in physical terms), %, 2014

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Pricing in the market consists of two components - the amount of costs (taking into account the exchange rate, customs duties, the price of gasoline, etc.) and fluctuations in demand - an increase in demand entails an increase in prices. On average, the pricing policy in the flower market implies an extra charge of 100-300% of the purchase price.

In most cases, retail sale of flowers is carried out in the form of flower pavilions and stalls - 70%, about 10% falls on flower shops, flower shops and boutiques designed for the premium segment are less popular. Recently, online stores are gaining popularity, which are a less risky model of the flower business.

Analysis of the flower market showed the relevance and relevance of this business. The main advantages are a relatively quick organization and start of work, the absence of licensing activities, a low threshold for entering the market, an acceptable level of initial investment, high demand for goods and a level of profitability. However, the disadvantages of the flower business should also be taken into account: non-standardization of products, high dependence on customs policy , exchange rates, pronounced seasonality, high level of competition.

3. Flower shop. Description of goods and services

The main activity of the flower shop is the retail sale of flower cuts. For the flower business, a set of additional services is important, which form its competitive advantages. Additional services may include:

flower courier service;

floristic decoration of celebrations;

sale of related products (postcards, soft toys, sweets, etc.);

gift wrapping;

drawing up floristic boxes with flowers and sweets;

original packaging of bouquets, for example, cone bags with a comfortable handle or craft paper;

drawing inscriptions and drawings on flower petals;

creation of floral compositions for decoration.

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The range of additional services of a flower shop can be much wider - it depends on the format of the store and its goals. To form a list of services in a flower shop, it is recommended to study the services of competitors. To date, the sale of standard bouquets is a losing business model. Modern consumers value creativity, original approach and exclusivity of the floristic services provided.

List of flower shop services:

Sale of cut flowers(rose, chrysanthemum, tulip, peony, ranunculus, hydrangea, eustoma, carnation, gerbera, alstroemeria, narcissus, orchid, lily, freesia), taking into account the seasonality of flowers;

Gift wrapping of flowers and bouquets;

Making floral arrangements and bouquets;

Sale of related products(postcards, gift boxes with flowers and sweets);

Delivery of bouquets by courier service;

Floral decoration for celebrations. Services for the design of premises are provided by prior order, taking into account the wishes of the client;

Bouquet order by phone– To save the client’s time waiting for the bouquet, the store provides a pre-order service. It is enough for the client to call in to pay and pick up the bouquet.

4. Flower shop. Sales and Marketing

Statistics for medium and large cities allows us to form a typical “portrait” of a flower shop client: 57.9% of men, 42.1% of women, the average age of the buyer is 35 years, material wealth is average. In accordance with the above statistics, the target audience of the store is also determined - the population aged 20 to 50 years with an average income level.

The first step is to analyze the competitive environment. This will allow you to assess the level of demand and business threat, develop your competitive advantages and decide on a marketing strategy. creative services presented in your store.

When planning an advertising campaign for a flower shop, it should be borne in mind that promotion channels such as advertising in newspapers, on radio and television in the flower business do not bring the desired effect. This is due to the fact that buying flowers is often an impulsive phenomenon - a person walks past a flower stall and decides to buy a bouquet here. Therefore, outdoor advertising will be the most effective. In addition, one of the parameters that determine the competitive advantages of a flower shop is a favorable location. The most successful location for a flower shop is a pavilion at the intersection of several streets with a lot of passer-by traffic.

In addition, it is recommended to create a group and a profile on social networks that advertise products. Creating a website for a flower shop is completely optional, especially if you plan a small flower stall. Setting the price for the sold goods of a flower shop should be carried out taking into account the prices of competitors. It is important that the pricing policy be flexible enough - this will satisfy the demand both in the budget and in the expensive price segment. To stimulate the sale of flower products, bonus cards, various discounts and promotions, and a loyalty program for regular customers can be used.

You should also provide for the creation of your own logo and branded packaging, which will become the hallmark of the store. The development of an exclusive style, logo and original name will cost an average of 6,000 rubles. An advertising sign will cost around 20,000, including installation. Do not forget about such a form of advertising as word of mouth. Therefore, the best advertisement will be fresh flowers and the professionalism of florists who can create beautiful flower arrangements.

5. Flower shop. Production plan

Opening a flower shop includes six main stages, including registration, selection of location and premises, recruitment, purchase of equipment, search for suppliers of flower products, sales planning and purchase of goods. Next, we will take a closer look at each of them.

1. Registration with state bodies. Retailing flowers is not a licensed activity, which simplifies the process of collecting the documents required to open a flower shop. The organizational and legal form of an enterprise can be an individual entrepreneur or LLC. For a flower shop, it is recommended to register an individual entrepreneur with a simplified taxation system (“income” at a rate of 6%). Types of activities according to OKVED-2:

47.76.1 Retail sale of flowers and other plants, seeds and fertilizers in specialized stores. This is the main activity. When diversifying the flower business and having additional services, you can specify the following codes:

47.78.3 Retail trade in souvenirs, handicrafts

64.12 Courier activities other than national postal activities

74.10 Activities specialized in the field of design

82.92 Packaging activities

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It is not necessary to enter the entire list of codes, but if you plan to further expand your business, it is recommended that you enter all of the listed codes that may be required in the future.

List of documents for opening a flower shop:

permission to trade in flowers;

the program of sanitary and production control is obtained once after approval by Rospotrebnadzor;

contracts for deratization, disinfestation and disinfection;

contract for the maintenance of the ventilation and air conditioning system;

contract for the export and disposal of solid waste;

internal documentation: register of disinfectants;

SES hygienic permit or relevant quality certificates.

2. Location and choice of commercial premises. The main criterion for choosing a location is high traffic of people. It can be street intersections, an area near a shopping center or a bus stop, busy streets in residential areas. A retail space on the ground floor of a residential building is also suitable - as a rule, such premises are relatively cheaper. For a flower shop, a room of 20 m 2 is suitable - this will be enough for a retail space and a small room for storing flowers. For the implementation of the project, it is planned to rent a room near the shopping center. The area of ​​the leased premises is 20 m 2, the average cost for a city with a population of 800-1 million people is 20,000 rubles.

3. Selection of personnel for a flower shop. The main employees of the flower shop are florists. It is recommended to take a responsible approach to the choice of a florist and hire professional staff, since the quality of the services provided depends on them. During the daily operation of the store from 9:00 to 21:00, two florists will be required to work in shifts.

4. Purchase of equipment. In a flower shop, it is necessary to maintain a temperature of +5º to +8º C, which is comfortable for flowers. To do this, you will need to install a specialized refrigerator. The cost of such equipment is 50,000-70,000 rubles, and the installation averages 20,000 rubles. To save money, you should consider purchasing used equipment - it will cost 20-25% less. You should also take into account small working equipment that florists will need to make bouquets - rubles are laid for this. Another important point is the installation of security and fire-fighting equipment, the cost of which will be an average of 30,000 rubles.

5. Search for suppliers of flower products. This point is one of the key when organizing a flower business, since the work of the store and the quality of the final product depend on the reliability of suppliers. The search for partners can be carried out through thematic forums and websites. The choice of suppliers is a rather responsible and painstaking work.

6. Planning of sales and purchase of flowers. Planning sales volumes is a very important stage, since the supply of flower products depends on it. Incorrectly calculated terms can lead to either store downtime or losses due to product damage. Another task follows from this - an established system for the delivery of flower products. Keep in mind that freshly cut flowers must be brought in every 4-5 days. Thus, it is planned to carry out 5 purchases per month every 5 days. To fill a trading area of ​​15-20 m 2, an initial purchase of approximately 70,000 rubles will be required. At the same time, the additional purchase of the assortment will amount to 10,000-15,000 rubles.

Flower shop sales planning is based on the seasonality of the flower business. Sales peaks fall on the following dates - February 14, February 23, March 8, May 9, September 1. Profit for these days can be 20-25% of the total profit for the entire month. In summer, demand drops significantly, although graduation and wedding days should be taken into account. An approximate schedule of revenue volumes by months is shown in fig. 5 - it shows the peaks and declines in flower sales.

Figure 5. Dynamics of sales volume of flower products by months

Predicting the income of a flower shop is quite difficult. In each case, it is necessary to carefully plan sales volumes, taking into account the price segment, region, competitors, etc. For the forecast in this project, average market indicators will be used. According to statistics, the volume of sales in a stationary store per month is 200-250 bouquets. Based on the fact that the store will present a variety of flowers - both inexpensive and premium - sales planning is based on a ratio of 60/40%: i.e. the number of inexpensive bouquets will be 120 pieces, and expensive ones - 80 pieces. The average price of bouquets in the inexpensive segment will be 300 rubles, in the expensive segment - 1500 rubles. On average, the monthly revenue will be 267,150 rubles.

Table 2. Planned sales of a flower shop

MONTH	INEXPENSIVE SEGMENT			EXPENSIVE SEGMENT			REVENUE PER MONTH, RUB
	SALES VOLUME, PIECE	PRICE, RUB,	REVENUE, RUB	VOLUME OF SALES, PCS,	PRICE, RUB.	REVENUE, RUB
September
Revenue for the year:

6. Organizational plan for a flower shop

For the functioning of a flower shop, you will need to form a staff:

Director- store manager, combining the work of an accountant and a procurement logistics specialist. The director may be the business owner himself;

Florists– employees who are engaged in the preparation of compositions and the sale of bouquets;

• Cleaning woman(part-time), cleaning the premises 3-4 times a week.

It is planned to hire two florists who will work in shifts. Work schedule: 2 through 2. Practice shows that for a successful business, flower sellers must not only be able to make bouquets and get along with customers, but also know the psychology in order to offer the bouquet that the client wants to buy. This point should not be neglected, so when choosing florists, you should take it into account. The total wage fund will amount to 72,000 rubles, and taking into account insurance payments - 93,600 rubles per month.

Table 3. Flower shop staff

Since the list of services includes the delivery of bouquets, cooperation with a courier service is necessary. Currently, the market offers various options for courier services that are interested in cooperation with legal entities. The average rate of 1 delivery in the city is 250 rubles. Usually stores, providing such services, make an extra charge of 50-100 rubles. Since it is quite difficult to predict the popularity of this service, the profit from it is not taken into account in this project. In case of successful business development, it is planned to hire a courier driver who would deliver flower products. At the initial stage of the business, having such an employee on the staff is not profitable.

7. Financial plan for a flower shop

The financial plan takes into account all income and expenses of the project, the planning horizon is 3 years. It is planned that after this period the institution will need to expand its business. To launch the project, it is necessary to calculate the amount of initial investment. Approximately 43% of the initial investment is in the technical equipment and furniture of the store; 45% of investments - for the initial purchase of flower products and the formation of a fund for paying rent and salaries in the first months of work, for advertising and registration - 12%. Thus, the total amount of the initial investment will be 311,000 rubles. Own funds will be used to implement the project.

Table 4. Investment costs

Name	Amount	The cost of 1 piece, rub.	Total amount, rub.
Equipment, furniture, appliances
Refrigeration showcase
Split system (for commercial premises)
Floral table
Security and fire fighting equipment
A computer
plastic vases
Decorating tools, tools (scissors, stapler, wrapping paper, etc.)
Registration
IP registration
Making a seal, opening a cash register
working capital
Flowers and plants for floristry
Payment of salaries, rent in the first months of work

The fixed costs accounted for in the business plan consist of rent, utility bills, payroll, advertising costs, and depreciation. The amount of depreciation is determined by the straight-line method, based on the useful life of fixed assets in 5 years. The fixed costs of the flower shop also include tax deductions, which are not presented in this table, since their amount is not fixed, but depends on the amount of revenue. In the structure of costs, the share of the payroll is 47%, the purchase of flower products - 25%.

Table 5. Flower shop monthly expenses

8. Performance evaluation

The payback period for a flower shop with an initial investment of 251,000 rubles is 5 months. The net monthly profit of the project upon reaching the planned sales volumes will be 156,000 rubles. It is planned to reach the planned sales volume in the third month of operation. Profitability of sales in the first year of operation - 21%. The net present value is positive and equal to 88,312 rubles, which indicates the investment attractiveness of the project.

9. Possible risks of a flower shop

The flower business comes with a variety of risks to consider when planning:

Flowers are a perishable commodity. In order to avoid losses, it is necessary to constantly monitor the market and forecast demand;

The likelihood of receiving low-quality or defective goods. It is possible to reduce this risk by choosing reliable suppliers and competently drafting a contract;


The cyclicity of the flower market and the episodic demand (seasonality). It will not be possible to completely eliminate the risk, but it is possible to mitigate its impact by opening new business segments and introducing additional services;


Errors in estimation of sales volumes, which can lead to the disposal of 60% of all flower products. It is possible to mitigate this risk by collecting statistical data: installing a sensor at the entrance to the store that counts incoming visitors. These indicators and sales statistics will allow you to calculate the optimal volume of purchases and draw up a weekly plan. Small flower shops adapt to the format of work within 1-2 months;


High level of competition in the market. It is possible to reduce this risk with a well-thought-out marketing strategy of a flower shop and the achievement of certain competitive advantages;

If you decide to start your own business, then you should consider opening a flower shop.

Such a store does not require a huge start-up capital, but the goods have a significant margin, which can reach 200-300%. This business also has its drawbacks: seasonality of sales, perishable goods, damage during transportation.

The size of the premises is directly proportional to the profit that can be obtained from the sale.

The following formats can be considered:

• For small flower pavilion Suitable area up to 10 sq. m. The first investment will be about 500 thousand rubles. The main assortment will be freshly cut flowers.
• For average store an area of ​​at least 40 sq. m. In such a room, you can significantly diversify the range, due to which its profitability will also increase.
• Opening floristic boutique cost ten times more. A flower salon, as a rule, has corporate clients, which account for the main profit. The main costs will be spent on interior design, which should emphasize the elite of the institution. Stable cooperation with customers will allow the salon to develop with good prospects. Over time, it will be possible to open a network of such boutiques around the city and in the surrounding regions.
• The minimum cost will bring the discovery online store. A turnkey website can cost 10-20 thousand rubles. You can create it yourself if you have programming skills. To fill it you will need:
  • photo of goods;
  • texts of their descriptions, prices;
  • information about delivery and payment methods;
  • advertising text on the main page;
  • promotions, bonuses, discounts to attract customers.

  The creation of groups in social networks will help to promote the site. An online store most often serves as an addition to a street point of sale.

You can learn some interesting nuances of this business from the following video:

What can be traded? We form an assortment

If the assortment of a small pavilion, due to its small area, can include only cut flowers and packaging as additional profit, then a full-fledged store can serve as a place for selling home flowers in pots, toys and various souvenirs, humus for plants.

The more diverse the types of goods provided, the higher the profit. Additional items sold also help to cover the costs of the establishment.

Compositions made from dry flowers are in demand, so they should also be present in the assortment.

by the most roses and carnations will be the main flowers because they are always in high demand. The rest of the flowers are seasonal and should not be purchased in large quantities at once. The store must have at least 20 floral items.

Location selection

Properly chosen location of the premises is the key to success in business development. The most successful place to open will be the city center, since it is there that the flow of people prevails. The presence of mass visiting establishments nearby (cinema, park, shopping centers, cafes, metro) is also desirable when choosing a retail outlet. Renting a room in the center will cost much more than on the outskirts of the city, but it will bring more profit and the likelihood of good development.

A store located in a shopping center does not require advertising, as there is a good flow of customers here. The advantages also include the possibility of using the warehouse of the shopping complex.

The purchased premises in a residential building will require a separate entrance. Advertising and the parallel opening of an online store will help increase profitability.

In large cities, it is best to open a flower shop near the metro, as this place is the most profitable for the sale of goods. Having a parking space can also boost business revenue.

Equipment

The purchase of equipment is one of the most important points at the start:

• Refrigerators are the main attribute of the flower room, as they prolong the presentation of cut flowers. The cost of special refrigerators can exceed 100 thousand rubles, so you can use an industrial or conventional refrigerator.
• Can be purchased cooling showcases, which are then installed in the store itself. The air conditioner can become an alternative to cooling chambers and showcases.
• The product also requires phytolamp, which are installed over light-loving flowers.
• Furniture is purchased in special firms that are engaged in the production of goods for such establishments. You will need shelving, podiums and racks for products, a table for the seller, chairs or a sofa for customers. For a boutique, the furniture is made to order, it must match the design of the room.

Required personnel

• For trading, you will first need salesman with experience in this field. The employee must be able to sell, politely and kindly treat customers. The incentive for the seller is the percentage of wages from sales.
• A flower shop cannot do without the services of a professional florist. He is engaged in drawing up bouquets and gives advice to clients.
• If a delivery service is provided, then you will need couriers.
• Delivery will also require services driver.
• Can't do without manager retail outlet. He will organize the purchase and delivery of goods.
• Every store must have accountant. The best option would be to find a firm that provides accounting services.

Supplier search

When choosing wholesale suppliers, you need to focus on their experience and reputation in this area. You can find them using the Internet and, based on reviews, choose a good delivery partner.

As a rule, wholesalers supply imported flowers.

It is recommended to cooperate with several importers at once in order to avoid unforeseen circumstances related to delivery. At the initial stage, you can opt for wholesalers from your city or neighboring cities.

The delivery of the goods should be discussed several weeks in advance. Before large-scale holidays (September 1, March 8, etc.), the order is made 2-3 months in advance.

Restaurant advertising

Well-designed advertising and marketing moves will help to promote a point of sale:

• Proper design and experienced staff is the best advertisement for the point.
• The store should have a cozy, unique interior and a diverse range of goods.
• The showcases are filled with the best composed flower arrangements that can attract customers.
• An integral part of marketing is also the creation of a professional sign.
• If the room is small, you should visually enlarge it with the help of mirrors.
• It will be useful to highlight the racks and podiums. This will allow customers to better view the product and attract their attention.
• For flower shops, wrought iron furniture is preferable, which is less bulky and will not distract the buyer's attention from the product.
• In order for as many people as possible to know about your store, it is more expedient to advertise on radio and television. You can use street shields.
• A website and a group on social networks can be good helpers in promotion.
• No business is complete without business cards and brochures, which are the main tools of an entrepreneur. Find a specialist who will help you correctly compose and fill out a business card.

Total Costs and Profitability

Consider the size of the approximate investment that will be needed to open a point.

Start-up capital

In order to start and open a store of 40 sq. m., will need about 1.1 million rubles. The main costs will be spent on the purchase of the pavilion, the cost of which will be about 500 thousand rubles.

The purchase and installation of refrigeration equipment will take about 200 thousand. Approximately 100 thousand rubles will be needed to purchase furniture and other small accessories. The product will require investments of another 100 thousand.

An approximate range of products for such an amount would look like this:

• 20 types of fresh cut flowers (75%);
• gifts and souvenirs (15%);
• house flowers, pots, soil (10%).

Interior design and promotion of the establishment with the help of advertising will cost 70,000 rubles. The cost of processing documents for a trade permit will be 30,000 rubles. Other expenses can take up to 100,000 rubles.

Monthly expenses

General the amount of monthly expenses - 200,000 rubles:

• Payment of taxes and contributions from the salary will be 50 thousand.
• 100,000 rubles will go to the salaries of employees.
• Utilities will cost 10,000 rubles.
• The costs associated with damage to the goods will be approximately 20 thousand.
• 20,000 rubles will be spent on transportation and other expenses.

Approximate annual profit

Taking into account the 200% markup on goods and the average cost of a bouquet of 600 rubles (the estimated market capacity is 150 thousand people), the annual revenue will be 4 million rubles. If you subtract the annual expenses, which will amount to 2.4 million, the profit before tax is 1.6 million rubles. Net annual profit will be 1,360,000 rubles.

The payback of a medium-sized store will be less than a year, provided that the work is properly organized and a competent business plan is drawn up.

Ready-made bouquets and flowers in pots are in demand all year round. At the same time, at the very peak (September 1, Teacher's Day, March 8 and other holidays), you can make very good revenue. In general, business ideas with flowers can be seen as the start of a successful business. The main thing is to choose the right idea and correctly implement it.

Ideas for flower business

We list the main options for the flower business that are relevant today in Russia.

1. Business idea - flower shop

Description: a well-located outlet where customers are offered bouquets of fresh flowers will quickly pay off. The place should be with good traffic, even better - in the city center or near the university / schools / kindergartens / large shopping centers (provided that they do not sell flowers there). You can trade flowers by the piece, make ready-made baskets, take orders for decorating festive events or creating bouquets for certain occasions.

Business intricacies:

• the main thing in the flower business is to successfully find a place of sale, places of purchase and a florist. If you are just starting a business, love flowers and are good at them, you can try to work alone;
• it is best to work with several suppliers at once, so as not to be left without products for sale at a decisive moment;
• sales period of flowers from the moment of purchase - no more than 1 week. Keep this in mind when planning purchases. A competent florist should know how to preserve the commercial appearance of flowers and their reincarnation, albeit temporary - tinting spots on the petals with special paint, covering flowers with wax or sparkles, placing them in special nutrient solutions, etc.;
• flowers need to create the right microclimate - humidity, air temperature. This can be organized both in the store (better - in a separate small room with glass walls, so as not to freeze the florist), and in special refrigerators for flowers (but a lot of money is needed to buy them);
• in addition to cut flowers, you can sell postcards, souvenirs, flower pots.