Hotel for pets. Business on cats: how I managed to create an automated pet hotel with affordable prices The mission of the hotel for animals

Every pet owner does not want to part with their pet even for a minute. Unfortunately, it is not always possible to take dogs and cats with you on trips, business trips, vacations at exotic resorts, etc.

In recent years, in the territory Russian Federation Hotels for pets began to open en masse, in which ready to accept animals any size and breed. Such establishments have significant differences from the usual hotels and hotels, as their guests have completely different needs.

In the indoor areas of such complexes there are comfortable enclosures in which animals can rest, sleep, eat and play. For dog walks, a specially fenced area has been set aside, where the animal can frolic and fulfill its natural needs.

What should be done before opening a pet hotel?

Before starting the state registration procedure, a novice entrepreneur needs to decide for which animals the hotel will be intended. This is due to the fact that each type of future guests needs certain care, feeding, etc.

Most often, dogs and cats are left in such hotel complexes, less often other pets can live there. The owner of the establishment must study in advance the needs and behavioral characteristics of those species that will live with him for a certain time.

For starters, you can content the two most popular pets dogs and cats.

They are ideally suited for coexistence with humans and, in most cases, caring for them does not cause any particular difficulties.

In order for people with a “peace of mind” to leave their pets in a hotel for a long time, it is necessary to provide good care for dogs and cats. It is mandatory to provide high-quality veterinary care, as well as the opportunity to use a number of additional services:

• beauty treatments (trimming, nail trimming, bathing, haircut, etc.);
• training (an experienced cynologist can communicate with dogs and teach them a course of obedience);
• long walk;
• active games, etc.

In most cases, wealthy people use the services of private hotels for animals. That is why an entrepreneur can simultaneously sell expensive accessories and feed, which will be in great consumer demand.

Many owners of dogs and cats are very worried about their pets, so the webcam installed in the enclosure will allow them to monitor the rest, feeding and games of animals 24 hours a day. As an additional service, you can offer clients the organization of transportation of dogs and cats to the hotel complex, and after the end of overexposure, transport them back home.

On the features of organizing a hotel business for animals, see the video:

Business plan for opening a hotel for animals

To open a hotel for animals and develop a business in this direction, an entrepreneur needs to have a clear strategy and a well-thought-out business plan. You can enlist financial support from private investors, or you can pay current expenses from your personal savings.

At the opening of a hotel for animals need a large amount Money , in the range from 300,000 to 500,000 rubles.

State registration

After financial question completely resolved, a novice businessman must pass the state registration as an individual entrepreneur. To do this, he should contact the registrar at the place of registration, and provide him with a package of documentation, standard for this case.

As soon as the certificate is ready and information about the creation of a new entrepreneur is entered into the Unified State Register, it is necessary get taxpayer status. This can be done at the local tax office by submitting the appropriate package of documents.

Upon registration, you can immediately choose a tax regime, which will be most beneficial to the individual entrepreneur.

Room search

At the next stage, you need to start looking for a room that must meet the following parameters:

• the building should have several rooms and utility rooms, which will house the kitchen, food and food storage, plumbing equipment, etc.;
• next to the building there should be a fenced adjacent area where it will be possible to equip a place for walking dogs;
• the building must have all the necessary communications: ventilation, heating, gas, water, sewerage, electricity, etc.

It is quite difficult to find a place within the city that is suitable for a hotel, so you should consider nearby outlying areas. Suitable premises can be purchased (if there is enough money), or a long-term lease agreement can be concluded with its owner.

Hotel equipment

Separate compartments for dogs and cats should be arranged in the hotel building:

• Each enclosure should have a comfortable bedding or house for the animal.
• Nearby should be a tripod with bowls, one of which should be filled with clean water.
• In the aviary for cats, you need to put a tray with a special filler in which the animals will pee.

Hired personnel requirements

After signing the documents for the lease or purchase of a building for a hotel, it is necessary to start recruiting.

The main requirements for employees will be as follows:

• boundless love for animals;
• experience with dogs and cats;
• Availability special education, for example - a cook, a veterinarian, a cynologist (for feeding, treating and training dogs), etc.

Must be invited to work junior service personnel whose responsibilities will include:

• cleaning of enclosures;
• dog walking;
• animal feeding, etc.

If the hotel has a department for the sale of accessories and pet food, it is necessary to hire 2 sellers who will replace each other.

Business advertising

The animal hotel is narrow-profile institution, which is popular only with owners of dogs, cats and other pets.

In order to convey to them information about the opening of their business, the entrepreneur must conduct a large-scale advertising campaign. For this, it is necessary to use passive and active advertising:

• business cards, posters, leaflets;
• street banners;
• mass media, television and radio broadcasting;
• Internet resources, etc.

On the opening day, it is recommended to decorate the facade of the building, and hang colorful banners at the entrance. Balloons. As part of the promotion, each visitor can be given memorable souvenirs with the name of the hotel, address, contact numbers and work schedule written on it.

For regular customers it should be possible to use accumulative discount cards to save them money.

An example of a pet hotel business plan with calculations

Individual entrepreneur can draw up a business plan on his own, but if he does not have at least basic knowledge in economics and finance, he is recommended to entrust this process to professionals.

When drawing up a business development strategy, the following should be considered: expenses (per year):

1. Payment for the lease of the building - 720,000 rubles.
2. Payment of utility bills - 180,000 rubles.
3. Wages for hired workers - 300,000 rubles.
4. Taxes and fees - 78,000 rubles.
5. Advertising expenses - 50,000 rubles.
6. Purchase of animal feed - 300,000 rubles.
7. Production and arrangement of enclosures - 300,000 rubles.
8. Purchase of medicines - 200,000 rubles.
9. Purchase of cosmetic and hygiene products - 100,000 rubles.
10. Unforeseen expenses - 150,000 rubles.
11. Fuel purchase and maintenance road transport- 80,000 rubles.

Total expenses: 2,458,000 rubles.

Costs may increase depending on various factors: price increases for feed, medicines and hygiene products for animals.

Also, a novice entrepreneur should take into account that the amount of rent for a building will depend on its location, quadrature, and distance from the city center.

Income calculation produced according to the following scheme:

• On average, from one hotel room, an entrepreneur will be able to receive a monthly income in the range of 9,000 rubles.
• If there are 30 equipped places for animals, the hotel owner will be able to receive 270,000 rubles a month.
• For the year, the amount of income will increase to 3,240,000 rubles.
• Net income for the year will be 782,000 rubles.

The secret of business success

The success of this business directly depends on the conditions of animals, the quality of their feeding and veterinary care. Dog and cat owners usually use word of mouth, so the entire neighborhood will quickly learn about quality pet service.

When opening a hotel for animals, a novice entrepreneur must monitor the domestic market. First of all, you should study the features of keeping animals and draw up a business plan that will allow you to realistically assess your strengths.

If, at the beginning of business development, an Individual Entrepreneur adheres to the developed strategy, he will be able to achieve excellent results over time.

How to open a pet hotel minimum investment? This question is often asked by entrepreneurs starting a business in this field. At the moment, to create a hotel of this type, especially large investments are not required, but the profit will be high. If we analyze the market, then the competition is rather weak, especially in the field of additional services for animals. Plan that a similar business will need to scale very quickly. short time. You will find a business plan for opening a hotel for animals in our article.

The main activity of the hotel complex for animals is the provision of services for the temporary maintenance and care of animals. First of all, you should determine the types of animals for which you can provide comfortable accommodation. Next, you need to understand what additional services, in addition to numbers, will be for pets.

Services that can be provided at the hotel:

• • keeping animals;
  • training;
  • vaccination;
  • treatment;
  • mating dogs;
  • grooming;
  • sale of food and accessories.

Instructions on how to open and what is needed for this

Pet hotels are not so common at the moment, but the market is growing rapidly.

To open you will need:

• room;
• tables, tools for work;
• toilet and detergents;
• harmless chemicals for disinfection;
• permits;
• certificates of qualification of workers.

Stages of activity planning:

1. Analysis of the market and competitors.
2. lining up pricing policy.
3. Calculation of necessary investments and payback periods.

Stage 1 - registration and preparation of documents

1. IP registration certificate.
2. Contract for special periodical disinfection.
3. Certificates of qualification of workers.
4. Fire service permit.
5. SES conclusion.
6. Rules for accepting animals in a hotel.

Stage 2 - finding a room

A pet hotel should have good heating, spacious and clean. In addition to the main, client area, separate rooms for cats and dogs should be provided, depending on the size. Also, you should calculate what maximum sizes an animal can reach.

The room must have:

• separate rooms for cats and dogs;
• client area;
• storage room;
• veterinary office;
• animal care room;
• showers for bathing pets.

Stage 3 - purchase and installation of the necessary equipment

AT necessary equipment includes all the tools with which guests will be served. If we talk about the grooming room and additional services, then of course, the list will increase.

What is required:

• toys;
• nail scratchers;
• medical preparations for animals;
• cages for transportation;
• cosmetic devices for care;
• hygiene products;
• finishing materials for rooms.

Stage 4 - recruitment

To determine exactly how many and what kind of employees you need, you should determine the types of animals and their sizes. If you are going to accept large dogs, then a trainer is required, in addition to the main employee.

Required employees:

• administrator (25,000 r);
• veterinarian (40,000 r);
• cleaner (15,000 r);
• trainer (40,000 r).

Stage 5 - promotion and advertising

To attract customers, you need:

1. Creation of a website with a hotel gallery.
2. Promotions with gifts for customers.
3. Engagement through social networks.

• animal exhibitions;
• thematic Internet forums;
• food packaging;
• pet stores.

Financial plan

If we talk about opening a hotel, how ready business, then the main expense item will be the rent of the premises, since the premises need a large one. Also, in any case, you need a stationary veterinarian and medicines. After all, animals can always injure themselves or others.

• premises (from 100,000 r);
• game inventory (from 75,000 r);
• medicines (from 50,000 r);
• employees (120.00 r);
• advertising (from 25,000 r);
• hygiene products (from 10,000 r).

Total: 380,000 rubles.

Possible risks

As in all areas of work with animals, the main risk is the disease of animals at the time of their stay in the hotel. Such a case can have a very negative impact on the reputation of the hotel. Therefore, hygiene and disinfection must come first. Almost all risks can be prevented by the employees themselves, with the quality performance of their duties.

What to beware of:

• the outbreak of an epidemic;
• infection of a healthy animal in a hotel;
• injury to animals;
• skirmishes and conflicts between animals.

Video "Hotel for animals"

From this video you will learn the functionality and process of the hotel for a pet.

Hotels, hairdressers and pet clothing stores are considered elite. Such services are provided to wealthy consumers who are able to pay significant expenses. Compilation for animals will help you decide where to start and calculate all the costs and risks.

[ Hide ]

Services

Hotel services in the table below.

If the client uses a luxury room, then all other services are provided to him free of charge.

List of animals served:

• small dogs - Yorkshire terrier, bichon, chihuahua, pug, dachshund, etc.;
• medium and large dogs - all varieties of sheep dogs, huskies, greyhounds, as well as bull terriers, setters, etc.;
• cats - Siamese, Redgoll, Siberian, Scottish and others;
• birds - parrots, lovebirds, canaries, kenars and rosellas;
• rodents - guinea pigs, rats, chinchillas and degus.

The cost of services in a hotel for animals does not depend on the type of pet. All have the same conditions.

Ordinary number Room for two Luxury room

Relevance

Business is relevant for a number of reasons:

• most pet owners do not know where to leave their pets for vacations, departures or long absences;
• 60% of people going abroad must leave their animals either with friends or give them to a pet store;
• in summer, hotels gain momentum several times, which allows you to increase profits;
• the entrepreneur creates comfortable conditions for animals to live.

Description and analysis of the market

The first registered pet hotel in Russia appeared in 1997. It was a cozy shelter for all dogs. In 2020, an idea came up - to create an elite long-term residence business for animals.

About 200 hotels are registered in 15 large cities of Russia. Of these, 45% are in the capital region.

The main guests of hotels for animals are cats, dogs and birds.

Market analysis:

1. Of the Moscow zoo hotels, 98% of the owners open as a separate point. The rest are chain hotels scattered around the city.
2. According to GfK research, 55% of entrepreneurs rent premises to open a hotel. However, it is easier to work in the hotel business when you have your own property, as this reduces the initial investment.
3. As a rule, all profitable hotels have an average area of ​​​​250-300 square meters. m. The room consists of several zones to distribute animals depending on the type and size. Chain hotels have about 40-50 rooms, and single enterprises can provide up to 35 beds.
4. Location of modern zoo hotels marketing research: houses with adjacent territory, squares or public parks.

The target audience

Potential client profiles:

• women aged 30-35;
• families with an above average income.

Competitive advantages

Distinctive features of this hotel company from competitors may be as follows:

1. Thematic image of nature, where animals will feel at home. You can decorate areas with certain colors and add wildlife music.
2. For regular customers, half of the services will be free, and the cost of living is reduced to 50%.
3. Installation of a spa area and a separate park with a river for walking dogs.
4. Installation of video cameras so that owners can monitor their pets.

Advertising campaign

• distribution of leaflets and business cards;
• use the help of bloggers who will talk about the pet hotel;
• advertising through social networks;
• appeal to famous trainers;
• cooperation with cynological clubs;
• advertising through hairdressing salons for animals;
• arrange banner ads on popular sites.

Step-by-step instructions for opening

A business plan for a hotel for animals of a competent business organization can be compiled independently or you can buy it ready-made.

You can open zoo hotels much faster if you follow the instructions:

1. Collect the necessary documents.
2. Find a place and make repairs in it.
3. Purchase the necessary supplies.
4. Select staff.

The documents

The hotel business does not require certification, so you can register as an individual entrepreneur. However, it is recommended because in this type of activity contracts are often concluded with cooperating companies.

To open a partnership, you need to contact the tax office at the place of residence.

The requirements for opening an LLC are presented below.

You also need to select OKVED codes.

As a result, you should get:

• application form P11001;
• a documented decision to establish an LLC (if there is one founder);
• the charter of the company in 2 copies;
• receipt of payment of state duty;
• documents on registration of the legal address of the company.

Video material instructions for opening an LLC from the author “Kontur. Accounting.

Room and design

The main guideline when choosing a room depends on the target audience and the animals that are served.

The main characteristics of the premises:

• recommended area - 300 sq. m;
• separate building;
• dormitory area;
• the size of a regular room is 1.7x1.5x2.3 m;
• the size of a luxury room is 2x3x2.3 m;
• telephone communications;
• total number of rooms - 50;
• conducted plumbing, sewerage and electricity;
• division into zones for different animal species;
• separate kitchen and spa area;
• mandatory fenced adjacent territory.

Design requirements:

• tile floor;
• the walls of the rooms are made of durable glass.

The average cost of renting a room for a hotel for animals is 350,000 rubles / month.

Approximate view of the hotel lobby Animal hotel kitchen Surrounding area

Equipment and inventory

Components of the kitchen:

• food storage cabinets;
• kitchen sink and stove;
• fridge;
• set of cooking tools.

Bathroom inventory:

• shower cabins;
• racks for towels;
• a set of gels and oils;
• hair care tools.

Room equipment.

Hall inventory:

• reception desk;
• sofas;
• coffee tables;
• shelves.

Staff

Opening hours of the staff of the hotel for animals - around the clock.

Staff.

Job title	Responsibilities	Requirements	Salary (in rubles/month)	Number of persons)
dog handler	animal education; drawing up an optimal diet; progress reports; assistance to the veterinarian	education of a cynologist; Experience from 1 year; love to the animals; perfect health of the worker.	30,000	1
Veterinarian	treatment of animals; collection and transportation of materials for analysis; carrying out preventive procedures; providing advice; filling out documentation	higher medical education; work experience; knowledge of drugs and treatment methods; computer possession.	50,000	2
Administrator	consultation of visitors; maintaining records for receiving and processing calls; compliance with the organization of work of employees; ensuring cleanliness in the room; supervising the cleaning work; execution of official assignments; filling out documentation	higher education; knowledge of the laws of the Russian Federation; high responsibility to business; knowledge of document management; psychology of visitors; basics of conflictology; work experience; knowledge of 1C.	50,000	1
Cook	cooking homemade meals for animals; purchase and quality control of products; washing dishes	secondary specialized education; work experience; knowledge of the Labor Code of the Russian Federation.	45,000	1
Cleaning woman	cleaning of premises; hotel cleanliness control	secondary complete education. knowledge of the Labor Code of the Russian Federation.	15,000	1
Security guard	ensuring personal and public safety; execution of orders; protection of the territory; report at the end of the working day; checking visitors and employees (if necessary)	secondary full or higher education; knowledge of the laws of service for the protection of the object; ability to identify emergencies.	25,000	1

The position of director of the hotel for animals remains with the head of this business project.

Financial plan

Initial data:

• taxation system - OSNO (basic);
• submitted calculations for a period of 2 years;
• income tax - 20%;
• VAT - 17%.

Starting investments

Estimate of the main expenses for the first year.

Article title	Value (in rubles)
Premises for rent	4,200,000
payroll fund	3,180,000
Housing and communal services	300,000
Repair and redevelopment	2,000,000
Ventilation, fire systems and air conditioning	150,000
Kitchen installation	95,000
Spa zone setting	150,000
Hall equipment	39,112
Bathroom inventory	85,200
Kitchen equipment	59,070
Animal Toolkit	65,000
Medicines	15,000
Stern	11,200
Buying a PC	22,000
Advertising and promotion	100,000
Risk Covering Costs	300,000
Total	10,771,582

Recurring costs

Monthly expenses.

Income

Revenue items in the first year at 55% occupancy.

Revenue for the second year at 85% hotel occupancy.

Risks and payback

Possible risks.

Approximate payback of the pet hotel business project is 2.5 years.

Experts say that a pet hotel can pay for itself within one season. To open a business, you will need a relatively small amount: up to 30 thousand dollars. A huge advantage of a business is the ability to attract loyal customers. Providing services at a decent level, you will quickly turn your hotel into a lifesaver for hundreds of dog and cat owners. If the animal likes you, the owners will be happy to bring their pet to you for overexposure for the second, third, and tenth time.

Market research

Before opening a pet hotel, research the market. Start by looking at similar offers in your area. Simply put, travel to local pet hotels. Of course, you should not reveal your goals to hotel owners. Say that you want to leave your pet on vacation and want to choose a suitable hotel in advance. The hotel staff will be happy to show you rooms for animals and tell you about the conditions of keeping. So you will study the business, and get to know your future competitors closely.

Explore overseas experience. Practice shows that many domestic hotels sin with too small rooms. Animals do not live in cramped cages, but serve their sentences while waiting for their owners. Rooms should be spacious, comfortable and very clean. Go to the English-language resource and see how everything works in London, Toronto or Dubai. Keep in mind that there is an upward trend in the service market. By opening a good hotel with decent living conditions, you will be one step ahead of your competitors.

legal question

Decide on the form of ownership: open or . IP opens easier and faster. The individual entrepreneur holds both the money and the reins of the firm in his hands. He does not need an accountant, since IP reporting is submitted in a simplified form. But this "medal" has a second side: personal responsibility. If something goes wrong, the individual entrepreneur will be responsible to creditors for personal property.

To open an LLC, you will need an authorized capital, a charter and many other documents. Without special education, you are unlikely to be able to keep records, so you will have to hire an accountant. An LLC is more hassle in and less hassle out. You will only risk authorized capital firms, personal property will remain inviolable.

What does it take to open a hotel for animals, from the point of view of the state? Yes, almost nothing, except for the usual procedures. This activity is not licensed, so you do not need to obtain special permissions. Enough of the usual documents confirming the compliance of the premises with the standards established by the SES and the Ministry of Emergencies.

room

Choose a room depending on which clients you will patronize. It is clear that the rooms for cats will be much smaller than the enclosures for dogs. But even small animals cannot be settled in a city apartment. According to veterinarians, the simultaneous keeping of more than three adult animals leads to a violation of sanitary standards. The consequences are easy to calculate: a specific smell, damaged relations with neighbors and SES fines.

The best place for a hotel is a non-residential building in the suburbs. Fresh air is useful not only for people, but also for animals. Ideally, each room should have a small fenced plot of land adjacent to it. The suburb has several other advantages:

• no traffic jams
• cheap land,
• minimum neighbors.

Recently, many city hotels for small animals have appeared. These establishments are located in rented premises of business centers. City hotels are chosen by clients who want to give the animal for overexposure for a short time.

Rooms

Write a business plan for a pet hotel. Bet on the arrangement of rooms. A good host will first pay attention to the condition of the room, and only then - to the surroundings, additional services and other delights. The rooms should be spacious, comfortable and hygienic.

The minimum area of ​​a hotel room for 10–12 rooms is 40 square meters. The optimal size of one room for cats or small dogs is 1.5 by 2 meters. In the enclosure for cats, shelves and ladders should be installed so that the pets can warm up and lead a more or less active lifestyle. The best material for enclosures is natural wood coated with hypoallergenic antiseptic varnish. For the floor, it is better to choose ordinary ceramic tiles.

The dog kennel must be spacious. The best option is an aviary, consisting of two parts: internal (room) and external (fenced area). The dog will decide for itself when to walk outside and when to rest on a warm bed. Required condition: reliable and durable walls between enclosures. Rooms for cats and dogs should be in separate buildings.

The dogs still need to be walked. You can do this in a nearby park or on the territory (if the area allows). Dogs should be walked alternately to avoid physical contact between animals. Fights and uncontrolled mating are not included in your plans, and even more so, in the plans of the owners, are they? An exception can be made for the youngest animals. Puppies can play with each other under the supervision of staff and by prior agreement with the owners.

Equipment

According to preliminary estimates, you will need 120-150 thousand rubles for the arrangement of the premises. This price includes equipment for hotel maintenance:

• aviaries,
• freezer for food storage,
• cleaning equipment,
• heaters,
• ventilation system.

Inventory in the rooms:

• houses for cats and small dogs,
• claws,
• horizontal bars,
• mats (including disposable ones),
• bowls,
• toys.

In addition, you will have to take care of the availability of the necessary minimum of medicines and animal care products. This list includes vitamins, anthelmintics, shampoos, anti-flea drops, combs.

When it comes to food, there are several options. You can hire a “cook” and cook your own food, including “allowance” in the cost of living, or feed the animals with food brought by the owner. The choice can be left to the owners of the animals.

Staff

At first, you will be able to do most of the work yourself. Cleaning, feeding and administrative functions two or three people (you and your family members) can easily handle it. When the business gets a little bit off the ground, you might consider hiring outside babysitters. When choosing staff, bet on a love for animals, as well as experience or special education.

Having a veterinarian on staff would be a big plus. If you cannot hire a certified specialist, sign a contract with a nearby veterinary clinic. Have a doctor come daily and examine your guests. With regard to treatment, the following scheme has proven itself well: the cost of an emergency medical care the owner of the hotel pays, and the owner of the animal then compensates for the costs. Be sure to include the appropriate clause in the contract.

Prices for mandatory and additional services

The price of a stay of one guest depends on the level of the hotel and the region. On average, in a mid-range hotel, the cost of living for a cat is 300–450 rubles per day. Keeping a dog is more expensive - about 500 rubles. This price includes check-in, cleaning, care, feeding, daily medical examination, walking 2 times a day (for dogs). If the owner wants to accommodate two animals in one room, take a sharing fee of 40-50% of the basic cost.

A hotel is not only a place for overexposure. This is a place where guests spend time with pleasure and benefit. Earnings on a paid service can be a significant source of income. Sample list and cost of additional services:

• transfer in a car around the city - about 300 rubles,
• check-in and check-out at non-working hours - about 250 rubles,
• grooming (haircut, manicure) - 400-1000 rubles.

Advertising and work with clients

How to open a zoo hotel and succeed? Remember that you must work not only and not so much with animals as with their owners. Non-poor people turn to the hotel for animals. Caring for pets is, of course, good, but their owners will pay for this care, right? Design marketing strategy. Don't skimp on the ambience. Make video and photo reports and send them daily to clients by mail.

Take care of advertising. Since media ads are expensive, bet on the Internet. Create a website (at least the simplest one) and place it on a paid site. Place announcements on well-known virtual "boards". good effect provides advertising on zoological and tourist sites. Why tourist? Because the clients of travel agencies are also your clients: they also need somewhere to put their pets on the trip. Well, word of mouth, of course, has not been canceled.

Conclusion

Hotel for animals - seasonal business. People attach pets for the holidays, that is, in the summer, on the May holidays, on the eve of the New Year. Entrepreneurs claim that 50-60% total income the hotel brings during the summer season. But recently the situation is changing: growing income allows people to go to southern countries at any time of the year, so hotel business gradually acquires the character of off-season.

So, let's summarize. Approximate expenses for the first three months will be about 220 thousand rubles, including:

• hotel equipment - 120-150 thousand rubles,
• advertising - 18-24 thousand rubles,
• payment for veterinary services - 45 thousand rubles.

For three summer months, you can earn about 405 thousand rubles. If your hotel has 10 rooms, then with a full load, the situation will be as follows: we multiply the number of rooms 10 by the price of a daily stay of 450 and we get 4,500 rubles of income per day. Now we multiply 4,500 rubles by the number of days in season 90 and get 405,000. It follows that in one season the hotel will not only pay off, but will bring a profit of about 200,000 rubles.

• Marketing plan
• Financial plan
• business technology

We bring to your attention a brief business plan for organizing a small hotel for pets.

Marketing plan

The market for hotel services for pets is very promising. Only in Moscow alone there are about 1.5 million domestic cats and dogs. Most of them need supervision when their owners go on vacation, plan repairs or move. Business trips, anniversaries, the arrival of guests and other occasions also often happen. Almost every third owner at least once a year has a real need for temporary supervision of his pet (dog or cat). Not everyone has good acquaintances, friends or relatives who are ready to take a dog or cat for temporary keeping while their owner is resting at the resort. It is generally dangerous to give some dog breeds to anyone, only to specialized organizations, which are animal hotels. However, when opening a hotel or hotel for animals, the population of the city should be taken into account. In small towns with a population of up to 300 thousand people. it makes no sense to open, as there will be very few customers. Not only the size of the population is important here, but also its ability to pay, which is traditionally higher in large cities. You should immediately decide on the options for promoting the project. All the same, the service is quite new for the Russian consumer and it needs to be promoted to the masses. Otherwise, the return on the funds invested in the project may not be expected. You should not miss the opportunity to cooperate with veterinary clinics and pet stores (exchange of business cards, posters and banners). Mandatory advertising at cat and dog shows and animal clubs. The Internet is also not to be overlooked. Number of inhabitants world wide web comparable to TV viewers, but television advertising costs ten times more. Creating your own group and website, communication on specialized forums allow you to develop a large customer base.

How much money do you need to start this business

The project can be organized in two main ways. The first option is to rent a land plot with a room and carry out an appropriate redevelopment. The second is to build a turnkey hotel on a "clean field". That is, to buy a land plot, build a room and enclosures, bring communications. It is logical that the costs in the second case will be several times higher than the first option. However, own premises will allow you to avoid such a significant cost item as rent. And it, depending on the region, can range from 300 to 1500 rubles per square meter. In other matters, there is a third option for organizing a business - to build a small hotel in the conditions of a personal household (private house). Start something like a small family business. In this case, you already have a plot, it remains to be spent only on the construction of the premises and its arrangement. Also, some part of the funds will have to be allocated to transfer the premises and land to the appropriate category of permitted use (for doing business). But even here there is a significant disadvantage - problems with the law. The requirements of the law are such that pet hotels can be placed at a distance of at least 150 meters from the nearest residential complexes. Agree that private houses are rarely built in such a distance from other residential buildings. Estimated costs for a 100 pet hotel include:

• Deposit for the lease of premises and land (for 1 month) - 50 thousand rubles.
• Repair and reconstruction of the premises - 1000 thousand rubles
• Purchase of equipment (cages, feeders, drinkers, etc.) - 300 thousand rubles.
• Advertising (including the creation of a website) - 100 thousand rubles.
• Reserve fund - 200 thousand rubles.
• Other expenses - 100 thousand rubles.

Total - 1.75 million rubles. But investments can be somewhat higher if we add to the list of services not only the temporary maintenance of animals, but also services for training and grooming animals. In general, according to experts, it is difficult for pet hotels to survive without additional income. Therefore, hotel services can be combined with the sale of accessories for animals, the sale of purebred puppies and kittens, the sale of food and vitamins. You can engage in the cultivation of decorative animals, such as guinea pigs or dwarf rabbits.

Financial plan

fixed costs The main fixed cost of the hotel is wages. Even a small hotel needs two cynologists (18,000 rubles), a veterinarian (20,000 rubles), a receptionist (20,000 rubles), and an incoming supply manager and an accountant (10,000 rubles each). ). Other fixed monthly expenses include:

• lease payments - 50 thousand rubles.
• insurance contributions for employees - 30 thousand rubles.
• utility costs - 20 thousand rubles.
• other expenses (veterinary drugs, taxes) - 30 thousand rubles.
• advertising - 20 thousand rubles.

total monthly expenses - 246 thousand rubles. Variable costs Expenses that depend on the number of “shaggy guests” are the costs of feeding animals. Animals eat differently. Some prefer only dry food, others feed raw meat, others - pasta or porridge. Depending on the size of the animal, one pet can spend from 40 to 100 rubles per day.

How much can you earn at the opening of a hotel for animals

Now the best part - we consider how much an average hotel for animals can earn. The daily maintenance of a pet in a standard room (two-level aviary) will cost the customer 400 rubles. The price also depends on the season. During the high season (December-January, June-September), prices are traditionally 20% higher. If we assume that a hotel for 100 pets will be filled by an average of 30% per day (30 pets), then we can count on revenue of 360 thousand rubles per month. Animal training services (~ 15 thousand rubles), veterinary services (~ 20 thousand rubles), sale of decorative animals (~ 30 thousand rubles) and grooming animals (~ 20 thousand rubles) can provide some income. . Thus, you can count on an average revenue of 445 thousand rubles. per month. We subtract from the received amount fixed (54 thousand rubles) and variable expenses (246 thousand rubles) and get a net profit equal to 145 thousand rubles. per month. With such indicators, the project pays off (taking into account several months for promotion) in 16-18 months of work.

Step-by-step plan for opening a hotel for animals

1. Definition of the concept of the company.
2. Analysis of the consumer base.
3. Buying or renting premises.
4. Arrangement of territory for walking animals.
5. Acquisition of cages, equipment, feed, inventory.
6. Business registration.
7. Launch of a hotel for animals.

How to choose business equipment

The choice of equipment depends on the services provided. To accommodate cats and dogs, you will need cages, beds, scratching posts, bowls. It is also necessary to create enclosures. They can be both indoors and outdoors. Also, to attract customers, you can purchase special toys for four-legged animals.

Which OKVED to indicate during registration

• 0 - veterinary activity.

What documents are needed to open a hotel for animals

When opening a business, a veterinary permit is required. It is best to conclude a contract for the maintenance of animals with a veterinarian or hire a permanent employee. To legalize the activity, it is necessary to register as an individual entrepreneur or LLC, to register with the tax office. In the future, after the opening of the hotel, it is necessary to conclude an agreement between the administration of the establishment and the client, which will spell out all the conditions for cooperation.

Which taxation system to choose when registering

To open a hotel for animals, a simplified taxation system is best suited.

Do I need a permit to open a pet hotel?

It is very difficult to open a hotel for animals within the boundaries of large cities and small towns. The requirements put forward by the SES are very difficult to fulfill. But for hotels outside the city, obtaining this permit is not difficult. Business does not require licensing and certification.

business technology

The main tasks of the hotel for animals are:

• Safe and comfortable living for pets;
• Permanent monitoring of the health of guests;
• Organization of timely, nutritious food;
• Walking animals, training;
• Timely cleaning of enclosures;
• Providing true information of the owner of the animal about the condition of the pet.

By fulfilling all these tasks and providing quality animal care, the hotel for four-legged friends will be popular and prosper. The technology of a hotel for animals consists in pre-booking a room, concluding a contract for servicing a pet, checking into a hotel, providing maintenance services, transferring the animal to its rightful owner, and cleaning the enclosure.