How much does it cost to open a donut business. Own business: how to produce and sell donuts. Production line and equipment

In this material:

Food production is quite a promising business: donuts, pies, buns are inexpensive, the cost of their production is minimal. It is important to establish sales of products, they can be sold through their own outlets, public catering, and retail. Start by baking and selling donuts, if the first experience is successful, you can think about expanding production.

Pros of donut production

Home baking is always in demand. At the same time, not every housewife knows how to bake pies or buns. The task of the entrepreneur is to offer a tasty and inexpensive analogue that can be eaten at work or bought for home tea drinking.

Donuts as a business is an ideal option for an entrepreneur. Appetizing soft yeast dough products are inexpensive and available to almost everyone. They can be sold freshly baked, packaged in bags and frozen, offered as an affordable semi-finished product. The cost of the product is low, and due to various additives, baking can be given interesting tastes. Freshly baked donuts are sprinkled with powdered sugar, glazed with chocolate or fudge with original flavors, decorated with colored dragees, stuffed with cream or jam. There are practically no limits for imagination, it all depends on the preferences of consumers.

From a consumer's point of view, donuts also have many benefits. They will perfectly replace traditional snacks, they can be bought for future use, frozen and reheated for breakfast. An additional advantage is the affordable price and understandable taste of yeast dough.

Where to begin

Before thinking about where and how to open a donut shop, carefully calculate the possible costs. It is necessary to draw up a detailed business plan, taking into account all expenses and expected income. Assess the purchasing power of the audience, the availability of outlets offering baked goods and confectionery.

Consider all bakeries, departments in supermarkets, coffee shops and cafes. The fewer catering establishments in the selected area, the higher the chances of success. It is better to open donut production not in the city center, but in sleeping areas that are not spoiled by tasty and inexpensive pastries. In the business plan, take into account the costs of advertising and promotion, as well as the registration of a legal entity.

The cost of opening one small point is small, within 600 thousand rubles. This amount will cost a stationary kiosk with several tables. It is cheaper to equip a mobile shop, its opening will cost about 300 thousand rubles. The same is the cost of organizing a corner in a supermarket or on the territory of a food court. The amount includes Russian-made equipment (deep fryer, dough mixer, dough proofer).

To increase the range, you will have to purchase additional equipment. The filling dispenser costs about 100 thousand rubles, while one installation is designed for a single type of filler. Buy equipment from manufacturers that provide connection, warranty service, and replacement. Some companies offer free staff training, which can save you a lot of money. Distributors are ready to share donut recipes and the intricacies of production organization, do not miss this opportunity. For greater savings, equipment can not be bought immediately, but leased with the right to purchase later.

To service one point, 2 workers are needed, leaving in shifts. Bookkeeping can be outsourced. When organizing several points, you will need to involve a manager who controls their work. The productivity of one point is from 150 donuts per hour.

Another activity option is the opening of a confectionery shop. Baked products can be sold through their own outlets or offered to other catering establishments and stores. For the workshop, a room with a size of at least 100 m² is required. On this area, you can organize production, a warehouse for raw materials, and a packaging line is immediately located. When organizing a confectionery shop, there is no need to equip each point with proofing machines, dough mixers and deep fryers. Donuts are brought to the point of sale frozen and heated in microwave ovens. For operational delivery, cars are needed, their number depends on the number of points.

In the confectionery shop, it is more profitable to install a full-cycle line or a mini-factory. The price of such equipment is about 500 thousand rubles, but the performance is much higher than that of small devices for kiosks. You will need a line to produce paper boxes or plastic bags with your own logos.

Implementation details

Donuts can be sold through small mobile points, kiosks, departments in stores. Frozen products in packages can be offered to retail chains. Another implementation option is cooperation with cafes, canteens and other catering establishments. By concluding a contract for constant supply, a novice entrepreneur can significantly expand production.

To increase profitability, it is recommended to use several distribution channels at once. If you plan to work with retail, you can register your own trademark.

A profitable option is to produce a product under the store's own brand. This technique is used by large retail chains. The contract guarantees a constant sales channel and significant turnover.

The disadvantage of working with large networks is the minimum margin. The greatest profit comes from the manufacture and sale of fresh products through mobile points or kiosks. To succeed, it is important to place them in high traffic areas. Donuts are an impulse commodity. To increase sales, the assortment should include hot and cold drinks, hot dogs and soft ice cream.

Such a point can be located not only in a store, but also in the territories of medical institutions, cinemas, educational and business centers. It is difficult to conclude a contract with such organizations, but entering them guarantees stable sales and constantly growing profits.

Effective Advertising

Select the target audience for targeted appeal. The main buyers of donuts can be families with children, office workers, teenagers, housewives who want to pamper their loved ones with homemade cakes. All of these groups need to be addressed with different messages. For successful promotion, it is better to involve a professional who will help you conduct a competent advertising campaign.

The most effective promotion methods are distribution of flyers and leaflets with a discount or a bonus. For example, buyers of 10 donuts can get a 10% discount or a gift box with a surprise donut. It is possible to collect accumulative points with the subsequent issuance of prizes.

A very effective technique is co-branding with manufacturers of coffee, soft drinks and other related products. Cooperation with holiday agencies and other organizations interested in creative partners is possible. This approach will help save on advertising and expand the possibilities of product promotion.

There can be many ideas on how to open a donut shop and make money on baking. To begin with, it is worth opening one experimental point and working out all the subtleties on it. The production of donuts only seems simple, in fact, success depends on many reasons that must be taken into account at the start of the project.

Donut production - cooking technology + detailed business plan + necessary equipment for production + financial calculations.

Capital investments for mini-production: from 320,000 rubles; for full-fledged production: from 3,956,000 rubles
Payback period: depending on the format from 3-5 months

The fast food industry has always attracted beginners and experienced entrepreneurs.

With a well-chosen place of implementation, even fairly large investments pay off within a year.

But the modern consumer has long been spoiled by a wide range of fast food, and it is already difficult to surprise him with something new.

But the exception is donut production.

There is a demand for them, but the number of manufacturers is relatively small, which gives a chance to take a worthy place in a niche.

If you are interested in this idea, then you probably want to get acquainted with the main organizational and financial points.

Donut technology

The recipe for making donuts is quite simple, many housewives can make them at home.

To do this, knead the dough, form balls and lower them into boiling oil.

But the most popular option is donuts with a hole in the middle, poured with sweet icing.

There are also many variations with different fillers.

Basic ingredients for making donuts:

• flour;
• yeast;
• baking powder;
• sugar;
• water;
• eggs;
• milk;
• cooking oil;
• vegetable oil;
• confectionery glaze;
• vanilla (vanillin);
• fillers and toppings.

The donut production technology itself is as follows:

1. Dough kneading in a special dough mixer
2. Dividing the test into separate parts
3. Preparation of blanks
4. Preparation of fillers and filling blanks with them
5. donut baking
6. Coating products with glaze and packaging.

Business plan: donuts for sale

A business plan is a document that contains detailed information on project implementation planning, namely a description of the selected activity, financial calculations of capital investments, income forecast.

Let us dwell in more detail on the main points of the business plan for the production of donuts.

Project Summary

Interesting fact:
In London, the most expensive donut in the world was put up for sale as part of the annual event dedicated to sweet crumpets. The dessert was made by KrispyKreme and is valued at £1,000. Such a price is quite justified, because the exclusive recipe includes the use of edible gold, “edible gems”, elite Courvoisierde L’Esprit cognac, DomPerignon champagne of the 2002 vintage and Chateaud’Yquem sweet wine cream.

This section contains the following information:

• description of the activity;
• business founders;
• the locality where the production will be registered and located;
• project goals.

Our company will be engaged in the production of a wide range of donuts: "Berliner", "Donuts", "Kuchle", "Kvarkinini" and others.

The goals of the project are:

• providing the population with donuts;
• Receiving a profit;
• creation of jobs for the population.

Market analysis and determination of competitive advantages

Donuts can be attributed to baking and fast food.

And this market in modern times is very developed and is represented by a huge number of manufacturers who are the main competitors of our company.

First of all, you need to study the assortment and pricing policy of the same donut manufacturers, and then consider everything else in the city.

The production of donuts can be organized anywhere, the main thing is to ensure their stable sales.

Your strengths may be:

• a wide range of products;
• average pricing policy;
• opening a store under its own brand;
• ordering donuts online and delivering them around the city;
• carrying out various promotions: "Buy three donuts, get the fourth one for free", "25% discount for every third donut in the check", "Free delivery when ordering from 15 donuts".

Choosing a place and format for selling ready-made donuts

Before proceeding to the issues of registering a business, it is necessary to decide on the format for selling cooked donuts:

Own kiosk.

Such a kiosk can be bought, built or rented.

If the area allows, then donuts can be baked right in it, and sold on the go.

Alternatively, you can produce confectionery in a separate workshop, and bring them every day to the kiosk.

You can also offer tea for baking.

Of course, these are additional costs, but thanks to them you can increase revenue.

Mobile kiosks on wheels.

The difference from the first option is that such a kiosk can move from one point to another.

To do this, you need to purchase or rent a car that will be suitable for the donut trade.

Full shop or cafe.

This is the most expensive format for selling donuts.

Here it is important to find a room that will be located in a convenient place, equip a kitchen with a production line there, make repairs and engage in attracting visitors.

If you plan to open a cafe, then you need to equip the room with tables and seats.

Search for partners.

An entrepreneur needs to find wholesale buyers of his products - cafes, retail stores.

In this case, you do not need to spend money on renting a separate room for, as well as recruiting additional staff.

But then you need to focus on increasing sales volumes, because the wholesale price is lower than the retail price.

Schedule for opening a donut factory

To open donut production on time, it is necessary to develop a calendar plan in which to set certain deadlines for completing the stages.

After finding a suitable premises, it is necessary to start registering a business and obtaining the necessary permits to carry out activities.

Then you can proceed to the selection and purchase of production equipment, the search for qualified personnel, the launch of advertising and the direct start of production.

Stage	1st month	2nd month	3rd month	4th month
Search for premises and its repair
Registering a business and obtaining the necessary permits
Purchase of equipment
Recruitment
Purchase of the first batch of ingredients
Implementation of advertising
Opening a point of sale
Start of production

Business registration

Recommended forms of registration for the production of donuts: IP or LLC.

The first option is suitable if you plan to open a stationary or mobile point of sale, where donuts will be baked right away, and the second one is for opening a full-fledged workshop.

If you want to expand in the future and move from small-scale production to a larger one, then immediately register an LLC so as not to pay extra for registration procedures.

As for the choice of taxation system, the catering sector falls under the simplified one.

After registration, the next step is to obtain the necessary permits.

You are required to collect the following documents:

1. recipe ;
2. technical conditions of production;
3. technical instructions for preparation;
4. permission from the veterinary service, SES and fire inspection.

Choosing a place for the production of donuts

If you want to organize a large-scale production of donuts, then carefully select the premises for the workshop.

It can be located both within the city and outside it.

The first option is characterized by a more expensive rental cost, but significantly saves transportation costs, while the second one is characterized by cheap rental, but increases travel costs.

Basic requirements for the workshop:

• area - 100-120 sq. m (of which about 40-50 sq. m. will be occupied by an automated production line);
• availability of communications - electricity, water supply, sewerage, supply and exhaust ventilation;
• the presence of utility rooms, bathrooms, showers for workers.

If all this is not there, then you will have to deal with the arrangement and equipment of the workshop yourself.

In the case of opening a point of sale combined with production, the main requirement for the premises is its location in a crowded place: business centers, universities, train stations, city parks.

Donut making equipment

Consider two examples of the necessary equipment: for the workshop and for the point of sale.

Workshop equipment.

The most commonly used automated line, which consists of the following components:

Equipment	Description
dough mixer	Designed for kneading dough
Planetary mixer	Beating kneaded dough
Dividing and rounding machine	Divides the dough into portions and gives them a rounded shape
Dough loading system	Loads and delivers blanks to the roasting bath
Automatic fryer	Fry donuts on both sides
Cooling conveyor	Donuts are sorted before being filled with toppings
Automatic filling dispenser	Fills donuts automatically

The production line is capable of producing about 1200 donuts per hour.

Also in such a system there may be carts, baking sheets, devices for coating donuts with icing and powder.

In addition to the production line, you will need powerful refrigeration equipment.

Equipment for the point of sale of fresh products:

• mixer;
• donut baking machine;
• baking sheets;
• coffee machine;
• refrigeration equipment;
• thermal showcase.

The donut machine prepares 250 pieces of products, and works according to the following scheme:

1. the kneaded dough is placed in a special bowl (chamber);
2. the dough is dosed and falls on a baking sheet with butter;
3. the fried donuts are removed from the oil and placed in a separate pan, where excess fat drains.

As a result, the products are filled with filling manually and covered with glaze, after which they are stored in a thermal display case.

Recruitment of qualified personnel

Here we have the same situation as in the previous section.

The staff will depend on the chosen format of production and sale of products.

1. Manufacturing facility.

   When it opens, it can provide work for 15 people.

   As for their work schedule, it looks like this:

   • 8-hour working day 5 days a week for the director, technologist, storekeeper, accountant;
   • shift 12-hour working day for production workers (3 people) and senior shift (1 person);
   • schedule with "floating" days off for freight forwarders.

   Job title	Qty	Salary, rub.	FOT, rub.
   Total:			RUB 270,000
   Director	1	30 000	30 000
   Technologist	1	23 000	23 000
   Production workers	6	14 500	87 000
   Shift supervisor	2	17 000	34 000
   Forwarder	3	18 000	54 000
   Storekeeper	1	17 000	17 000
   Accountant	1	25 000	25 000

2. Point of sale in the city.

   To ensure the work of the point of sale, 4 people will be enough - 2 cooks and 2 sellers who will work in shifts.

Advertising and sales of products

The strategy for conducting an advertising campaign for different business formats will be different:

1. When opening a stationary or mobile point of sale or workshop, to which own stores will be attached:

   • placement of banner ads;
   • creation of pages in social networks;
   • advertising on the Internet, namely in the social networks of the city;
   • distribution of leaflets on the streets;
   • advertising in local media and radio;

2. When opening a workshop with a partner network:

   • search for wholesale buyers;
   • offer their donuts to network and retail stores and supermarkets of the city.

Financial production plan for donuts

Start-up capital is one of the most important components in opening a donut production.

Capital investments for different business formats will look like this:

Attachments		Production shop (rub.)
Total:	RUB 323,500	RUB 3,956,000
Business registration	10 000	10 000
Arrangement of the premises	50 000	250 000
Purchase of equipment	Dough mixer - 30,000; donut machine - 100,000; coffee machine - 80,000; refrigeration equipment - 20,000; thermal showcase - 20,000; electric kettle - 1,500; kitchen utensils - 2,000; cash register - 10,000.	Automated production line - 3,500,000; equipment setup - 90,000; refrigeration equipment - 40,000.
Tailoring uniforms for workers	6 000	16 000
Advertising	50 000	30 000
other expenses	10 000	20 000

Regular investments will consist of:

Expenses	Point of sale with mini-production (rub.)	Production shop (rub.)
Total:	207 360 rub.	RUB 1,082,200
Premises for rent	18 000	50 000
Payment of utility bills	16 000	45 000
Salary to employees	76 000	270 000
ERUs (36%)	27 360	97 200
Purchase of raw materials and consumables	60 000	600 000
other expenses	10 000	20 000

Income forecast and business payback period calculation

To find out the payback period for donut production, you need to make a forecast of approximate income.

To do this, you will need the following indicators:

• the planned number of sold donuts per month;
• wholesale and retail price.

Index	Point of sale with mini production	Manufacturing facility
Number of donuts, pieces	20 000	300 000
Wholesale cost, rub.	-	8
Retail price, rub.	15	-
Revenue, rub.	300 000	2 400 000
Expenses, rub.	207 360	1 082 200
Income, rub.	92 640	1 317 800
USN tax, rub.	13 896	197 640
Net profit, rub.	78 744	1 120 160
Payback period	4-5 months	3-4 months

For those who want to learn how to cook donuts at home,

Here is a detailed video recipe for you:

Thus, donut production This is a profitable and cost-effective business that pays off quickly.

Moreover, investments in it will differ depending on the selected format.

If you have a small amount of money, you can safely implement a mini donut production.

The advantage of this format is that already on the first days of work, you can understand how much you need to bake confectionery products so as not to work at a loss.

Even if you want to organize a full-fledged and large-scale production, know that with careful business planning, it can pay off in the shortest possible time, after which you can conquer new horizons.

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Everyone loves mouth-watering and sweet donuts that literally melt in your mouth. Usually they are quickly baked, the whole cooking technology does not require much knowledge. The popularity of the donut business is growing every year. Popular manufacturers have turned this business into a real art that delights lovers with its variety and high taste. Our article will help you learn how to open a donut shop without any effort.

Choose a place

Like any other type of manufacturing business, an open-air bakery requires the right location. It should be located in a place where there is a constant crowd of people.. Accordingly, the more pedestrians pass near your donut shop, the more likely they are to become your customers.

Usually, the most suitable places are:

• educational establishments;
• hospitals;
• offices;
• metro
• shopping malls, etc.

Almost all of the daily revenue depends on the location in which the donut shop is located. Therefore, at the opening stage, try to think carefully about the location.

Room selection

Before you open a puffy, you need to choose a room. There are two options with which you can organize a donut shop. This is an ordinary kiosk or a small cafe.

In the first case, a small room may suffice. Usually, such establishments are located on the first floors of apartment buildings. If you start selling delicious and inexpensive donuts, then regular customers are guaranteed.

If this is a small donut shop, then the law provides for a minimum area. In this case, the trading floor must be at least 40 square meters. As for the technical room, its size must correspond to at least 6 square meters.

Try to plan everything for production so that the process of making donuts is visible to customers. It is very exciting. In addition, if you make a completely glass wall, then this process can serve as entertainment. This practice has long been used in the West, where cooking is a fascinating theatrical performance.

Room decoration

The donut shop should be equipped with tables and a bar counter. The client should have a snack in a relaxed atmosphere, stay full and leave satisfied. If he has to eat standing up, he will not be satisfied.

If you plan to open a donut shop with a trading floor, you will need furniture and ventilation equipment. Try to create a room in which the client will feel comfortable eating.

Equipment

Donut baking equipment can be: manual, semi-automatic and automatic. Accordingly, the first equipment requires more human participation. If at the initial stages you do not have sufficient funds, then it is better to opt for such equipment, and in the process of future activities, save money to purchase more advanced equipment. Such units can work both on yeast dough and on a special mixture.

You will need a dough mixer. It can be electrical or mechanical. To store donuts, you need a cupboard or shelving.

Creation of assortment

Today, in a highly competitive environment, good taste alone is not enough for the client. In the cooking process, you need to use various additives, toppings, sprinkles, etc. A large assortment of donuts will allow your visitor to buy more. Each time, the client of the establishment will want something new or, conversely, will only go for a certain type of donuts. A creative approach to creating unique types of goods can also significantly increase the purchasing power of a visitor.

Average bill and pricing

Prices for donuts should be set depending on the location of the institution. If it's a large metropolitan area, and the donut shop, open from scratch, is located near large offices in the city or downtown, then visitors will come with more purchasing power. Accordingly, the prices in such an institution should be high.

Try to constantly monitor the indicators of the average check. This gives you a visual representation of your state of affairs. Try to improve your average check. This can be done by expanding the assortment, adding additional products, special tables, etc.

Staff

For a normal donut shop, two people are enough. The responsibilities of one include the complete cooking process. The second will play the role of a seller and a waiter. Accordingly, the production of donuts requires work in several shifts. It takes four people to service a small establishment.

If you plan to open a cafe, you will need an administrator, a chef, waiters and technical staff. In large establishments, it is best to use a mixture for cooking, not dough. This will significantly reduce the cooking time. Milk or water is usually used to turn the mixture into a dough.

There are no special conditions for hiring staff here. It only takes a few hours to train an employee to bake donuts.

Advertising

The main platforms that can be used to attract customers are as follows:

• distribution of flyers;
• advertising on social networks;
• free classifieds boards;
• city ​​newspapers;
• banners;
• billboards and signs.

An advertising campaign should be carried out at the opening stage. This will create a ready-made demand for products. In addition, if the ad contains a finished product, then only those visitors who will definitely buy donuts will come.

Correct registration

In order to conduct a successful entrepreneurial activity in the sale of donuts, you need to register your business. Documentation includes the following procedures:

• registration of an individual entrepreneur or LLC;
• extract from SES;
• fire safety permit;

In addition, if the products are certified, this will avoid several problems in the release process. Such a declaration is drawn up by all manufacturers in order to confirm the quality of the goods produced.

You will also need a cash register, which will need to be registered with the tax office.

If at the stage of evaluating the profitability of opening a donut shop it turned out that there are several competitors, then you need to do everything to lure visitors. How to do it? Some time after the opening, it is necessary to set prices an order of magnitude lower than the average market. This will reduce the average check, which increases the influx of customers. In the future, you can arrange various promotions and festive evenings. However, this should not be done all the time.

Take care of the accompanying assortment that the client will buy in addition to donuts. You can make different sets, which will include several types of goods, cola, cheesecake, etc. This will increase the average bill and revenue, and no additional costs are required for this.

Please note that service and products affect your reputation. Therefore, if you feed the client tasty and treat him well, then you can create the image of a successful institution. Some owners neglect this, and the service issue is put in last place.

Thus, the donut business will always be profitable if you responsibly approach the main issues of this business. People always want delicious food. The donut shop should become part of the customers' lives. By preparing delicious donuts, you will ensure yourself an excellent reputation that will attract new visitors.

What difficulties Sabina Batrshina faced when starting a business, how she manages to bake the best donuts in the city, what kind of state support young entrepreneurs can count on, she told in an interview with Kontur.Zhurnal.

Idea with European origins

Thoughts about opening a business arose spontaneously. To be honest, I never saw myself as an entrepreneur before. But I really like to travel, and during one of my trips around Europe, I noticed such an interesting format as a donut shop.

It seemed that the opening of such an institution in Saransk was a bold step, because the income of the residents is low. But I still decided to take a chance, and in 2014 our small donut shop opened its doors to visitors. Gradually, it grew into a confectionery workshop. Crazy Donuts.

We did not count on the stormy reaction that arose in connection with the appearance of a donut shop in our city. For three months from the date of opening, a long queue lined up in front of the doors of Crazy Donuts. We barely had time to serve visitors, although we worked four of us.

The first difficulties and the search for the perfect recipe

We immediately developed branded packaging and created a logo. A little later, we bought a coffee machine and began to offer coffee to go. We initially rented a small room and were not going to put up any tables or racks. It was assumed that visitors would take everything with them.

About two months before the opening of Crazy Donuts, we created a group on the social network. They didn’t work on it much, they just posted photos to show how we make repairs, what we buy. The confectionery is located in the center of Saransk. To draw attention to ourselves, we pasted over it with the inscriptions "Opening soon!".

We have not yet opened, and we have already begun to experience unexpected difficulties. So, for example, two days before the opening, the transport company simply forgot to send us a donut maker. We had to order additional delivery by courier, literally in a day we began to try the oven on it, and, of course, nothing worked out for us. I had to find out the reasons for what we are doing wrong, look for information on the Internet.

In general, we learned how to bake donuts, but we did not like their taste. We realized that it was necessary to develop a new recipe and hired technologists who helped us solve the problem.

To find the right recipe, we spent two months. We had to experiment a lot. And we are still improving. Now the recipe is the secret of our company, many have already tried to find it out. I can only say that the dough and the chocolate with which they are coated are very important in donuts, it must melt in the mouth and at the same time be inexpensive in terms of cost, so that the price of the product is low.

Our donuts cost from 28 to 40 rubles. In principle, this is an affordable price for residents of Saransk, because the average price of a donut in the city is 45-50 rubles.

The problem and its solution

One of the major issues we have encountered is seasonality. Recently, we have found ways to solve this problem.

The biggest drop in sales occurs during the summer, because our main customers - children and students - are leaving for vacations. And until September we have low sales. Weddings were the way out. It is thanks to weddings that we earn on candy bars - sweet tables. But seasonality does not apply to gift sets, they are ordered consistently throughout the year.

The idea with candy bars was suggested to me by a friend who was designing my store. At first I was skeptical about her proposal, because it seemed to me very complicated. But now I personally take care of orders coming in for weddings: I communicate with clients, design a candy bar and do a lot of other important work.

I must say that we thought about expanding the range even before we encountered seasonality. After the boom associated with the opening of a donut shop, we realized that people gradually ate donuts and they needed to offer something new - other types of donuts, various desserts. We started working hard on this. Now you can buy cupcakes, cakes, marshmallows, bizet and much more.

We deliver a regular menu, cook four times a day so that we always have fresh products. We also developed a line of gift sets, we sculpt figures from mastic, which we then plant either on donuts or on cupcakes, and we place the entire order in a special package. It takes two days to complete an order.

In addition to these sets, we have developed a line for corporate clients - we draw company logos. I can say that this is a very profitable direction. We already had experience of cooperation with large companies that ordered desserts with their logos.

Issue with certificates

Often difficulties arise due to ignorance of something important. For example, at first we did not fully understand what documents we need to run a food business. Two months after the opening, we were found by an organization that warned us that if we did not prepare the necessary documents within two months, heavy penalties would follow. This organization sells certificates for products, it turned out that we do not have information about what certificates we should have, using this, she tried to sell us certificates that we do not need. It turned out very expensive. I had to turn to the Sanitary and Epidemiological Station for advice, they explained to me that we do not need these certificates for work. We need other certificates, which we have purchased.

Now we annually acquire the necessary documentation and work quietly, our products are certified, they are being tested. Just a month ago we purchased a new certificate.

Also at first, I realized that it was impossible to work in parallel and keep all the documentation. This should be done by another person. So our accountant is engaged in economic activity. I left the work with documents for the Sanitary and Epidemiological Station and Rospotrebnadzor.

Secret of success

The starting capital was 500,000 rubles, plus I received support as a young entrepreneur in the amount of 90,000 rubles. I did not take any loans, it was my own funds. The project paid off somewhere within six months, even earlier.

I realized that the success of a business depends on the ability of the entrepreneur to find something new. If we continued to bake only donuts, then the business would probably have already closed. But we are constantly working and finding new ideas, tracking something original in large cities, studying the work of other confectioneries. Sometimes in Moscow or St. Petersburg they do something that we don't have, we learn from them.

In our case, the most successful and easiest way to promote is a social network, since all young people live there. We constantly hold drawings, cooperate with other stores. I also like to organize joint events with wedding agencies, student organizations, etc.

Governmental support

The authorities of Mordovia strongly support young entrepreneurs. For example, the Employment Fund gave me a subsidy of 90,000 rubles to start a business. We also have an organization "Young Entrepreneurs of the Republic of Mordovia". The guys themselves are actively developing activities through social networks, I learned that they accept applications from young entrepreneurs and hold something like a competition. So I managed to get another 100,000 rubles. for the development of the project.

In 2015, I was offered to participate in a social project, in which we were allocated 350,000 rubles. I prepared a project to support orphans, which involved holding events in orphanages.

I also implemented a program with the employment service, providing jobs for the disabled, for which I received a subsidy of 60,000 rubles.

In a word, there is support, but you need to be aware of the events and follow the opportunities that you can take advantage of.

Future plans

The current economic situation raises many questions for me. Now it is difficult to plan something specific, I want to look at the future - what will happen in 2017-2018.

Since our city has been chosen as a participant in the 2018 FIFA World Cup, we are actively involved in this event, developing desserts with the logo of this event. We also intend to open summer outlets to start selling ice cream. We have already concluded an agreement with a shopping center, on the territory of which we will have a large area. There we will produce ice cream and carry out sales. But this project is conceived by us as a seasonal one. We want to develop it every summer.

As for the expansion of points, it is still difficult to say. Perhaps we will grow, as we see the prospects. And it is quite possible that points will appear not only in our city. We are carefully looking at the nearby cities: Penza, Ulyanovsk.

And we decided to postpone the issue of the franchise until next year. We have received several applications for opening a franchise business, but, unfortunately, we cannot offer anything yet. Some simply ask to sell the recipe.

For young entrepreneurs and even those who do not consider themselves as an entrepreneur, I would advise you to try. I learned from my own experience that everything is possible. And it's not as complicated as they say in smart business books or business magazines. Everything is known in practice. Practice is more important than theory, although if I had certain knowledge at the initial stage, I might not have made some mistakes.

Modern market realities are such that the fastfood sector has gained extensive development. This is both good, because it motivates start-up entrepreneurs to open something similar, and bad, because in a competitive environment, development will be accompanied by certain difficulties. Nevertheless, a businessman has the opportunity to find the most promising niche and actively occupy it. Especially popular with our compatriots are not so much cafeterias and coffee houses with pastries, but pancakes and patties. Therefore, an open donut business would seem to be profitable. The first thing you should pay attention to is to purchase equipment for donuts, choose a place of sale, decide on advertising and other nuances of a business that has begun.

Donut kiosk option

The process of official registration with the tax authorities

To carry out legitimate business work within any country, you will have to take responsibility for registering a company. This is carried out in the tax authorities, as a result of which a person becomes registered. Due to the difficulties that may accompany you in the process of production activities, it is recommended to open an LLC, and not an individual entrepreneur. If this is one small institution that provides for earning your “bread” without hiring employees, an individual entrepreneur is enough.

Sources of capital formation, it is best if they are their own. If, as a result of the analysis, it turned out that you do not have the necessary amount to implement this idea, you should think about lending. But this option is unlikely due to the difficulties of obtaining a loan and the principle of repayment. It is also necessary to obtain a certificate indicating the possibility of selling confectionery products. To do this, a piece of paper must be printed on each serving, on which is the date of production, composition and other information. In the hands of end sellers or end users, the product must arrive in prepackaged and packaged form.

How to pack and serve donuts for sale

Features of the search for premises

Donut production requires good premises. It should have an area of ​​200 squares. In the first phases of activity, you should think about renting a room on the outskirts of the city, and then move closer to the central part. Even if you are not the owner of the premises, you still have to spend a certain time resource on its arrangement and repair activities. If the idea is global in nature, this item can be considered the most costly. Therefore, you should approach the selection of production space with special care. It must be equipped with hoods, plumbing, sewerage, electricity.

It is important to know!

Prior to the opening of the activity, it is necessary to put the selected premises in order. The fact is that if the area does not comply with certain standards, problems may arise with the relevant regulatory services and authorities.

Staff selection

You will need to hire a minimum of workers, especially if the activity will start from scratch. If there is a desire to save money, at first most of the work can be done independently without recourse to specialists and craftsmen. If you are endowed with the gift of cooking, then the process of cooking will be your responsibility. If not, then for this work it is worth hiring a specialist, and selling yourself. The most acceptable format for opening such a business is a “family business”. If the family does not support this idea, you can find partners for yourself, and share investments and proceeds fifty-fifty.

If you have plans for a large donut production, it is worth hiring more staff. It will include representatives of the following positions:

• baker;
• worker;
• driver;
• loader;
• salesman;
• accountant.

Donut cafe vendors

An accountant, for example, can not be hired, but delegated to a third-party organization. The total cost per month for the maintenance of the state will be about 100,000 rubles.

Production line and equipment

Within this aspect, it is important to pay due attention to several points. This is a range of commodity items, selection of equipment and purchase of the necessary raw materials.

Assortment list

The classic view of the list of items suggests that it includes the following products:

• traditional donut - a ball presented in golden color;
• Berlin sweet - roasted on both sides, and there is a white strip around the circumference;
• an American treat - a donut in a ring shape with filling and icing, it may contain certain additives.
  You can make the list more diverse if you can “pull” it financially and labor-wise.

One of the varieties of donuts - traditional with powdered sugar

Raw materials for dough

To prepare the dough, you will need a raw material resource that can be purchased directly from wholesale suppliers. This is a standard set that includes several ingredients. In particular, eggs, water, sugar, milk, yeast, salt, flour. In addition to this, the filling, icing, and additives are purchased. The sum of the monthly costs for the purchase of all these elements will be about 50,000 rubles.

Features of equipment selection

The next stage is equipment for the production of donuts. It also consists of several areas:

1. A kneading device used to knead the dough from which donuts will be made.
2. Dividing and rounding equipment used to pass the dough and form its pieces for making donuts.
3. Deep fryer for frying donuts - it has a built-in cabinet and a compartment for pouring vegetable oil. The optimum roasting temperature is 180 degrees or more. Such devices can be gas and electric type. Good European devices are able to fit 20 pieces at once, and baking is ready in 2 minutes.
4. Glazing machine. Some donuts are considered fully cooked after the completion of the third phase, and some require more actions. Therefore, you will need a special machine that provides the donut glazing process.

A new and high-quality conveyor line associated with the production of donuts costs about 3.5-4 million rubles. It carries out all the processes, so all that is required of you is to follow the instructions and monitor the correct operation. The performance of a good system reaches 800 donuts in 1 hour.

Conveyor line for the production of donuts

Owning such equipment, you can create not a small shop, but a whole production workshop that is impressive in size. This will help you in the future when you decide to expand your own activities. And for starters, you can buy a simpler donut making machine, which can cost 1.5 million rubles.

Franchise production activity

Currently, the most profitable and rational option is the acquisition of a special franchise. Most large organizations in order to capture the audience as soon as possible buy a franchise. The advantages are obvious: your senior mentor will draw up a business plan, assist with all the nuances of doing business, and analyze the profitability and feasibility of investments. There are several companies that are the most relevant and in demand on the market.

Donut Franchise: Basic Terms

1. The cost indicator is from 250,000 rubles, including permission to create one workshop.
2. Separate purchase of equipment.
3. Royalty around 4%.
4. Advertising costs about 1%.
5. Payback period 9 months.

Large donut chain STAR DONATS as an idea for a franchise

As senior partner support activities, you can look forward to several fundamental points:

• detailed analysis of the future trading point;
• assistance in drawing up a business plan;
• providing a list of equipment suppliers;
• support in training activities for employees;
• formation of marketing tactics;
• counseling at all stages.

The total investment for the maintenance of the franchise will be about 1.5 million rubles, according to preliminary expert estimates. Payback is 6 months. But it is worthwhile to understand that you will have to pay for these advantages with insufficient independence of actions and some restrictions.

Settlement measures

In order to have a detailed idea of ​​​​how much profit this enterprise can bring, and what is more profitable - to open a donut establishment from scratch or to purchase a franchise, it is important to correctly form a donut business plan with calculations and evidence.

Initial Costs

Consider the following initial costs:

1. Buying a car - 500,000 rubles.
2. Rent of a production hall with an area of ​​200 sq. m - 20,000 rubles.
3. Renting a kiosk for the sale of finished products - 20,000 rubles.
4. Purchase of equipment - 1,500,000 rubles.
5. Purchase of raw materials for 2 months - 100,000 rubles.
6. Refrigeration elements - 100,000 rubles.
7. Kitchen utensils - 5,000 rubles.
8. Microwave equipment - 5,000 rubles.
9. Furniture - 10,000 rubles.

Based on these data, we can conclude that the total amount of capital will be 2,260,000 rubles.

Monthly spending directions

There are several items that form the costs that you, as an entrepreneur, will have to bear every month:

1. Purchase of raw materials - 50,000 rubles.
2. Salary - 100,000 rubles.
3. Car maintenance - 5,000 rubles.
4. Advertising expenses - 5,000 rubles.
5. Rent of premises for production and sale - 40,000 rubles.

In total, the total amount of costs that will be spent on manufacturing on a monthly basis will be 160,000 rubles.

Profitable part of the process

The price of donuts depends on their type and filling. A classic product can cost 150-20 rubles, while an exclusive donut reaches a price parameter of 25-30 rubles. Your goal is to sell about 500 pieces per day. If we take into account that the average price is 20 rubles apiece, then the daily revenue is 10,000 rubles. You will receive 300,000 rubles per month.

Payback period of the project

First you need to determine the net monthly income from owning a business:

300,000 - 160,000 \u003d 140,000 rubles.

2,260,000 / 140,000 = 16.14 months.

It turns out that the project for the production of donuts will pay off in approximately 1 year and 4-5 months.

So, we have considered what equipment is needed for making donuts, and where it is better to buy it. A competent approach to the process will allow you to get a profitable business and improve your financial well-being.