Learn SMM promotion. SMM marketing for blogging! What might be the responsibilities of an ideal SMM manager?

Hello, dear readers!

The life of a modern person is extremely closely connected with the Internet.

The advent of the World Wide Web has revolutionized communications.

Thanks to the Internet we can:

• talk to your friends and family at any time,
• to meet new people,
• buy any goods we need without leaving home.

All kinds of communities are especially popular: social networks, forums, blogs. The high level of user activity has led to the emergence of new professions designed to ensure the development and promotion of web resources.

Today, one of the most popular professions on the Internet is an SMM specialist. Who is this, what does he do? Why is this profession popular and how to become a professional? Let's talk about all this today.

SMM promotion

Social Media Marketing (SMM) involves using the capabilities of social networks to attract users to certain Internet resources.

The main tasks of SMM specialists are:

• Neutralization of “black PR” (actions aimed at deteriorating the image);
• Dealing with negative reviews;
• Increasing the number of potential clients;
• Strengthening the client's image;
• Popularization of the website, brand on social networks.

To responsibilities NOT include direct sales.

the main task– ensure growth of the client’s profits.

The client independently chooses the social network in which he wants to promote his product: Odnoklassniki, Facebook, Vkontakte and others. Or it may leave the right of choice to a professional who is obliged to know in which social network. network promotion of the project will be the most effective.

Do you want to become an SMM specialist?

So, how to become an SMM specialist? Four important components will help you achieve this goal:

1. studying thematic web resources,
2. blog tracking,
3. reading specialized literature,
4. practice.

You must have the following skills:

1. Respond quickly to the slightest change in user mood;
2. It is interesting and competent to present the material;
3. Know all the features of social media. channels;
4. Collect and structure various information;
5. Availability of communication skills.

The following can play a big role in your professional development:

1. having connections with owners of large communities,
2. experience in creating a group on social networks,
3. appropriate education.

What do we have to do?

To start providing services for promoting websites and brands on social networks, you should first learn the basics of social psychology. You must learn how to create and lead groups to understand the specifics of attracting an audience. You also need to be well aware of the features of creating viral content and be very active.

Knowledge of the basic principles of behavioral psychology is key to success in this profession. Another important element is the basics of marketing. Having these two components of success, you can safely begin experimenting on social networks.

As with anything else, you should learn the theory first. It is worth reading materials that reveal the essence of SMM. From books on promotion in social networks, I advise you to read Damir Khalilov’s book “ Social Media Marketing».

1. « VKontakte group administrator»
2. « Facebook Administrator».

In addition to theory and practice, pay attention to all kinds of training. Take part in them and you can learn a lot of useful things that even books won’t tell you about.

Sincerely! Abdullin Ruslan

Today we will talk about the basics of SMM. If you want to learn the important nuances of social media marketing, then we recommend reading our latest article. If you are engaged in SMM promotion of brands and services on social networks, then this material will definitely be useful to you.

Some terminology

So, what is SMM? ? Translated from English, this abbreviation means social media marketing. In other words, this is the process of promoting goods and services on social platforms in all available ways.

SMM is a great and affordable way to alternatively interact with consumers. This is a real opportunity that allows you to understand the desires and aspirations of potential and existing customers, assess their interest in the company’s product and services by analyzing comments, the number of likes and reposts. It is worth noting that the basics SMM They are now used both for the promotion of large corporations and small businesses.

What are the main tasks that can be solved usingSMM promotion

1. SMM helps increase brand awareness.
2. Forms and improves the company's image.
3. With successful promotion, the number of sales increases, including directly through social networks.
4. The number of transitions to the company’s website is growing.

If you want to increase your company's income, then we recommend hiring a professional SMM - a guy who will seriously take on promotion Your services and products on social networks. This is a truly effective tool, but you should remember that it does not give instant results. About what skills you should have SMM -specialist, read our article “ " This material will help in selecting a candidate for the position.

StagesSMMpromotion on social platforms

1. Getting started involves creating a group or community on selected social platforms, depending on the wishes of the customer.
2. Design of the group, selection of an attractive image and cover that would most accurately reflect the type of activity of the company.
3. Working with target user invitations. Finding new followers.
4. Filling the group with quality content, latest industry and company news, current promotions, entertainment materials, if appropriate, etc.
5. Content planning. To learn how to properly create a content strategy, read the material “ ».
6. Organizing feedback with the target audience. We are talking about the need to conduct surveys, discuss, respond to comments.
7. Performance assessment SMM promotion in networks.

And finally: three useful life hacks from experts

• Remember, for successful promotion on social networks, regular work and systematically filling the community with fresh content is of utmost importance. By the way, we recommend that you read the useful SMM service PublBox , which will greatly simplify and help organize all stages of promotion in networks.
• Do not forget that people “walk” on social platforms in order to relax. So add entertaining content depending on the platform you are on. For example, suitable for insta , landscapes, etc. For FB format – materials with animals, popular memes, etc.
• Tag famous people and fashion brands in your posts. This way you can get into the news feeds of their followers and draw attention to the promoted company.

Last time the topic of Social Marketing (abbreviated SMM from Social Media Marketing) has become so popular that it is used by anyone who is not too lazy - it is practically impossible to find a site that, one way or another, would not try to promote its position using popular platforms such as Facebook, Tweete, Vkontakte, etc. But really, the temptation is extremely great! Social networks are simply teeming with potential clients, customers, and simply loyal visitors.

Let's explain in simple terms how social marketing works - I think that for most novice money makers this will be extremely useful.

First, the classic definition:

SMM is the process of driving traffic or attention to a brand or product through social platforms.

Let's start with the basics and outline what a social network actually is.

It would be quite correct to turn to an analogy by modeling ordinary, non-network, social activity of citizens.

Let's imagine that a very large crowd of people has gathered and is expecting some events - for example, a concert is planned, a distribution of gingerbread cookies, or, at worst, a starfall. The event has not yet started, and people are standing, shifting from foot to foot and chatting about all sorts of little things. In principle, this is the same social network that marketers of our day look at with such appetite. The difference from real life lies solely in the fact that people do not stand in the air and under the blue sky - they sit at home at their computers, which are connected to the same server.

Now let's look - how can we sell something to all these people who have gathered in the same place?

The answer is simple - you need to interest him in something, suggest some topic, declare your presence.

How can this be achieved?

In theory, the most ideal option would be to approach this crowd and attract their attention - " hello, I have something to do with you"or something like that.

In SMM this is called registering on a social platform and becoming active.

Let's take for example Facebook- the ability to create groups and attract new members to them is the crowning feature of any social marketing implemented on this platform. In principle, in almost all social networks you can create groups and gather people around you, telling them something interesting.

You can start attracting people to yourself in different ways, but the most effective way, of course, is to invite, for starters, your friends - they certainly won’t refuse. Accordingly, having started an interesting conversation with them, you have already gathered a small group around you, separating it from the general mass of people gathered in one place.

Now about the qualities that you should have so that your group does not dissolve.

As is clear, in such a situation, it is necessary to tell people something necessary and, of course, this should be done eloquently, so that those passing by would stop and join your team. This is very important - because Our goal is for the group to grow.

To do this, you need to be very sociable, easily make contact with strangers and be able to force them to join a joint conversation - after all, the fact that they stand silently will be of very little use (after all, we need it to be visible from the outside that something interesting is happening in our group). Accordingly, in order to stir up interest, we should say original things that are not often heard, for example, on the radio.

Now, let's take all this to the Internet, to a real social network.

How can you attract new members to a newly created group?

Of course, you need to contact those visitors who visit your website or, alternatively, use your service. To do this, of course, you need to invite them. This can be done not only by announcing the creation of a group on the main page of the site, but also through private correspondence, mailings and other invitational events.

Well, now a very important point.

Your presence on the Internet is the official website of the company (or what have you?), and the reason why you create a group on a social network is the desire to attract users to your site and interest them in your offers.

As is clear, in order for people to be interested in your group, you should think over a strategy for its development - the group must be interesting to users, it must contain content that, one way or another, would motivate participants to go to the main page of your site and, in fact, would serve his ultimate purposes. And this is an extremely important point!

Unfortunately, most online business owners who want to promote their products on social media forget about this. Most often, groups created by companies are not popular precisely because they are filled with completely uninteresting information of an official nature, which can easily be found on the company’s main website. In social networks, topics are needed that are informal, that can be discussed, and it is these discussions that should motivate users to make transitions, share information, etc.

Another option for attracting users to your social group is to integrate the main site into the social network.

Everything about buttons, by type, Like And Subscribe, must be present on your resource. There are other methods of website socialization and collectively they are called SMO (Social Media Optimization). But we will not dwell on this special section of marketing now due to the length of the article.

In general, the created group must be constantly promoted so that it constantly increases its contingent.

Of course, if you managed to attract a considerable number of users who are active and, thus, participate in the dissemination of your content, then the group will grow on its own, but you still shouldn’t let it out of sight.

The ideal option for a well-functioning social group is posts containing interesting descriptions of your new products (as an option - news from a niche business), their discussion and, of course, the opportunity to make a purchase in the form of targeted links to the landing pages of your website.

Now about the difficulties that almost all companies that promote themselves using SMM methods face.

• Firstly, the most important problem is search for interesting content and, of course, the presence of a person who would format this content in the right way for the company. Large companies have full-time employees whose job is exclusively to promote brand pages on social networks. Small businesses can rely solely on their own strength, imagination and, of course, market conditions.
• Second problem - competition. Here you really have to work hard, because... There are practically no non-competitive niches left in social media and it will take some time to promote your group.
• The third problem is inadequate and, often, the total hostility of some social media users. Basically, everything here is the same as in ordinary life - you approach a crowd, want to tell them something, and stones fly at you. The situation is quite real and you need to come to terms with it - restraint, correctness, wit, etc. qualities will help you cope with difficulties. By the way, admitting your mistakes works very effectively - with this move you can attract a considerable number of people to your side.

That seems to be all. As a conclusion, we would like to note the fact that, according to numerous statistical data, product promotion on social networks today is growing by leaps and bounds. Don't miss your chance, because... If you don’t occupy your niche today, tomorrow it will already be occupied by your competitor. Achieving brand awareness on social media is becoming more and more difficult every day.

In future publications, we will touch on a number of key aspects of Social Marketing in more detail - stay tuned to our website!

• How to build up link mass (we pump up the site with incoming links)
• Using video hosting and file sharing services to promote your website
• The relevance of Twitter as a tool for website promotion

about the benefits of a site map- use of the site map use and promotion of the forum- how to promote forums what else can be useful?- materials on what else you can do to promote your site

SMM stands for Social Media Marketing or social media marketing. An SMM specialist or SMM manager promotes a company, its brand, products and services on social networks - Vkontakte, Facebook, Twitter, Instagram, Google+, Odnoklassniki, Youtube, Telegram and others.

The profession of an SMM specialist involves complex, multi-purpose work - writing posts, maintaining public pages, advertising, communicating with visitors and clients, launching activities for users and other tasks. This kind of work requires constant communication and being online. You need to prepare for this psychologically.

To better understand who an SMM specialist/manager is, I will describe what he looks like from the outside:

Artem, my “workshop” colleague, did not work at his desk, but sat on the sofa all the time. He had a laptop on his lap, an iPhone on his left, a notebook and a tablet on the coffee table. Something was constantly beeping, buzzing and vibrating. He regularly picked up the phone, looked, laughed, pointed and moved his finger across the screen and whispered something with his lips. Nobody called him, but they wrote and liked him a ton, and he kept track of everything and responded to everything.

Places of work

SMM managers work in online agencies, digital agencies and in companies that build sales and promotion through social networks.

Tasks and responsibilities of an SMM specialist

The main responsibilities of an SMM manager are:

Requirements for an SMM specialist

As a rule, an SMM manager is required to:

• Competent communication (oral and written). Ability to write interesting texts.
• The ability to develop communities and attract subscribers without promotion or direct purchase.
• Experience in conducting targeted advertising. Knowledge of programs and services that automate and simplify work (for example, Cerebro Target or Pepper.ninja).
• Knowledge of web analytics (Google Analytics, Yandex.Metrica).

Sometimes the requirements for an SMM specialist include:

• Work experience and portfolio of completed projects.
• Knowledge of graphics packages for photo processing, creating pictures and infographics.
• Excellent knowledge of English.
• Experience in organizing events.
• Knowledge of marketing and ability to promote products and services in the market.

The first way to become an SMM manager is through self-study and freelancing. Developing your public pages and blogs (for example, about a hobby or an interesting topic), working as a freelancer with entry-level orders in six months to a year will give you practical experience and allow you to develop a portfolio. This, in turn, will give you a chance to get a job in a digital agency and grow into a professional. This is one of the shortest routes into the profession, but it requires self-discipline.

The second way to become an SMM specialist is to get a higher education in the field of PR, journalism, marketing, or take courses in SMM and find a job in promotion on social networks. Even an entry-level position is suitable - an assistant to an SMM specialist or a copywriter. In the process, you can quickly gain experience, grow and start leading serious projects.

SMM specialist salary

Market analysis shows that SMM specialists earn approximately 30 to 90 thousand rubles per month. The higher the salary, the closer the SMM manager is to marketing and the more serious the problems he solves.

The development of social networks has given rise to a new huge business industry - SMM marketing. This is when we come with our product to some social network, find our target audience there, and offer our product to them in different ways.

Sounds easy. But SMM (Social Media Marketing) has a number of pitfalls. They are the ones that often prevent “traditional” sales gurus from seizing new opportunities.

And let's first look at how this “new marketing” differs from the old methods of promotion.

3 differences between SMM and other types of marketing

#1 - Communication and fun

SMM primarily means “social”. That is, all marketing through SMM is built on communication. Social networks are generally a very interesting environment. People come to social networks for only two purposes:

• Communicate
• Have fun

If you give them some content that is not aimed at communication or entertainment, they will “scroll through” you and not notice you. That is, all your actions related to attracting the target audience should somehow involve in communication or entertain.

I can give you a simple example. VKontakte shows you various advertisements on the left. It's called "targeted advertising." Do you know which targeted advertising works best? The one where the picture contains some funny or interesting image. Which ad would you most like to click on?

#2 - The role of personality in SMM marketing

Another feature of social networks is that all of your “ins and outs” are exposed for everyone to see. Previously, of course, they also tried to create a business “with a human face,” realizing that people prefer to buy from people rather than from faceless companies.

For these purposes, special people were hired who best suited what the target audience liked. Then a special image was created for these people, and they were placed as “puppets” at the head of the company. But the true owners and leaders have never appeared anywhere.

But only social networks made it possible to develop a personal brand so quickly and in this way. Again, we’ll talk about this a little later, but one of the main goals of promotion through SMM is to get people to recognize you by sight. This is trust. And where there is trust, there are sales.

And if you are promoting your face, make sure it is at least visible. And even better - to make it clear that you are a real person, and not a mannequin. Which of the two ads based on the idea of ​​a personal brand inspires more confidence in you?

#3 — A virus is a form of life

The main engine of SMM is a virus. New people come to your groups, and then even non-selling pages, after they see a repost of your post on their friend’s wall. They come and also make some kind of repost or leave a comment.

And his friends already see this in their news feed, and they also come to you. On regular websites, free traffic was (and is) supplied through search engines. This is the so-called SEO promotion. And here is the virus.

However, SEO “always works”, and a new virus must be constantly launched. That is, if you wrote one good article, and it reached the TOP of search engines, then most likely it will remain there for a very long time, and will bring you traffic every day.

But on social networks everything is more complicated. If you made a great viral post once, it will work for you for 2-3 days maximum, and then everyone will forget about it. Because during this time another hundred thousand cool new posts will appear. By the way, this is one of the main reasons why I don’t like doing SMM. I love it when the results “accumulate”. But, of course, I have my own VKontakte group. Join us.

In the meantime, let's look at the stages of promotion through social networks and SMM.

4 stages of promotion through SMM

#1 - Choosing a social network

It would seem - why do people need so many different social networks? This includes VKontakte, Facebook, Instagram, Odnoklassniki, Twitter, and much more. Why shouldn't everyone be on the same network? And the whole point is that they are different. And the people who are there are also different.

For example, it is believed that Facebook audience- more intellectually developed and serious than VKontakte (Russian-language Facebook, of course). And this is how it really is. People there prefer to discuss complex issues of world politics and economics and all that jazz. It is these people, by the way, who often use Google as a search engine rather than Yandex.

VKontakte audience- lighter and more fun. She prefers to like cats and funny pictures, without deep social connotations. This does not mean that “there are only schoolchildren on VKontakte.” You just need to approach them the same way - easily and cheerfully.

Instagram audience- these are mostly girls who post their photos and discuss the photos of other girls. And if your product is for a female audience, you will find it in abundance on Instagram. Sellers of courses and trainings on women's topics feel especially at ease there.

Audience of classmates- this is what is usually called the “average resident of Russia” - with an average salary, pension and life expectancy.

For some reason, residents of urban settlements and factory outskirts of large cities prefer to communicate there. And this whole network emanates a very simple folk humor in the spirit of Petrosyan. I would come there with “new products” (which have long been known on the Internet to everyone except the inhabitants of my classmates).

All other social networks are not very widespread in our country, so they can be omitted from this review. Your task is to choose the social network where your target audience lives. Even if you yourself prefer to communicate with other people, nothing can be done. Magomed must come to the mountain.

And after choosing a network, we need to create a “gathering point” for our audience.

#2 — Creating a platform for communication

On VKontakte, for example, it is prohibited to conduct any commercial activities through your personal page. But I know people who are not at all embarrassed by this ban. They post content on their account and make sales there.

Another important point - do not spread yourself between several social networks. You need to choose only one site and pay all your attention to it. This way you will have more chances of success.

#3 - Creating Viral Content

At the first stage, you need to make a lot of interesting posts so that people share them and attract new audiences. I identify 4 types of viral content that people share most willingly:

• Content is a provocation
• Content - instructions
• Content - medal
• Content - laugh

You can read more about all these types of content and how they work in the article.

You will also most likely have to invest money if you want your community to develop faster. Almost all social networks have built-in advertising mechanisms. If you prefer “slowly but surely,” then you don’t have to pay. The main thing is that the content is truly viral.

#4 - Monetization

Here it is immediately very important to understand that attracting an audience and making money from this audience are completely different things that are in no way related to each other. You can have a group of 100 thousand people, and you will earn pennies.

And vice versa, a group of 2 - 3 thousand active participants will give you huge profits. It all depends on what monetization methods you use. There are only three main options for making money on the Internet on your content platforms:

• Advertising (the most common and least profitable activity)
• Affiliate programs (depending on your luck)
• Selling your goods and services (a bonanza, but you have to work hard).

Figure out in advance how you are going to make money on your site, and based on this, prescribe a strategy. Free content plan templates for social networks will greatly help you with this.

Summary

• SMM marketing is the promotion of goods and services through social networks.
• SMM differs from other types of marketing in three ways: the emphasis in content is on entertainment and communication, the personal brand plays a huge role, and promotion is based on the virality of the content.
• All social networks are different, and you need to find the one where your target audience lives.
• In your chosen social network, you need to create a platform where your audience will come for new content every day. This could be a group, community or your personal page.
• To promote, try to make each of your posts as viral as possible. You can read more about this in the book “Contactless Selling”.
• If funds allow, pay for advertising on social media to promote faster.
• Think in advance about how you are going to make money from your audience. Otherwise, you risk sharing the fate of those who spent two years collecting a huge group, and then were unable to earn anything from it.

Hope. the article was useful to you. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (a summary from personal experience over 10 years =)

See you later!

Yours Dmitry Novoselov