What kind of business during a crisis. Business in crisis: real ideas and experienced advice. How to understand that a business idea will work and you can make money on it

Today, the unstable financial situation in the country leads to job cuts. Some people go to new companies after being laid off, while others look for ways to start their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with little investment.

What business is in demand now

Supply is formed by demand. This is one of the main economic laws, therefore, in order to open the most demanded business, you need to determine what products and services the population of your city needs. It is believed that in any region, organizations involved in the repair, replacement of plumbing, the sale of household chemicals and products are in the greatest demand. To find out more precisely what kind of business is relevant now, an analysis of the market for services and goods will help.

Service Demand

According to statistics, employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for plumbers, hairdressers, electricians and funeral directors remains unchanged. In Moscow and other large cities, the first place in terms of the number of applications is occupied by companies engaged in commercial transportation. Organizations from the sphere of beauty and health are only 1% behind in the top. By finding out which services are most in demand among the population, you can organize a profitable business.

What is profitable to sell now

Aspiring entrepreneurs love to wonder what people are in demand right now. Actual products remain the same. An example of high-margin products: flowers, drinks, jewelry, handicrafts. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic beverages are considered popular products.

What kind of business is now in demand in a small town

Small settlements are bypassed by novice entrepreneurs. In their opinion, the business there brings very little income. This is partly true, because salaries there are lower than in megacities. The cost of renting and buying premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

The most popular business in a small town is a general barbershop. In addition to hairdressers, there should be manicure-pedicure masters, beauticians and masseurs. Shoe and furniture repair shops are popular regardless of the financial situation of the country, because. people tend to restore old things out of fear of spending big.

Demanded business

Commercial activity is always aimed at satisfying the needs of people or stimulating demand. Any promising business is built on this. You can artificially create demand for products by running product advertising on the street and on television. The relevance of the entrepreneurial field and whether business decisions are effective still play a significant role.

Profitable business

Commercial activity should bring maximum income with minimal cash investment and exploitation of various resources. These features characterize a highly profitable business. During the crisis, it is not necessary to open enterprises engaged in the production of any products. Their profitability will be low, the risks are high, and you will see real profit only in a few years. The service sector is considered successful.

Super profitable business

All novice entrepreneurs dream of receiving fabulous money, but few manage to realize this in practice. Some franchises allow you to build a super profitable business from scratch in just a couple of months. Another way not to save money and get a lot of money is to create a business that is completely new for the region and in demand. Direction options: from restoration or car rental - to your own thrift store.

Most profitable business

By opening your own bakery in a large city, you can quickly return all invested funds - in less than 2 months. A similar situation is observed with healthy food restaurants. People are no longer attracted to fast foods. The fastest paying business is able to return all invested funds in a month. Before opening your own business, study relevant business ideas, sorting them by profitability indicators for your region - this way you can weed out proposals that will lead to the bankruptcy of the company in the future.

Profitable online business

A distinctive feature of activities on the World Wide Web is the lack of binding to one's place of residence. You can search for clients both in your city and beyond, so organizing a profitable business on the Internet is easier than doing it in the real market. A novice entrepreneur does not even need start-up capital. There are several areas of such business:

• provision of online services (programming, design development, accounting, etc.);
• launch of an online store;
• participation in affiliate programs;
• creation and promotion of your information product.

An actual business with the provision of services on the Internet can be created if you are a specialist in any field. You need to draw up a portfolio or launch a business card website, where your skills will be described in detail. You can start an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Goods will be sold with a small markup.

Online store

Consider opening an online store in more detail.

Pros:

• minimum investment (often 10-15 tr is enough)
• you can work in the Russian Federation from any city
• everything is growing rapidly: in 2018, the turnover of online commerce exceeded 1 trillion rubles, the forecast for 2023/24 is 3-4 trillion rubles.

The main problems 2 - to find a profitable product and stand out from competitors.

Advice - communicate more with the owners of existing online stores. Then the ideas will come by themselves.

The best place for communication is clubs of owners of Internet sites. The largest of them - "Insider", unites tens of thousands of entrepreneurs. The club is founded by the owners of large sites, every month there are large (including free) online and live events.

• it is run by the founder of the club, Nikolai Fedotkin, owner of the Video-shoper store (10-15 thousand people visit the site per day)
• the issues of choosing a niche (they give more than 1000 proven products), competition, creating a website, advertising, suppliers, individual entrepreneurs, delivery, etc. are solved.

The webinar is free. You won't find anything better in Russia now.

Profitable business with minimal investment

Many people want to make a profit without spending their own money, but not everyone succeeds. In practice, a profitable business with minimal investment can be organized if you offer products of your own production, engage in intellectual work, or act as an intermediary, organizing purchase and sale transactions. Some open collection points for glass containers or scrap metal in the garage.

Network marketing also refers to making money with little investment. You can develop your business at home by recruiting interested people from the population. If the idea of ​​creating a network of independent distributors does not appeal to you, then you can take up farming: the demand for basic food products that are not harmful from an environmental point of view is high among residents of megacities.

Rating of profitable businesses in Russia

Business activities must be profitable. The proceeds should cover the costs of the further development of the organization, the remuneration of employees and the entrepreneur's own needs. If this is not observed, then the business is recognized as unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finances over time. Having studied the rating of small businesses in terms of profitability in Russia, you can avoid this. The TOP 5 best entrepreneurs include:

1. Private auditors. The economic state of the country, changes in legislation practically do not affect the popularity of the audit. This list also includes consulting services.
2. Specialized clinics. Various types of cosmetic and medical procedures are in demand among residents of all cities, so this area of ​​\u200b\u200bactivity is classified as highly profitable.
3. Accounting services. Needed by both small companies and large enterprises. The only disadvantage of this industry is today's high competition.
4. Law firms. A highly profitable business with highly qualified specialists and many cases resolved in favor of clients.
5. Microcredit. This niche has gained popularity in the last 3 years. Money is issued on the security of products manufactured by enterprises or any property.

Business profitability by industry

Economic performance measures determine whether a company will survive or not. They must be taken into account when choosing the direction of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table that demonstrates the profitability of the business by industry:

Business branch	Percentage of profitable organizations
Transport/logistics
Trade, catering
Finance, insurance, banking
mechanical engineering
IT and software development
Business Services
Car sales and service
food industry
Scientific activity, education
Construction, reconstruction and modernization of buildings
Ore processing, mining
Pharmaceutics, medicine

Video: the most profitable business with minimal investment

In a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. What is profitable to sell in the crisis of 2018, we will try to figure it out in this article.

Food

When a person lacks financial resources, he buys only what he cannot do without. First of all, it is food. Of course, in addition to food, people also need clothes and shoes. But during a crisis, you can walk around in old things, but you can’t live without food. Therefore, if you are thinking about what is profitable to sell during the 2018 crisis, try trading products.

Without food, a person cannot live a single day, so food is in great demand in any economic conditions. Do not forget that expensive gourmet delicacies will not be very popular in a crisis. Therefore, if you decide to sell food products, offer customers inexpensive cereals, social varieties of bread or vegetables. Demand for such products in a crisis begins to grow, so you will get a good profit.

Construction Materials

After a sharp rise in the price of the dollar, sales of building materials in 2015 increased by 20-25%. According to experts, in 2018 the demand for them will begin to gradually decline, but, despite this, such products will be very popular.

The real crisis in the construction industry will come at the end of 2018, when the construction of the started facilities will be completed. Since the real estate market declines during the crisis, construction is temporarily suspended, so the demand for building materials at the end of 2018 will begin to decline significantly. Therefore, the owners of building materials stores will have to think about what they can sell in a crisis in order to survive hard times.

Chinese products

Many people know that consumer goods in China are much cheaper than in our country. This is due to the low cost of production.

Chinese manufacturers offer any products at low prices:

• Clothes and shoes;
• Kids toys;
• electronics;
• Production equipment and more.

Now let's figure out how to sell goods from China during a crisis. The easiest and most affordable option is dropshipping. To do this business, you need to open your own online store and resell products from Chinese suppliers through it.

Medications

Medicines are the goods for which people give their last money. Do not know what is better to sell in the crisis of 2018? Open your own pharmacy. Modern people try not to save on their health, so sales of drugs in difficult economic conditions do not decrease, and in some cases even begin to grow.

In this case, one very important point should be taken into account. In order for the pharmacy to have many customers, expensive imported medicines should be replaced with cheap analogues of domestic production. During the crisis, people save money, so they prefer inexpensive, high-quality medicines made in our country.

Cloth

Any, even the highest quality things, wear out sooner or later, so you have to buy new clothes and shoes. If you can't decide what goods to sell during a crisis, open an inexpensive clothing store. Unlike products, clothing sales may decline during a crisis as many people repair and wear out old items. But, despite this, such products are always in demand.

The best-selling goods in a crisis are second-hand or cheap things. A good income is brought in by wholesale or retail trade in second-hand goods. Such a business begins to flourish precisely in difficult economic conditions.

Hygiene items

Personal hygiene items occupy an important place among essential goods. Their level of sales during the crisis may fall slightly, but this applies only to expensive imported products. Just like medicines, consumers are replacing it with inexpensive domestic counterparts.

From personal care products, the best-selling products in the crisis:

• Toothpaste and brushes;
• Soap;
• Shampoos;
• Washing powders;
• Detergents and cleaning products;
• Inexpensive perfumes and deodorants.

Firms that sell hygiene products during the crisis are reorienting themselves to domestic manufacturers that produce low-cost quality products.

auto parts

During the crisis, people deny themselves the purchase of new cars, so the sale of spare parts in difficult economic conditions rises to the highest level. To expand the range, you can trade in various technical fluids, oils and other consumables.

An auto parts store is a great option for those looking for. In the future, it is possible to cover several segments of the automotive market, for example, car repair or self-service car wash. In this case, the most costly investment ideas should be excluded.

It should be noted that auto parts trade is a profitable and reliable investment. In our time, cars have firmly entered people's lives, so there is a great demand for spare parts in any economic conditions. The profitability of this business reaches 80-110%, and this is a fairly high figure for retail.

Funeral goods

People are born, die and marry, no matter where the world economy is. This process cannot be slowed down or stopped, so various ritual goods are always in great demand.

Any person can open such a business, even if he has never encountered the provision of funeral services. This is the easiest way. Before starting work, you should decide on the direction of activity. It could be a small funeral home or a bridal salon. Some ritual goods can be taken for sale in order to save on their purchase. If you offer customers high quality and excellent service, the enterprise will prosper.

Childen's goods

The demand for quality children's products is constantly growing, as modern parents want to give their children the very best. Some moms and dads who are constantly busy at work try to compensate for the lack of attention with expensive toys and fashionable clothes. This is a rather sad fact, but it is he who raises the level of sales in children's goods stores. If you are thinking about what is best to sell in a crisis, pay attention to children's toys and essentials - diapers, bottles, diapers, napkins, and more.

If we talk about children's clothing, focusing on it is quite risky. Of course, caring parents will not leave their child without the necessary things. But during a crisis, many are happy to accept used clothes as a gift, so they are in no hurry to go to the store for new things. You should not completely exclude children's clothing from the assortment, but its share should be no more than 10-15% of the total volume of products presented in the children's store. If you can determine what is profitable to sell in a crisis, the business will flourish.

Alcohol

Alcoholic products are very popular at any time. During a crisis, the demand for alcohol begins to rise, as many people try to relieve stress and relax a little with alcohol. Despite the fact that the state introduces various restrictions to protect the citizens of our country from excessive alcohol consumption, the demand for these products is constantly increasing.

Trade in alcoholic products is considered to be a very profitable and profitable business, but before you start such a business, you need to issue permits and officially register your business. If you manage to properly organize the business, it will bring a decent income even in a crisis.

Related videos

Used items

Many entrepreneurs ask the question, how to sell expensive goods in a crisis, if people start saving even on food? Of course, too high prices scare away consumers, so in times of crisis, they begin to pay more attention to second-hand things.

We have already mentioned second hand above. You can also sell used video and photographic equipment, used phones and construction tools.

Training courses

During a crisis, many companies hire special crisis managers. There are few such specialists in our country, so managers have to send their employees to training courses. If you have knowledge in this area, you can organize such courses and get good money for it. Experience and knowledge is a commodity that is always in high demand. True professionals overcome any obstacles with dignity and always find a way out of any, even the most difficult situation.

It often happens that plans for a happy and peaceful future suddenly collapse. It doesn't necessarily have to do with personal mistakes at work or bad business decisions. Globalization has affected all developed countries so much that a simple layman has little effect when the economy of an entire state or the world is in a fever.

Therefore, it remains only to accept the realities of the current situation and experience the constantly recurring waves of the crisis, thinking over what kind of business to do in a crisis.

What to do in a crisis?

In a world where fictitious capital is many times greater than real capital, a crisis is not something new and surprising, but it always comes abruptly and at the wrong time. Untrained entrepreneurs lose their assets and employees lose their jobs.

There are 2 options for a businessman during an economic downturn:

• Trying to restore and establish your former business, which may not be in demand at this time.
• Find a new source of income in a completely different area, which is profitable even in a crisis.

To make the right choice, you need to determine whether there will be any demand for goods or services that were steadily bought in the pre-crisis period. If such prospects are not foreseen, then you should look for other niches for the implementation of your business projects, determining what kind of business to do in the 2016 crisis.

When the population is severely short of financial resources, companies that produce luxury goods and expensive durable goods are the first to suffer. If the question arises, whether to leave money for food or pay a consumer loan installment, then the choice will be obvious.

Therefore, in order to successfully endure the consequences of the crisis, it is necessary to offer people goods and services for which they will willingly allocate money even in a difficult economic situation. So, consider a business in a crisis - what to do in 2016 and make a profit.

What to do in the crisis of 2016 - the best ideas

Essential Goods

It can be, for example, medicines or clothes, but food remains the most demanded product. You have to cope with hunger and thirst at any time, so the food business is the least affected by the decline of the economy. Meat, bakery and confectionery products, water and alcoholic beverages - all these goods are taken off the shelves, regardless of the ruble exchange rate today and how much a barrel of oil costs.

A businessman is required to choose a specific niche, correctly present his product and attract buyers with a favorable price, which will play the most important role at a given time. Such a business can be started even from scratch in your kitchen, with only a passion for cooking and money for the first batch of ingredients. And this is perhaps the best answer to the question of what to do in a crisis in order to earn money.

Car repair

A new car is a big investment in times of crisis that most people are not financially ready for. Therefore, the repair and maintenance of old vehicles are in demand more than ever. During an economic downturn, there is also a good chance to get the necessary parts or an entire auto shop from a ruined businessman for next to nothing.

Blogging

Social networks and blogs are experiencing a peak in popularity, and you can make good money on this. The blogger is required to be able to create unique and interesting content for a specific target audience, and all income is based on advertising that is placed on the site or used in the posts themselves.

Direct sales

This type of income is suitable for people who have a loose tongue and who can sell any product, sometimes even against the wishes of the client. An example can be taken from companies such as Avon or Oriflame.

What kind of business to open in a crisis - 15 relevant business ideas for 2017-2018

The most important thing is that this business does not require initial investments and the presence of an office.

Any investment during an unstable period is associated with a risk that many entrepreneurs are hesitant to take on their own. In these situations, they turn to a qualified specialist for help to analyze the situation and suggest what decision should be made. This is one of the best options for what is profitable to do in a crisis, for economists left without work due to the crisis.

Educational courses

Even in the most difficult times, parents strive to give their child the best education, so the demand for talented tutors never falls. Moreover, the crisis affects the labor market. To get a decent job, many people attend various specialized courses in an effort to improve their resume in the eyes of a future employer.

cosmetic business

The desire of women to be attractive and take care of themselves cannot be broken by any crisis, this is a fact. Therefore, cosmetics sales remain high even during the period of economic instability. For many girls, the very fact of buying a new perfume or lipstick is a cure for stress and allows you to forget about pressing problems.

Preparing the property for sale

The real estate market is very sensitive to changes in the economy, during periods of recession it is extremely difficult to find buyers for new houses and apartments, people simply do not have enough savings. The only ones who do not feel the impact of the crisis in this market are home staging specialists. The task of these experts is to give the property the best presentation (make cosmetic repairs, arrange furniture correctly or remove an unpleasant smell from the room). Such work is best suited to designers or experienced builders involved in the repair of apartments.

Caring for the elderly

There are a lot of elderly people who need daily care, but their relatives have too busy schedules, and they are deprived of the ability or desire to do it themselves. Starting an aged care service is not a bad business idea at any time. In addition, there are wealthy pensioners who want to see the world and have accumulated funds for this. You can help them realize their dream and at the same time make money on travel arrangements.

Environmental business

In recent years, the demand for environmentally friendly products has increased dramatically, both in the food industry and in the fashion world. Enterprises that do not harm the environment have become especially revered.

Sites for discounts and sales

Such resources are always in demand among consumers seeking maximum savings. But during the crisis, sites about promotions, discounts and sales become especially valuable, bringing the owner a good income from advertising.

remote employee

Large companies use any methods to reduce their costs. Issuing tasks for outsourcing allows you to get rid of the need to maintain an office and reduces wage costs. Remote workers also benefit. They do not need to spend money on travel and have the opportunity to control their schedule.

Online video creation

Going to the cinema is associated with considerable expenses, especially if there are popcorn lovers in the company. In this regard, and with the desire to save money, the Internet has replaced cinema visits for many people. The demand for high-quality online video has increased, and many sites have appeared where you can sell such content.

home business franchise

For those who are afraid to open a business on their own, there is an opportunity to buy a time-tested franchise that is designed for a business from scratch at home.

Online trading assistant

There are a number of online sites where you can profitably sell old or unnecessary things. However, many people do not know how these resources are arranged and how to work on them correctly. Such sites provide the opportunity to trade on behalf of others, and people willingly use the services of sales assistants who have a percentage of each transaction.

also interesting:

Article comments

Most people on our planet wonder about starting a business every day, but even more people are thinking about ideas for their own business.
A lot depends on the idea, because it lays the foundation for your future business. So that you do not waste time, nerves and, of course, money, you need to consider and analyze only really working business ideas.

What are working business ideas?

Working ideas for business include only those ideas that can bring you the desired and, more importantly, constant profit. In an idea, you need to see something that no one else has been able to see.

How to understand that an idea for a business will work and you can make money on it?

The idea for a business will become working when opening your business will allow you to earn an amount of days, which in turn will pay off all the costs of starting a business. Do not rush to conclusions, because at first your business can bring you a good income, but a turning point may occur and your small business will slowly die.

Classification of business ideas

I classify all ideas, because it is more convenient to analyze them and make some forecasts about your future business. They are divided into three groups, namely:

• Highly promising;
• Unpromising;
• Medium perspective;

Now let's take a closer look and analyze each group.

Unpromising

The unpromising ones include those ideas, by implementing which you will receive a temporary profit. Opening an ice cream stand is a good example. From this example, it is already clear that the main profit will come only in the summer, and in the winter you, alas, will have to bite your nails. So opening a business based on such an idea will be empty and hopeless.

What ideas are suitable for starting a business in a crisis?

Medium perspective

Medium-term business ideas include:

• Office chair with footrest;
• Musical bathroom;
• Sweets with natural juice;

You can read about all this in the article about ideas for starting a business. It seems that everything is fine, these ideas can be developed, but will you make money on your business in 2-3 years or later? Optimists will say - yes, but you need to evaluate everything as it happens in real life.

One entrepreneur opened a company whose main service was to provide citizens with the necessary information. Kind of like a help desk. This company brought him good income, but, with the development of the Internet, the service representing his company became simply unnecessary for anyone.

Hence a small conclusion: you need to think about the prospects of your business even at the "fundamental" stage, that is, at the very moment when an idea is thought up that should work. Let's move on and look at the last group:

Highly promising

Highly promising working ideas are related to a business that will generate income in five, ten and fifteen years. Such a business includes only one whose services will always be in demand. Based on this, you need to look for ways to create and develop your "precious" business. Such businesses include:

• Opening your own grocery store (people will always eat while they live);
• Opening a beauty salon (people will always want to look beautiful and this trend is growing every year);
• Clothing store (a person is simply forced to dress);
• Business related to the biological and chemical industry (there is a whole future behind these areas);

Conclusion: open a highly promising business based on working business ideas! Good luck to you!

Section: Tips

Publication date: 2017-12-08 18:06:26

Read also:

The thought put forward in the title of this article has not only a deep, but also a double meaning, allowing you to answer ...

The idea put forward in the title of this article has not only a deep, but also a double meaning, allowing you to answer the sacramental question - what to do with business in a crisis? After all, while some entrepreneurs are experiencing panic and losses during a crisis, others are making their own success story...

First of all, you need to understand what happens in a crisis in the three main segments of goods and services - for the rich, for the middle class and for people with incomes below the average.

Many economists and marketers agree on the following: the rich market remains relatively stable; the "middle class" market is rapidly shrinking, it is in a fever; the market for "those with below average incomes" is growing!

Why is that?

People who are considered to be rich, as a rule, have a good "margin of safety" and are in a big financial gap even from the middle class, which cannot be overcome just like that. Many of them may lose millions or even billions without becoming poor. And so they will remain true to their habits. Here are just a market focused on the rich - quite narrow. And the competition is high. And the start-up costs for starting a business are extremely high. Therefore, starting to work immediately on it is quite difficult, both in a crisis and outside of a crisis. In general, it's a matter of taste.

The market focused on the middle class is very promising in normal times and covers the widest segment of goods and services. But the crisis always hits the middle class especially hard. Moreover, not only (or even not so much?) materially, but psychologically. During a crisis, the incomes of some representatives of the middle class fall to the state of "poverty" for objective reasons, but the majority begin to save heavily simply because of negative expectations, fear for their future.

Therefore, during a crisis, the market, oriented towards people with "below average" incomes, begins to grow rapidly precisely at the expense of the middle class, either former or frightened. For people with incomes below the average, there is simply no opportunity to drastically reduce their consumption.

Accordingly, during a crisis, it is the businesses that grow best that are focused on those who are not going to spend a lot and save every penny. And we need to help these people save money!

What kind of businesses might these be? The scope for new ideas is unlimited. And a few traditional ones - I can suggest:

- inexpensive and the most necessary food - people always want to eat and drink;

- budget catering - see "point one";

- pharmacies - what most people save on last;

- repair of clothes, electronics, household appliances - what was simply thrown away in the best years, in a crisis, most likely, they will try to repair;

- stocks and second-hand - here, I think, nothing really needs to be explained;

- goods for children - diapers and sliders - this is something that few people will save on either ...

It is clear that in the price segment "below average" there is also fierce competition and earnings on one conventional unit of goods or services are much lower than in other segments. So you need to immediately tune in to work "according to the areas", attracting a mass client. How to do this is a topic for another conversation ...

But I promised to tell you about the second meaning of the phrase "in a crisis, businesses for the poor always grow." The fact is that a crisis is the best time to start or expand a business for entrepreneurs who do not have enough start-up capital. A crisis is a time of especially wide opportunities.

Business in times of crisis: promising areas

The rent of office and production space at this time is the lowest, the cost of real estate, in principle, is also the lowest. At this time, it is easiest to find qualified specialists who are ready to work at this stage for a relatively modest remuneration. In addition, you can save a lot on equipment - in a crisis, it is easier to find good used options. Well, the competition, be that as it may, but falls. It is clear that it simply will not. But when and to whom, in principle, is it easy in business? Just remember that difficulties only make us stronger, and hurry to use new opportunities. After all, the crisis is also not eternal ...

Aleksey Voronin shared his thoughts with you

Tags: Money and business, Voronin

Profitable niches for trade: pilaf via the Internet, knives, optics and much more.

Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?

To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.

Market situation

Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 — by another 3.9%.

According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.

Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).

Buyer Type	signs	Behavior
"Optimizer"	Men over 45 living in major cities	Refusal from expensive brands (21%), switching to cheaper ones (31%)
"Rationalist"	High income people	Make a shopping list (29%) and always follow it
"bargain hunter"	Women aged 35-44, low-income citizens, residents of small towns (100-500 thousand people)	Purchase goods mainly through promotions (19%)
"Thrifty"	Residents of small settlements, low-income people	They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%)

Similar trends are observed in online sales (see Figure 1).

Fig.1. How e-commerce is growing in Russia*

*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases

In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)

According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.

Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.

What do buyers want?

Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).

Food: pilaf via the Internet

Food items are among the essentials. Even in times of austerity, buyers will never exclude them from the consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.

Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.

At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.

The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”

According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.

Cooking at home: knives for amateur cooks

During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).

Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).

Good vision for the price

Demand for health products is consistently high. This explains the success of icraft optics, a federal retail chain of stores selling ready-made glasses and making them to order (it has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).

Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.

The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.

Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.

For children's creativity

Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.

If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.

Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.

What is profitable to sell online?

Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see below).

What kind of business can be done in a crisis

Table 2).

		What to look out for
Souvenirs, gifts	high demand (seasonal holidays, birthdays, memorable dates, etc.) you can sell goods of your own production with a markup of up to 300%
Goods for pets	the ability to order the delivery of the most popular items - feed and filler, which usually have a large volume, so it is inconvenient to pick them up from the supermarket a good solution for those who do not have a pet store near their home	goods with a long shelf life, therefore they are ordered with a significant interval: you will have to actively promote in a crisis, many people switch to animal offal feeding
Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques)	enthusiastic people are a grateful audience: they will always find funds for their hobby it is unprofitable to keep an offline store on this topic, since the product is not essential, but in the online version it is profitable (less overhead costs, lower price, higher demand)	many people hesitate to buy collectibles online because of the risk of fakes goods are not cheap, so the demand for them in a crisis will be limited
Goods for recreation and tourism	more and more people are oriented towards active and country rest attractive delivery of bulky and bulky goods to the apartment	it is difficult to find suppliers (China does not suit everyone) a lot of imports - currency risks seasonal demand many competitors

But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.

Questions and answers on the topic

No questions have been asked for the material yet, you have the opportunity to be the first to do so

Helpful information

What is the best business to do in a crisis

Not so long ago, crisis phenomena in the economy posed a real threat to most entrepreneurs. Today they have become so familiar that they are perceived in a completely different way. Truly successful businessmen have not only adapted to the permanent "crisis", but have also learned to take advantage of it.

It is impossible to deny the fact that the resources of the entrepreneurial market are limited and the situation on it is unstable. As for the demand for goods and services, it is not easy to predict it. Credit institutions are in no hurry to issue loan obligations to everyone and everyone, as it was quite recently, and investors are losing their taste for financing interesting, but ambiguous projects that may not pay off.

Profitable business directions

It should be understood that the absence of losses is already a benefit. Thus, the type of activity that does not require global financial injections becomes the most viable in a crisis. And, I must say, the market has plenty to choose from!

Consulting companies agree that in difficult times for the economy, the service sector has an obvious advantage. Organizations providing services are the most profitable. The problem for a novice businessman who has chosen this kind of detail is usually the rent. It is not necessary to hire employees at the stage of business formation: all work can be done on your own.

One example of a safe (even in times of crisis!) commercial activity is blogging. In some cases, the implementation of such a project will require the help of web developers, the cost of which services starts from $100. For this amount, you can get a concise, but working site.

The next safe business option is reselling. The “buy cheap, sell high” scheme has been in effect since ancient times. For a quick increase in turnover, it is difficult to come up with something more effective. Having engaged in reselling, it makes sense to adopt Internet technologies: in other words, to open your own store on the Web. The owner of a virtual outlet spends money only on maintaining the site, its advertising and, of course, on the purchase of goods.

What activities are relevant in a crisis

A profitable business is a business that is in demand, or relevant. Relevance is directly dependent on the purchasing power of potential customers, which, as you know, is also affected by the crisis. "Times of Troubles" make the consumer more far-sighted and, as a result, stingy. He won't waste money anymore. That's why the planning phase needs to figure out what consumers still can't refuse, and make a thorough analysis of their purchasing power.

In the West, the percentage of small businesses is much larger. Therefore, it makes sense to take a closer look at foreign trends and progressive solutions in this area.

European analysts have compiled a list of the five most promising areas of anti-crisis commerce. Here's what it looks like:

1. 1. Providing repair services. In times of economic instability, almost everyone is forced to abandon new acquisitions. True, for some it can be luxury items, but for someone - essentials.

   Eight ways to make money in a crisis

   But, one way or another, in a crisis, people suddenly realize that it is more profitable to repair many things that have become unusable. Why not give them that opportunity?

2. 2. Fast food. Since restaurants and cafes lose their attractiveness in the face of a decrease in the purchasing power of the population (and the desire to have a bite in the middle of the day does not disappear), you can bet on fast food. Fast food will always be in demand.
3. 3. Drug trade. This business requires an impressive start-up capital, but never loses its relevance: the demand for medicines is consistently high. By the way, medicines in the majority are not subject to VAT.
4. 4. Sale stores. Stores like "Fix Price" or "second hand" in times of crisis multiply like mushrooms after rain, and each of them has a good chance. Low prices and constant discounts attract not only young people, as is commonly believed, but also all those for whom brands do not matter, but the price does.
5. 5. Providing collection services. In a crisis, not only individuals, but also legal entities turn to collection companies for help. Of course, debt collection is not a business that evokes pleasant associations. But in an era of general aggravation of stinginess, it is extremely relevant and profitable.

How to run a business in times of crisis

The ideal of a "crisis" business is a break-even enterprise. The task of the owner of such a company is to minimize negative changes in the level of liquidity. Only in this case, the business will not only survive, but also develop even in extremely unfavorable conditions.

To keep their company profitable, many businessmen turn to consulting agencies for help. But such measures do not always lead to a positive result, and, of course, require funds. There is no guarantee that the recipe for overcoming the crisis, proposed by the consultants, will work in a particular situation.

But there are other ways to keep a business going. One of them is to minimize third-party costs.

There are also rules that must be followed so that changes in the economic situation cause as little inconvenience as possible:

• Maintain the ability to shrink the business. With regard to the nature of the risks, new players in the market experience the same difficulties as existing enterprises. The most dangerous risk is a negative change in the level of liquidity. The decrease in demand is not so critical compared to the lack of funds for the development of the business. However, the decline in consumer purchasing power poses a threat to inactive business - that is, one that cannot "shrink" and "expand" as the case may be.

  To minimize risks, you need to limit costs (primarily unreasoned) and avoid long-term commitments.

  As you know, small businesses mainly spend money on rent and salaries of employees (and staff turnover in small businesses is usually high). To ensure "compression", the renewal of personnel will have to be abandoned, as well as the indexation of salaries. But even these measures do not guarantee keeping afloat. Only a flexible business model will help to truly control the situation.

• Strive to maintain liquidity. Low liquidity in a crisis will inevitably lead to the death of an enterprise (or even an entire industry). An example of this is the many construction projects that were never implemented due to the 2008 crisis due to lack of funds.

  But if the leading manager is able to ensure at least some development of the enterprise in adverse conditions, the business has a chance.

• Seek and develop new opportunities. In fact, the crisis is a stimulus for development. This is confirmed by numerous examples. When the market situation changes for the worse, it is time to look for new economic niches. Many managers choose to "work in parallel." For example, the owner of a firm supplying office supplies may pay attention to office furniture. There are more daring options: for example, opening a cafe at a bookstore. Crazy ideas in times of crisis have a special potential.
• Change and improve. A good leader knows how to take the initiative. He does not so much act under the pressure of circumstances as he is ahead of these circumstances. When drawing up a development plan, he must take into account all the possibilities, both for expanding and shrinking the business.

  If an enterprise develops steadily and gradually improves under competent management, the onset of a crisis can only slow down these processes, but not nullify them.

What to do in a crisis

Creating a viable enterprise in an era of economic instability is a noble goal, but difficult to achieve. Any mistake in this field will have dire consequences. To minimize possible losses, a novice businessman must learn how to plan the distribution of investments.

A business plan should take into account a number of aspects: the amount of invested funds, the desired development timeline, income and expenses, and the number of employees. To assess the profitability of various business areas at a particular point in time, it is necessary to analyze the market. Identifying the most stable businesses, studying their policies and borrowing some business decisions is the surest way to succeed.

So, here is what the future business owner should take into account:

• trends in the area of ​​the market that he is going to master;
• investment in the production and promotion of services or goods;
• risks large and small;
• the possibility of losing money, unforeseen expenses.

It must be remembered that the funds allocated for business development, in a crisis situation, can become the basis for a rapid leap forward. You should pay attention to advertising (but do it wisely). And finally, it is necessary to calculate the profit that a business brings in "black times": in some cases, instead of trying to pull out a hopeless business, it is more reasonable to admit its failure and stop investing in a doomed project.

Western experience

Most of the progressive solutions are created and tested abroad. Both the New World and Europe have experienced many crises. Therefore, domestic entrepreneurs are advised not to lose touch with their Western counterparts, who have a lot to learn from.

And finally, the main thing that an entrepreneur should remember is that the most relevant anti-crisis business is not so much profitable as break-even.

How to increase sales in a crisis

Crisis threats can be leveled at a sufficiently high level and even used in favor of further increasing the level of sales. Read about how to do this in our publication.

What kind of business to do in the village

This article will focus on what kind of business activities you can do in the village. We will talk about the five most promising areas of rural business.

• 1 Business in a crisis - what to open so as not to miscalculate?
  • 1.1 Food products
  • 1.2 Medicines
  • 1.3 Hygiene items
• 2 Profitable business in times of crisis
  • 2.1 Auto parts
  • 2.2 Building materials
• 3 What sells well in a crisis?
  • 3.1 Goods from China
  • 3.2 Clothing
• 4 What services are in demand in a crisis?
  • 4.1 Services and goods for festive and mourning rituals
  • 4.2 Training of crisis managers
• 5 What to trade in the crisis of 2016 in a small town?
  • 5.1 Products for children
  • 5.2 Alcoholic products

During a crisis, the purchasing power of a significant part of the population is significantly reduced. For this reason, many goods and services become unclaimed. Therefore, all entrepreneurs need to know what is profitable to sell in a crisis. At a time when there is a difficult economic situation, people concentrate their spending on goods and services that cannot be dispensed with.

To achieve high business efficiency in a crisis, it is enough to make a list of essential goods, and then find out in which segment there is a shortage in your city or region. The scale of activity is limited only by the type of products and the amount of start-up capital.

Business in crisis - what to open so as not to miscalculate?

First of all, entrepreneurs are interested in what exactly to do in a crisis so as not to burn out. A few examples are given below. All these types of businesses have one thing in common - it is the provision of services and goods that consumers need, regardless of the current economic situation.

Foodstuffs

Food remains a commodity of prime necessity at any time. Despite the crisis, people continue to eat. Of course, selling delicacies and expensive products, it will be problematic to get high incomes. If you are thinking about opening a business in which you definitely won’t burn out and won’t lose, then pay attention to the sale of food products. With a small capital, you can organize the marketing of rabbit meat.

The most profitable will be the sale of inexpensive cereals. Accordingly, the purchase must be made at wholesale bases at the lowest possible prices, which will require certain costs. Also, the right decision would be to conclude an agreement with bakeries for the supply of inexpensive and social types of bakery products. To ensure low cost, it is better to buy vegetables from farmers directly.

It will take some time to establish business contacts, but buyers will flow to those who can provide a lower cost. Fewer competitors - less cost of goods for the store, which increases the benefits. To evaluate the order of operating costs, pay attention to the cost of a McDonald's franchise. In a crisis, it is risky to acquire such an institution, but if you choose the right place, the number of customers will be quite large.

Medicines

Medicines and devices from the healthcare sector are something that will always be in demand. They say that money cannot buy health, but no one wants to do without the help of appropriate means. This is a profitable direction that does not lose customers at any time. It would not be an exaggeration to say that today medicines are a commodity that is among the essentials. Open a personal pharmacy or even a small network. No one wants to save on their health, so the sale of medicines does not decrease even in the most difficult crisis, and sometimes, on the contrary, it shows a certain increase.

It is important to know! Franchise catalog is open on our website! Go to directory...

Hygiene items

Among the essential goods, personal hygiene items can also be distinguished. During a crisis, the level of sales of such goods may slightly decrease, but this only affects expensive products imported from abroad. In addition, consumers prefer to replace it with affordable domestic counterparts. Among personal care products, laundry detergents, toothpastes, shampoos, cleaning products, deodorants and perfumes show the highest sales. Firms selling such goods are able to survive any crisis if they have products at affordable prices on their shelves. It is beneficial to arrange periodic, not timed to public holidays. For example, give small discounts on a certain day of the week.

Profitable business in times of crisis

Even in a crisis, you can start a profitable business that will bring a stable income. Demand for expensive goods is falling, however, repairing electronics, purchasing components, etc. show large volumes. Instead of acquiring new goods, many people prefer to repair existing ones.

auto parts

During a crisis, many people refrain from buying new cars, so trading in spare parts in such economic conditions is very profitable. The first step is to evaluate the segment in your region. You can organize the implementation both in your store and online. First of all, it is worth expanding the range, but it is not worth buying parts for expensive models, since they are purchased at the appropriate centers. The only way to avoid waste of working capital is to purchase the relevant items only on pre-order.

Advice: during a crisis, those who can offer a wide range of products both in terms of price and product range make good money. In an auto parts store, it is advantageous to put stands with a variety of technical fluids, consumables, engine oils, etc.

In a crisis, an auto parts store is a great option for a small town. This business in the process of development can be developed to cover several market segments. For example, add a small car repair shop where you can immediately install the necessary part or create a point for car washing. In the latter case, the best option would be the one that provides for self-service, and hence the lower cost of the service.

It should be noted that the trade in spare parts for cars is the most profitable investment option in times of crisis. Many can open such a business, but there are no fundamental requirements for those who will be directly involved in trade. This allows you to hire several workers on a piece-rate scheme - to organize a certain minimum rate with an additional payment for successful transactions. At the same time, you can independently engage in the development of another direction.

building materials

After a strong increase in the value of the currency, imported building materials have risen in price significantly, and their purchase has become unprofitable. At the same time, the need for appropriate materials has not changed. The organization of a business for the production of building materials in 2016 will provide a large number of orders, but this will require maintaining the quality of products at a high level. To do this, you will need to purchase expensive equipment, although for certain types of production in this business segment, you can limit yourself to small expenses.

The biggest crisis in the construction segment is expected at the end of 2016, when the construction of a number of large facilities is completed. In a crisis, the purchase of real estate is one of the most noticeable trends. Developers are reacting to this by increasing the volume of work and starting to create multi-storey buildings with a small area of ​​individual apartments, which is more profitable with a low level of income among the population. In addition to them, private individuals are also engaged in construction, preferring to hire a small team of workers and purchase building materials from local manufacturers who offer goods at a lower cost. The absence of the need for expensive delivery also plays a role.

What sells well in a crisis?

In a crisis, everyone is looking for better quality goods at a lower cost. If you know the relevant market, you can earn your income from intermediary transactions. Of course, in a difficult time from an economic point of view, it will not be possible to make a large margin, but with the correct organization of the process, the turnover will be really large.

Chinese products

Many people know that in China you can remotely purchase most goods at reduced prices. This situation in the market of consumer goods is due to the lower cost of labor, when compared with our state. Thus, we can talk about a lower cost in this production. Today, Chinese manufacturers at low cost offer children's toys, shoes, clothing, various production equipment, electronics and other products.

This gives us the opportunity to earn on the sale of goods from China. The simplest method is dropshipping - that is, acting as an intermediary between the seller and the buyer. The difference from trade lies in the fact that you do not purchase goods and do not provide storage and delivery, but are exclusively engaged in the search for buyers. To engage in this type of business, it is enough to open your own online store, as well as resell goods from Chinese suppliers. A list of dropshipping suppliers for an online store will help you with this.

Cloth

Regardless of the crisis, things continue to wear out and people need to update their wardrobe. If you are in doubt about what products will sell well in a crisis, open a clothing store and you won't regret it. There are certain differences between the clothing market and the food sector. There are people who prefer to wear out old things, in extreme cases, giving them in for repair. Nevertheless, a strong drop in demand is not observed.

There is a redistribution of the level of sales across different segments: medium-level goods are being bought less often, while cheap and expensive clothes, on the contrary, are being purchased more often. Since clothing items lose their versatility, in a crisis, citizens try to spend less on one set, but in total, specialized stores still receive quite a large profit.

The maximum income is received by those who provide the widest range. You can create used, inexpensive, mid-range, and high-end departments. Neighborhood of second-hand retail and expensive clothes can show high efficiency if the sales area is properly organized. This business is thriving even in the toughest economic conditions.

What services are in demand in a crisis?

In a crisis, you can sell not only goods, but also certain services. Consulting is becoming especially relevant, but it is important to choose a popular direction and convey information about your services to potential customers. This can be done even with minimal investment. Also, a good result shows the combination of services with the sale of thematic goods.

Services and goods for festive and mourning rituals

Regardless of the crisis, people are born, they organize marriages, celebrate the birth of children, birthdays, die. These processes cannot be slowed down or completely canceled, since they are an integral part of human life. For this reason, the business with the provision of funeral goods and services is in stable demand. Almost anyone can open such a business, even in the absence of experience.

This is the easiest way to start your own business with a minimum investment in 2016. Prior to the immediate start of work, it is necessary to clearly define a specific area of ​​\u200b\u200bactivity. Part of the funeral goods can be taken with payment upon sale, which makes it possible to save on individual purchases. If you start offering customers a high-level service, quality goods, you can get high profits even in a crisis.

Training of crisis managers

During a crisis, many business owners hope to find special managers to reorganize activities during difficult times in the economy. They change the basic principles of the operation of the enterprise so that the enterprise can receive greater benefits in the changed conditions. There are quite a few such specialists in our state, so many managers are forced to go to the appropriate courses on the instructions of the management. If you have personal knowledge in the relevant field or you know a person who can become a teacher in this direction, consider that 2016 will be profitable for you.

It is quite easy to organize such courses, while the benefits from this type of activity are especially high today. Knowledge and experience is a commodity that is constantly in demand. Professionals in any field are valued by businessmen for their experience in a particular type of activity.

Advice A: You can organize a whole group of training courses, as well as actively attract customers. To expand the reach of the audience, it is advisable to create a platform on the Internet, through which you can provide paid information to a huge number of customers.

What to trade in the crisis of 2016 in a small town?

Small towns have their own specifics. On the one hand, large players are often absent from such markets, on the other hand, customers are divided among existing enterprises, and under normal conditions it is not a trivial task to lure them away. In a crisis, the cost of goods comes first. Offer a lower price for analogues or take a place in a new direction.

Goods for children

During the crisis, the demand for high-quality goods for the child remains, which makes this direction very profitable. All parents intend to give their own children the best. Individual fathers and mothers, who are forced to spend even more time at work and in order to provide a more comfortable environment, try to compensate for the lack of their own attention to them. Today there is an increase in sales of children's goods. If you ask experts what is better to sell in a crisis, you can get different answers, but the sale of toys, clothing and hygiene products for children will sound quite often.

If you want to start a profitable business in a small town, then relying on children's clothing is a risky choice. Many people do not refuse used clothes, while new things are usually very expensive. It is not worth completely abandoning the corresponding segment, however, there is no need to significantly expand the range, because the benefit will be concentrated in other sections of this group of goods.

Alcoholic products

In times of crisis, the issue of stress relief and leisure comes to the fore. Alcoholic products are not the last place in this, so you can organize a profitable business on this, which will be popular both in large and small cities. If you are significantly limited in capital, then it is better to choose the latter option, as this will provide lower rental costs, and will also make it possible to avoid strong competition from large retail chains.

Today, the state is introducing a number of measures to combat counterfeit products. This is beneficial for a novice entrepreneur, as it allows an honest business to stay afloat. Despite the crisis of 2016, the alcohol trade remains profitable and can be considered as one of the key areas for starting a business with minimal investment. Before starting the sale of alcoholic products, it is necessary to issue the appropriate permits and familiarize yourself with the legal acts affecting this market segment. With the right organization, a business selling alcoholic beverages can be very profitable. Last but not least is the choice of location for your store.

During a crisis, it is profitable to trade essential products, as well as provide services that save money. However, they can be combined within the same business. Using the example of selling auto parts and arranging a self-service car wash at a car wash store, other types of business can be considered. An excellent option is to organize various courses, including those on starting your own business. Many are looking for opportunities to earn more and reduce spending. Based on an understanding of the current market situation, it is possible to occupy a niche with low competition and high development potential. It is enough just to assess the market.

Save the article in 2 clicks:

Large intermediaries in a crisis are experiencing real economic stress, because in order to reduce costs and increase financial benefits from them, they are the first to get rid of them in the producer-seller-consumer chain. At the same time, the organization of such a low-cost intermediary as dropshipping can become a truly profitable business. You can also get your own small farm. Today, turkey farming is a profitable idea. Merchants should expand the range of available goods, since most of the population refuses expensive goods during a crisis. At the same time, they cannot be completely excluded from circulation. There should always be 10-15% of high-quality goods that will be bought from you, regardless of the crisis.

• Pharmacy business
• Bakery products
• Auto repair shop, service station
• Anti-crisis car wash
• Microfinance organization
• Export of goods abroad
• funeral services
• Cinema
• driving school
  • • • Similar business ideas:

The bad economic situation in the country is not a reason to "hang your nose" and lose heart. There are many examples when large companies started their journey at the most unfavorable time for business. A crisis is a time of great opportunities, a time of real “cleansing”. Weak entrepreneurs who did not think about business development leave the market, making room for new players.

Today we will consider the 11 most profitable and “not killed” business ideas that work great and bring profit to the owner, despite the crisis in the economy.

Lotteries and bookmakers

When there is a crisis in the yard, people begin to believe in luck more. The state of low income and lack of work forces people to make adventurous decisions and literally throw the rest of their money down the drain. Therefore, any business related to the sale of lotteries, bookmakers, auctions - all this works with super profits. To organize a sports betting business, it is not at all necessary to have large capital and go through a rigorous registration and licensing procedure. Today, many major bookmakers are developing their own franchise networks in Russia and the CIS. Therefore, for a nominal fee of 200 - 350 thousand rubles. you can join the network and open a betting shop in your city. The only significant pitfall is strict regulation by the state. Here you will not guess when the government decides to close the “shop” by issuing another law. I think everyone remembers what happened to gambling clubs that brought hundreds of percent of the profits to their owners.

Pharmacy business

The pharmacy business, despite the oversaturation of the market, shows high profitability in a period of unstable economic situation. In our city, many well-known pharmacy chains have only increased the number of retail outlets over the past couple of years. The reason is clear - people start to get sick more due to stress and frustration (they were fired from their jobs, their salaries were lowered, they are afraid of layoffs). The number of people with heart problems, diabetes, indigestion, etc. is growing. Accordingly, trips to the pharmacy are becoming more frequent. Investing in a pharmacy business can be intimidating. However, it is not at all necessary to open a large store. At the start, you can limit yourself to a small pharmacy kiosk. Another option is to open a franchise.

Bakery products

Food is an eternal theme. It has long been known that when people's incomes decrease, they switch to cheaper food. In the diet, the number of bakery products increases: bread, pies, rolls, donuts, cookies. I noticed that in our city the number of stalls selling bread and flour products has increased significantly. In the place where I buy bread, instead of one kiosk, there are now four. And everyone, you know, is enough. After work, you will have to stand in line to buy bread.

How much money do you need to open a bakery

To open a bread kiosk, you will need to invest approximately 300 - 500 thousand rubles, or even less. It is not necessary to rent or buy a capital structure. It is possible, for example, to purchase a mobile trailer (Kupava) and arrange an exit trade by taking a permit from the local administration. There is less paperwork, and you can earn almost immediately. The product can be purchased from local bakeries or open your own production. True, this is a completely different investment.

Auto repair shop, service station

Like products, car repairs are "not a killable topic." Despite the crisis, there are more and more cars, and those that are are aging and breaking down more often. In our city, service stations and car repair shops are at every step. At the same time, everyone works successfully, and you can get in only by appointment. Haven't heard of anyone closing or leaving the market. Tire fittings, body repair, auto electrics - all this is relevant. And at the same time, these ideas do not require a large initial capital. You can even start in "garage" conditions. The main difficulty is to find good masters. Well, if you yourself know how to work with equipment - you and the flag in your hands.

Anti-crisis car wash

Self-service car washes- a new type of service in the automotive theme. The idea came to us from the West, but before the crisis it did not develop very much. Now, when people think more about saving, such services will flourish. Many will prefer to wash their car on their own, as the savings are almost double (about 150 rubles instead of 300 rubles). Read business forums, where many speak of good prospects for self-service car washes. Some post photo-reports where you can see the queue for such a sink.

How much money do you need to invest to open a self-service car wash

The only disadvantage of this idea is the high investment to start the business. To open even a small car wash for three posts, with all the approvals, you will have to pay at least 1.5 million rubles. Not everyone has that kind of money, especially in times of crisis.

Microfinance organization

According to some reports, over the past three years, the demand for microloans up to 30,000 rubles. increased three times. There are a number of reasons for this, including those related to the economic situation in the country. Interest on loans in large banks has grown, appeared with falsity with their receipt. While a microloan can be issued without leaving home, without references and proof of income.

How much money do you need to invest to open microloans

To open your own microfinance organization it is enough to invest no more than 500 - 1000 thousand rubles. And the investment pays off quickly. Judge for yourself. Loans are issued at an average of 2% per day.

How much can you earn on microloans

That is, taking a loan of 30,000 r. in a month, the client will have to return 48,000 rubles. Profit 18 000 rubles! It is clear that not all clients are conscientious. But, as practice shows, only 15% do not repay the debt. In this case, debts can always be sold to collectors. In any case, the company remains in good nail.

Export of goods abroad

During the period of the “expensive” dollar, the business of selling certain types of goods abroad is quite profitable. For example, recently our citizens have begun to actively sell honey and other food products to China. There is good news for traders of various small things on the Internet: ebay coordinates simplified rules for exporting goods from Russia to the USA and Europe with the customs and post of Russia. That is, it will be much more profitable to sell felt boots, hats and handicrafts to the “bourgeois”. The only danger is that someday oil will rise, the ruble will rise in price, which will reduce the export benefit of some goods.

funeral services

Funeral services business does not depend on the crisis phenomena in the country. People can save on expensive purchases, entertainment, recreation, food, but they will not refuse to spend on a decent burial. At any time of the year, the demand for funeral services remains high. Oddly enough, but the worse the times, the higher the profit in this area. At the same time, it is not necessary to open a funeral services bureau with all the complexities of conducting this activity. According to some reports, more than 80% of funeral companies are not manufacturers. That is, they buy the same coffins from manufacturers or resellers. In this case, it would be an excellent idea to organize your own production of coffins. For example, from fiberboard using the hot forming method. The entrance ticket to such a business is 300,000 rubles, and the number of staff is only 4 people. Production can be organized even in the open air. There are companies that can supply ready-made blanks, from which coffins will already be knocked together. Margin on products - 100%.

Economy class hairdressing salon

Hairdressing services are always relevant. Well, who can refuse a haircut or hairstyle, except perhaps a very poor person. Therefore, we can say with confidence that such a business is not subject to a crisis. However, just the crisis can affect elite hairdressers and beauty salons. And here economy class hairdressing salons, where for only 150 - 200 r. you can get a quality haircut - will be in high demand. Although this is not a super profitable business, the idea is definitely not a failure and will work regardless of the situation in the country.

Cinema

Despite the fact that the entertainment industry is going through hard times, such mass budget entertainment as watching movies in cinemas, on the contrary, is in good demand. People get tired of gray everyday life, problems at work, negative news and want to get something magical for the soul. And they find this solace in the cinema. A budget 3-d cinema is a good business idea in times of crisis. Such activity is not subject to licensing. You only need to purchase a license to rent films. Rental organizations, as a rule, work on a 50/50 basis. That is, you keep 50% of the box office receipts for yourself, and give the rest to the license holder.

Step-by-step plan for opening a small cinema

No big investment is required to start a business. You can open a very small cinema for 12 spectators. The required floor space is only 18 square meters. m. In fact, a cinema can be opened in an apartment setting (on the ground floors of apartment buildings). If at least 50 people visit such a cinema every day, and each leaves 300 rubles, then the monthly revenue will be 450,000 rubles. Of this amount, half will go to pay for the rental of the film, approximately 10% for rent, 15% for salaries and 5% for other expenses.

How much can you earn by opening a small cinema

That is, the net profit will be approximately 90 - 100 thousand rubles. per month. This is not a bad amount, considering that the cost of opening a mini-cinema for 12 seats does not exceed 1 million rubles. Moreover, you can earn not only on entrance tickets, but also on the sale of strong drinks, popcorn, chips, etc. I would also like to mention an idea related to the cinema - opening a movie cafe. In such an institution, you can not only watch movies, but also give you the opportunity to play video games, smoke a hookah, play board games, and sing karaoke. Payment, however, is not for a specific service, but for the time spent in the institution. On average, this is 100 rubles. per hour per person.

driving school

Another business that is not afraid of crisis and competition is driving schools. No matter how bad the income is, the flow of young people in need of a driver's license does not dry up. Moreover, if 15 - 20 years ago, for the most part, only men went to training, today exactly half of future drivers are women. Naturally, this only increased the number of clients from existing driving schools. Moreover, due to innovations in the law, the minimum period of study in driving schools has increased, which led to an increase in prices. Today, in order to obtain the rights, you will need to spend at least 50,000 rubles. only for training (theory and practice). This is huge money. It turns out that from a small group of 20 people you can get 1,000,000 rubles! And how many people want to study in your city? It's thousands of people.

Step-by-step plan for opening a driving school

To open a driving school, you will need to rent a room, accreditation from the traffic police and a staff of instructors (with whom you can negotiate for a percentage). As a student class, a room with an area of ​​\u200b\u200b35 - 50 square meters is suitable. m. There is even such an option as to open an online driving school. You can also learn theory remotely, and practical classes will be conducted by licensed driving schools in a particular region (you can agree with them for a certain percentage). This will save on renting a room and arranging a student class. In fact, a business can be opened from scratch. The main thing is to correctly advertise the service and find good performers (teacher and instructors). There are companies that offer to open an online franchise driving school. But you can invest not only in a business or open your own business. Even in a crisis, it is realistic to invest money in real estate or cars, while receiving passive income. What to invest in and how to do it, you can learn by reading new book Territories of Investment. Do you want to establish a stable cash flow, but do not know how? You have the opportunity to become completely financially independent in a few years. Find out, how to invest money wisely and act.