Teaser advertising is a new opportunity to make money on the Internet and an effective way of promotion. What is teaser advertising on the Internet Key components of teaser advertising success

We have to constantly look for new connections, + . And if the offer is “gray”, then it is even problematic to advertise in such advertising networks. By “gray” offer I mean a product of dubious quality.

For example, copies of branded watches, dietary supplements, products for adults, online casinos and others. Where can they be advertised? After all, such offers are in great demand among people, and advertisers earn a lot of money from this.

It would be stupid to miss out on such a fat piece of the pie. There is demand - there is supply! Teaser advertising is perfect for such products. The audience on teaser networks amounts to millions of users per day!

Why do teaser networks have such a large audience, you ask? It's simple. There are a lot of “gray” sites in RuNet. By “gray” sites I mean those sites that host pirated content.

First, torrent sites. These are sites where you can download any movie, music, game or program. In a word, “freebie”. And where there is a freebie, there is a lot of traffic.

The second is the so-called online cinemas. Sites where you can watch any video content for free.

Third, all other sites with similar content.

As I said earlier, such sites have high traffic. Naturally, they also want to make money from their popular resources. Such sites are not accepted for contextual advertising due to pirated content.

What is teaser advertising

So, let's use examples to understand what “teaser advertising” is and how it works. Most likely, you visited the sites described above and you could not help but notice such advertising.

In it we are told that a certain girl earned money for a car and a yacht in two weeks. The ellipsis is there for a reason. This text makes you click on the picture and find out what kind of miracle method it is. The same teasers can be found in the topic of weight loss. They promise to lose 15 kg. in one day, without having to do anything. You just need to drink the “super remedy” at night and you will get the result!

Most people are very lazy. They don't want to work for years to build a business. They don't want daily and grueling workouts to lose weight. Such people want everything at once and, preferably, do nothing. Even if you understand that this does not happen, you will still click on such a teaser out of curiosity.

Webmasters who make advertising understand perfectly how they can interest such people. The more people click on the teaser ad, the higher the CTR the teaser itself will get. The higher the CTR, the greater the chance that the teaser will be shown more often on all partner sites.

The algorithm for launching teasers is something like this. Make at least 50 different ads. Launch it and see which teaser catches on and gets a high CTR – it will generate more conversions. Out of 50, 1-2 ads will work.

All others must be turned off. And do this until you find your “golden” teaser, which will generate a lot of clicks and sales!

Teaser advertising quality

The quality of traffic from teaser networks leaves much to be desired. This is due to the fact that, first of all, due to dubious sites and unscrupulous owners of the sites themselves, who, for the sake of profit, mix bots with visitors.

A bot is a program that perfectly clicks on ads, walks around the site with a product, but doesn’t buy anything! After all, as you know, bots don’t buy!

The advertiser will pay for such clicks, but will not see the results. And he may have a wrong idea about teaser advertising. Usually they say this: it’s all bullshit, this advertising doesn’t work and they leave.

If you are a beginner and have never worked with teaser networks, then 99.9% of the time you will lose all your money. To start working effectively with teaser advertising, you need to have a budget and be prepared at the first stage to lose money “to the minus” or, at best, “to 0” in order to start compiling your own so-called “Black List”.

This is necessary to identify all sites (sites) that only waste the budget and do not bring in sales. This could be for several reasons:

• Lots of bots
• Your target audience is not on the site

To compile a “black sheet”, free analytics services Yandex Metrica or Google Analytics are suitable. It is recommended to create your own “black list” of sites for each product.

Due to the false texts on the teaser, a lot of clicks are made for the sake of simple curiosity. The question may arise: is it possible to make teasers with a “normal” description, without yellowness and deception! The fact of the matter is, if the headlines are true, then people will not be interested and they will not click on such advertising.

There will be no clicks – there will be no good ctr. My opinion is that you need to find a middle ground with writing texts. You can also use “magnet words”. The advantages of teaser advertising are that you can buy traffic from 50 kopecks per click.

Examples of teaser advertising

Today there are about 30 working teaser networks in which you can place your advertising. Some of them have so-called “teaser showcases”.

With the help of such showcases you can see which teasers work best on this moment time. The higher the teaser is, the higher its ctr in the system.

Using this information, you can model creatives and use them in your advertising campaigns. You can also see what products and services are in demand in teaser advertising now. The largest teaser advertising network is MarketGid. Her window looks like this.

Best teaser networks: TOP 7

These teaser networks are enough to receive quite a lot of traffic. Don’t forget to create your own blacklists and under no circumstances buy them from other people. There is a high probability that you will simply throw away your money!

Some teaser networks do not have the ability to create blacklists. According to the owners of teaser networks, this is due to the fact that they monitor the quality of their traffic and do not accept random sites into the system. Plus they have their own tools for tracking bot traffic. This is neither good nor bad.

Due to the popularity of selling physical goods via the Internet, teaser networks began to appear that work only with such goods. Questionable goods are not allowed there, like the above-mentioned networks. It attracted attention and enough large online stores. Example: recreative.com

If you plan to sell physical goods, I recommend starting with these networks. Traffic here good quality and there is no need to compile blacklists.

Useful services

If you decide to get serious about teaser advertising, then you will need online services that will simplify your life. There are several solutions on the market that allow you to monitor your competitors. With the help of such “spies” you can monitor advertising campaigns in all teaser networks at once.

You can see which teaser network your competitors buy traffic from, what pictures and texts they use. You can see how many times the teaser was shown. For example, 10 teasers were shown only 100 times, and the 11th teaser received 10,000 impressions. We can conclude that such an ad is profitable; you can completely copy it for your product.

Such data saves a lot of time. Webmasters have different attitudes towards such services, because they allow you to copy the working combination: traffic + offer in a few minutes.

Imagine, someone sat and uploaded a bunch of ads to the teaser network, spent his money to reveal his “golden teaser”, he could spend several days on this! And with the help of such a service, without spending money on all the tests, you can simply copy, repeat and earn!

You can also use such services as ideas for your ads. See what creatives your colleagues are using.

As I already said, there are several such services. You can search for them on the Internet. They all have one drawback - they are paid. You need to understand that in skillful hands this pays off very quickly.

Personally, I have been using the publisher for three years now. This service can work not only with teaser advertising. The screenshot shows all its capabilities. Him free registration and there is a demo mode.

The following service will help you monitor traffic quality. This is a service for “catching” clickfrog bots. I have not used this service, I have nothing to say about it. As I said above, some people use this service, others prefer to track everything manually.

The last and most pleasant service that I recommend to you is getuniq. This service is free, and the trick is that you will receive a 10% discount when purchasing traffic from the largest teaser networks!

These services are enough to keep your finger on the pulse when working with teaser advertising and more.

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Many years ago, I negotiated with a person who created a single information product (from the series “how to earn a couple of million rubles in a couple of days”), set up an auto-webinar for it and sold it using advertising on teaser networks.

Do you know his monthly salary? 200-300 thousand rubles per month 5 years ago. Space money.

Especially considering that he didn’t really understand the setup. So what is teaser advertising and how does it apply to classic business?

A lot of money

There was a fairly famous product - monastery tea. The daily sales turnover of such tea reached several million rubles per day from one advertiser.

In addition, there are all sorts of glowing headphones, dietary supplements, online casinos and other near-legalities that are extremely difficult to advertise using contextual and targeted advertising (since it is simply prohibited).

And there are also products ordinary businesses, who also need sales, but more on that later.

On the other hand (relative to those who want to sell), there are various sites (sometimes not even legal) that want to make money by advertising.

These could be online cinemas, sites with torrents or entertainment content.

In other words, sites in different topics with a huge number of people who need to be monetized somehow to return the investment.

And when we know the main players of our topic - the businessman and the site owner, then we can introduce basic definitions for further communication in the same language.

Teaser- announcement. Comes from the English “teaser” - to bully, tease.

Teaser network– an intermediary (service/site) who makes money by connecting and legitimizing the relationship between the advertiser and the owner (webmaster) of the site being visited.

Offer – the product itself that the ad refers to. Comes from the English “offer” - to offer. Most often, the offer is located on the website for further capture contact.

Practice for regular business

In order not to feed you breakfast and not promise “Maldives with a 5+ star hotel on the seashore with white sand for 15,000 rubles for two,” I’ll get straight to the point.

Namely, are these networks suitable for an ordinary small business that sells pies, clothes, nails or provides personal care services, installation plastic windows, custom-made furniture, etc..

My immediate answer is NO! More precisely, this will suit very, very few people.

Due to the fact that it is not a teaser, there is no way to target a specific audience. You will bomb sparrows with a cannon.

Of course, if you have a mass market, and besides, clients all over Russia, then you can try placing teaser advertising.

After all, in this way it is really possible to capture the attention of almost all the people of our country. But I repeat, everyone – this means everyone: grandmothers, schoolchildren, businessmen, and athletes.

But further settings leave much to be desired. To confirm my words, a screenshot from the control panel of one of the leading networks:

Control Panel

Features of teaser advertising

But not everything is as bad as I say. There are a lot of stories on the Internet about how people make money from teaser advertising.

After all, it has very good advantages that outweigh the disadvantages. Therefore, I hasten to tell you about them as soon as possible.

• Pay per click. Complete likeness. The advertiser only pays per click on his ad. If it is good and the CTR is high, the click is cheaper; if it is bad, the cost of the click is higher.
• Small investment. For example, in the field of “Real Estate” the cost of a click in teaser networks rarely exceeds 7 rubles, when contextual advertising this figure will rarely be below 50.
• Easy to set up. Launching such a network is not difficult, since there are not many settings. All networks provide a rather primitive interface with a small number of buttons.
• Big . The main and bold plus. One of the largest teaser platforms in RuNet sells more than 1,000,000,000 impressions per day. And there are more than a dozen such sites and partner sites, as a rule, do not overlap.

But like any medal, there is a downside. In our case, there are pros and cons, which for many may be critical to start attracting clients in this way.

• Not suitable for narrow specialization . With a narrow one, you will work most of the time idle, since advertising will be shown to everyone.
• They don't buy expensive products well. For implementation major transactions, you need to build relationships. In the case of teaser advertising, all actions usually occur impulsively - “Saw - clicked - went to the site - ordered.”
• Difficult to find target audience. This is the eternal question of a good marketer - where to find my clients, but when creating teaser advertising, you don’t have to think about this too much, since you will still be showing the advertisement to everyone.
• A large number of “dead traffic”. Nowadays there is huge competition among sites. Therefore, it’s not easy to get promoted. Therefore, sites go to all sorts of tricks and attract bots to their site, which are a good use of your budget.

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Advertising

The first thing I did when I learned about the existence of this type of advertising was the question: “Which site should I go to to place a teaser advertisement?”

The answer was unexpected for me then. But you already know everything perfectly well.

Video advertising

News article. There are 2 types. Like an ordinary advertising article in its truest sense. And the article is a gasket. This is more difficult.

This is done if your product is not allowed through decent teaser sites. That is, first the teaser ad redirects to a news article, by clicking on which you are redirected to the site with the product.

And also, for development, you need to know that it is possible to customize a teaser format not in the classical sense.

Namely, so that a person gets to your website by clicking not on a banner, but by clicking anywhere on the webmaster’s website.

ClickUnder

But these are dubious methods for classical business, since they are very similar to, only in a different era.

A small life hack

And finally, a little life hack for you. If you don’t know how to create an attractive (high-conversion) teaser, then usually on the Internet this is done according to the following scheme:

1. You create about 50 different creatives with different images and different texts;
2. You launch them for testing;
3. Select 1-3 with the highest CTR;
4. You leave them for work.

Or you can go this way. Majority advertising platforms, especially the largest ones, contain so-called “teaser showcases”.

That is, a list of teasers that are currently performing best (showing good click-through rates and CTR).

Therefore, all you need is to choose a suitable ad for yourself and improve it. An example of such a teaser showcase is www.marketgid.com/bestsellers.html

Briefly about the main thing

Provided that there are also contextual, targeted, and dozens of other channels for attracting customers. In addition, knowing the readers of our blog, I am sure that your product is not for everyone, but has a specific target audience.

But if you have a fairly inexpensive product and the decision is made on impulse, I would recommend experimenting.

Firstly, you can very cheaply attract an audience you haven’t focused on before, and secondly, you will increase the recognition of your company.

And almost all residents of the city fall under it. For example, if you are developers of a large residential complex. Then why not tell everyone in your city about it? Moreover, it is much cheaper to do it than you think.

Lifehack. If you decide to run advertising in teaser networks, I recommend the Getuniq service for replenishing budgets. Passing moderation is faster and easier. And a good bonus when replenishing your advertising budget.

Problem modern advertising is that it is faced with the need to solve conflicting problems: to attract attention and not irritate, to increase brand awareness and not to get bored. In fact, this is a constant balancing act between various prohibitions, and financial framework They only make the task more difficult.

This is why many companies today prefer teaser advertising. It is based on an unusual picture that stands out and involuntarily catches the eye. Moreover, often it can be something awkward, unimaginable - something that you involuntarily want to take a closer look at in order to understand how this can be.

Attracting attention and arousing interest are important stages, in fact, half the way to making a purchase. Such interest often leads to a transition to the advertiser’s website. The reader is caught by a trigger and their curiosity is aroused. As a result, he has a desire to understand what is happening, that is, to obtain some information. At the same time, he becomes susceptible to advertising.

During the existence of teaser advertising, a considerable number of interesting advertising techniques were invented that made it possible to attract a large number of visitors to the site and significantly increase the click-through rate of such advertising. Nowadays, there are a large number of various teaser networks that allow you to quickly bring together an advertiser and a person selling advertising space on their own website.

Components of teaser advertising

A teaser is an online advertising format that combines a graphic image and some text (headline and informational text itself). This is one of the main differences between teaser advertising and any other. Let's look at the most important elements of teaser advertising, and also pay attention to examples of teasers.

Image

This is a picture, most often square, maybe 100 by 100 pixels or more. The image is necessary to attract the attention of visitors, so it must be bright and attractive, otherwise visitors simply will not click on it. Almost every advertising network that deals with teaser advertising on the Internet has a considerable library of images that can be used for its own advertising.

Heading

Without a good headline, teaser advertising will not work, which is why you should always pay attention to it. The headline should be as attractive as possible so that after reading it there is a desire to click on the advertisement. Brevity is the sister of talent, and in this case this expression is absolutely accurate, since the title must be short (so that it fits in the space allocated for advertising) and as informative as possible.

Examples of such headings can be found on the Internet. If you visit different sites where there are teaser advertisements, and some headline lasts especially long, it is most likely effective example correctly composed text.

Text

The text can contain information that complements the title, as if explaining what is said in the title. Usually the text is limited to 200 characters, which is not so little, however, we should also not forget that the text should be understandable to as many people as possible, so brevity and conciseness are also very important here. Otherwise, teaser advertising will not justify itself.

The meaning of text for teaser advertising

The teaser works not only due to the image. Skillfully asked question, like a provocative proposal, are capable of hooking just as well. By the way, text authors were among the first to notice this effect and began to actively use it.

Well, who doesn’t want to find out what really threatens his life? Moreover, when behind the facade of a friend there may be something sinister hiding that you don’t even suspect...

The fear trigger works as well as any other. It forces a person to shake himself up and at the same time reduces his criticality. What you need for advertising!

The best teaser advertisement: an effective solution to a problem

Marketers have long known very well: what will sell is what satisfies needs or cleverly imitates the satisfaction of needs. Teasers can either simply attract attention or touch on basic needs: for example, to be safe, and then offer the advertiser the desired remedy as a solution to the problem. If we are talking about antiseptics, then it is worth recalling the threat of bacteria; if about castles, then about crime, etc.

However, teaser advertising does not always work on fear. Sometimes it attracts, creating the appearance of a profitable business offer.

However, sometimes this is not only for the public. Many advertisers actually post information about promotions in this way. And since there are a lot of things on the Internet now different offers, competent presentation is very important.

Pay attention to the last image: the background is black. Firstly, there is nothing distracting, on the contrary, everything else looks bright (and the transition button stands out the most). Secondly, this color is traditionally associated with the world of business, with business proposals. The letters are quite bright, but do not irritate the eyes. And finally, the image successful person, obviously happy with everything. In general - a classic of the genre.

However, this is just one example of teaser advertising. In fact, they are very, very different. Moreover, many exit in stages. In the first part, the consumer is intrigued. In the second, they give the answer or offer to solve the riddle yourself.

Watch the video on the topic:

The best teaser advertising in numbers

At the beginning of autumn 2017, the cost of one click on a teaser advertisement was approximately 50 kopecks in national currency. However, many companies focus on the budget as a whole, and not on the price per attracted person. On average, for the development of an advertising campaign (we are talking specifically about a teaser) in September they took an amount from $200 to $1000. However, large projects could cost several thousand.

What does this amount include? Working with graphics (pictures) and text content, adding content to the site, correcting errors if any. Plus, sometimes the teaser itself can be supported by additional actions: posting information about an advertising campaign on the artist’s websites, organizing promotions, etc. In this case, we are already talking about a whole range of activities that are evaluated in their entirety.

On total cost It greatly influences who exactly took the job. Freelancers usually charge lower than companies. For companies from Kyiv and Moscow, the price list will be different. There is a difference between metropolitan and regional advertisers. In a word, the spread is very large. And the big one advertising campaign can cost 3000-4000 dollars. But the return from it is corresponding.

What influences the success of teaser advertising?

Not everything that appears on the market actually works. Sometimes the teaser is too annoying instead of attracting attention. From time to time it is placed in the wrong place: promises to tell about the reasons for the collapse of a famous stock exchange on an entertainment website is as inappropriate as information about secrets from the lives of stars is on a business portal.

In addition, you need to be able to select the text, the picture, and the role model for the photo. Otherwise, the effect may be the opposite.

After all, a person, looking at an advertisement for another product, imagines himself in the place of the model after he has used this product. And if the result is, say, scary, it is unlikely to attract clients. Although, of course, a lot depends on what effect they were going to achieve initially. At times, healthy hysteria can trigger an avalanche of reposts. However, betting on a shock is a rather risky move: you can get a backlash.

1. Originality of the idea. Consumers are tired of monotony and it is difficult to surprise them. At the same time, the target audience needs fresh thoughts and images. This can be seen at least by the way she reacts to them.
2. Time to deploy the entire advertising campaign. It should not be too big, otherwise the audience will lose interest.
3. Unambiguity of emerging associations. It is extremely unfortunate when advertising paid for by one company begins to work for the success of another. Or when a teaser evokes a completely different reaction than the advertiser expected.

Of course, a competent approach, quality of implementation, and finances are also important. But these are general points that are relevant for everything, not just teaser advertising.

The best teaser advertising: three advantages

This method of promoting a product, service or brand attracts many.

1. Teaser blocks are quite flexible; they are not caught by some utilities that actively fight advertising. Which has a positive effect on the number of transitions.
2. Another advantage is profitability. The payback here is many times higher than that of contextual advertising or other methods.
3. And finally, targeting. Thanks to teaser networks, information about your product or brand can be distributed among many consumers. Moreover, the customer can influence the sample to a greater extent on demographic or geographic grounds than in other cases.

In addition, such advertising is easy to reconfigure. With its help you can introduce the market to new products(or company), and encourage you to take certain actions: register, become a partner, buy goods, etc.

Entrepreneur, expert on traffic, business replication and business systems

Many years ago, I negotiated with a person who created a single information product (from the series “how to earn a couple of million rubles in a couple of days”), set up an auto-webinar for it and sold it using advertising on teaser networks.

Do you know his monthly salary? 200-300 thousand rubles per month 5 years ago. Space money.

Especially considering that he didn’t really understand the setup. So what is teaser advertising and how does it apply to classic business?

A lot of money

There was a fairly famous product - monastery tea. The daily sales turnover of such tea reached several million rubles per day from one advertiser.

In addition, there are all sorts of glowing headphones, dietary supplements, online casinos and other near-legalities that are extremely difficult to advertise using contextual and targeted advertising (since it is simply prohibited).

And there are also products of ordinary businesses that also need sales, but more on that later.

On the other hand (relative to those who want to sell), there are various sites (sometimes not even legal) that want to make money by advertising.

These could be online cinemas, sites with torrents or entertainment content.

In other words, sites in different topics with a huge number of people who need to be monetized somehow to return the investment.

And when we know the main players of our topic - the businessman and the site owner, then we can introduce basic definitions for further communication in the same language.

Teaser- announcement. Comes from the English “teaser” - to bully, tease.

Teaser network– an intermediary (service/site) who makes money by connecting and legitimizing the relationship between the advertiser and the owner (webmaster) of the site being visited.

Offer – the product itself that the ad refers to. Comes from the English “offer” - to offer. Most often, the offer is located on the website to further capture the contact.

Practice for regular business

In order not to feed you breakfast and not promise “Maldives with a 5+ star hotel on the seashore with white sand for 15,000 rubles for two,” I’ll get straight to the point.

Namely, are these networks suitable for an ordinary small business that sells pies, clothes, nails or provides personal care services, installation of plastic windows, custom-made furniture, etc.

My immediate answer is NO! More precisely, this will suit very, very few people.

Due to the fact that it is not a teaser, there is no way to target a specific audience. You will bomb sparrows with a cannon.

Of course, if you have a mass market, and besides, clients all over Russia, then you can try placing teaser advertising.

After all, in this way it is really possible to capture the attention of almost all the people of our country. But I repeat, everyone – this means everyone: grandmothers, schoolchildren, businessmen, and athletes.

But further settings leave much to be desired. To confirm my words, a screenshot from the control panel of one of the leading networks:

Control Panel

Features of teaser advertising

But not everything is as bad as I say. There are a lot of stories on the Internet about how people make money from teaser advertising.

After all, it has very good advantages that outweigh the disadvantages. Therefore, I hasten to tell you about them as soon as possible.

• Pay per click. Complete likeness. The advertiser only pays per click on his ad. If it is good and the CTR is high, the click is cheaper; if it is bad, the cost of the click is higher.
• Small investment. For example, in the field of “Real Estate” the cost of a click in teaser networks rarely exceeds 7 rubles, while in contextual advertising this figure will rarely be below 50.
• Easy to set up. Launching such a network is not difficult, since there are not many settings. All networks provide a rather primitive interface with a small number of buttons.
• Big . The main and bold plus. One of the largest teaser platforms in RuNet sells more than 1,000,000,000 impressions per day. And there are more than a dozen such sites and partner sites, as a rule, do not overlap.

But like any medal, there is a downside. In our case, there are pros and cons, which for many may be critical to start attracting clients in this way.

• Not suitable for narrow specialization. With a narrow one, you will work most of the time idle, since advertising will be shown to everyone.
• They don't buy expensive products well. To implement large transactions, you need to build relationships. In the case of teaser advertising, all actions usually occur impulsively - “Saw - clicked - went to the site - ordered.”
• It's difficult to find the target audience. This is the eternal question of a good marketer - where to find my clients, but when creating teaser advertising, you don’t have to think about this too much, since you will still be showing the advertisement to everyone.
• A large number of “dead traffic”. Nowadays there is huge competition among sites. Therefore, it’s not easy to get promoted. Therefore, sites go to all sorts of tricks and attract bots to their site, which are a good use of your budget.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Advertising

The first thing I did when I learned about the existence of this type of advertising was the question: “Which site should I go to to place a teaser advertisement?”

The answer was unexpected for me then. But you already know everything perfectly well.

Video advertising

News article. There are 2 types. Like an ordinary advertising article in its truest sense. And the article is a gasket. This is more difficult.

This is done if your product is not allowed through decent teaser sites. That is, first the teaser ad redirects to a news article, by clicking on which you are redirected to the site with the product.

And also, for development, you need to know that it is possible to customize a teaser format not in the classical sense.

Namely, so that a person gets to your website by clicking not on a banner, but by clicking anywhere on the webmaster’s website.

ClickUnder

But these are dubious methods for classical business, since they are very similar to, only in a different era.

A small life hack

And finally, a little life hack for you. If you don’t know how to create an attractive (high-conversion) teaser, then usually on the Internet this is done according to the following scheme:

1. You create about 50 different creatives with different images and different texts;
2. You launch them for testing;
3. Select 1-3 with the highest CTR;
4. You leave them for work.

Or you can go this way. Most advertising platforms, especially the largest ones, contain so-called “teaser showcases”.

That is, a list of teasers that are currently performing best (showing good click-through rates and CTR).

Therefore, all you need is to choose a suitable ad for yourself and improve it. An example of such a teaser showcase is www.marketgid.com/bestsellers.html

Briefly about the main thing

Provided that there are also contextual, targeted, and dozens of other channels for attracting customers. In addition, knowing the readers of our blog, I am sure that your product is not for everyone, but has a specific target audience.

But if you have a fairly inexpensive product and the decision is made on impulse, I would recommend experimenting.

Firstly, you can very cheaply attract an audience you haven’t focused on before, and secondly, you will increase the recognition of your company.

And almost all residents of the city fall under it. For example, if you are developers of a large residential complex. Then why not tell everyone in your city about it? Moreover, it is much cheaper to do it than you think.

Lifehack. If you decide to run advertising in teaser networks, I recommend the Getuniq service for replenishing budgets. Passing moderation is faster and easier. And a good bonus when replenishing your advertising budget.

Advertising is the engine of trade. Modern world It's hard to imagine without her. Thus, any manufacturer, releasing a new product, does not even dare to hope that it can become interesting on its own, without additional effort.

And here all means are good: presentations and TV spots. But, since we live in a world where the Internet reigns, your product must appear there.

Teaser advertising has become a completely new trend in the industry. Its biggest surge occurred in 2013-2014. However, in order for advertising to work for you properly, it is worth understanding it. To do this, you need to know the possible options for its implementation, the secrets of craftsmanship, because advertising should not only shout: “Buy!”, it should interest and attract. That is why everything should be harmonious: both texts and pictures.

In this article we will try to answer the question: “Teaser advertising - what is it?” See below for explanations on the topic.

Since the “teaser” is a derivative of this, its structure is based on this element. Teaser advertising is built on intrigue, understatement, and mystery. A similar effect is created through the use of short phrases that tell about the object of advertising. There is also an option when teaser advertising does not contain a new product at all. In such cases, the consumer becomes even more interested: “What is hidden there?”

A good example of intrigue in a teaser is advertising company MTS. White eggs on a red background - who could know what they were talking about.

A very important element when creating teaser advertising is photos or pictures. After all, in addition to the intriguing text, the external factor is no less important for the consumer.

And here it is very important that the picture is unique. When selecting materials for a teaser, you can use original photographs or pictures created using photo editors.

An indispensable assistant in this type of activity is the canvas program.

2. Canvas technology

The Canvas teaser advertising constructor allows you to create contextual templates, animation and just a banner. You can create 2D images using a scripting language (JavaScript). The default size of the program is 300*150, which can be changed. Canvas is used for drawing graphs in the article field, less often in game field browsers. Additionally, you can use a video in your teaser. Canvas teaser ads support .mp4, .ogg formats. All you need to do for the video to appear in your banner is to upload it.

The main advantage is the absence of links to go to advertising. The program fixed this problem for you. Thus, you get the most protected banner, which will be accessible only to living people.

Canvas minimizes the number of accidental clicks through a special indicator. Additional protection is also built through drawn elements - a set of dots, the so-called captcha.

3. Teaser advertising. Examples

As an example, imagine that you are a manufacturer of dietary yogurt for a healthy diet, and your new product needs advertising. TV commercials for you on at this stage it’s too expensive, banners don’t give the desired effect, and tastings don’t allow you to reach the right audience. There is an exit! You simply must advertise your product in the teaser.

A good platform would be a women's portal. All you need to do is post the news on the website: “To effectively lose weight, eat...”. For better effect Complete the message with a picture suitable for the topic.

The result of placing a teaser advertisement will be a visitor to the resource following a link where, after reading useful information about ways to lose weight with a mention of your diet yogurt for a healthy diet, he will get the maximum useful information. Since the topic title is very relevant, you are guaranteed to get numerous clicks on your teaser ad. Thus, the goal has been achieved. The right audience is notified about the new product, and costs are minimized.

To ensure that the audience is taken to the maximum, the news can be posted on several sites.

Not only products can be presented with teaser advertising. Examples of its use also exist for pizza, sushi and other delivery services.

4. The best examples of teaser advertising

Perhaps one of the most best examples such advertising is Nike company and its world-famous, laconic logo. Without further ado, he is already a household name in the world of sports. But at the dawn of the brand’s formation, no one knew what the “tick” was hiding underneath.

The very first and quite successful example The teaser ad was for the coffee brand MJB Coffe. Then, back in 1906, mysterious posters with the inscription “Why?” appeared on the streets of San Francisco. However, you can’t really call them teasers, since the company has previously used this phrase in its messages. The answer to the question “Why?” was like, “MJB makes the best coffee.” Only then “Why?” became a direct association with MJB.

The best teaser advertising in Russia is an advertising campaign from MTS. The absolutely laconic logo of the updated MTS is an egg white on a red background. Seeing similar posters around the city, everyone wondered, “What are they talking about?” Just like that, simply and without a hint of mobile communications.

5. Effective teaser advertising techniques

For the work to be effective, you need to know the secrets of teaser advertising.

Here are five effective techniques:

1. Parallel advertising of your partners' products and services. This is based on the general promotion of goods in similar thematic groups within one affiliate network. So, let’s say, through one affiliate network you can promote clothes, shoes, and related accessories. Networks such as Recreativ.ru, Trafmag.com, Tovarro.ru and partly Marketgid.com are suitable for working with such a group. To promote products for body, face, cosmetics It’s better to choose a well-known affiliate network for the female audience Ladycenter.ru.
2. Availability of landing page and metrics. First, let's define what a landing page is - this is, first of all, your main platform. It is with its help that you will be able to track all movements in the traffic of your teaser advertising. Statistical data will best show the effectiveness of your platform. To create statistical information, an auxiliary program such as Metrica is used. It exists both on the basis of the Google browser and Yandex. It is Metrica that makes it possible to imagine exactly where the main income comes from and where the largest number of clicks are collected. Metrica also helps you learn about the shortcomings of teaser advertising by showing it from the reverse side. Using this program, you get the opportunity to increase your income from teaser advertising by 2-3 times.
3. High-quality descriptions for teasers. In addition to attractive and intriguing text, this also includes animated teaser images. Special attention you need to pay attention to the title. It should be bright, noticeable, but must contain the essence of your advertising and the advertised product. The brighter the headline, the more likely it is to get clicks.
4. Determine the target audience for your product. Once you clearly identify the audience for whom your product is prepared, you can create the maximum conditions for attracting it. First of all, the essence of this secret of teaser advertising lies in limited opportunity placing advertisements on the Internet. To be effective, you need to clearly understand on which sites your teaser advertising will be visible.
5. The last secret is analysis. This is the most important condition for the effectiveness of any business, since a correct analysis of the company’s test version will allow us to understand and imagine the future of advertising and the likelihood of its relaunch. It is these conclusions that will allow us to understand future income. Here you need to track everything: starting from the number of clicks, profit from registration. Analyze the attractiveness of certain headlines.

6. Teaser advertising. Stages of creation

Actually practice Western companies it is shown that “mystery” advertising can be used even at the start-up stage. That is, precisely when the audience has no idea what we are talking about. But it’s more important not to make a wish, but to surprise and intrigue.

If you need a teaser It is important to highlight two main stages of its creation:

1. Teaser appears. The essence of this step lies in creating the intrigue itself, which will lure the consumer.
2. Revision release. This stage implies a detailed acquaintance with the content of the teaser, i.e. it provides a story about the product and service that are subject to advertising.

Examples of such instant teasers are advertisements for shaving cream from Burma Shave. The company's slogan read: "Girls pray/For men/to have faces/Without stubble/Burma Shave." The company took place in 1925 in the USA.

Another example is the advertising of the coffee company Starbucks, which for a long time managed just fine without advertising. And for the new year 2005 I decided to launch a teaser. The advertisement was placed New York Times. The essence of the advertisement was that from page to page the number of mugs with the company's coffee grew until it formed the Starbucks branded calendar for 2005.

When creating a teaser, it is important to remember that the written text must not contain errors; it must encourage action. As mentioned above, teaser advertising with its content should promise to solve the problem. Thus, the transition from an interesting title should immediately lead to the text with the answer to the question of concern.

You should not pay much attention to highlighting text with characters. It is enough to make a few highlights to attract the audience. The teaser should be simply noticeable, designed for a specific audience, then the result will be what is needed.

If you want a positive result from your campaign, then you should remember the main secrets of its creation. Do not forget about the simplicity of the slogans, the riddle, the intrigue. Choose high-quality, unique pictures. Remember that your teaser advertising should be such that you yourself react to it.