They are the most popular. What is profitable to sell in Russia now. The most popular products in the online store

The most promising area of ​​modern business activity today, according to experts, is the trade sector, which allows even a novice businessman without experience to have a good income. A Russian who is going to open his own trading business during a crisis definitely needs to study the market for the most popular goods in Russia in 2019 in order to make the right choice and become a successful entrepreneur.

How to choose a direction in trading?

Experts recommend that all beginners always choose a product that they have previously encountered, at least indirectly, so that they do not have to spend a lot of time studying details about it. But it is still recommended to focus on the most popular goods during the crisis in Russia. If you can correctly analyze the Russian market of the last crisis year, you will understand that people’s priorities are always food, clothing and footwear. After all, it is vital for a person to eat something and look decent in society and at work.

In addition, according to sociologists, the list of the most popular goods in Russia at the end of 2016 included household appliances and electronics. This means that it is better not to connect your business with non-food trade in 2019, since people will not have demand for it.

Experts believe that this year prospects for the active development of crisis production will open - the construction of plants and factories will begin. A novice businessman, therefore, can sell used equipment for such enterprises.

Among the popular goods on the Russian market in 2019 there will also be inexpensive spare parts for cars, with the help of which people will be able to keep their vehicle in working condition, because purchasing a new one in a difficult economic situation is too risky a step.

We should also not forget that people who have large savings will not change their habits. At any time they will give preference to expensive services and goods. If you want to work with rich people, then it makes sense to sell products that will satisfy their needs.

Now we will look in detail at each group, the top most popular goods in Russia for 2019.

Food

People who find themselves in an economic crisis strive to stock up on food so that it will be enough even for a time when there is no money at all. This mainly concerns the middle class of the population of the Russian Federation. People will buy not only cheap products, but also those that have begun to rise in price. This is a psychological factor - in difficult situations it seems that things can only get worse and prices will rise even more. Experienced businessmen are well aware of this, so at the right moment they artificially create a stir around a certain group of food products and receive decent revenue from this.

If you have not previously worked with food, then it is better to start your business by selling herbal teas and infusions, as well as green coffee, which is considered an excellent detox. According to experts, these are the most popular products on the Russian market in 2019. They will be bought in large quantities by both women and men who want to lose weight or cleanse the body of toxins.

The top most popular goods in Russia in 2019 will also include semi-finished home-cooked products. Russians who previously frequently visited restaurants or other catering establishments will obviously limit themselves to this pleasure. In return, you can offer them home-cooked meals or buy gourmet recipes that they can prepare at home.

Farm products will also be the most popular goods during the crisis in Russia. This is due not only to their high quality, but also to the economic conditions that have developed in the Russian Federation after the introduction of Western sanctions. There are practically no imported products left on store shelves. Therefore, if you are thinking about the question of which goods are the most in demand in Russia, then these are definitely farm products:

• Milk;
• Eggs;
• Meat;
• Bird;
• Vegetables;
• Fruits;
• Berries;
• Jam;
• Flour;
• Corn.

It is quite simple to determine which of the above goods are in demand in Russia the most. It is necessary to analyze the prices of supermarkets and stores for meat and dairy products. If they are too overpriced, then people will go to the market to buy these products. This is where it is profitable to sell farm products.

Alcoholic beverages and cigarettes should also be included in the category of popular food products. Statistics show that people do not deny themselves these products even in times of crisis. Psychologists say that just in difficult times in life, people find an outlet in a glass of wine or a glass of vodka almost every day. You can sell inexpensive options for alcoholic products that will definitely be in demand among the middle class population.

Clothes and shoes

Looking unkempt in a group environment is unacceptable. In any case, you have to make new things in your wardrobe. Of course, people will not be able to afford to buy a branded and expensive item. But they will undoubtedly buy affordable clothing, shoes and accessories, because these are in-demand goods on the Russian market in any economic situation.

It makes sense to open second-hand stores - stores of used, but high-quality clothes and shoes from little-known manufacturers. Despite the fairly strong competition in this industry, a novice entrepreneur will always have income. An alternative to second-hand shopping is for general consumption (thrift store).

Personal care products and cosmetics

The popular products of 2019 definitely include soap hygiene products, sanitary products for cleaning the house and decorative cosmetics at low prices:

• Shampoos;
• Toothpastes with brushes;
• Deodorants and antiperspirants;
• Dish detergents;
• Washing powder;
• Mascara;
• Powder;
• Perfume;
• Skin care creams and so on.

When you create an assortment of products in this category, give preference to products that combine two functions. For example, in order to save money, people will buy shampoo and conditioner or a cream that can be applied to both hands and face.

Medications

Medicines are essential items, so they are also among the most popular goods on the Russian market. During a crisis, it is profitable to open private pharmacies, but with a narrow specialization. There will be great demand for cheap, domestically produced drugs. People feel the need to purchase them at any time of the year, because no one is immune from even a common cold and headache. Particularly relevant are antidepressants and sedatives, which will relieve people of stress and help them cope with emotions in order to remain productive.

Here, of course, it is important to study the list of pharmaceutical companies that manufacture medications. After all, there are many unscrupulous manufacturers who are not always responsible for the production of consumer medicines. You should be personally interested in ensuring that people can buy good medications at an affordable price in your pharmacy.

Handmade

1. Paintings. People prefer abstract paintings that contain complex geometric shapes or blurry spots. Such products are purchased either by wealthy segments of the population or reputable companies;
2. Knitten things. No one will refuse to purchase a quality hand-knitted sweater, hat, socks or blanket;
3. Toys for children. Parents, when buying toys for their children, look for those that are made from natural materials and, therefore, cannot harm the health and life of the child;
4. Ladies' handbags. Fashionistas will not always be able to purchase a branded product from a world-famous brand. Therefore, they will look for exclusive handmade models at an affordable price;
5. Handmade decorations. If you are thinking about what product is most in demand in Russia, then this is costume jewelry. Knowing how to make beautiful earrings or a necklace from simple materials, you will always have customers, and, accordingly, an inexhaustible source of income.

Video on the topic Video on the topic

Internet products

Internet entrepreneurship has become very popular in recent years. Times of crisis are no exception. However, in this area of ​​business, you need to clearly understand what is not.

If you decide that you want to work with a wealthy audience, then you need to place your bet on luxury products - gold jewelry, jewelry, antiques. In a difficult economic situation, people who have savings are looking for options on how to profitably save them in order to protect them from inflation.

Experts do not recommend starting such e-commerce aimed at the middle class, because the purchasing power of people in this category sharply decreases in times of crisis. However, you can try to sell popular products from China in 2019 via the Internet.

What they include:

• Quadcopters (drones). Today, these aircraft are used not only for military purposes. They are actively used in everyday life and for entertainment;
• Gadgets and mobile phones priced up to $600. According to experts, these are the most popular products for sale online in 2019;
• Household appliances are among the top sold goods on the Internet in 2019. After all, on the Internet you can carefully familiarize yourself with the technical characteristics of any household appliance and choose the most optimal option for yourself;
• LED lightening. Experts are convinced that selling such products is a very promising business, because using LEDs you can significantly save energy. To start trading LEDs, you need minimal investment;
• Books. We are talking mainly about educational or fiction literature. Despite the fact that many people now use more electronic gadgets, the demand for printed literature does not disappear;
• Shoes and clothing. Through special Chinese websites, you can purchase at a very low price, but quite high-quality items, and resell them at a higher cost through your website or social network page. If creating a website requires a person to have certain knowledge and skills, then even a child can create an account on one of the many existing social networks. People like to buy branded items, but no one wants to overpay money just for a prestigious name. Therefore, Chinese goods will be in great demand.

Before you start talking about what kind of business to open now, I recommend reading about unsuccessful attempts to start your own business; we previously discussed this with people on Blotter Ru.

So, what business is relevant now? To understand this, you need to understand what happens during a crisis, and not only during a crisis - but the following happens - the rich become richer, the poor get poorer.

Consequently, promising areas of business are either for the very poor or for the very rich. The middle class always suffers the most.

Opening a profitable business for the rich

Washing

Very relevant for Moscow and other large cities of Russia. Self-service car washes are especially popular.

Banqueting hall

Crisis or not, there will always be holidays, weddings, and birthdays. We rent a hall, do renovations, decorate everything, find a photographer or toastmaster among our friends, advertise in the media and on the Internet. Ready.

Apartments for rent

A fairly risk-free and stable type of business, but it requires large funds at the start. Relevant for large cities and resort areas. We buy real estate and rent it out.

Network Marketing and Franchise

Well, let's take McDonald's as an example, there are always lines there! A franchise costs about $1 million, payback period is 2-3 years.

Domestic tourism

Due to the rising dollar, many people have given up traveling abroad. For foreigners, our country has become more attractive in terms of tourism. Demand for domestic tourist routes has increased.

Tailoring

This is especially true for children's clothing. Go to a children's online store and look at the prices there; many things cost more than for an adult. The demand in this area is high.

Current business for the poor with minimal investment

Pawnshop

At all times, pawnshop activity flourished. This has always been considered a fairly profitable business with minimal investment.

Funeral services

People always die and always do not save on funerals. The only problem with this type of business is that all the good places in the cemeteries are already occupied and it will be quite difficult to enter there. But a funeral is not only a cemetery, it also means transport, coffins, wreaths, etc. This is where you can make money.

Food trade

People are always hungry, no matter whether there is a crisis or not. Therefore, you can make money by selling food: homemade, greenhouse, pickled vegetables, pies, jam, etc. all this can be done at home.

Fast food

Shawarma, samsa, shish kebab - a small stall in a bread place and there will be a lot of customers, the income is good, especially if you don’t hire a seller, but stand behind the counter yourself.

Commission shop

Or, more simply put, second-hand, especially for children's and branded items. The demand in this type of business is good and, most importantly, stable.

Rental services

This type of business is relevant in both small and big cities. What can be rented out, almost everything, for example:

• Carnival costumes
• Baby baths and car seats
• Strollers
• Bicycles and more

Earning money on the Internet

Without having any skills, you can make money on the Internet. Did everyone write essays at school? We find a content writing exchange and offer our services. For one article you can get from 100 to 3000 rubles.

Business on traffic jams

This business is especially relevant for large Russian cities, for example, Moscow. I often drive along the Moscow Ring Road and get stuck in traffic jams, and recently I saw small vans that stand in traffic jams and sell coffee, sandwiches and other food, and they have quite long lines of customers.

Salon

Well, everything is clear here! The main problem is the price of renting the premises.

Business on avito.ru

This is a very interesting type of business. Simply put, buy cheaper and sell more expensive. There are categories of goods with a very high demand among the population, for example, iPhones or winter tires before winter. People want to sell quickly and are willing to lower the price a little, this is where you can make money.

Home kindergarten

This type of business can be organized right at home. Clients can be found in your area among friends.

home kitchen

Very good profit from baking cakes. Dumplings are also in good demand, etc. The main thing is to find a stable buyer for your product.

Car repair

We rent a garage in a large parking lot and there is already a minimal flow of clients.

Tutoring

If you have certain knowledge in a certain area, you can sell it. To become a tutor, there is quite a good demand in this line of business.

How to calculate profitable promising areas in business

1. We look at what is around us, what kind of business is working. A simple example: I live in Moscow and regularly observe huge queues at car washes, and not at all, but at self-service car washes (this is where you wash your car yourself), and the queues are constant. Conclusion: there is a demand for these sinks and not a small one.
2. We watch TV, listen to the radio, read newspapers, look at advertising posters on the street. The area of ​​business that is actively advertised is profitable; if there is money for active advertising, then the business is profitable, there is demand, there is money.
3. We open a large job search site and for about a week we monitor where the most vacancies appear and look at what the companies that posted vacancies are doing. If a company has a lot of new vacancies, it means in this area of ​​business MONEY , there is demand for goods and services.

If you have your own thoughts, ideas about what type of business is relevant to start now, write in the comments, it will be interesting for me and site visitors to read the site.

Failed business ideas
Stories of the most unsuccessful business projects from the first person.

If you are going to start your own small business producing handmade goods by creating your own “shop” on Sharovar and other specialized trading resources, it would not be amiss to conduct a preliminary analysis of the market and the preferences of the consumer audience.

First of all, let’s clarify one point - those original works that “make money” in stationary stores, at fairs or ethnic festivals will not enjoy the same success on the Internet. Sales in the real world and in the virtual world are fundamentally different.

In order for you to draw specific conclusions and identify the products most in demand among buyers who are firmly entangled in the World Wide Web, we will use data from the largest online auction eBay.

TOP 10

1. PICTURES. It is no secret that the masterpieces of modern art are far removed from the examples of classical painting. Abstract and urban works are in highest demand today. Landscapes and portraits are significantly inferior in popularity to geometric figures, bright and blurry spots, and paintings that, at first glance, are devoid of any common sense. Nevertheless, it is precisely these works of art that today are used to decorate both the interiors of private homes and the walls of offices around the world. Draw your conclusions, gentlemen - you have a better chance of selling a canvas on which you threw several buckets of paint in different shades than a charming watercolor landscape.

2. KNITTED THINGS.

The following knitted items are definitely the leaders in the “knitted” category: sweaters and vests, hats, snoods, socks and mittens, bags, blankets and bedspreads. The imagination of craftsmen knows no bounds - knitting needles, a crochet hook, their own hands - anything can be used as tools. And the abundance of yarn with a wide variety of textures and effects makes it possible to implement tasks of any level of complexity.

3. HANDMADE CHILDREN'S TOYS. The list of options is huge, and we won’t even try to list them, since products made from natural, environmentally friendly materials are taking the lead with a huge gap in popularity. This trend has no competitors yet. So, at the top of the ranking we have wooden toys, soft dolls and animals, as well as Christmas tree decorations.

4. WOMEN'S BAGS, which we have already mentioned in the second position of the rating, will occupy a separate niche. Keep in mind that we are not talking about counterfeits and imitation of branded goods. Modern fashionistas are primarily interested in exclusive items. Uniqueness with a big, huge letter “U”. Do you want to quickly and profitably sell handmade goods? Work with original materials - canvas, leather and so on, without neglecting the most unexpected decor.

4. INTERIOR DECORATION ITEMS. “If only you knew what kind of rubbish…” these lines involuntarily come to mind when we look at the unique design works in the photo. It feels like the main task today is to make the interior not only beautiful, stylish or harmonious, but simply unique. And this is quite enough. So before you throw some old junk into the trash, take a close look at it, maybe inspiration will come to you and you will create a very valuable decorative item from the remains of a prehistoric bicycle.

5. VASES, POTS, CUTLERY. Pottery is simply bound to flourish - the demand for souvenirs, all kinds of jars for cereals, spices and other containers that can be used to decorate the kitchen and dining room is great enough so that your exclusive works do not “gather dust” on virtual showcases.

6. COLLECTIBLE DOLLS AND SOLDIERS for board war games. So to speak - toys for adult girls and boys. The child remains to live forever in each of us, so you will not go wrong if you bet on the manufacture and sale of toys. Although, for example, purely ethnic dolls sell much worse, keep in mind.

7. COSTUME JEWELRY. Jewelry is truly an inexhaustible source of inspiration and a trickle of money into your wallet. The range of costume jewelry is vast, and demand is always high. Find your niche and you won't have any troubles.

9. DESIGNER CLOTHING. Your exclusive works with name tags can fetch high, almost unbelievably high prices that can easily rival pieces from world-famous designers. But such clothes must be truly distinctive, original, unique, memorable, impressive, recognizable, certainly high-quality, made with unsurpassed skill, and so on. Are you sure that you can meet all these epithets? Then go to the machine!

10. MUSICAL INSTRUMENTS, in particular guitars. Craftsmen from Latin America, Australia and Spain can easily make a small fortune selling their own guitars. If you have discovered the gift of Antonio Stradivarius and are seeking the purest sound from your musical instruments, rest assured that people will be talking about you in the very near future, and you won’t have to wait long for profits.

Well, where - you ask me - where are our dear, infinitely dear Vyshyvankas to our hearts?! Why are they not in the ranking, although they should have taken their rightful first place?

Don't worry or be alarmed if you have achieved the heights of mastery in making other products that are not included in the eBay rating. When focusing on the global top 10, do not forget about the national traditions that shape the preferences of buyers in our country. In the end, you are selling not just goods, not just material things, but something much more - a piece of your soul and personality, a certain component of happiness, home comfort, warmth and love. So every true Master will always meet his grateful customers.

Good luck to you in all your endeavors!

In some life situations, a problem arises when there is not enough material resources. In this case, people often wonder what to sell to make money. Although in some situations, entrepreneurs who are just starting their own business do the same thing.

Products from a Chinese manufacturer

There was a time when buy-sell relationships flourished. However, it has long passed. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require virtually any costs from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money by selling products from China. The best-selling products have always been and will be made in China, since their cost is lower than that of other producing countries. The advantage of such a sale is that there is no need to invest your own money, since the goods are paid for in advance by the buyer. This same point guarantees that there will be no downtime of products, they will be in circulation all the time.

Using an Internet bulletin board

Since this is the 21st century, it would be logical to ask the question of what to sell on the Internet to make money. Today there are many free Internet sites that operate on the principle of a bulletin board. In addition, such sites are completely free, which means it costs nothing to post information about selling your product. All these sites are quite similar to each other, and therefore the rules and list of what can be implemented there are approximately the same. Here is a small list of products that you can try to sell through online bulletin boards:

1. Personal items that have become unnecessary for some reason.
2. You can buy various products and resell them, receiving interest on sales.
3. Sale of goods wholesale.

In addition to using existing platforms, you can create your own Internet portals on which you can post various lucrative offers for selling products. If you ask people who specialize in sales what to sell to make money, they will list approximately the following categories:

• Gold, silver and other jewelry items, except those owned by the family as heirlooms.
• You can sell a product such as cosmetics from a large company. True, to do this you need to become a representative of such a company.

What to sell to make good money?

A very interesting option for selling goods can be, at first glance, junk that ordinary people do not need for nothing. However, there is a type of people called collectors. This segment of the population is quite capable of purchasing for a large sum, for example, some kind of badge or coin, which to the average person would seem like a trinket that has no value. In some cases, the answer to the question of what to sell to make money may be antiques and other valuables belonging to different collections. It is more difficult to sell them, since first you need to spend a sum on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

Residents of rural areas can also be included here, since they receive a good income from selling vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from villagers, and then resell them in the city at a higher price. This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What do people buy?

When the question arises about making money by selling something, it is always worth remembering that there are areas that will be in demand always, everywhere, and at any time. What to sell to earn money quickly and a lot? One of these areas is real estate. Selling and buying housing will always be in trend, since no one wants to live on the street. This method of earning money requires certain investments, but with the right approach it will allow you to quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example.

When constantly monitoring various advertisements, you may come across one in which the owner writes about the urgent sale of a home, for example. The reason for this may be leaving, reluctance to search for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and reduce the amount from the initial one by 10-15%. It is precisely such proposals that you need to look for. Having bought real estate at a reduced price, all that remains is to add interest and resell it. Thus, you can earn a lot of money without doing practically anything.

What can you quickly sell online?

As mentioned earlier, when wondering what to sell to make money, you should turn your attention to the Internet. However, message boards are not all that can generate income. Despite the fact that almost everything that can be bought is available on the Internet, and the demand, as well as the supply, is great, there are areas in which demand is clearly greater than supply. These categories include the following products:

1. Clothes and shoes for children and teenagers. Such products are always in use, because, as you know, children grow quickly. We have to buy new things almost every year, which means that the demand will be constant and large.
2. Various products used at home and in offices.
3. Real estate and cars.
4. Original and beautiful photographs are less in demand, but still in demand.

Although it is worth noting that it is much more difficult to make money selling photos, since photo banks that accept photographs have very high requirements.

Some products become bestsellers as soon as they appear in the store. More than half of the new products do not find much interest among the buyer and quickly disappear from the shelf. And only a few remain true bestsellers for a long time,

These products are so popular that they have an impact on people, society and even culture. Best-selling products were innovative and even considered revolutionary when they were introduced. Experts creating a list of legendary productsanalyzed a huge number of product categories that cause the greatest demand among different groups of the population, with record sales volumes or high circulation, as well as consumer loyalty.

No. 1 - "Rubik's Cube"

Sales: 400 million

Manufacturer: Seven Towns Ltd.

Hungarian sculptor and architecture teacher Erné Rubik invented the first prototype of the Magic Cube in 1974 in Budapest. In 1980, the American company Seven Towns bought the rights to the toy and began producing the Rubik's Cube. The puzzle soon became an incredible international sensation. Amazing bright colors, an affordable price and a fairly high level of difficulty make the Rubik's Cube a best-selling product for many years.

No. 2. iPhone

Sales: 290 million

Manufacturer: Apple

In just 5 years, 290 million iPhones were purchased, making it the most popular smartphone model in the world. Apple's iPhone is a best-selling product among the leading electronics retailers in the United States, such as Verizon, AT&T and Sprint. Apple made a profit of about $190 billion on the iPhone. Today, 6 iPhone models have already been released: the original version, 3G, 3GS, 4, 4S and 5 .

No. 3. "Harry Potter"

Sales (paper copies): 470 million

Produced by: Scholastic (USA publisher)

American publishers Scholastic Corporation released the first volume of the Harry Potter serial novel in the 1990s. called "Harry Potter and the Philosopher's Stone". The book immediately becamesensational, the total profit from sales of all the bestselling novels amounted to $8.1 billion. The adventure chronicle of a young wizard helped the English writer Joanna Rowling become one of the highest paid authors in the world. The latest installment in the Harry Potter and the Deathly Hallows series is recognized as the most popular book in the history of publishing. In the first 24 hours, 11 million books were sold.

Sales: 120 million

Production: Epic Records

The thirtieth anniversary of the release of Michael Jackson's famous album "Thriller" was celebratedthis November. One of the first discs to be promoted using video clips on the MTV channel. "Thriller" is the best-selling album of all time in just one year. For this disc, Michael received 8 Grammy awards from the American Recording Academy in 1984. 7 songs on the album were published in the top ten hits according to Billboard magazine.

No. 5. "Mario"

Sales: 275 million

Manufacturer: Nintendo

The character Mario first appeared in 1981 in the top-rated TV series Donkey Kong. Since then, the Italian plumber has appeared in dozens of products, each of which has sold more than 1 million copies. Meanwhile, the game “Super Mario” is considered one of the most popular: the number of sales is 275 million copies.

No. 6. iPad

Sales: 81 million

Manufacturer: Apple

April 2010 Apple releases its first iPad, which instantly became a bestseller. The iPad also became the first commercially successful tablet PC. Not long ago, an American company began producing the third generation of iPad. Over the course of two years, 81 million tablets from Apple were sold. To put this figure into perspective, it took Apple 24 years to sell the same number of regular computers.

No. 7. "Star Wars"

Box office: $4.74 billion

Production: 20th Century Fox

In 2009, the science fiction film Avatar directed by James Cameron was recognized as the highest grossing film in the history of American film distribution. But when adjusted for inflation, 1939's Gone with the Wind continues to be the highest-grossing film, according to Box Office Mojo. On the other hand, taking into account the category of "serials", nothing can compare with George Lucas' masterpiece "Star Wars". The film was first released in 1977 and grossed $1.5 billion. Over five films, the box office gross of the series amounted to $4.74 billion.

No. 8. Toyota Corolla

Sales: 41 million

Manufacturer: Toyota

The Corolla car has been on the market for forty years, and during that time 11 models of the most popular brand have rolled off the assembly line. From that momentToyota on average sells 1 Corolla car every 40 seconds. This was the first brand that a Japanese manufacturer decided to assemble in the United States. Today, the latest Corolla consumes 7.1 liters of gasoline per 100 km, and its base price is $16,140.

No. 9. Lipitor

Sales: $126 billion

Manufacturer: Pfizer

Lipitor is used to lower cholesterol and fat levels in the blood. The drug was invented by Warner-Lambert, which was later bought by Pfizer. Lipitor received approval from the US Food and Drug Administration in 1997. Although Lipitor is not the only drug in its category, the drug's ability to effectively lower cholesterol makes it one of the most popular among many patients. and doctors. Pfizer's patent to exclusively manufacture Lipitor ended last year. Since 1997, the drug's total sales profit has reached $126 billion, which is almost 26% of the pharmaceutical giant's total revenues.

No. 10. PlayStation

Sales: more than 310 million

Manufacturer: Sony

The first PlayStation model was released in 1995. 5 years later, the Japanese electronics manufacturer opened sales of the second generation console - PlayStation 2 (PS2), which became the best-selling model of game consoles in all history. By 2011, sales had increased to 150 million PS2s. In 2006, the newest model (PS3) appeared on the market, but itwas no longer so successful. Despite this, over the entire production period of various models of the PlayStation series, more than 310 million game consoles were sold.