How to effectively sell children's tights. Business idea - a machine that sells women's tights. Point of sale with selling power

Decor.
Personally, I am absolutely indifferent to designer delights, expensive commercial equipment, etc. More precisely, of course, it’s nice to look at it and be in the atmosphere of an expensive store, but I always remember that this is being done at my (buyer's) expense. In addition, if the assortment does not suit you, no amount of design will help.

The usual tights departments where I buy have two arrangement options:
1. If this is an enclosed pavilion-room, then it has an ordinary display counter. The entire range is presented in the counter and on the walls (fortunately, all the packaging is flat).
2. If it is a couple of square meters in the open area of ​​the store, they build such a display case from glass cubes (the display glasses are held together with plastic holders). I don’t know what the correct name for such equipment is, but you’ve probably seen it a hundred times. And in these cubes, in their front side, the entire assortment is displayed.

The most common accessory in tights stores is plastic and wire legs on which the tights are pulled. It seems to me that plastic ones are better for showing tights with a fantasy design, and wire ones are better for smooth tights, so that you can evaluate the degree of their transparency. But this is, of course, not a strict requirement.

What Necessarily There should be a price tag on each sample package, on which is written large and legibly:
manufacturer's name,
model (although they are on the packaging, it is still necessary to repeat them on the price tag),
composition (especially relevant for warm tights),
a brief verbal description of the texture (matte, shiny),
transparency (transparent, translucent, opaque),
features of the model, design and manufacturing (low-waisted, with slimming shorts, with a transparent toe, with flat seams, with antibacterial impregnation),
available colors,
available sizes,
price.
How the descriptions of the models are compiled - look at the websites of wholesalers of tights.

All these price tags must be clearly visible and readable. This is best achieved in cubic display cases. It is difficult to see what is on the wall behind the seller.

I would especially like to mention the relevance of the information. If some model is not on sale, its packaging should not be on the display window (even with a vague “no” sticker, which is sometimes done by lazy sellers). If a certain size is out of stock, it should not be on the price tag. Otherwise, sometimes you choose and choose, then the seller rummages through the boxes for a long time and says that the tights you chose are not available in your size. No - cross out the information from the display case. The same goes for colors: which ones are indicated on the price tag. Which ones don’t exist - don’t fool people.

All packaging presented on display must be fully visible. I really don’t like it when 5-7 packages are placed on a 50 cm long display case, as a result they look out of each other’s corners.

It is better to group packages by manufacturer. Sometimes they are grouped by thickness (all 20 deniers together, then all 40 deniers together, etc.), but I don’t like it. First of all, I look for my favorite brands. And so does everyone I know.

Of course, a friendly, but not intrusive salesman who is well versed in the assortment and can give advice. For example, there is no model that you are looking for, but they tell you: another manufacturer has a similar model.
So that the seller does not persuade you to buy something that does not fit in size (for the phrase “they stretch well, they will fit on you” you just want to spit in the eye).

It will be great if you can bring tights to order. Well, not with strict ordering and obligations, but in this form: now there is no required size or color of the model that the buyer wants, and they tell him, come in, they say, in a week, we will bring it. People really appreciate such care, and they will definitely come back to you more than once (and recommend it to their friends).

It is already common practice to offer small discounts to regular customers. It works well.

Regarding male buyers, I both agree and disagree with E-Mark. There should not be an atmosphere of ousting men (this primarily depends on the tact of the seller). But there is no need to adjust the entire department for men. Your target audience is women. (For example, no one adjusts auto stores and the sale of building materials to the tastes of women just because they sometimes buy there).

What marketing tactics can I suggest specifically to attract and retain male buyers:
1. Special discount for men (thrifty wives will send their husbands to you).
2. Small sections on the counter - tights as a gift, erotic lingerie (I’m indicating an approximate topic, but the name should be more interesting - “special purpose tights”, for example, or something else).

This is something that will not require large expenses and at the same time will give the greatest return.
From the very moment of opening a small department, there is NO NEED to struggle to somehow design it superbly and make it suitable for men.

Firstly, even the smallest department must be designed accordingly. At a minimum, you will need to register an individual entrepreneur, register with the tax service and open a current account. You can open a retail outlet either independently or with the help of legal agencies who, for a reasonable fee, will be happy to deprive you of the “headache” associated with the initial registration of a store.

An important point when opening is considered to be the future store and this often depends on how wide the assortment will be in it. As a rule, initially you can stop at 10-20 square meters. meters. As for trade equipment (counters, racks, all kinds of stands, shelves and display cases), if you have little problems with start-up capital, the equipment can be purchased second-hand. It is more important to correctly arrange it throughout the store/department so that your future customers can conveniently view and buy the product. A great advantage will be a beautiful and bright sign, as well as a stylish design of the store itself and display windows, because selling tights/lingerie is a very intimate process and the design of the outlet should create a special mood conducive to shopping.

WE BUY STANDARD AND CHEAP EQUIPMENT FOR THE HALL

• counter at least 1.5 - 2 meters;
• showcase + mannequins behind the seller.
• The showcase is a simple glass cube with a side height of 2 meters.
• Fitting rooms and fitting room furniture must be ordered separately and carefully, as for many they leave much to be desired.

The peculiarity of a lingerie store is this: it does not require storage space, since all supplies are stored in lockers under the display case. But what he definitely needs is the arrangement of (several!) fitting rooms, equipped with pouffe seats, hangers and hooks for clothes and bags, as well as a mirror and proper lighting.

The more hangers, the more:

1.the customer will be able to try on the underwear

2. the greater the chance that the underwear will not be damaged during the fitting process

3.the more likely it is that the visitor will leave with a purchase.

4. the less difficulties with fitting will arise in the cold season, when you need to take off a lot of things to get to the bra.

Budget planning is probably the most important part of the product purchasing process. If you have a small store, you should set a budget on a monthly basis, thinking through the prospects for costs and profits, not forgetting about all the payments associated with renting premises. If you have an online store or a non-chain store that has brand status, it makes sense to set a certain budget for each supplier. For example, if you are used to selling your product through Cosabella, then set an appropriate budget for Cosabella. Do not adjust the budget of different suppliers to the same amount. Your budget is an unchangeable plan that will help you avoid big expenses.

RELATIONS WITH SUPPLIERS

Create good relationships with your suppliers (brands) from the start. They are your business partners. An experienced supplier knows his product well, you can trust him and listen to his advice when making decisions. The supplier himself is also extremely interested in fruitful cooperation, because he wants his product to sell well in your store and for you to place an order again for sale in your store. Be honest and ask a lot of questions about the product the supplier is showing you.

RANGE

One of the main problems of an entrepreneur is the need to quickly and competently navigate the diverse range of tights and underwear that wholesale companies offer. Of course, it doesn’t hurt to conduct your own marketing analysis on the best-selling brands of tights and underwear. And even if you have chosen a manufacturer whose product you decide to sell, you still need to study the range of its products and understand what is currently worth purchasing more of in a given season. For example, for the trade in tights, the low season in Omsk is traditionally considered to be June-August, and at this time emphasis should be placed on increasing the assortment of underwear and swimsuits in order to compensate for the temporary lack of sales of tights and stockings.

We must not forget about one of the main rules of trade - the larger the assortment, the better the trade, the more likely it is that the buyer will come to you to choose underwear and tights

Careful selection of goods is one of the key elements of successful trading. Therefore, each new purchase must be approached with full responsibility.

So, for six months you will work only on development and promotion. The success of your store depends on many factors, among which the main factor is the human one. If you select a team of good sales consultants who will be well versed in the variety of models, sizes and manufacturers. They will have a percentage of personal sales - then the visitor will not leave your store without purchasing and will come back again, becoming a regular customer. It is in the sales of lingerie, swimsuits and tights that the main responsibility for success lies with the sellers who communicate with the client.

The main advantage of this business is that tights and underwear have a long shelf life and can be sold at any time of the year, unless, of course, you purchased an absolutely unsaleable product. This is why you need to be very careful when choosing a supplier. A reliable and experienced supplier will always help with the correct selection of assortment and will be a constant mentor in your business.

We really hope that thanks to our advice you will open your own business and develop it successfully, and we will be happy to help with this. We hope that you will become our regular customer!

Tights are considered an integral part of almost every woman's wardrobe. Such products are very popular, and only fashion trends change. It must be remembered that a retail outlet will attract many customers if there is a wide range of products. In order to open the necessary outlet, you need to draw up a business plan for a tights store, taking into account the characteristics of the market.

Before opening a store, registration of an individual entrepreneur is required. Only after this can you start searching for premises. It is very important where the store will be located, since the amount of income will depend on the successful location.

First, you need to consider all the options for renting a store in shopping centers where there is a lot of foot traffic, or those stores that are located on busy streets.

It would be advisable for the tights store to be located near a fitness center, beauty salon, or such establishments that women visit. In order to be able to use the premises, you must obtain permission from government authorities. The business plan for a tights store should also include the costs of the services of lawyers who interact with government officials and perform work with documents.

The assortment of a tights store should be selected depending on the income level and needs of potential customers. Those products that are in the middle price category are very popular, since they are practically accessible to many buyers and also have good quality. You can also offer customers fashion trends, more expensive products and budget options. In addition, you need to remember that tights are considered a seasonal product.

In winter, insulated models are in demand, so sales drop significantly. Because of this, an additional assortment can be included in the business plan: hosiery, underwear, scarves, gloves, mittens. The schedule that will be optimal for this outlet is from 10 am to 8 pm seven days a week.

To attract more customers, you need to conduct market research. Using this, it will be possible to determine pricing policy and assortment. You will also need information about suppliers that will allow you to conclude profitable contracts. It is worth remembering that sales success also depends on the seller. In addition to distributing leaflets and advertising, you need to provide holiday discounts and promotions.

After renting the premises, you can begin purchasing goods and equipment: display cases, shelving, cash register, furniture. The staff should consist of two salespeople and security guards.

What a chic dress doesn’t look like without is beautiful tights. What you need for your outfit to meet him is super sexy stockings. How many tights do small children need? A lot of. What can't you live without every day?

- Tights, socks, knee socks - this is the type of clothing that everyone needs every day, from young to old. Considering the climatic conditions of our country, when in most of its territory there is cool weather for 8 months or more a year, hosiery will always be needed. This is especially true for children, starting from toddler age, when it is impossible to do without tightsand socks.

Such products will always be at the top of fashion. Despite the crisis in European countries, the USA, Russia or anywhere else, designers and stylists are annually developing more and more new models of tightsand stocking , socks, knee socks for adults and children. Their variety is very large: terry and cotton, nylon or microfiber, with angora, colored or lace, with or without patterns. This product is designed for any season. These are the products that are always available in stores and shopping centers in large quantities.

- Hosiery is a lightweight product that does not have shelf life. If you don’t manage to sell out your insulated tights or socks in the spring, then with the onset of the first cold snap your stocks will definitely be gone. THIS PRODUCT IS ALWAYS REQUIRED!

Tights are a product on which the fair sex spends a lot of money. This item of women's wardrobe allows them to always look attractive and sexy.

Their abundance is now simply amazing: classics, calm colors for office work and for business meetings, fancy ones with a variety of patterns and, of course, for every day. It all depends on the purpose of the exit and even on the lady’s mood!

It is the presence of a wide assortment that suggests that trade in such goods is successful today. And such products are especially popular among girls.

But there is one caveat. By providing such a range of this product, there is a lot of competition. Today you can buy tights and underwear anywhere: at clothing markets, in tents on the way to the metro, and boutiques. Even in a large retail chain there is always a department where they sell stockings and tights. But even in this situation, I would like to note that for this product, if it is available in the store, there will always be a buyer. And he will be offered products for every taste.

BASIC RULES FOR A SUCCESSFUL STORE

1 . Choosing a location for a store. It is better if it is located in a place with large crowds of people, near bus stops, pedestrian zones, grocery stores, but away from large shopping centers. After all, in a shopping center there is always a store whose assortment includes, albeit not very good quality, cheap tights, socks, panties, and stockings. And at certain times such goods may even be at a discount!

2. Store premises. You should not choose a room that is too large. 10/15 sq.m. is quite enough. m., the main thing is that your store is bright and comfortable, where you can beautifully display goods for customers. In this case, they will want to come to you again and again.

3. The key to success, as in any retail outlet, is competent and friendly approach of sellers to buyers The seller must be able to accurately select the desired style, color and size and predict all the buyer’s needs. We need an individual approach to each buyer, hosiery is a very delicate product, and sometimes even intimate .

4. Usually in a store where there is such an assortment, they open a department selling shoes or underwear next door. This will only increase department sales.

HOW TO COMPETENTLY SELECT AN ASSORTMENT OF HOSIERY GOODS

1. Acquisition goods - something that you should not skimp on at the very beginning of your activity. The wider the range you offer, the higher the demand among customers. It is worth having in stock all the sizes of the presented products and preferably more than 1-2 pieces, otherwise this threatens you with the loss of a buyer and frequent purchases of missing sizes.

2. When selling hosiery, you should think over the markup on tights, which sometimes reaches 150%. Here you should take into account the location of the outlet and the category of consumers. You need to study consumer demand in your area by visiting nearby stores. Only after this will you be able to fully and competently compose the assortment of your future store. Example: next door to your store there is a technical school, university, pizzeria, here you can focus on youth-oriented models. And if there are business offices and banks nearby, then it is certainly worth including more expensive and prestigious options in your assortment.

When opening a retail store of Tights and Lingerie, the choice of supplier is of great importance. He should become a real assistant and reliable partner for you. After all, your sales depend on the quality of its products.

A real woman never skimps on buying beautiful underwear, tights and stockings. Many will agree that high-quality tights make legs slimmer and more beautiful. There are even models that can help you tighten your figure. This means it’s worth thinking about how to open a tights store. And for the business to be successful, it is necessary to first develop a business plan for a tights store, which will take into account all the features of this field of activity.

Business Features

Trading tights is a rather specific business, requiring certain knowledge and the desire to regularly take an interest in news and look for new ideas. First of all, to open a store you need to register an individual entrepreneur. Then you need to find and rent a suitable premises. For the location of the store, the most acceptable option would be to rent space in a shopping center.

Store services

The business plan for a tights store proposes to sell mid-price products that are in greatest demand.

It is also necessary to diversify the store’s assortment with both budget options and expensive products. When organizing store activities, it should be taken into account that tights are a seasonal product. In winter, sales fall and mainly, the demand is for insulated models. To obtain additional profit, you can sell hosiery, underwear, mittens, gloves, etc. in the store.

Analysis of competitors' activities

Tights are a product that can be found in almost any store. For this reason, the business plan for a tights store recommends conducting a detailed study of the market and, based on the information received, deciding on the assortment and pricing policy. In addition, you should find and negotiate with suppliers and negotiate terms of cooperation with them. You need to conclude profitable contracts in order to sell goods at competitive prices.

Production plan

If you rent retail space in a large shopping center, then you will not need to invest in repairs and furnishings of the store. You can immediately begin purchasing equipment. For work you will need the following equipment: display cases, racks, counters. You need to hire two salespeople from the staff for shift work. If the trading format will be carried out like a supermarket, then additionally you will need to hire security guards.

Costs and profits

A business plan for a tights store should include information about the required investments and expected profits. To open a store in a shopping center with an area of ​​20 sq. m. the following investments are required (thousands of rubles):

— Purchase of inventory, furniture, commercial equipment – ​​150;

— Purchase of the initial batch of goods – 800;

— Expenses for renting space and other operating expenses – 60;

— Salary fund – 60;

— Working capital – 400;

In general, capital will be required in the amount of 1 million 520 thousand rubles, including capital expenditures and operating costs during the first period of operation.

Tights are not a cheap product; on average, a pair of tights costs 500 rubles. If you sell a product to 40 customers in a day, then the daily revenue will be about 20 thousand rubles. It comes out to 600 thousand a month. Net monthly profit – 80 thousand. If the turnover is at this level, then the investment in opening a store will pay off in a year.