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From this article you will learn

• What is print design
• What are the basics of print design
• What are the forms of print design?
• What are the stages of developing the design of printed products?

Print design is a broad field of knowledge about the methods and principles of illustrating printed products. Of course, its importance is undeniable. Technologies, techniques and rules created during the existence of printing make it possible to present products in a favorable light, accurately influencing the emotions of the consumer. Although print design has many positive aspects, it has one serious disadvantage: this field of knowledge is so broad that it is not entirely clear where to begin to create some kind of understanding about it. This article is aimed at eliminating this barrier and will introduce the reader to the basic principles and rules of print design.

What does print design look like?

Design of advertising and printing products– a subtype of graphic design, whose main task is to create materials for a future product. In most cases, the finished product is presented on paper. In addition to advertising purposes, printing design is widely used in printed publications, so there are four areas of its use:

• mass advertising;
• advertising printed materials;
• multi-page products;
• periodicals.

Print design as a company style with a winning design

New companies and industries emerge every year, which increases competition in sales. Any company dreams of standing out from the crowd, gaining a big name, popularity among clients, and introducing them to its offers. For this reason, the importance of promotion, especially printed products, in this area has recently grown so much. Print media has become almost the most widely used method of advertising, as it has low cost and proven effectiveness. All this makes it possible to quickly transmit the necessary information to a large number of potential consumers.

To attract the attention of a potential client, a variety of print advertising options are used: booklets, leaflets, brochures, catalogs, calendars, etc. Each person has a huge number of print design products, and they all claim that their offer is better and of higher quality . How not to get confused in this amount of information?

It is obvious that a person who comes to an exhibition or presentation will notice, first of all, the catalog that looks attractive in appearance. And only after that he may have a desire to study in more detail what is contained inside. As the example shows, two equally important characteristics play a key role in creating a printed product: an unusual design that can capture a person’s attention, and printing of an appropriate level.

Bright design And layout in combination with high quality printing, they are generally recognized as the main method of attracting the eyes of visitors towards advertising printing objects. They occupy key positions in the production of business cards, leaflets, booklets, catalogs, brochures, as well as in the creation of emblems and other details of corporate culture. A well-chosen design will be the key to a successful marketing campaign.

The functioning of any company cannot be imagined without printed handouts. Leaflets and other options that talk about your activities occupy key positions in the formation of the company’s image, development, sustainability of the entire business, and its popularity among other companies. Therefore, during the development of an advertising product project, it is impossible to do without printing designers. Believe me, proper design is capable of incredible things. An experienced, out-of-the-box specialist will make a simple booklet so functional, colorful and attractive that you won’t even raise your hand to throw it in the trash.

For printing design, the following main tasks are envisaged: creating the appearance of an advertising printed product, creating a corporate style for the company.

Professional design plays an incredibly important role in creating a company’s corporate style. Think for yourself: a letter that arrives in an envelope with the organization’s logo is first examined and only then opened. The appearance itself allows you to create such an important first impression of the entire company. The design of the image component requires the same serious approach as the creation of advertising printing. In some cases, it is precisely this that influences the growth of popularity.

Printing design includes the development of a company sign or the entire style of the company, creative printing design with a professional selection of fonts, tones, composition, arrangement of blocks in a future product, and a harmonious combination of the latter. It necessarily provides for additional operations: photography, scanning, layout, collages, color correction, retouching, etc.

Only when using a thoughtful design will your printed products look in such a way that every possible consumer will be pleased to hold it in their hands and find out what’s inside. The likelihood of a successful first communication with a potential buyer is largely related to a successful, catchy design. The technical side of the issue is also significant. Thus, the level of quality of catalog production can influence interest in the product and the client’s desire to purchase your product.

When creating a print design, many questions come to mind: “What comes first – text or picture? In what case will advertising be more useful? Unfortunately, it is impossible to give an exact answer: different people have different opinions. But as studies by psychologists show, we receive up to 80% of data using vision. Therefore, a picture can often be more effective than a large amount of text. But we must not forget that professionally designed text advertising can be imaginative, attractive and very effective.

Basics of Print Design

The concept of “printing design” includes all the variety of products made on paper or its derivatives. The image of each company is greatly influenced by the level of the printed product. The booklets, leaflets, calendars, and magazines offered by the printing house are able to emphasize the importance of the organization among other companies in its sector, present products and offers from a more advantageous angle, and convey all the necessary information to potential buyers.

It is no secret that when creating printed products, considerable attention is paid to design, since a design that is too restrained, nondescript, and boring will not be able to attract people and gain a foothold in their minds. A printing project is a kind of synthesis of competent creation of images and presentation of text. Print design today is used in a wide variety of areas: from printing advertising materials to designing books and periodicals.

Its main difference from other types is that the developed images and text messages are only the initial step in the printing process. For this reason, the creation of a design project in this situation must meet the requirements of all stages of production. Consequently, a specialist is expected to have quite specific knowledge of printing technology and the ability to correctly present information on paper. When each stage of production goes on its own, for example, the studio carries out the design, and the printing house transfers the finished material to the medium, the customer’s expectations are often not met.

In our example, the designer works in the applied industry, that is, he is a direct part of the production process. He always has to remember seemingly insignificant details. This includes the fact that the materials prepared using different techniques may have significant differences due to the specific features of the machines themselves or the selected consumables. In other words, the final printing result and the color performance of the final product are necessarily under the control of the printing designer.

Any professional, having received an order for the development of a printing design, asks the printing house where, for example, brochures will be produced, technical requirements for the products. This step allows the result to best match the plans of the specialist and the customer. Unlike the design of Internet resources, where the result cannot be touched, in printing the printing methods used in the production of materials are of key importance. Masters of their craft are well aware of the different methods of applying an image, the intricacies of the printing house, they are well aware of the printing process - all this is necessary in order to ensure the planned end result.

Print Design Forms

To date, incredible things have been developed variety of forms of printing design. Let's name the most common ones:

• forms;
• leaflets;
• booklets;
• brochures;
• calendars;
• business cards;
• folders;
• notepads;
• envelopes;
• labels;
• labels;
• books;
• magazines;
• newspapers;
• posters;
• catalogues;
• postcards;
• package;
• stickers;
• stickers.

Despite the fact that we have named the most popular printing design services, the list doesn’t end there. Customers also love non-standard forms of advertising media.

Design of printed products in the photo

Stages of developing the design of printed products

Print design development consists of creating a visual design of a layout that can meet the individual needs of the client and fits the technical standards dictated by the printing house.

Stage 1. At this step, a general idea of ​​the future appearance of the product is created.

Stage 2. Designers select colors, develop a general style and coordinate fonts, after which they prepare sketches showing how the elements will be approximately arranged.

Stage 3. Computer modeling is carried out with the elaboration of even the most insignificant details and the creation of a layout of the printed publication.

Stage 4. The layout is transferred to the media selected for printing. It can be paper, modern plastic, plastic film. But this is not the final step.

Stage 5. Post-printing processing takes place, that is, stitching, binding, gluing, laminating or other manipulations necessary to achieve the required result. The designer can also actively participate in these processes, tracking the progress of the creation of materials until they take on a completed form.

The basis of layout in printing design in most cases are techniques that are widespread in other areas of design.

• Choice of product shape. It is a known fact that people prefer to look at rectangular and square shapes, preferably in a vertical rather than horizontal placement. When arranging images over a large area (poster, magazine page), it is advisable for the designer to follow the rule of the “golden ratio”. It is universal and is used in almost all types of design. In any case, a specialist must know the compositional basics of layout.
• Selecting the optimal font for printing materials. The font, on the one hand, should make the text readable, and on the other, attract the attention of the person looking at the product. In addition, the information presented in the printed publication must have a proper structure.
• Choice of colors. Viewers' attention is better attracted by rich and colorful tones in advertising, while excesses can provoke irritation and rejection. Therefore, the selected colors, on the one hand, should be bright, and on the other, harmonious, so that potential clients do not feel visual strain when looking at your booklet. Of course, a variety of pictures and photographs are used in printing design. They perfectly attract attention and contribute to a more trusting atmosphere, as they confirm the reality of the product or the popularity of the offer. For this reason, the status of a professional print designer is directly related to creativity, since readers always choose original designs with eye-catching details and non-standard solutions.

In addition to the listed techniques inherent in many subtypes of design, technologies characteristic of creating printed products are used in the formation of printing materials. This includes varnishing of products that improves the appearance and influences the attractiveness, which is so important for promotion. This process involves applying a special solution to the printed image, forming a transparent, uniform film. It gives pictures a well-known shine, and also increases contrast and color saturation.

In addition, varnish contributes to greater strength and increased service life of printing materials. Another design option is foil stamping. In this case, foil is placed between the cliche and the paper and pressing is carried out. When producing postcards, pocket calendars and other small printed products, specialists may also prefer die-cutting technology. It involves cutting out figures of unusual shapes from a sheet of paper.

Nowadays, printing and post-printing techniques are changing rapidly, and designers are getting the most interesting techniques for additional decoration of printing materials. The main goal of the specialist is to achieve a harmonious combination of all visual elements. This is always associated with serious responsibility, since most post-printing processes are not cheap, and with large print runs, any error will result in significant financial losses.

How color influences modern print design

We are constantly surrounded by nature with an abundance of colors and shades: green grass, blue sky, bright flowers, pink sunset, snow-white mountains. Color is everywhere. Its significance in our life is very great. It has long been no secret that color can influence a person’s emotional state. Scientists have proven that we perceive 80% of color and light through the nervous system and only 20% through the organs of vision. For this reason, the role of the right choice of color in the development of printing design is so important. It can both attract, helping to perceive information, and cause negativity, repel and irritate.

Unfortunately, it often happens that when paying for the design of printed products, customers do not think about it at all. In the meantime, the choice of color will seriously affect the perception of your promotional items by potential consumers. In the course of psychological experiments, scientists came to the conclusion that color can influence people's assessment of a particular object. So-called warm colors (red, yellow, orange) visually make the object closer, increasing its size. Cool colors (blue, indigo, violet) help the subject appear smaller and more distant. Therefore, when giving preference to one color or another for creating your printed products, consider it within these parameters. Perception is also significantly influenced by a person’s mood at the moment of contact with color. Depending on your emotional state, some tones may be pleasant, while others may be stressful. Since color works with feelings, and not with the mind, you have to be very careful when choosing a color solution for any type of printing design, and even more so aimed at promotion.

In the middle of the last century, questions about the influence of color on people excited the scientist Max Luscher. In his research, he started from the assertion that human perception of color was formed over a long period of historical development and is associated with lifestyle and contact with the outside world. The day was full of vigorous activity: it was necessary to arrange housing and search for food. Night is a time of rest and tranquility. For this reason, shades of dark blue were reminiscent of the peace of the night, and yellow tones were reminiscent of a sunny day and its troubles. Red spoke of blood and flame, actions requiring great concentration and speed.

Luscher came to a very important conclusion for graphic printing design that color not only causes a certain reaction depending on the emotional state of the beholder, but also shapes his mood.

So, red inspires determination and encourages you to take one or another action, for example, to buy a promoted product. It attracts eyes well to the object of advertising, but it should be used in moderation - in large quantities it can provoke negativity. One block of a catalog or brochure in this color will be appropriate and will attract attention, while its excess can cause irritation and rejection of the product offered to the buyer. Red is often used in political and propaganda campaigns for its properties. It is also well suited for advertising products for men.

Blue color helps you focus and concentrate. The blue detail will immediately attract attention in your booklet, but, unlike the red one, it will not provoke negative emotions. This is the color of seriousness, which is why large companies love it very much.

Orange causes a surge of energy, lifts the mood, even provokes a feeling of happiness and peace. It fills you with strength and gently pushes you to make a choice. This is the color of health and creativity, so it is good to use in print design and layout of advertising for medicines, products for children, services in the field of medicine and education.

Yellow– the color of sociability and openness. It helps to calm down, improves emotional state, and encourages talkativeness. Perhaps this is why yellow has become so widely used in recent years. True, it is not recommended to choose it to fill large areas, since the effect can be completely opposite. Yellow color is suitable for advertising children's products, advertising and PR agencies, and for the design of travel agency catalogs, since in our minds it is associated with the sun, sea and sand.

Green the color reminds of nature, freshness, and a healthy lifestyle. It calms, relaxes and heals, which is why they like to include it in the design of office premises, hospitals, sanatoriums, and veterinary clinics. This color is also common in advertising and packaging of medical products, water purification systems, detergents and cleaning products, dental salons and pharmacies, animal hospitals, health and conservation centers. But be careful - in large quantities it can cause lethargy and relaxation. Therefore, it is better to combine green with other colors: white, red, yellow and blue.

Violet– the color of inner concentration, which promotes solving creative problems and inspires. Therefore, if it is important to hint at the creativity and originality of the product, a purple detail is well suited for printing design. This color is usually used when decorating exclusive and original things. If your printing product is produced for the creative elite, we strongly advise you not to abandon purple.

Pink the color is formed by combining red and white, therefore it has the positive properties of both colors, while the negative features of red are destroyed by the influence of white. As a result, pink helps create a romantic, upbeat mood. This color is common in the design of various women's perfumes, cosmetics, children's and family products. It makes us more attentive, gentle and caring. The color pink is used everywhere: from perfume advertising to the services of marriage agencies and family centers.

Blue the color echoes the sky and reminds of peace and friendship. It evokes a feeling of trust in a person, which is why it is often used in logos. Blue color is associated with coolness, freshness, and cleanliness, which is widely used by manufacturers of perfumes, cosmetics and hygiene products.

Black– the color of isolation. It makes it possible to isolate yourself from everything, concentrate and concentrate on a particular task. But this color is dangerous, as it can induce melancholy and despondency, cause a feeling of heaviness, sorrow, and loneliness. Therefore, it is better not to use it in its pure form in advertising printing design (we are not talking about fonts and tables). It is usually combined with other, warmer and brighter colors.

White– the color of complete openness to the beautiful and diverse world. It is good because it is not associated with any unpleasant sensations. In printing, it is better to use it together with other colors, since white alone can create a neutral effect, in which the consumer simply receives information about the product, without accents or advantages.

What is the best print design program?

Over the past ten years, the leading position in the market of design software for printing has been held by Adobe Creative Cloud. Today, this package is a complete set of software products for working in almost any area of ​​design. Besides this option, there are several other platforms developed for print design that remain widely used. It is impossible to objectively name the best of them - each specialist must choose for himself, based on what functionality he most needs.

• Adobe Photoshop.

This graphics editor became the basis of all raster graphics standards and gained popularity in version 3.0. It provided a method of working with layers that was unique at that time. Initially, Adobe Photoshop was developed for the Mac platform and was considered as a program for printing design, but over time it began to receive more and more new capabilities and moved into the areas of web design, photography, video production, and animation. Now it is a multi-platform environment that includes a huge number of tools for working with raster graphics. The latest versions are equipped with tools for editing vector images and also allow you to create videos. However, according to many experts, other software specifically designed for these purposes would be more suitable for such tasks.

• Adobe Illustrator.

This is a well-known vector graphics editor of any complexity, which has become incredibly popular thanks to its convenient intuitive interface and wide capabilities. Designers use it as a universal tool for creating vector elements. A large set of tools makes it possible to prepare almost any print design product. Some specialists design entire catalogs in Adobe Illustrator. Of course, the program is not intended for this, but if necessary, it can cope with a similar task.

• Adobe Indesign.

This simple and at the same time complex program allows both printing and interactive layout. For a designer in any field - from a printer to a 3D animator - owning this product will be equally useful. The fact is that he has an extensive set of tools necessary in all branches of computer, including printing, design. Adobe Indesign is a desktop publishing system that combines all the capabilities of printing and interactive layout. Here you can easily arrange everything - from a tiny booklet to a book. The program includes pre-press preparation tools to meet the technical requirements of any printing house. Since electronic versions of magazines for iPad and Android became popular, Adobe Indesign has all the capabilities to create and post such material. Electronic presentations with interactive elements and multimedia inclusions are also suitable for this software, as are simple business cards and booklets.

• Adobe Acrobat.

A software product designed to create and edit PDF files. This is a universal format that is used for secure transmission of documents. It is not affected by the platform and hardware used. PDF will look everywhere the way the author intended it, regardless of the fonts, images, and interactive elements it contains.

Adobe Acrobat is considered a very important designer tool. It allows you to both create and edit files. This software has wide functionality for preflight testing and preparation, includes all the tools for creating forms, introducing interactive elements, and works with electronic signatures. The program has a built-in fairly correct OCR engine that can recognize text from both text and graphic files. In addition, Adobe Acrobat allows you to implement different levels of security into your documents.

• CorelDRAW.

A very convenient software product that combines a layout program and a vector image editor. It is characterized by an intuitive interface and convenient arrangement of elements. It is used both in preparing designs for the printing production of small brochures and for drawing in vector. In addition, CorelDRAW has a huge variety of plugins.

• Corel Photo-Paint.

Analogue of Adobe Photoshop only from Corel. This is an easy to learn and quite functional program for designers and artists. It allows you to bring to life, if not all, then many ideas that are limited only by the capabilities of two-dimensional graphics. There is a set of tools for retouching, creating collages, and color correction.

• Corel PowerTRACE.

Professional program for tracing images. Tracing is the conversion of images from raster to vector. Unlike Adobe Illustrator, where such tools are included in the program itself, Corel has this feature in a separate application with many settings and additional options.

The package also includes web design software, a screen capture tool, a content search tool and many other interesting things.

• Corel Painter.

A software product created specifically for artists. The program is tailored for the creation of computer drawing and painting and is recognized as the undoubted leader in this field. It has powerful tools and a user-friendly interface, and remains a recommended application for use with Wacom Cintiq tablets.

Three Common Mistakes That Will Ruin Any Print Design

Mistake 1. Ignoring the shape of the product.

We must not forget that a book, catalog and brochure are designed differently, so take into account the types of products when developing print design.

Mistake 2. Incorrect use of black.

This is a popular mistake due to a lack of understanding of the features of print design. There are many subtleties with the conversion and use of black, which any specialist must know. But it wouldn’t hurt for the customer to check whether the designer took into account the nuances of processing black, and whether the technique will produce a transparent picture instead of the expected result.

Mistake 3. Implementation of stages by different performers.

This situation is usually associated with a desire to save money. Some promise cheaper layout, while others have less expensive printing. But a high-quality product can only be obtained from printing houses that work with a full cycle.

What are the prices for design of printed products?

The cost of the product depends on the amount of work, its shape, the materials chosen and a large number of other factors. Therefore, prices for printing design are calculated individually in each individual case.

In contact with

Print design, or design of printed products, is a type of graphic design, the tasks of which include the development of materials for printed products. Most often, the finished product is paper.

Application areas of print design

Main stages for obtaining printed products

Design development

Design development in printing means the graphic design of a layout according to the wishes of the customer and in accordance with the technical requirements for the sale of this product.

Pre-press preparation

Pre-press preparation

Pre-press includes the production of photo plates, printing plates, die-cutting dies and other processes required for a specific order.

Seal

Printing is the main process in a printing house when working on an order. The result of the perception of the finished product as a whole depends on high-quality printing.

Post-press processing

After printing, the circulation goes to post-printing processing, such as stitching, binding, gluing, lamination, varnishing, die-cutting, embossing, embossing (see the description of the last four technologies below), etc.

Print Design Challenge

Develop the design in such a way as to ensure ease of perception on printed media. The printing designer must know on what medium the finished layout will be presented, what processes the layout will go through before the finished product is released.

Printing technologies

In printing, in addition to the paper itself, technologies that can be used to create original printed products play a big role. This is a choice of the type of lamination, continuous or selective varnishing, foil stamping, die-cutting, embossing. All this, in addition to expanding the field of activity for the designer, also places great responsibility on him: some post-printing processes are quite expensive and with large print runs any mistake can cause significant losses.

Varnishing

Varnishing printed products improves both their appearance and consumer properties. When varnishing, a layer of varnish solution is applied to the surface of the printed print, which, after drying, creates a durable, transparent, uniform film. A layer of varnish adds shine to the image, increasing contrast and color saturation. In addition, the varnish protects against moisture and contamination, prevents abrasion of the paint layer, and increases strength and durability. UV varnishing technology can be continuous or selective, making it an attractive addition to printing. Varnishing is divided into matte and glossy. Drip-off varnishing technology is also used - a technology of varnishing a printed product with two types of varnish (oil and water-dispersed) to simultaneously obtain a matte and glossy image effect. First, selective varnishing is done with matte varnish. Then a gloss varnish is applied over the entire surface of the product, which flows into areas without a matte finish. This maintains a matte effect in certain areas and a glossy effect in all other areas.

Die cutting

Die-cutting is cutting out complex shaped products from a rectangular sheet of paper by striking the contour with a stamp. Die-cutting dies are used either as standard ones, for example for folders, or as custom-made ones. Die cutting is often used to make cards, pocket calendars, labels, packaging and more.

Foil stamping

Foil stamping is a stamping in which foil is pulled between a heated cliche and paper and pressing is performed. Foil stamping was already known in Denmark during the production of books.

DEVELOPMENT OF READY LAYOUTS:
Printing design, finalization of vector graphics:

• adding overhangs or indents to a layout in curves RUB 300.
• changing the color model (CMYK or RGB) 300 rub.
• conversion to curves 300 rub.
• resizing 300 rub.

Refinement of raster graphics:

• resizing an image RUB 300
• adding overhangs to the layout using the scaling method RUB 400.
• adding overhangs to the layout, adding a simple color 400 RUR.
• adding departures to the layout using the “cloning” tool RUB 1,100.

Translation to PDF:

• from Word 300 rub.
• from PowerPoint (with subsequent scaling to A4) 600 rub.
• ready-made layout from graphic programs with modification for offset 400 rub.

Assembling many files into one PDF:

• without modification, from ready-made PDFs 300 rub.

Changing PDF size 200 rub.

PERSONALIZATION:

• file creation, automatic personalization 1100 rub.
• manual modification (if necessary) 1000 - 3000 rub. (1100 rub/hour)

OTHER OPERATIONS FOR PRINTING DESIGN:

Drawing to curves:

• just 800 rub.
• average 1700 rub.
• difficult 3300 rub.
• complexity of the coat of arms level - negotiable

Typing:

• A4, 12 pt 1700 rub. (minimum 50 rub.)
• information for a business card (name, position, address, phone number) 150 rub.

Retouching, color correction:

• change in tone, etc. in the photo 1000 rubles.
• cleaning a raster file with the “cloning” tool RUB 1,200.
• image clipping RUB 1,500

Selection of photos:
(3-5 photographs are provided for each topic) 500 rub.

Scanning:

• up to A4 (inclusive) 300 rub.
• > A4 (with subsequent gluing) 800 RUR - 1200 RUR.

Font selection 500 rub.

Extra charge for urgency (in the presence of the client) - 100%.

Design

The printing house "ARTSTYLE-POLYGRAPHY" pays special attention to the development of design of printed products.

Our printing house has its own design and layout department. Qualified, attentive and creative employees will make your advertising campaign truly vibrant and exciting.

Wonderful and talented designers work tirelessly to create exclusive layouts of printed products. If clients already have a layout, but need to make changes to it, our specialists will help with this too. Layout, drawing of images, pictograms, optimization of product format to reduce printing costs - all these services are provided by our printing house.

If you need a product, our designers will develop a design layout in accordance with all marketing rules.

Why choose us: creative, exclusive, modern!

Polygraphic design

Print design includes a wide variety of products printed on paper or its equivalents. The positive image of the company largely depends on the quality of such products. Advertising leaflets, magazines, wall, desk and pocket calendars, labels, booklets, catalogs can favorably distinguish a company from the general mass of competing companies, make its products or services in demand, and convey the necessary information to a wide consumer audience.

Therefore, the development of print design is a significant, perhaps even fundamental, process that company leaders must take with the utmost seriousness.

Print design is one of the types of graphic design. Its task is to develop materials for printed products. The process is carried out in several stages.

The first stage includes the creation of layouts taking into account all the client’s wishes. The cost of printing design largely depends on their complexity. In the process of work, specialists use similar artistic techniques as in other areas of design art. So, according to designers, people better perceive rectangular and square shapes made vertically.

The next step is preparing products for printing. Before sending products to the printing house, they must be brought into compliance with certain technical requirements. Pre-press preparation also involves the production of photoforms, printing forms, strains and a large number of other elements. Only after this can you start printing. Layout and high-quality printing design ultimately determine the final result.

Printed products require a short drying time, after which they are subjected to post-printing processing. This stage may include gluing, binding, embossing, varnishing, and lamination.

Print design

Thanks to the efforts of qualified, attentive and creative employees of the printing house, real masterpieces of printing creativity are created that can create a positive image of the company. Thus, the design of layouts for printing requires a competent choice of colors. People prefer bright and colorful colors. At the same time, overuse of paints can lead to irritation and rejection. It is advisable that the selected tones of printed advertising materials do not strain the eyesight of buyers.

Another significant aspect in the process of creating printed products is the selection of the optimal font option. The information printed with its help should be more than just readable. It is important to choose a font such that the eyes of potential consumers “cling” to the letters. If the original product is a catalog, magazine or booklet with a large amount of text, its content should be well structured, divided into short paragraphs with highlighted subheadings.

Printing design and layout services

Experienced print designers are well aware of the specific methods and techniques used in the print design process. Layout of layouts for printing is a process that requires a creative approach from specialists.

The importance of layout in printing should not be underestimated. Much depends on the literacy and professionalism of the layout designer.

Our printing house employs competent layout designers with extensive experience in this field.

The main task of the designer is to create a harmonious combination of all visual elements.

Prices for printing design also depend on whether the client has an initial layout. If you have a layout, it will be enough for specialists to make certain changes to it. Employees of the design department offer customers services such as layout of translations into original layouts, drawing of images, pictograms, optimization of product format to reduce printing costs.

We will be happy to carry out printing designs of any complexity professionally and efficiently. The advantage of our printing house is a careful and individual approach to each project.

The image of your company is our profession!

Every year new firms and enterprises appear, competition in the market for goods and services increases. Every company wants to stand out, become famous and popular, and promote its product or service. That is why in recent years the role of, among other things, has increased so much. Print advertising is one of the most popular types of advertising due to its low cost and high efficiency, which allows it to convey the necessary information in a short time to the widest audience of the population.

To attract the attention of a potential client, a variety of means of print advertising are used:, etc. He is bombarded with a mass of advertising printed products, and each one convinces him that the goods or services he offers are the best, the highest quality. How not to get lost in this sea of ​​information?

Naturally, any visitor to an exhibition or presentation will pay attention first of all to the catalogue, booklet or brochure that attracted his attention with its appearance. And only then, perhaps, the visitor will have a desire to study the contents of the brochure or catalog. It follows that two important factors play a decisive role in the creation of any printed product: first of all, it is capable of attracting the attention of the visitor, and

An indispensable accessory that every business person uses. The presence of folders with the name of your company, made in the company's corporate style, is an integral part of creating a solid image. At any meeting or presentation, an employee with a company folder in his hands is easily recognized, has a presentable appearance and does not lose any documents; they are conveniently stored in the folder and can be quickly found. A branded folder is also an excellent business present for a partner. In addition, a folder is the easiest and cheapest way to remind a client of yourself after some time. Folders in which documents are packed can be kept by clients for years and constantly remind them of you. - This is an excellent opportunity for unobtrusive advertising, since the use of a logo or other corporate identity elements in the folder design allows companies to constantly remain visible.

Notebook- this is one of the types of representative printing products intended for records. with branding can serve as both an everyday tool for an employee’s work and as a gift. A notepad with a company logo is a very effective advertising medium, and relatively inexpensive.

Label- a printed product used to carry information about the product. Very important label design. Sometimes a buyer gives preference to a particular product precisely because of the label they like. A beautiful and interesting self-adhesive label can not only act as a label for a product, but also be a real table decoration. Professional is a combination of brightness, recognition and ability to sell. To create an effective self-adhesive label that achieves its purpose, the designer must have flair and commercial intuition. He will need all this to ensure that the product is not just talented from a creative point of view, but also demonstrates the best properties of the product and brand. When contacting us, you must imagine that the final product - self-adhesive labels for your products - will be the result of the work of a creative team that will create a sticker design around a selling idea. They will make your product attractive to consumers, memorable and recognizable.

Postcard design. Not a single celebration, not a single holiday can be imagined without postcards. Little congratulatory cards postcards They give people a lot of joy and positive emotions. Postcards are kept for a long time, as they remind us of the happy moments of our lives and loved ones. Postcard design should be bright, light, joyful, because the main purpose of a postcard is to give people joy. Invitations for holidays, anniversaries, birthdays, weddings, parties, seminars - this is, without a doubt, the most beautiful printed products. Of course, in creating invitations, like postcards, plays a very important role. design.

We create original invitations and also make them according to your design. Our staff will help you choose the most suitable material and printing method.

In our age, when competition in business has reached incredible proportions, without advertising and advertising design it's impossible to get by. AND advertising design printing plays a decisive role here. Our young team of designers has rich creative potential and a thirst for creativity! There are no standards for us, we are young and full of ideas, creative forces and plans, but at the same time we have the main thing - many years of experience and knowledge. Contact us and your advertising will not go unnoticed!