Business plan for delivery of sushi and rolls. How to open a sushi bar from scratch? Help in opening a sushi bar

Despite the crisis, some areas of business still continue to develop rapidly. One of the most relevant activities is the food sector. Despite the rather difficult economic situation in the country, cafes, restaurants and fast foods continue to function and bring their owners a stable income.

In the previous publication we discussed in detail, in today's article we will talk about how to open a sushi bar and how much it costs.

A sushi bar is an establishment that offers its customers to try and appreciate Japanese cuisine. In Russia, Japanese restaurants are quite popular; many people want to visit these establishments to relax in a pleasant and refined atmosphere. In metropolitan areas, sushi bars are so common that they exist in almost every area. In small towns, there is much less competition, but there are also a limited number of clients.

Sushi bar business plan

Before you start opening a sushi bar, you need to analyze the market, competition, and determine the profitability of your food business idea.

Business profitability is a set of concepts such as demand, competition, and the amount of investment to implement an idea. Your task is to competently assess your financial capabilities and demand for services. You shouldn't forget about competition either. Be sure to make sure that there are no similar establishments in the area in which you plan to open a sushi bar. At the initial stage, competition is of no use to you.

Main points of the business plan:

• Assessment of the services market (demand, profitability, competition);
• Business registration (paperwork);
• Choosing a place to open a sushi bar (renting, purchasing premises);
• Organizational issues (personnel, equipment purchase);
• Financial section (the amount of costs for implementing a business idea);
• Profit and payback period of business.

A competent action plan will help you efficiently distribute your available capital. As an example, see where all the steps on the path to success are detailed.

Business registration

Before you start opening a Japanese cuisine establishment, you need to collect and prepare documents for opening a sushi bar.

Individual entrepreneur or LLC

To begin with, decide on the organizational and legal form of activity. I would like to note that legally, it is easier to register as an individual entrepreneur, but if you plan to expand your activities over time and offer related services, then it is better to register as a limited liability company.

The second step is registration with the tax service. You need to select the appropriate activity code according to OKVED.

• 55.30 – “Activities of cafes and restaurants”;
• 55.4 – “Activities of bars”;
• 55.52 – “Supply of catering products.”

Tax system

To begin with, decide on the type of activity and area of ​​the establishment. For a hall with a total area of ​​up to 150 sq. m. There is a more simplified version of UTII taxation (single tax on imputed income). But if the area of ​​the room exceeds 150 sq. m, then you undertake to pay simplified tax (STS), which is 15% of the establishment’s net profit.

If you plan to additionally provide food delivery services, you will have to keep separate records and use two different taxation systems. UTII will be applied to the public catering system, and the simplified tax system will be applied to food delivery. By the way, you can read about that on our website.

To start activities, you also need to obtain permits from Rospotrebnadzor, sanitary, fire and other services. Employees of the establishment must undergo a routine medical examination and have medical books.

Collecting and processing documents for opening a sushi bar is a rather labor-intensive and lengthy process. If you are not particularly versed in law, I recommend that you entrust the paperwork to an experienced lawyer to save time.

Sushi bar location

Before opening a sushi bar, you need to decide on the location. Take this process responsibly, because the success of the entire business depends on it.

The choice of location is determined by high traffic and the absence of competitors nearby. Japanese cuisine is in great demand among different segments of the population, so it makes sense to open a sushi bar both in a prestigious business center and in a residential area of ​​the city. It all depends on your financial capabilities.

A chic sushi restaurant in a business district will certainly be popular, but the premises and service in such an establishment must be at their best. Renting in the center will cost you a decent amount, and the interior should be decorated appropriately. If you have enough money, then it is better to consider the option of opening a fashionable restaurant.

Sushi bar in a residential area of ​​the city. As noted above, Japanese cuisine is in great demand, so opening a sushi bar in an area with high traffic will guarantee you a stable income.

Renting a room in a residential area is much cheaper, so you will save a lot. Be sure to take into account the competition; it is advisable that there are no similar establishments nearby. Pricing policy is an important nuance. Take into account the average income of people living in the area when creating menus and prices for dishes.

Room

When choosing a room, take into account the norms and requirements of the SES and fire service. The minimum area for a small sushi bar is about 80–100 square meters. m, but if you wish, of course, you can rent a room of about 300 sq. m. m. But at the initial stage, I recommend that you limit yourself to a small area.

Sushi bar equipment

To prepare sushi and rolls, you will need professional equipment. Do not forget that the appearance of the dishes will depend on the quality of the equipment, so you should not save at this stage.

List of necessary equipment for making sushi:

• Set of utensils for cooking rice;
• Machine for making rolls and sushi;
• Refrigerator for storing ingredients;
• Refrigerated display cases for storing finished products;

Dishes. For a sushi bar, you need to purchase traditional Japanese dishes designed for serving sushi and rolls. You will also need cups for tea and coffee, glasses, shot glasses, glasses for alcoholic drinks. And of course, you can’t do without the chopsticks you use to eat sushi; they must be disposable.

Recruitment

Responsible, professional staff is the main feature of expensive restaurants. Lead by example, do not try to save money on professional sushi drivers and waiters, remember that the prestige and authority of your establishment will depend on their work, which is so difficult to win and can be lost so quickly.

If your team includes a professional sushi chef from Japan, then the popularity of your establishment will only increase. But, naturally, it is an expensive pleasure to have such an employee on staff.

If you are interested in the question of how to open a sushi bar from scratch, you need to take into account that even a small Japanese restaurant requires a fairly large staff of employees.

• Chef;
• One or two sushi chefs;
• Chef assistants;
• Dishwashers;
• Waiters;
• Cashiers;
• Accountant.

To save money, one person can perform several functions, for example, a waiter can combine the functions of a cashier.

Purchasing groceries and creating menus

Depending on the menu, you must navigate what products you need to purchase. It is advisable to hire a special person whose responsibilities will include monitoring the purchase of necessary products for the sushi restaurant.

I do not recommend that you turn a classic sushi restaurant into a cafeteria. My personal opinion is that selling pizza or fast food in a sushi bar is unthinkable. Focus exclusively on Japanese dishes; regular food can be ordered anywhere, and fans of Japanese cuisine choose sushi restaurants. Don't disappoint your customers.

In addition, a large variety of dishes on the menu will lead to the fact that products for cooking will be purchased in large volumes, and maintaining their naturalness and freshness will be problematic. I recommend that you leave only the most popular Japanese dishes on the menu.

Ingredients for making sushi and rolls must be of proper quality. Do not forget that fish is a perishable product, so adhere to strict storage rules. It is better to purchase rice, wasabi, ginger from trusted suppliers who guarantee product quality.

Costs and profits

How to open a sushi bar from scratch?

Profit

The profitability of a sushi bar is quite high; all business costs pay off in approximately 1–1.5 years. Therefore, there is certainly a point in opening such a profitable business.

The main task that a person who wants to start any business needs to solve is to choose the right direction.

We must first focus on the needs of people. For example, recently Japanese dishes, in particular sushi and rolls, have become especially popular among citizens of different countries, including Russia. Due to its popularity, a business delivering them can be an excellent investment.

Business plan

Sushi delivery is quite a profitable business. Now let's look at all the main aspects of this business. After reading the article, you will be able to understand how to start sushi delivery (to your home or office). By the way, this type of activity does not require significant financial costs, like, say, opening a restaurant.

In order for everything to go off without a hitch, you need a well-drafted business plan. Delivering sushi is not as simple as it might seem, so let's take the issue seriously. The above document will reflect the main points, namely:

• demand for a service such as sushi delivery;
• action plan and costs;
• possible delivery options;
• components of success.

The need for Japanese food

So, let's draw up a business plan. Sushi delivery is a fairly new service on the market of such offers. Therefore, in order to correctly draw up a document, you need to know how necessary it is. In our modern world, people do not always have enough time to visit a restaurant or cafe, but the desire to enjoy delicious Japanese cuisine remains. In this case, the most suitable option is delivery of rolls to your home or office.

Monthly courier fees, as well as the purchase and maintenance of vehicles, are the main reasons why many bars exclude such a service. Since people do not regularly order these dishes at home, such costs are impractical.

To satisfy the desire of exotic lovers and get additional profit, you can open home delivery. Typically, restaurants and bars are happy to accept an offer to cooperate with a free courier. By the way, if you wish, you can organize the production of rolls in parallel with delivery.

Business options

It is important at the very initial stage of thinking through a business plan to decide on the option for carrying out your commercial activity. There can be two of them:

1. Delivery of Japanese dishes of our own production. Of course, this option requires significant investment, but it is also a more stable source of profit.

In this case, the emphasis should be on freshness and quality of cooking, as well as speed. After a while, you can even open your own network within an entire region. As you understand, such an enterprise is even more profitable.

2. You will deliver from already operating sushi bars and restaurants. This option is the most budget-friendly. To organize this business, you need to draw up an agreement with the sushi bar, as well as buy a portable refrigerator and a car. This business could well be the starting point if you plan to open a Japanese restaurant in the future.

Documentation base

“What should you do first?” - you ask. Complete all papers, including legal ones. The best option is to register with the tax office as an individual entrepreneur. In addition, you cannot do without visiting the sanitary and epidemiological station and the fire service. Agree everything, obtain permits. Don't want to run by yourself? Contact special agencies for help: their employees will take care of all the hassle for a fee.

Expenses

You will need to do the following:

1. Rent a room (on average it will be 25 thousand rubles per month). Be sure to enter into a long-term contract. When choosing a room for an office and kitchen, take care of a good location. Even though your customers won't be coming inside, location still matters a lot. It is necessary that it is convenient to get from the office to any point in the city, even the most remote one. A good option is that the building is located near bypass roads and highways.

2. Equip the premises in accordance with all standards of the Ministry of Emergency Situations and SES (about ten thousand rubles).

3. Purchase all necessary equipment, including kitchen utensils and a refrigerator (50 thousand rubles). In addition, you will need thermoses and a rice cooker. You should not skimp on equipment; it should serve you long and faithfully. Do not forget to indicate in the business plan all the necessary equipment to carry out the work.

4. Buy a car (more than 100 thousand rubles). By the way, it is more advisable to hire a courier driver with personal transport.

5. Be sure to buy a small portable refrigerator (it costs about seven thousand rubles), because fish can go rotten during delivery over long distances, especially in the heat.

6. Hire staff: cook, driver, operator. At first, if you do not have significant funds, you can work independently as an operator, as well as a courier.

On average, you will need about 250 thousand rubles to open such a business in a small city with low competitiveness, and about 650 thousand rubles for a metropolis.

Monthly Costs to Consider When Making a Business Plan

Sushi delivery is a fairly popular service, but it is necessary to constantly spend money to maintain such a business. In particular, finances should be spent on:

• Staff salaries.
• Gasoline and car maintenance. Without proper transport, it is unlikely that it will be possible to provide such a service as home delivery of rolls.
• Purchase of equipment. Nothing lasts forever, everything breaks, so sooner or later you will need to change this or that device or equipment.
• Payment for rent of premises.
• Purchase of products. You need to monitor the freshness of food. Therefore, it is necessary to buy all the necessary ingredients every day (maximum once every two or three days).
• Additional expenses. Anything can happen in life, so you need to prepare for everything.
• Advertising. As you yourself understand, there is no way to do without this engine of trade.

Ingredients for Success

For sushi delivery to be profitable, the business plan must be drawn up correctly. In addition, you need to ensure the development of your business. To do this, you need to know all the components of success. Which ones exactly? Now we'll tell you. They must be included in the business plan.

First of all, this is advertising. It is very important to express yourself correctly and loudly. This can be done, for example, via the Internet. An equally good option is to send SMS messages. Another way is to place bright banners on the streets of the city, which will depict incredibly mouth-watering sushi and rolls, and also indicate delivery phone numbers. All information should be written concisely, but catchily.

For example, the number you propose to call should be highlighted in bold. It’s good if it’s memorable (a successful combination of numbers). By the way, such numbers can be bought. This way you will prove the reliability of your company. In addition, this way every client will have your number on their tongue, thanks to which you can get more clients, and therefore more orders.

Secondly, the speed of delivery. Citizens do not like to wait, especially for a long time. If the order arrives later than the specified date, then it is unlikely that a person will contact this company again.

Freshness of products. The cost of sushi is on average 8 rubles per piece, so do not skimp on products, make sure they are always fresh. When it comes to delivery from restaurants and bars, then, of course, give preference to those suppliers who have already been verified.

Personnel are of great importance in such a business. The courier must be neat and friendly.

Incentives. This is a very good move. To attract customers, you can organize various promotions. For example, every tenth order is free or involves receiving a pleasant present, albeit a purely symbolic one (pen, keychain) for any set.

Conclusion

Here's a business idea. Sushi is a profitable industry for business. Therefore, with successful development, the delivery of Japanese dishes pays for itself in full within six months. Based on this, we conclude that you can try to invest your money in a similar business.

A sushi bar is quite a profitable business, so opening one will be the right and profitable decision

Sushi bars are more profitable than other food outlets

Savings on equipment

Everyone knows that opening food outlets involves large financial investments in expensive equipment. And since you can open a sushi bar at the lowest cost, because their products are mainly cold snacks, this type of food business stands out among all others.

And the owner of a sushi bar often does not have to spend money on expensive refrigeration equipment. Today, many seafood suppliers install their own refrigeration units for free for regular customers.

Savings on rental space

Restaurateurs claim that in order to open a sushi bar, a huge area of ​​150 square meters is not required at all. You can easily get by with 50-meter rooms. And if necessary, you can place a minibar with standing places at 10-20 meters. For example, it is very convenient to sell goods in large supermarkets and supermarkets, where there is high traffic and buyers even buy products “to take away”.

Unoccupied niche

Today, Japanese cuisine is just beginning to gain momentum. This business still has vacancies. Therefore, we can highlight this point as a positive fact that speaks for the opening of Japanese mini-restaurants.

High profitability of production

The third most important factor that raises this business high above all others is the high profitability of Japanese sushi bars. After all, the cost of one roll ranges from 3 to 10 rubles. However, you can rarely buy a roll for less than 40 rubles. Nine times added value! Is this not real profitability, is this not a fabulous benefit?! That is why it is considered extremely profitable today to open a sushi bar.

Sushi bar equipment

But you shouldn’t go to such an extreme, thinking that to produce high-quality Japanese dishes you don’t need to spend money on equipment. Of course, cold appetizers allow you to do without stoves. But this production also has its own nuances.

Sushi cases

Fish products spoil extremely quickly, but do not “like” freezers. In addition, they are subject to “weathering”. Therefore, for finished products, special sealed refrigerated display cases of imported production are required - sushi cases.

Refrigeration units for food storage

Our domestic refrigeration equipment for a sushi bar, alas, is much inferior in quality to foreign ones, so saving at this stage can only result in unnecessary expenses.

Thermoses for storing cooked rice

And it is better to purchase this equipment at specialized points.

Professional rice cookers

At home, housewives try to imitate Japanese dishes using ordinary stoves and even microwave ovens. The end result is interesting dishes, possibly nutritious and tasty. But they are still far from real Japanese masterpieces.

Knives, utensils and cutting boards

Practice proves that both knives and boards should be specially designed for sushi. Ordinary knives begin to dull and rust quite quickly, thereby spoiling the taste of the finished product, and the boards crumble too quickly, which can lead to wooden splinters getting into the rolls and sushi.

Monthly expenses

This article includes:

1. Payment of taxes – 1400 rubles;
2. Rent of premises – 30 thousand rubles;
3. Payment for sewerage, water and electricity – 8,600 rubles;
4. Purchase of products – 150 thousand rubles;
5. Advertising – 10 thousand rubles;
6. Employees' salaries:

• cleaners (2 people) 7 thousand rubles each. – 14 thousand rubles;
• waiters (4 people) 8 thousand rubles each. – 32 thousand rubles;
• bartenders (2 people) 8 thousand rubles each. – 16 thousand rubles;
• dishwashers (2 people) 7 thousand rubles each. – 14 thousand rubles;
• chef – 40 thousand rubles;
• sushi chefs (2 people) 17 thousand rubles each – 34 thousand rubles;
• cashier - 6 thousand rubles;
• accountant – 8 thousand rubles;
• administrators (2 people) 17 thousand rubles each. – 34 thousand rubles

In total, about 198 thousand rubles will be spent on salaries.

1. Other current expenses - 15 thousand rubles.

In total, the amount of 413 thousand rubles will be spent on monthly expenses.

Calculation of net profit

Since an entrepreneur wants to open his own sushi bar with one main goal - to make a good profit, he should be able to calculate it correctly.

The planned average gross income per day is about 20 thousand rubles. This means that this amount per month will be something around 600 thousand rubles. We subtract monthly current expenses from it and get an amount of 183 thousand rubles.

You should also deduct your own salary and interest on the loan, if any, from it. About 100 thousand remains - this is net profit.

Now you should divide the initial investment (694 thousand rubles) into 100 thousand rubles. The result is about 7 months - this is the period during which a sushi bar can pay for itself.

So, gentlemen, businessmen, feel free to take on the business described above: open sushi bars, delight gourmets - lovers of Japanese cuisine, and get rich!

For several years now, sushi bars have been experiencing the peak of their popularity. These establishments cannot be seen empty either during the day or in the evening. And getting there on holidays sometimes seems like an impossible task - you have to book a table in advance. However, in order to reach this level as quickly as possible, you need to clearly draw up a business plan for a sushi bar and stick to it.

Step 1. Select an area

First of all, you have to decide where your future establishment will be located. There are many options. In particular, these are expensive central areas of the city, where fashionable boutiques and fashionable restaurants are concentrated. However, in this case, the business plan for a sushi bar must be drawn up in such a way that the establishment matches the luxurious surroundings.

Everything should be ideal - the level of service, the menu, and prices. Of course, renting a room in such a place will cost you a pretty penny, but you should keep in mind that your prices will also be quite high.

An alternative option is to open a small, affordable sushi bar with low prices in an area with a cluster of offices, on the territory of shopping and entertainment complexes, or close to other food outlets (provided that there is no such establishment there). The rental cost will be lower, and the main income will come from high traffic.

Sushi bars are opening in residential areas and small towns. They can also be cost-effective, because Japanese cuisine is in great demand, and there will certainly be people who want to spend time in your establishment. However, prices in this case should not be too high - this will scare off a fair share of customers.

Step 2. Selecting a room

As for the size of the room, it can start from 30 m2 (we are talking about the area of ​​the hall for visitors) and reach 300 m2 or more (if you are going to create a large establishment).

It is important that the premises you choose comply with certain regulatory requirements - in particular, sanitary, epidemiological and fire safety requirements.

Once you find a suitable premises, you can move on.

Step 3. Registration of activities and obtaining licenses

What documents are needed to open a sushi bar? In fact, this is a very important issue that should be carefully studied.

First, you will need to register the business itself. This can be done both as an individual entrepreneur and as an LLC. It is believed that opening an individual entrepreneur and maintaining business records is not as difficult as for an LLC.

To register with the tax authorities, you will need to select the appropriate activity codes according to OKVED:

• 55.30 – “Activities of restaurants and cafes”;
• 55.4 – “Activities of bars”;
• 55.52 – “Supply of catering products.”

Secondly, you need to choose a taxation system. First of all, you should start from the planned types of activities and the size of the hall for visitors. For a hall with an area of ​​up to 150 m2, you can use a simpler system - UTII (single tax on imputed income). However, if the area of ​​the premises exceeds the specified figure, you will pay a simplified tax (STS) - 15% of the establishment’s net profit.

If, interested in how to open a sushi bar from scratch, you plan to provide not only customer service directly on the premises, but also delivery of dishes to your home/office, you will have to keep separate records and use two tax systems at the same time. For the catering system in the sushi bar, UTII will be used, and for delivery - the simplified tax system.

What else do you need to open a sushi bar? A whole list of documents must be agreed upon with Rospotrebnadzor. It is important to ensure that all your employees receive medical certificates.

Another important point concerns the sale of alcoholic beverages. If you wish to include alcoholic beverages on your establishment's menu, you will also need to obtain the appropriate license.

Step 4. Purchase of equipment

We continue to draw up a business plan for a sushi bar. At this stage, our task is to purchase all the required equipment. Depending on the characteristics of your establishment, the complete list may be adjusted, but its basis remains unchanged:

• a set of specialized utensils for cooking rice;
• machine for making sushi and rolls;
• thermoses for storing cooked sushi rice;
• refrigerators in which seafood and other ingredients will be stored;
• a variety of cooking utensils;
• sushi cases – special glass refrigerated display cases with a given temperature and humidity, designed for storing finished products;
• dishes.

What equipment is needed for a sushi bar besides what we have already mentioned? If the menu of your establishment will include exclusively cold dishes (sushi, sashimi, rolls, etc.), such a set of equipment will be more than enough. If you plan to add hot cuisine to the menu, you will need not only additional equipment, but also new staff.

An interesting fact: according to estimates from entrepreneurs who work in this area, approximately 60% of orders are for cold dishes, and only 10% for hot ones. The remaining 30% comes from orders from the bar.

Step 5. Recruitment

Several decades ago, when Japanese cuisine was just beginning to develop in our country, specialist chefs were imported directly from Japan. Of course, this pleasure was not cheap. However, these days, after the opening of a huge number of courses and the growing popularity of sushi, it is not at all difficult to find an experienced and talented sushi chef.

If you are interested in how to open a sushi bar from scratch, you need to take into account that a Japanese restaurant requires an impressive staff of employees, among whom must be:

• Chef;
• several sushi chefs;
• chefs specializing in hot dishes;
• kitchen workers;
• waiters;
• cashiers;
• accountant;
• purchasing manager for food and other goods.

Of course, some employees can combine multiple functions. For example, waiters can perform the duties of cashiers, etc. However, this is unacceptable for a prestigious establishment.

Step 6. Procurement of products

When drawing up a business plan for a sushi bar, be sure to think about where you will purchase products. Even a brilliant sushi chef will not be able to prepare real sushi if he does not have the right products at his disposal. Rice, fish, vinegar, sugar and salt must be Japanese. And these are not whims at all.

Sushi made from our local products may only appeal to those who have never tried the real thing. Focusing on such visitors, you shouldn’t count on big profits either.

Step 7. Decoration of the room

It is desirable that the oriental flavor in the design of the hall be combined with truly European comfort. Visitors should not be seated on mats and forced to eat exclusively with chopsticks. Leave a corner in your establishment for those who want to relax in traditional Japanese style, but buy beautiful and stylish furniture for the sushi bar (or rather, for the rest of the room). Chopsticks should be offered to absolutely everyone, but at the first request you should be given the usual European cutlery.

Step 8: Cost Analysis

Let's summarize and try to decide what starting capital you will need to open your own sushi bar:

• rental of premises – 200 thousand rubles per month;
• renovation and decoration of the hall – 1 million rubles;
• purchase of furniture and utensils for the main hall, kitchen and bar – 2.5 million rubles;
• purchase of equipment – ​​200 thousand rubles;
• first purchase of products – 500 thousand rubles;
• employee salary for the first month of work – 300 thousand rubles;
• additional expenses (registration of licenses and documents, utility bills, transportation costs) - 300 thousand rubles.

In total, opening an average sushi bar will require about 4 million rubles.

Of course, in smaller cities the level of costs will also be significantly lower. However, the ratios between the various costs will remain approximately the same. That is, when drawing up your own business plan, you can easily navigate the numbers typical for the city in which you live. It should be borne in mind that the price level, and as a result, the profit you will receive, will also be lower.

Step 9. Assessing the prospects of the project

Do you think it's expensive? However, it should be borne in mind that the profit of an establishment of this type can reach 250-300 thousand rubles per month. The profitability of a sushi bar is extremely high - your initial investment can fully pay off in 1-1.5 years.

The popularity of Japanese cuisine is growing every day in all major cities of our country. The same situation is observed in other countries.

In America and Europe, almost every city has at least one Chinese or Japanese restaurant. And when you go to any large shopping center, you will probably find a sushi bar.

However, this niche has not yet been filled even in the most advanced and largest metropolitan areas. This means that this business is very profitable, especially if we are talking about such a direction as take-out sushi, the business plan of which will be presented in this article. But before we get started, let’s find out why the idea of ​​opening such an establishment is still popular among entrepreneurs.

Reasons for popularity

Take-out sushi is inextricably linked with a sushi bar and is one of its varieties. Therefore, in this article we will use these concepts as synonyms. Now let's move on to the main reasons:

1. Easy to prepare dishes, most of which are prepared very quickly.

2. Not quite ordinary ingredients for cooking. Of course, they are all sold in supermarkets, but few people want to buy them separately and make something out of them. It is better to immediately buy a ready-made delicacy. Moreover, such pleasure is inexpensive.

3. High profitability (due to high markups). The cost of the simplest sushi starts from 5 rubles. In sushi bars and Japanese restaurants they sell them for at least 40 rubles.

Varieties

The peak of fashion for sushi bars came in the mid-2000s. Then the number of “Japanese” cafes, restaurants and sushi bars simply went off scale. However, despite the seeming oversaturation of the modern market, sushi restaurants are still popular, in demand and successfully compete with other establishments offering national cuisine.

Of course, most independent private bars have been ousted by powerful competitors - chain establishments. In some cities their number can exceed a hundred. Despite this, quite a lot of isolated points have survived, and all thanks to good service, good location and competent marketing strategies.

Japanese cuisine is so popular that some restaurants, due to high demand from customers, are forced to introduce corresponding dishes into their menus. True, these dishes cannot be considered truly Japanese, since most owners are not bothered by inviting a professional sushi chef to their staff.

The catering market also includes establishments with limited functionality. As a rule, they are located in shopping centers, and their main activity is take-out sushi. Even a novice entrepreneur can draw up a business plan for such an establishment. This is a very profitable business due to significant savings on staff salaries, rent, etc.

Basic costs

In terms of demand, Japanese cuisine can only be compared with Italian cuisine (pizza). Only a sushi bar will require less investment than a pizzeria. As mentioned above, Japanese cuisine consists mainly of cold snacks, so you can save a lot on equipment for preparing hot food.

Although these dishes may not be included in the menu at all. If you still need them, then at a minimum you will have to purchase cooking equipment (for example, a stove for miso soup) costing about $320-480.

A Japanese restaurant with 20-30 seats must be equipped with a rice cooker, a sushi case (a display case for storing dishes), thermoses for storing rice, a sushi making machine, dishes, refrigeration equipment, and special equipment. All this will cost $5000-6500.

Some entrepreneurs manage to get refrigeration equipment for free. Large suppliers, in particular those supplying restaurants with seafood, give their clients a similar bonus.

Business plan: sushi shop

A sushi bar is the best choice in terms of profitable rent. It occupies a small area: a restaurant with 50 seats will require only 150 sq. m. m. There are also smaller establishments. For example, a sushi bar with 30 seats will take 100 sq. m. The main thing is that it is located in a place with high traffic, near transport interchanges and various enterprises. The absence of competitors will also be important.

Number of employees

This point must be included in any business plan for a Japanese restaurant. The number of employees can be determined by analyzing the number of potential clients, menus and other services that will be provided. Minimum staff – 5 people. The calculation is quite simple: a kitchen worker (he does cleaning, washing dishes and other unskilled work), 2-3 waiters and one cook.

If you don’t understand cash registers and accounting, you’ll have to hire another specialist. A varied menu will increase the attractiveness of the establishment, but will require several chefs. It will also be necessary to ensure the simultaneous functioning of a cold and hot kitchen. Therefore, it is necessary to hire at least two sushi chefs. There should be enough waiters for fast and high-quality service throughout the entire area of ​​the establishment.

If you plan to deliver food or sell sushi to go, your business plan will need to be reworked and adjusted. After all, you will need two additional employees: an order manager and a courier. With a small budget, try to take on more functions yourself or distribute them among staff. The main thing is that this does not affect the good performance of their main duties.

Personnel qualifications

When sushi bars were just starting out, their owners considered hiring a professional chef to be their main task. By any means they ensured that only masters from Japan themselves worked for them. The main reason was that other chefs could not adequately cope with the preparation of specific dishes.